GETIR IS THROWING IT BACK TO THE 1990s The Rapid Grocery Delivery Service Will Roll Back Prices on Several, Popular Items in Response to Ongoing “Foodflation”
New York, NY
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September 06, 2022 01:20 PM Eastern Daylight Time
Today, with inflation continuing to raise prices on common household items including food, rapid grocery delivery app Getir announced it would roll back the cost of several popular food items to prices that haven’t been seen since the 1990s. According to the Department of Labor, grocery prices increased by 1.3% in July from the prior month, and rose 13.1% in July from one year ago – the fastest annual pace since 1979.
“The global inflation crisis is hitting major U.S. cities very hard, and prices continue to creep up, particularly when it comes to everyday household items,” said Langston Dugger, Head of U.S. Operations at Getir. “Getir is committed to providing value to our customers, so we decided to offer some of our top products at more affordable prices.”
Items featured in this promotion include Jif Creamy Peanut Butter, Vlasic Kosher Dill Pickle Spears, Hershey’s Milk Chocolate, and several brands and varieties of dish soap, toothpaste, and breakfast cereals among other foodstuffs. In some cases, the price reductions are quite dramatic; for example, an 8 ounce bag of Lay’s Potato Chips normally sells on Getir for $4.99, and will now be offered at $1.89. A full list of 1990s-priced items is available below.
“This promotion, in addition to providing a nostalgic way to offer savings to our customers, is emblematic of what the Getir brand has been associated with across Europe for years: convenience, reliability, and a commitment to providing the best possible customer experience,” added Darienne Page, Head of Public Engagement at Getir.
According to experts, food-related inflation shows no signs of slowing down any time soon. Getir’s promotion, which launches this week in its U.S. markets of New York, Chicago, and Boston, will run through September 23rd.
Product Name | Standard Getir Retail Price | Back to the 90's Getir Retail Price |
Lay's Classic Potato Chips (8 oz) | $ 4.49 | $ 1.89 |
Barilla Linguine Pasta (16 oz) | $ 2.29 | $ 0.99 |
Colgate Cavity Protection (6 oz) | $ 2.99 | $ 1.49 |
Colgate Cavity Protection Toothpaste (6 oz) | $ 2.99 | $ 1.49 |
Del Monte Golden Sweet No Salt Added Whole Kernel Corn (15.25 oz) | $ 2.29 | $ 0.99 |
Del Monte Whole Kernel Corn (15.25 oz) | $ 2.29 | $ 0.99 |
Heinz Yellow Mustard (20 oz) | $ 2.99 | $ 1.29 |
Hershey's Milk Chocolate (1.55 oz) | $ 1.49 | $ 0.49 |
Jif Creamy Peanut Butter (16 oz) | $ 3.29 | $ 2.09 |
Ragu Old World Style Traditional Sauce (24 oz) | $ 2.99 | $ 1.29 |
Vlasic Kosher Dill Pickle Spears (24 oz) | $ 3.99 | $ 1.69 |
About Getir:
Getir is the pioneer of ultrafast grocery delivery. The tech company, based in Istanbul, has revolutionized last-mile delivery with its “groceries in minutes” delivery proposition, offering approximately 2,000 everyday items to its customers. Getir has operations in all 81 cities of Turkey, and launched operations in the UK, the Netherlands, Germany, France, Spain, Portugal and the United States in 2021. Getir is, first and foremost, a technology company that operates in retail and logistics. It was founded in 2015 by Nazim Salur (founder of BiTaksi, Turkey’s leading taxi app), Serkan Borancili (founder of GittiGidiyor, acquired by eBay in 2011), and Tuncay Tutek (ex-PepsiCo and P&G executive in Europe and the Middle East.) Learn more at www.getir.com/us.
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