Skape.GG and GoBubble Launch Global Partnership to Tackle Online Toxicity within Gaming
London, UK
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December 16, 2022 07:20 AM Eastern Standard Time
Online social community for gamers Skape and AI provider GoBubble, have announced a groundbreaking partnership in the world of online safety.
The two companies have joined forces to create a unique experience for the +3m users registered in Skape, with the aim of providing a safer online environment for everyone across the platform, one that is free from online hate and bullying.
Skape is a social dashboard that connects real gamers and has selected GoBubble’s Emotion AI as their exclusive global digital safety partner for content moderation. Emotion AI is cutting edge sentiment-based content moderation, which has a pedigree in helping Trust and Safety teams.
Ole Vidar Hestas, CEO of Rocket Brands (the company behind Skape) said:
“This collaboration is a truly transformative step for Esports and the gaming industry. At Skape we care most about making the gaming community safer for everyone and our lifetime commitment is to create positive communities, and to connect, share and build safer digital spaces for users. As a result, we’re proud to have selected GoBubble as our exclusive safety partner through the use of their Emotion AI technology.”
GoBubble’s international patent-pending AI provides clients with bespoke multi-language multimedia content moderation, saving valuable time and scale whilst placing mental health and well-being at the core.
Research tells us that there are currently an estimated one billion online gamers worldwide and that the audience continues to grow. Unfortunately, the amount of online hate is also increasing, and the gaming world is rife with toxicity including racist, homophobic, transphobic, and sexist content.
In a report published earlier this year about the effects of online abuse, statistics show that almost all victims of online abuse surveyed reported some level of harm from the abuse, with 91% indicating that the abuse impacted them in some way. Women reported higher levels of harm with only 3% of women saying the online abuse did not bother them.
Statistics from the Anti-Defamation League research also show that marginalised groups suffer the most harassment in online gaming, with 37% responding that they will try to hide their identity as a result. And in a recent study by Preply, it was found that 90% of gamers surveyed have experienced or witnessed emotional abuse or bullying while playing video games, and nearly 7/10 have considered quitting because of what they’ve witnessed.
Danielle Platten, CEO and Co-Founder, GoBubble added:
“This unique partnership with Skape marks a huge step forward for the gaming industry as we’re seeing the level of hate speech within the sector increasing. Historically abuse has almost been reluctantly accepted as part of the culture, but content and comments can have a negative effect on the mental health and well-being of gamers and streamers, and on the reputation of the publisher or gaming studio.
“Together with Skape, we’re determined to reduce the level of online hate within the sector, and to help build safer and more positive and inclusive gaming communities.”
The companies are actively working to raise awareness of the issue of online harassment and are providing resources to help those who have been affected by it. This includes providing access to counseling and support services, as well as assistance and advice on how to stay safer online.
About GoBubble
GoBubble’s next-generation content moderation and detection technology helps organisations around the globe to create safer, healthier, kinder digital communities and protect brand reputation.
They care greatly about freedom of speech and helping to give people access to tools that will shield them from toxicity. Their innovative machine learning helps to protect people against racism, misogyny, negative LGBTQ+ content, and threats. Its turnkey solution can be rolled out to clients in minutes.
Twitter @GoBubbleTeam
LinkedIn https://www.linkedin.com/company/gobubble
Instagram @GoBubbleTeam
For GoBubble media enquiries or to find out more information about the technology, please contact GoBubble - Chief Communications Officer, Laura Watson at laura@gobubblehq.com or +44 (0)7379 388 110 (UK)
About Skape.gg
Skape.gg is a social marketplace for anyone to join the world of gaming and esport.
They are revolutionizing the way gamers interact with each other. This digital platform has already more than 3.3 million gamers signed up on the waitlist and offers various services that make it easier for gamers to find opponents, connect their existing services, track their progress, and stay connected with the gaming community.
From matchmaking to coaching, ranking systems, and digital inventory, skape.gg is quickly becoming the go-to platform for gamers who want to take their gaming experience to the next level.
Skape.gg is owned by the American platform developer Rocket Brands, created by an outstanding team of existing leaders and former executives from companies such as TikTok, Apple, Instagram, Disney, Google, Universal, EA, and Unity. Skape is defining a new category with its new social marketplace.
Linkedin: https://www.linkedin.com/company/skapegg/
For more questions, reach out to Ole Vidar Hestaas, Founder and CEO: ole@skape.gg
Contact Details
Laura Watson - GoBubble - Chief Communications Officer
+44 7379 388110
