SIGMA America Introduces New Website Redesigned for Streamlined Browsing Experience on Any Platform
Ronkonkoma, NY
|
November 03, 2022 09:00 AM Eastern Daylight Time
SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki; headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan), a leading lens and camera manufacturer for both still and cinema applications, is pleased to announce the debut of its new website. Rebuilt from the ground up, www.sigmaphoto.com is optimized for an informative, enjoyable, and visually compelling experience on screens of all sizes, from phones to studio monitors.
A core goal of the new site was to improve the experience for all site visitors, wherever they are, and on whatever device they may be using. This started with a new foundation, built on Magento Cloud Commerce 2, that significantly reduced load times. Combined with rethinking the product organization structure and modernizing the user experience for a mobile-first approach, this enabled a robust and easy-to-navigate site that is performant on all devices.
"Our new design modernizes our online experience, allowing customers to easily find and compare the depth and breadth of SIGMA lens and camera offerings in a visually engaging format," says Mark Amir-Hamzeh, SIGMA America President. "From hobbyist photographers to Hollywood filmmakers, the site has been crafted to inform and inspire while guiding the user to the right gear for their purposes."
The e-commerce and dealer-finder focus is complemented by a wealth of educational content from SIGMA's talented team of contributors on the redesigned blog.
The site itself also delivers on the product promise. SIGMA is a leader in crafting tools for creative visual content and, as such, the site is richly illustrated with imagery captured with its products. Most of the photography comes from SIGMA America Ambassadors, a group of elite working professionals who have chosen SIGMA photographic and cinematic gear for their work, including Global Vision lenses in the Art, Sports, Contemporary and Cine lines, and often incorporating the innovative fp and fp L full-frame mirrorless cameras.
The website was designed and developed in partnership with Blue Collar Agency, Hood River, Oregon, SIGMA America's digital agency of record, under the direction of managing partners Rob McCready and Tom Lehman.
Key updates include:
- Revamped homepage displays new announcements and information in a visually stunning way
- Improved product search functionality via new taxonomies
- "Build Your Own Kit" Cine lens bundle pricing tool
- Implementation of a real-time, dynamic "find a product" data exchange with authorized dealers' stock
- Streamlined customer experience and full purchase functionality on all platforms
- Educational discount programs for students and educators
- Streamlined product registration
- Improved online warranty support services
- Redesigned blog and workshops/events pages
New Press Room for company news, product images, and media inquiries
Experience the new website at www.sigmaphoto.com.
Screenshot of the new SIGMA America website
Screenshot of the new SIGMA America website
Screenshot of the new SIGMA America website
About SIGMA Corporation
Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.
In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production.
Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with over 30 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease.
###
For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products.
Follow SIGMA America on social media!
SIGMA Photo:
Facebook, Twitter and Instagram
Facebook, Twitter and Instagram
Contact Details
SIGMA Corporation of America
Jack Howard
+1 631-201-7381
Company Website
