Venture Capital and Private Equity Continue to Have a Taste for HR and HCM Tech Opportunities By Spotlight Growth
Detroit, Michigan
|
November 03, 2022 10:30 AM Eastern Daylight Time
The Surprise:
While recession risks have led VCs to press pause on many pandemic favorites, the Human Capital Management (HCM) niche has proven to be the exception.
It is a crowded space - over 400 HCM companies set up shop at the 2022 HR Technology Conference in Las Vegas. There's a reason for all the competition. The need for a scientific approach to managing a company's workforce gained steam during the COVID-19 pandemic, leading HR Tech to receive a record amount of VC attention in 2021. Despite all the hype over the past two years, this trend shows signs of staying power. The global HR Tech space is projected to expand at a CAGR of 9.1% through 2029 to $46.85B, which dwarfs the current size of $25.53B.
Let’s provide some perspective on Human Capital Management’s dramatic rise in relevancy.
HR Tech companies received a 250% increase in VC funding in Q4 2021 compared to Q4 2020. In that final quarter of 2021, VCs poured $11.2B into 212 unique HR Tech startups, which equates to an average deal size of $58.3M.
In H1 2022, HR Tech was the beneficiary of $14.2B in funding across 387 deals, which equates to an average deal size of $41M.
While the 2022 numbers thus far aren't nearly as eye-popping, context is everything. Recession fears in the U.S. and around the world kicked in during Q4 2021. Officials admitted inflation wasn't transitory. The public accepted the inevitability of higher borrowing costs. The stock market, being a forward-looking indicator, peaked in October of 2021.
It's no surprise then that funding slowed from its peak. In fact, as of September 2022, overall VC investment has hit a two-year low. But not all industries feel the effects equally - flows into HR tech are holding up much better than the overall market.
The Problem:
Stubborn inflation and a fractured employer/employee relationship has put many small to midsize businesses at a crossroads.
An American Express survey revealed that while the average small to midsize business enjoyed an 87% increase in revenue from July 2021 to July 2022, that same average also saw profits decrease by 4%. That’s the equivalent of running faster while falling even more behind. It’s easy to settle for top-line growth during a bull market, but downturns are when metrics like profitability and free cash flow become king.
While expenses creep up, the expectations gap between employers and employees is also growing wider. As the gap expands, employee productivity, morale, & retention fall.
The disconnect between both parties has become so widespread that it led to the coining of the term ‘quiet quitting’, which is an employee consciously doing just enough not to get fired.
So while simply cutting costs through a reduced headcount would put a dent in the first problem, it would only exacerbate the second. A more comprehensive approach is needed to ensure a workforce is both happy and efficient.
The Solution:
Asure allows a small to midsize business to adopt a scientific attitude towards the management of its workforce.
Asure Software’s (NASDAQ: ASUR) platform helps small and midsize businesses attract, manage, & retain the right people by automating the boring essentials - payroll, HR, & taxes.
By removing administrative tasks from the equation, you free up the team’s day to do what they were hired to do. This streamlined approach saves employers money by reducing unnecessary headcount, and it ensures team members have the time to work on the business rather than just in the business.
Let’s share a few examples of how the software is relevant in this climate.
The tax laws in this country are more complex than ever. Under the CARES act, the Employee Retention Credit provision incentivized small and midsize businesses to keep employees on the payroll. For every employee spared, the business could receive a tax refund of up to $26,000. While the savings are significant, owners that looked to leverage this provision manually wasted hours navigating the application process.
Do I fill out Form 941-X or Form 5884-A? How do I know if my business even qualifies? Am I compliant? Asure's clients didn't have to ask these questions because the company’s in-house experts and streamlining technology help to make the entire filing process smooth and without any time burden or confusion for the business owner.
Asure recently integrated Equifax’s (NYSE: EFX) The Work Number technology with its platform to allow for instant verification of employment & income. Before this partnership, employees would have to fill out a verification request ahead of big applications like a mortgage or a car loan. Employers would then manually respond to each one. This Equifax integration eliminates all that back & forth at no extra cost to Asure’s clients.
It's easy to miss the latest integrations or to only use a fraction of a software's capabilities. While Asure emphasizes efficiency for its clients, it's a company that believes in a personal touch. Upon subscribing, each client is assigned a dedicated team of Asure specialists in the local area. The implementation and maximization of the platform become significantly easier when help isn't outsourced to a call center.
Asure offers its B2B cloud-based software via a subscription model. The company has a laundry list of individual solutions - Performance Tracking, Electronic Onboarding, Workers’ Compensation, you name it. But for small and midsize businesses that want to move beyond the a la carte approach, Asure offers comprehensive payroll & HR plans that bundle a host of services together.
Asure has been around since 1985. Over those decades, Asure has earned the trust of 80,000 clients - 95% of which are SMBs. So despite being a company with vast resources, Asure markets itself to the business with say 100 employees. And as that business grows its market share, the software can scale and grow right along with it to serve 1000+ employees without expensive upgrades.
As it is publicly traded, Asure is not a target for VC funding. However, VC and PE firms have certainly been active in acquiring HR tech and HCM companies during the recent market downturn. Thoma Bravo is one private equity software firm that has been on an acquisition spree recently. In October 2022 alone, the PE firm acquired ForgeRock (NYSE: FORG), Ping Identity, UserTesting (NYSE: USER) and completed a strategic investment into SMA Technologies.
In addition, the strong activity in the industry by institutional investors highlights the underscoring demand is represents an overall “bullish” signal for the industry. Retail investors who believe in the secular shift to Human Capital Management would be wise to do further due diligence into the ticker symbol ASUR.
Disclaimer:
Spotlight Growth is compensated, either directly or via a third party, to provide investor relations services for its clients. Spotlight Growth creates exposure for companies through a customized marketing strategy, including design of promotional material, the drafting and editing of press releases and media placement.
All information on featured companies is provided by the companies profiled, or is available from public sources. Spotlight Growth and its employees are not a Registered Investment Advisor, Broker Dealer or a member of any association for other research providers in any jurisdiction whatsoever and we are not qualified to give financial advice. The information contained herein is based on external sources that Spotlight Growth believes to be reliable, but its accuracy is not guaranteed. Spotlight Growth may create reports and content that has been compensated by a company or third-parties, or for purposes of self-marketing. Spotlight Growth was compensated five thousand dollars cash for the creation and dissemination of this content by the company.
This material does not represent a solicitation to buy or sell any securities. Certain statements contained herein constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may include, without limitation, statements with respect to the Company’s plans and objectives, projections, expectations and intentions. These forward-looking statements are based on current expectations, estimates and projections about the Company’s industry, management’s beliefs and certain assumptions made by management.
The above communication, the attachments and external Internet links provided are intended for informational purposes only and are not to be interpreted by the recipient as a solicitation to participate in securities offerings. Investments referenced may not be suitable for all investors and may not be permissible in certain jurisdictions.
Spotlight Growth and its affiliates, officers, directors, and employees may have bought or sold or may buy or sell shares in the companies discussed herein, which may be acquired prior, during or after the publication of these marketing materials. Spotlight Growth, its affiliates, officers, directors, and employees may sell the stock of said companies at any time and may profit in the event those shares rise in value. For more information on our disclosures, please visit: https://spotlightgrowth.com/disclosures/
The article “Venture Capital and Private Equity Continue to Have a Taste for HR and HCM Tech Opportunities” first appeared on Spotlight Growth.
Contact Details
Benzinga
+1 877-440-9464
Company Website
