Doceree Partners with Tealium to Enrich Precision Targeting of Healthcare Professionals The collaboration integrates Doceree’s programmatic solutions into Tealium’s platform to expand offerings to create and execute messaging campaigns for life sciences organizations
PARSIPPANY, NJ
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August 02, 2022 10:00 AM Eastern Daylight Time
Doceree, a global platform building unprecedented solutions for HCP programmatic marketing with proprietary data tools, announced today a partnership with Tealium, the world’s largest independent customer data platform (CDP), to advance the capabilities to collect, collate and analyze data sets to elevate the proficiency of precision targeting within Doceree’s platform.
Data is crucial to target healthcare professionals (HCPs) in the life sciences category, and so the collaboration unifies the targeting solution afforded to marketers via Doceree’s platform with the utilization of Tealium’s various data connectors. In addition, the integration advances the structure of data analytics from messaging campaigns to embolden marketers to decipher real-time metrics to obtain actionable data which can be implemented towards communications on the most relevant online channel.
“Our partnership with Tealium unlocks a first-rate CDP for our partners that empowers them to better segment their data to optimize their communication strategies,” said Thomas Shea, Chief Revenue Officer (North America), Doceree. “Marketers will gain access to an exhaustive data collection tool to bring metrics together to incorporate holistic data-driven insights on target audiences to generate effective messages at the optimal moments during an HCP’s digital workflow.”
The utilization of real-time data assets between the organizations illustrates the digital journey of audiences for marketers to recognize the ideal moments for interactions to target HCPs across online platforms. Furthermore, Doceree will join the Tealium Integrations Marketplace to expand the digital communication offerings to life sciences organizations within Tealium’s ecosystem. Tealium’s interface will now enable users to easily create and execute campaigns with Doceree’s programmatic solutions.
“As the latest innovative technology offering in our marketplace, Doceree provides our client base with data-driven solutions that are singularly focused on supporting life sciences companies,” says Jay Calavas, Tealium’s Chief Innovation Officer. “By aligning with Doceree, we expand data-first analytics to unify and measure the impact of virtual exchanges cultivated within an online healthcare setting.”
About Doceree
Doceree is a global platform building unprecedented solutions for healthcare professional (HCP) programmatic messaging with proprietary data tools. It facilitates messaging between life sciences brands and HCPs through an extensive global network of digital endemic and point-of-care platforms to programmatically deliver personalized communications to HCPs and transparent marketing campaign metrics at scale. To learn more, visit doceree.com.
About Tealium
Tealium connects customer data – spanning web, mobile, offline, and IoT devices — so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. Tealium’s customer data solutions encompass tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 850 businesses worldwide trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.
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Doceree
Kanchan Dass
Doceree
Richard Krueger
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