Avenue Z Hires Leading Digital Media and Technology Executive David Corchado to Lead Team in Global Strategy Former CTO of Investis Digital and Industry Leader in Marketing and Analytics Joins Jeffrey Herzog’s Leadership Team
New York, NY
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October 24, 2023 07:58 AM Eastern Daylight Time
The Avenue Z Network, a Strategic Communications and Marketing Advisory, today announced the hiring of David Corchado as Chief Strategy and Technology Officer. Corchado joins the firm to spearhead technological advancement and utilization of data science, following a successful run as Chief Technology Officer of B2B communications firm Investis Digital (acquired by Investcorp).
Based in Avenue Z’s New York office, Corchado will work closely with the New York and Boston teams to further the advisory’s Health Technology Practice.
"David's expertise in digital media optimization, agile tech stack development, analytics, and cyber-security will be instrumental in driving the next phase of growth for Avenue Z,” said Jeffrey Herzog, CEO of The Avenue Z Network. “This move strengthens Avenue Z’s technology teams, providing strong leadership for our work in digital transformation and accelerating our advantage in building Pharmaceutical and Life Sciences technology programs” continued Herzog.
With Corchado joining the executive team, Avenue Z brings on a proven talent that has led global digital transformation projects for consumer brands including Estee Lauder, Toyota, and LG. While at Investis Digital, Corchado led technology strategy and product development, including building the Connect.ID and IDX Virtual Events platforms into solutions recognized by Forrester and used by major brands such as Ocado, Rolls-Royce, Brookfield Partners, Snap, CVS, Vodafone, and Lowes. During his career with iCrossing & TBWA\Chiat\Day Corchado focused on digital media for pharmaceutical advertising and led optimization projects for Merck, Sanofi, GSK, Novartis, and Pfizer.
“Building a modern marketing technology stack is now less about writing original code and more about connecting best-of-breed solutions through APIs. We are building bespoke solutions for clients based on their vertical, channel and sustainability goals. Brands are already demanding more efficiency as a result of AI, and my priority is to deploy workforce analytics and smart applications that boost our productivity and quality. With that, we will truly be able to disrupt traditional PR, where the future of digital influence will be machine-driven, but human optimized," said Corchado.
The Avenue Z Network is a strategic communications & marketing advisory focused on brand performance and business growth. Avenue Z works with mission-driven brands to create an integrated narrative through public relations, search and social branding, influencer marketing and performance media. Avenue Z provides clients with the platform they need to gain exposure and activate messages across all media. The Company is headquartered In Miami, FL with offices in Orlando and New York City. For more information visit www.AvenueZ.com
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Avenue Z
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