CORESIGHT RESEARCH ANNOUNCES RETAILER LINEUP FOR ITS THIRD ANNUAL 10.10 LIVESTREAM SHOPPING FESTIVAL, FEATURING SPECIAL OFFERS AND DEALS FOR HOLIDAY SEASON Retailers Embrace New Revenue Channels to Adapt to Uncertain Economic Environment, Staff Shortages, Excess Inventory and Kick Off an Early Start to the Holiday Season
New York, NY
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October 07, 2022 09:46 AM Eastern Daylight Time
Coresight Research will host its third annual 10.10 Shopping Festival, the second to be fully livestreamed, on October 10, 2022 in partnership with livestream shopping platform MARKET.live by Verb Technology Company, Inc. (NASDAQ: VERB), video shopping SaaS provider Bambuser and influencer commerce company Nillio.
The full schedule and links to all livestreams can be found at https://1010shoppingfestival.com.
Coresight is pleased to announce the lineup of retailers participating in the full day of livestream shopping on October 10th, 2022:
· 100% Pure
· Auda Beauty
· Bobkova
· Caswell Massey
· CoFi Leathers
· DVF
· Dr. J’s Natural
· Fashom
· FervorPet
· Fifth & Cherry
· Guess
· Halston
· HelloFresh
· Jedora
· Jellybeet
· JTV
· KG’s House of Fashion
· Longaberger
· Luxury In Reach
· Machu Picchu Energy
· NEST New York
· Sabika Jewelry
· Season2Consignment
· Shellmiddy
· Shielded Beauty
· SHOCK West Hampton
· Spiceology
To alleviate inflation pressure for consumers and to kick off the holiday season, participants are featuring the following special offers during 10.10:
· Halston: 25% off until noon on October 11th
· GUESS: 30% off orders of $150 or more
· Fifth & Cherry: 10% off with code 101022
· KG’s House of Fashion: Golden Balloons sale! Select items are priced at $200 and $300
· HelloFresh: Special discount on its meal kits for 10.10 shoppers
· Fashom: More than 50% off its curated subscription box
· Furvor Pet: More than 25% off special packages
· 100% Pure: 7 bundles with special offers
· Shellmiddy: 20% codes, sweepstakes prizes, gift cards and free shipping
We will continue to announce new deals leading up to the event.
Deborah Weinswig, CEO and Founder of Coresight Research, commented “We are thrilled to have a broad range of retailers join the 10.10 Livestream Shopping Festival this year, spanning jewelry, fashion, beauty, home, cooking and pets. As consumers face mounting inflation pressure, they seek deals and special offers this holiday season more than ever. Livestreaming gives retailers a cost-effective new revenue channel to provide an engaging and entertaining experience while offering unique limited time deals for consumers.”
10.10 is an annual, purpose-driven livestream shopping festival that connects consumers with brands and retailers to jump-start the holiday shopping season with special deals and exclusive offerings, while giving back to charity. 10.10 will focus on supporting three charities this year:
· Retailers United: a charitable organization with a mission to support small retailers and their recovery from the COVID-19 epidemic.
· Goodwill NYNJ: a charity focused on helping people who are underemployed, unemployed, or have a mental health condition or intellectual/developmental disability.
· NYSCF: New York Stem Cell Foundation: a nonprofit focused on accelerating cures for the major diseases of our time through stem cell research.
The festival this year is focused on showcasing livestreaming best practices to enhance engagement with consumers and create a repeatable new revenue stream for retailers. Coresight’s top recommendations for livestreaming best practices include:
· Promote livestream events across all social and CRM channels
· Present exclusive deals, tricks and tips
· Plan and develop interesting content
· Use hosts and guests that are passionate about the product
· Set up a regular livestream schedule
Coresight has published more than 150 insight reports on the subject of livestreaming over the last several years, including co-published reports with data and insights sharing with some of the leading global livestreaming platforms. For more information on livestreaming trends and best practices, visit www.coresight.com.
About MARKET
MARKET.live is a 24/7, multi-vendor, livestream shopping platform designed to host simultaneous livestream shopping sessions by consumer brands, big-box stores, boutiques, celebrities, content creators, and influencers selling products and services across numerous categories. Livestream ecommerce has evolved rapidly in China, and in less than five years has grown into a new sales channel expected to hit $423 billion this year. While the U.S. has only recently been exposed to livestream shopping, it has already grown to more than $25B and growth rates are accelerating. VERB's MARKET will give U.S. retailers the most comprehensive online shopping and livestream platform available today.
About VERB
Verb Technology Company, Inc. (Nasdaq: VERB), the market leader in interactive video-based sales applications, transforms how businesses attract and engage customers. The Company's Software-as-a-Service, or SaaS, platform is based on its proprietary interactive video technology and is comprised of a suite of sales enablement business software products offered on a subscription basis. Its software applications are used by hundreds of thousands of people in over 100 countries and in more than 48 languages. VERB's clients include large sales-based enterprises as well as small business sales teams, including the sales and marketing departments of professional sports teams. Of special note is its new MARKET.live, a multi-vendor, multi-presenter, livestream social shopping platform at the forefront of the convergence of ecommerce and entertainment. With approximately 170 employees, the Company is headquartered in Lehi, Utah, and also maintains offices in Newport Beach, California.
About Bambuser
Bambuser is a software company specializing in interactive live video streaming. The Company's primary product, Live Video Shopping, is a cloud-based software solution that is used by customers such as global e-commerce and retail businesses to host live shopping experiences on websites, mobile apps and social media. Bambuser was founded in 2007 and has its headquarters in Stockholm.
About Nillio
Nillio is a social commerce platform where influencers earn commissions by promoting and selling a curated selection of their favorite brands on their own online storefront. By working with Nillio, brands and retailers can align interests with a large pool of influencers and empower them to create their storefronts and generate commissions from selling branded products.
Coresight Research is a research and advisory firm specializing in retail and technology. Established in 2018 by leading global retail analyst Deborah Weinswig, the firm is headquartered in New York, with offices in London, Lagos, Hong Kong, Shanghai and Mangalore (India). The firm provides data-driven analysis and strategic advisory to clients including retailers, brands, enterprise technology companies, accelerators and more. In addition to being renowned for its breadth and depth of research, Coresight Research is known for its expertise in the China market, helping clients with market entry and cross-border e-commerce strategies. Coresight Research is also known for its Innovator Intelligence platform, consisting of a vast network of technology entrepreneurs that it actively cultivates through events, mentorship, and regularly updated report coverage. For more information, visit www.coresight.com.
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