Claravine Named a 2022 AdExchanger Programmatic Power Player The recognition spotlights Claravine’s strategy and solution-based contributions to the digital advertising industry
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June 29, 2022 08:30 AM Eastern Daylight Time
Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud, has been named to AdExchanger's 2022 Programmatic Power Players List. The Top 50 Programmatic Powers Players list is a definitive list of the top agencies and strategic partners in the digital advertising industry.
Claravine empowers a proactive approach to data by activating standards across people and technology, bridging the silos that limit speed and decisions across digital experiences. The company has seen tremendous growth in customer adoption since the start of the year and has expanded its executive team with the appointments of Jackie Cooper as Vice President of Customer Experience and Olivia Mills as Senior Manager of People and Culture.
"We are honored to be recognized as one of the leaders in the programmatic industry," commented Verl Allen, CEO of Claravine. "It’s our mission to ensure organizations have the best solution available to establish global data standards from the start in order to shift their focus, efforts and attention on how to better utilize data to enhance digital campaign performance. The Programmatic Power Players list further validates our consistent effort in enabling global organizations to create standards across their entire ecosystem for faster decisions and greater agility.”
As first-party data becomes paramount and industry-wide demand grows for more solutions for data standardization, measurement, and personalization, Claravine is substantially expanding its integration library to be compatible with more of the major platforms powering digital advertising, including measurement solutions, creative optimization and customer data. Claravine also recently closed its Series B funding round in the amount of $16M. The investment enables the company to grow key teams including product management, engineering, sales, customer success and marketing.
AdExchanger’s Programmatic Power Players were chosen from the hundreds of submissions received from across the globe. A team of judges evaluated each entry based on the strength and breadth of its offerings, its documented case studies and client references.
In addition to being named to AdExchanger’s Programmatic Power Players list, Claravine was also recently named a “Momentum Leader” and “High Performer” in the Spring 2022 G2 Rankings. The company has ranked consecutively for the last five quarters in categories such as best relationship, support and easiest to do business in the enterprise relationship index for the data governance category.
About Claravine
Claravine is a pioneer in Data Integrity for the global enterprise. We empower a proactive approach to marketing measurement by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why nearly a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. www.claravine.com
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