Clean Room Primer Group Releases White Paper at Inaugural Event in New York City During Advertising Week Clean Room Primer - A Definitive Guide for Marketing is co-authored by leading industry experts, covering clean room taxonomy and definitions, use cases, and a look at the future
New York, N.Y.
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October 18, 2022 09:00 AM Eastern Daylight Time
For more information and to register for the upcoming events, click here.
The Clean Room Primer Group has released its initial piece of educational material – a co-authored white paper covering clean room taxonomy and definitions, use cases, and a look at the future. Clean Room Primer - A Definitive Guide for Marketing is a guide for marketers, agencies, and publishers to formulate and evaluate their plans for using data clean rooms with the intention of enhancing their odds for success. The white paper is the topic at the group’s inaugural event, held today in New York City during Advertising Week. It can be downloaded here.
Use cases and data management practices in the Clean Room Primer cover topics such as campaign measurement and attribution; audience insights, planning segmentation, activation and analysis; and monetization of first-party data.
“Data clean rooms are an incredibly complex new addition to the tech stack, and one that is also central for all stakeholders in the marketing industry to understand. With factors like privacy regulations, measurement, attribution and third-party data usage evolving, those who are not well versed with how to use data clean rooms will quickly be left behind and will find it much harder to derive value from digital marketing efforts,” said Rich Sobel, Founder and CEO at Marcato Solutions and Founding Member of Clean Room Primer. “The goal of the Clean Room Primer is to provide marketers, agencies and publishers with data clean room knowledge and know-how to empower them to feel confident about implementing best practices to yield successful results.”
The Clean Room Primer was authored by a group of industry leading experts invested in seeing the marketing industry transition to new privacy realities. They include:
Adam Gelles, CEO, The B2B Marketing Company
Devon DeBlasio, Vice President, Product Marketing, InfoSum
Ellen Oppenheim, Founder, Oppenheim Media Consulting
John Baronello, VP Digital Transformation, Cardinal Path (Merkle)
Michael Shearer, Senior Director, Digital Innovation and Strategy, Claravine
Mike Moreau, co-Founder and COO, Habu
Rich Sobel, Founder and CEO at Marcato Solutions
Sam Shapiro-Klein, Director, Marketing, Identity, Neustar
Veronica Luik, Director, Strategy and Market Intelligence, LiveRamp
Following this event, The Clean Room Primer will commence a Roadshow in major cities throughout Q4 2022 including Chicago, San Francisco and Los Angeles where leading practitioners will share real-world insights on why and how to use data clean rooms for marketing and advertising.
The Clean Room Primer Roadshow dates:
New York City on October 18 @ New York Marriott Downtown (9:00 - 11:00 AM ET)
Chicago on November 2 @ Chicago Marriott Magnificent Mile (4:00 - 7:00 PM CT)
San Francisco on November 10 @ The W San Francisco (4:00 - 7:00 PM PT)
Los Angeles on December 6 @ The Huntley Hotel Santa Monica (9:00 - 11:00 AM PT)
About The Clean Room Primer Group
The Clean Room Primer is an ad-hoc consortium of advertising industry executives with a shared mission of providing marketers, agencies, and publishers with a reliable and expert source on data clean rooms, their use and implementation best practices. Helping the industry prepare for a new privacy landscape. Inaugural participating companies include Habu, LiveRamp, InfoSum, Claravine, Kite Hill Public Relations, Marcato Solutions, The B2B Marketing Company, Neustar and Merkle. For more information, visit CleanRoomPrimer.com and follow on LinkedIn and Twitter.
Contact Details
Maggie Stasko
