ShopAgain’s Latest Release Provides Respite to E-commerce Advertisers in a Privacy-First World
North Carolina, United States
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July 28, 2022 07:01 AM Eastern Daylight Time
ShopAgain, a Shopify app by a North Carolina-based startup, has released an easy to use, single product that can help ecommerce sellers get the best insights on their online store visitors, create audiences seamlessly, personalize user experience and run email, SMS, and Direct mail campaigns in an automated way.
Due to the latest AI technology from ShopAgain, Shopify stores are able to somewhat counter the challenges faced due to the recent advertising restrictions brought about by the ad tech giants in tandem with regulators across the globe.
“We are focused on building omnichannel marketing products for eCommerce companies to help them make the most of their existing user base. Our first product is for Shopify, and we will soon have products for other ecommerce platforms as well,” says Maruti Agarwal, Founder and CEO of ShopAgain.
What makes apps like ShopAgain extremely vital in 2022 are the recent changes in digital advertising processes and scope.
All these years, marketers with a fair media budget had it reasonably easy. The ad tech platforms did the heavy lifting of collecting and classifying online user data. Marketers could simply order the audience that they precisely needed.
However, in recent years we have witnessed a whole lot of changes. In 2018, the EU passed the GDPR (General Data Protection Regulation), showing how it's done to the rest of the world. The CCPA (California Customer Privacy Act) was passed shortly after. As a result, the tech companies that control most of the world's advertising today had to actively take measures to protect user privacy. Be it Apple's iOS update that allows users to opt out of data sharing or Google's decision to remove third-party cookies from Chrome by 2023, all point in the same direction: A privacy-first future!
"Marketers will have to think differently. The recent changes make it all the more important to focus on the data you own as a company. It can be either the zero-party data that customers willingly share with you, such as gender, and personal preferences, or first-party data that you can collect through their interactions with your brand.
We have customers who have successfully grown revenue up to 24% using cross-selling and up-selling opportunities identified via ShopAgain without spending an extra penny on acquisition. It helps pull up the overall brand ROI substantially,” adds Agarwal, who comes with years of experience in handling AI and data science products and teams.
Agarwal's views find support in recent publications by marketing tech majors such as HubSpot, whose advice is to focus more on retention than acquisition for better ROI.
Products like ShopAgain are helping eCommerce store-owners make the most of the customer and user data to sharpen their marketing toolkit. Features like easy creation of audience segments, personalized communication via all available channels (direct mail, email marketing, SMS, pop-up forms, etc.), AI-enabled insights, and profound analytics are helping storeowners, upsell, cross-sell and also close on prospects.
ShopAgain, has been funded by Softeq, a venture capital company based in Houston, Texas. As per, Joel Carter, CMO of Softeq & a veteran marketer, “In the early days of database marketing, zero-party was one of the only options for marketers. After the rise of third-party lists, the paradigm shifted from static analog form to real-time digital which exposed numerous privacy issues. Now access is retreating. Building a relationship with customers in which they will freely volunteer valuable data is mission critical. We believe that ShopAgain will help ecommerce firms achieve just that!”
Along with Maruti Agarwal, ShopAgain is co-founded by Roshan Singh, who is the CTO of the company. Agarwal and Singh were colleagues at Meltwater, an industry-leading media monitoring and social analytics platform.
Contact Details
ShopAgain
Maruti Agarwal
+1 919-758-6084
Company Website
