Wishpond Announces Integration of Brax with Facebook The integration of Wishpond’s Brax ad management product with Facebook is expected to help customers get better return on investment on their ad spend.
Vancouver, BC
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October 03, 2023 07:00 AM Eastern Daylight Time
Wishpond Technologies Ltd. (TSXV: WISH, OTCQX: WPNDF) (the “Company” or “Wishpond”), a provider of marketing-focused online business solutions, is pleased to announce the integration of Brax with Facebook, a strategic enhancement in the way that businesses manage their advertising campaigns on the world's largest social media platform.
“We are proud to launch the integration of Brax with Facebook and look forward to helping our clients achieve their online advertising goals,” said Ali Tajskandar, Chairman and CEO of Wishpond. “Facebook is one of the largest platforms offering digital advertising and so integrating with them will prove to be powerful as it provides our customers with an optimal way to create, manage, evaluate their facebook ad campaigns. We expect our Brax customers to not only operate their facebook ad campaigns more efficiently and effectively, but to also get better return on investment on their ad spend as a result.”
This new integration paves the way for advertisers to harness the power of Brax's advanced ad creation tools and robust rules engine, enhancing their return on investment while streamlining their ad management processes.
The key features of the integration are:
Easier Ad Creation: Brax users can seamlessly create and manage their Facebook campaigns and ads directly within Brax's platform, simplifying their workflow and saving time.
Simplified Ad Spend Control: Users gain the ability to manage their Facebook ad spend directly through the Brax platform, providing greater financial oversight, control over their advertising budgets and return on ad spend.
Rule-Based Campaign Actions: Users can create custom rules to automate actions at the campaign level, from pausing underperforming campaigns to adjusting bids in real-time. Users are also able to leverage Brax's scheduling features to enable 24/7 campaign optimization.
Improved Visibility on Return-on-Investment: Brax offers a centralized hub for advertisers to compare the performance of multiple ad networks including Facebook, Taboola, Outbrain, Revcontent, MGID, and Yahoo. Our customers are now able to make more informed data-driven decisions on which advertising networks are delivering the best ROI.
This newest integration is expected to be an important milestone in Wishpond's mission to serve its existing customers, many of whom are already actively advertising on Facebook.
For more information on the Brax integration with Facebook and how it can be used to improve Facebook advertising campaigns, please visit www.brax.io/facebook...
Grant of Incentive Awards
Wishpond also announced the grant of 1,350,000 performance share units (“PSUs”) (together, the “Awards”) under the Company’s Omnibus Equity Incentive Plan (“Plan”) to certain officers for an aggregate of up to 1,350,000 shares in the capital of the Company. The PSUs were granted effective October 1, 2023 (“Grant Date”). The PSUs vest on the one-year anniversary of the Grant Date based on the achievement of certain specific performance metrics approved by the board of directors of the Company (the “Board”).
WISHPOND TECHNOLOGIES LTD.
Per: “Ali Tajskandar”
Chairman and Chief Executive Officer
About Wishpond Technologies Ltd.
Based out of Vancouver, British Columbia, Wishpond is a provider of marketing-focused online business solutions. Wishpond is a leading provider of digital marketing solutions that empower entrepreneurs to achieve success online. The Company’s Propel IQ platform offers an “all-in-one” marketing suite that provides companies with marketing, promotion, lead generation, ad management, referral marketing, sales conversion, and outbound sales automation capabilities on one integrated platform. Wishpond replaces disparate marketing solutions with an easy-to-use product, for a fraction of the cost. Wishpond serves over 4,000 customers who are primarily small and medium-sized businesses (SMBs) in a wide variety of industries. The Company has developed cutting-edge marketing technology solutions, including an AI powered website builder, and continues to add new features and applications. The Company employs a Software-as-a-Service (SaaS) business model where most of the Company’s revenue is subscription-based recurring revenue which provides excellent revenue predictability and cash flow visibility. Wishpond is listed on the TSX Venture Exchange under the ticker “WISH”, and on the OTCQX Best Market under the ticker “WPNDF”. For further information, visit: www.wishpond.com.
Cautionary & Forward-Looking Statements
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
This press release may contain certain forward-looking information and statements (“forward-looking information”) within the meaning of applicable Canadian securities legislation, that are not based on historical fact, including, without limitation, statements relating to the potential success and business results from the Brax integration with Facebook and statements regarding the ease of integration with existing infrastructure used by customers, containing the words “believes”, “anticipates”, “plans”, “intends”, “will”, “should”, “expects”, “continue”, “estimate”, “forecasts”, “schedule” and other similar expressions. Readers are cautioned not to place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by these statements. The Company undertakes no obligation to comment analyses, expectations or statements made by third-parties in respect of the Company, its securities, or financial or operating results (as applicable). Although the Company believes that the expectations reflected in forward-looking information in this press release are reasonable, such forward-looking information has been based on expectations, factors and assumptions concerning future events which may prove to be inaccurate and are subject to numerous risks and uncertainties, certain of which are beyond the Company’s control, including, but not limited to, risks associated with the protection of intellectual property of the Company, risks associated with the ability of the Brax integration with Facebook to integrate with existing technologies used by the Company’s clients, and the risk factors discussed in the public disclosure documents of the Company which such risk factors are incorporated herein by reference and are available through SEDAR+ at www.sedarplus.ca. The forward-looking information contained in this press release are expressly qualified by this cautionary statement and are made as of the date hereof. The Company disclaims any intention and has no obligation or responsibility, except as required by law, to update or revise any forward-looking information, whether as a result of new information, future events or otherwise.
Contact Details
Pardeep S. Sangha
Investor Relations, Wishpond Technologies Ltd.
+1 604-572-6392
