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Bing Ventures to Host Web3 Founders & Funders at ETHDenver 2024

Bing Ventures Limited

Bing Ventures, a pioneering venture capital firm backing early projects in Web3 and Blockchain, is set to host a premier “ Web3 Founders & Funders ” event during ETHDenver 2024, in collaboration with Castle Island Ventures, Coin Center, and Mindfulness Capital. The exclusive event, scheduled for March 1 st from 5:00 p.m. to 8: p.m. at Lustre Pearl Denver, will bring together some of the leading capital providers and most aspiring early and growth-stage Web3 BUIDLers for candid discussion and sharing of experiences. The dynamic program includes panel discussions and Q&As focusing on understanding the current investment landscape, exploring best practices in crypto entrepreneurship, and foreseeing the key trends that will shape the Ethereum ecosystem and the broader crypto industry. Attendees can also enjoy a cocktail hour for networking. The event’s esteemed lineup of speakers include: Nic Carter, Founding Partner at Castle Island Ventures Tom Schmidt, Partner at Dragonfly Capital Ed Roman, Managing Director at Hack VC Neeraj Agrawal, Head of Communications at Coin Center Victor Ji, Co-founder of Manta Network Sidney Powell, Co-founder of Maple Finance Guillaume Lambert, PhD, Inventor of Panoptic Protocol Austin King, Cofounder of Omni Network Stephy Shi, Head of Eco at Mindfulness Capital Megan Nyvold, Head of Brand at BingX The event was curated with the purpose of deepening relationships and fostering constructive dialogue between the founders and funders groups, underscoring Bing Ventures’ collaborative mindset and deep commitment to fostering sustainable growth and prosperity in the crypto industry. The venture capital and research firm has been holding a side event at ETHDenver, the largest Web3 BUIDLathon in the world for Ethereum and other blockchain protocol enthusiasts, designers, and developers, for the second year. It has been an active event host at other industry conferences with great success including Token 2049, Devconnect, Hong Kong Web3 Festival, and more. Web3 Founders & Funders has received an overwhelming registration of over 1,000 so far. To reserve a spot, visit https://Web3FoundersFunders.eventbrite.sg. About Bing Ventures Bing Ventures is a pioneering venture capital firm that backs startups and entrepreneurs driving the next wave of Web3 and blockchain innovations. Its team of crypto veterans and natives collectively brings decades of experience in investing in, incubating, developing, and marketing Web 3.0 projects. With a sector-agnostic, value-investing approach, it has a portfolio spanning infrastructure, DeFi, GameFi, DAOs, Web3, and more. Contact Details Jenny Liu +86 159 2140 1005 jenny@bing-ventures.com Company Website https://www.bing-ventures.com/

February 23, 2024 09:00 AM Eastern Standard Time

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Jupiter Now Supports Bitget Wallet Connectivity

Bitget

Jupiter, the leading decentralized exchange (DEX) aggregator, has expanded its support for Bitget Wallet by enabling access to its platform. With this integration, Bitget Wallet users can now effortlessly connect to the Jupiter platform using both the browser extension and mobile app. Furthermore, Bitget Wallet also enhances its swap services for assets based on the Solana network through its integration with Jupiter. Utilizing Jupiter’s liquidity infrastructure, this integration boosts the platform’s trading capabilities and demonstrates Bitget Wallet’s support for the Solana ecosystem. In addition, Bitget Wallet maintains a longstanding commitment to enabling cross-chain transactions involving the Solana network. This facilitates smooth exchanges between Solana assets and significant blockchain assets from networks like Ethereum, Arbitrum, Optimism, BNB Chain, Polygon, and Tron. To further deepen its involvement with the Solana ecosystem, Bitget Wallet has integrated with the ecosystem’s most dynamic sectors, including DeFi, NFTs, GameFi, and lending. Offering users extensive asset management capabilities and comprehensive experience throughout the blockchain ecosystem. Alvin Kan, COO of Bitget Wallet, emphasized the wallet’s dedication to strengthening the infrastructure of the blockchain ecosystem. “Our goal is to deliver new assets and new opportunities to the industry and our users by improving the foundational technology of leading blockchain networks,” Alvin stated. The partnership with Jupiter exemplifies Bitget Wallet’s continuous effort to refine its offerings and meet the evolving demands of its users, ensuring an intuitive and efficient trading experience across diverse blockchain environments. About Bitget Wallet Bitget Wallet stands as Asia’s largest and one of the world’s top non-custodial Web3 wallets, boasting over 15 million users globally. Featuring a comprehensive array of features including asset management, intelligent market data, swap functionality, launchpad, inscribing, DApp browsing, and more, Bitget Wallet promises users an unmatched multi-chain Web3 experience. Currently, Bitget Wallet supports over 100 blockchains, hundreds of EVM-compatible chains, and more than 250,000 cryptocurrencies. By aggregating liquidity across hundreds of leading DEXs and cross-chain bridges, Bitget Wallet is able to facilitate seamless and efficient trades on 40+ blockchains. For more information, visit: Website | Twitter | Telegram | Discord About Jupiter Jupiter is the leading DeFi dApp on Solana. As one of the industry’s most advanced routing aggregation engines, Jupiter excels in delivering essential liquidity infrastructure for the Solana ecosystem. Moreover, Jupiter is actively expanding its DeFi product offerings, offering a comprehensive suite of features, including Limit Orders, DCA(Dollar-Cost Averaging)/ TWAP, Bridge Comparator, Perpetuals Trading, and Jupiter Launchpad. For more information, visit: Website | Twitter | Discord Contact Details Bitget Rachel Cheung media@bitget.com Company Website https://www.bitget.com/

February 23, 2024 07:25 AM Eastern Standard Time

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Bitget Adds DIMO Token to Its Trading Arsenal, Revolutionizing Vehicle Data Monetization

Bitget

Bitget, the world’s leading cryptocurrency exchange and Web3 company, is pleased to announce the listing of DIMO token on its innovative trading platform. DIMO is the utility token of ‘Digital Infrastructure for Moving Objects’ (DIMO), a platform that aims to revolutionize the vehicle data market by empowering vehicle owners to collect and monetize their data directly. DIMO token serves as both a utility and governance token within the DIMO ecosystem. Vehicle owners can use DIMO to access DIMO apps, allowing them to collect, use, and monetize the data from their vehicles. Additionally, DIMO tokens are paid to data providers, enabling them to monetize their vehicle data. Developers and data consumers can leverage DIMO tokens to access vehicle data and build apps and services on a stable, open platform. “We are excited to welcome DIMO token to Bitget’s trading platform,” said Gracy Chen, Managing Director of Bitget. “DIMO represents a groundbreaking project that empowers vehicle owners to take control of their data and monetize it directly. By listing DIMO token on Bitget, we aim to provide our users with access to innovative projects that are shaping the future of the vehicle data market.” DIMO is built with open-source components, fostering transparency, privacy, composability, and reliability in IoT networks. This approach enhances user and developer trust in connected devices and services, ultimately driving the adoption of blockchain technology in the vehicle data market. The listing of DIMO token on Bitget’s platform offers users the opportunity to participate in the DIMO ecosystem and engage with its innovative solutions for vehicle data monetization. Bitget remains committed to supporting projects like DIMO that are driving innovation and creating new opportunities within the Web3 ecosystem. Bitget has consistently expanded its market presence in both spot and derivatives trading within centralized exchanges. The addition of DIMO to the Bitget Innovation and Web3 Zone reinforces Bitget’s commitment to providing users with opportunities to invest in popular and valuable projects. In 2023 alone, the platform introduced over 350 new listings, showcasing its dedication to diversifying the digital assets available in its spot market. Meanwhile, Bitget Wallet supports over 100 mainnets and 250,000+ tokens. Its on-chain trading function Bitget Swap enables cross-chain trading between 40 mainnets. About Bitget Established in 2018, Bitget is the world’s leading cryptocurrency exchange and Web3 company. Serving over 20 million users in 100+ countries and regions, the Bitget exchange is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions. Formerly known as BitKeep, Bitget Wallet is a world-class multi-chain crypto wallet that offers an array of comprehensive Web3 solutions and features including wallet functionality, swap, NFT Marketplace, DApp browser, and more. Bitget inspires individuals to embrace crypto through collaborations with credible partners, including legendary Argentinian footballer Lionel Messi and official eSports events organizer PGL. For more information, visit: Website | Twitter | Telegram | LinkedIn | Discord | Bitget Wallet Contact Details Bitget Rachel Cheung media@bitget.com Company Website https://www.bitget.com/

February 23, 2024 07:23 AM Eastern Standard Time

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Bitget Lists Autonolas (OLAS) Token to its Trading Platform

Bitget

Bitget, the world's leading cryptocurrency exchange and Web3 company, is excited to announce the listing of Autonolas (OLAS) token on its cutting-edge trading platform. Autonolas is a network of off-chain services that revolutionizes the integration of crypto and AI, offering a unified platform for automation, oracles, and co-owned AI. Launched in 2022, Autonolas provides a composable stack for building these services and a protocol for incentivizing their creation. What sets Autonolas apart is its unique approach to enabling the operation of these services in a co-owned and decentralized manner, offering a decentralized autonomous organization (DAO) governance delegate called Governatooorr, powered by AI technology. "We are thrilled to welcome Autonolas (OLAS) token to Bitget's trading platform," said Gracy Chen, Managing Director of Bitget. "Autonolas represents an innovative project that merges the worlds of crypto and AI, offering a unified platform for off-chain services. By listing Autonolas token on Bitget, we aim to provide our users with access to cutting-edge projects and opportunities within the Web3 ecosystem." Autonolas' services are designed to execute complex logic in a decentralized manner, integrate with on- and off-chain data autonomously, and interact with crypto and AI seamlessly. Governatooorr, the AI-enabled governance delegate for DAOs, is just one of the innovative applications of Autonolas' autonomous agent technology. The listing of Autonolas (OLAS) token on Bitget's platform offers users the opportunity to participate in the Autonolas network and engage with its groundbreaking services. As the intersection of crypto and AI continues to evolve, Bitget remains committed to supporting innovative projects like Autonolas and providing a seamless trading experience for its users. Bitget has consistently expanded its market presence in both spot and derivatives trading within centralized exchanges. The addition of Autonolas to the Bitget Innovation and AI Zone reinforces Bitget's commitment to providing users with opportunities to invest in popular and valuable projects. In 2023 alone, the platform introduced over 350 new listings, showcasing its dedication to diversifying the digital assets available in its spot market. Meanwhile, Bitget Wallet supports over 100 mainnets and 250,000+ tokens. Its on-chain trading function Bitget Swap enables cross-chain trading between 40 mainnets. About Bitget Established in 2018, Bitget is the world's leading cryptocurrency exchange and Web3 company. Serving over 20 million users in 100+ countries and regions, the Bitget exchange is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions. Formerly known as BitKeep, Bitget Wallet is a world-class multi-chain crypto wallet that offers an array of comprehensive Web3 solutions and features including wallet functionality, swap, NFT Marketplace, DApp browser, and more. Bitget inspires individuals to embrace crypto through collaborations with credible partners, including legendary Argentinian footballer Lionel Messi and official eSports events organizer PGL. For more information, visit: Website | Twitter | Telegram | LinkedIn | Discord | Bitget Wallet Contact Details Bitget Rachel Cheung media@bitget.com Company Website https://www.bitget.com/

February 23, 2024 07:20 AM Eastern Standard Time

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Bitget Welcomes PIXEL Token to its Trading Platform

Bitget

Bitget, the world’s leading cryptocurrency exchange and Web3 company, is thrilled to announce the listing of PIXEL on its innovative trading platform. PIXEL is the native token of Pixels, a captivating open-ended world of farming and exploration, where users can gather resources, advance skills, build relationships, and explore quests in a mesmerizing blend of managing, creating, and exploring. The Pixels Universe marries blockchain ownership with user progression and accomplishments, offering a unique gaming experience. Pixels aims to create a fun, easy-going, blockchain-backed game that serves as a gateway for millions into Web3. The mission of Pixels is to lead the future of blockchain gaming by setting a standard where equitable wealth distribution, transparency, and ownership are the expectations. “We are excited to welcome PIXEL token to Bitget’s trading platform,” said Gracy Chen, Managing Director of Bitget. “With the growing popularity of blockchain gaming, we believe that Pixels represents an innovative project that aligns with our vision of promoting the adoption of Web3 technology. By listing PIXEL token on Bitget, we aim to provide our users with access to cutting-edge projects and opportunities within the blockchain gaming sector.” The listing of PIXEL token on Bitget’s platform offers users the opportunity to participate in the Pixels ecosystem and engage with its unique gaming experience. As the world of blockchain gaming continues to evolve, Bitget remains committed to supporting innovative projects like Pixels and providing a seamless trading experience for its users. Bitget has consistently expanded its market presence in both spot and derivatives trading within centralized exchanges. The addition of PIXEL to the Bitget Innovation Zone and GameFi Zone reinforces Bitget’s commitment to providing users with opportunities to invest in popular and valuable projects. In 2023 alone, the platform introduced over 350 new listings, showcasing its dedication to diversifying the digital assets available in its spot market. Meanwhile, Bitget Wallet supports over 100 mainnets and 250,000+ tokens. Its on-chain trading function Bitget Swap enables cross-chain trading between 40 mainnets. About Bitget Established in 2018, Bitget is the world’s leading cryptocurrency exchange and Web3 company. Serving over 20 million users in 100+ countries and regions, the Bitget exchange is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions. Formerly known as BitKeep, Bitget Wallet is a world-class multi-chain crypto wallet that offers an array of comprehensive Web3 solutions and features including wallet functionality, swap, NFT Marketplace, DApp browser, and more. Bitget inspires individuals to embrace crypto through collaborations with credible partners, including legendary Argentinian footballer Lionel Messi and official eSports events organizer PGL. For more information, visit: Website | Twitter | Telegram | LinkedIn | Discord | Bitget Wallet Contact Details Bitget Rachel Cheung media@bitget.com Company Website https://www.bitget.com/

February 23, 2024 07:17 AM Eastern Standard Time

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News Release

$3.9M Raised in Under 10 Days: Pioneering BRC-20 ICO’s Momentum Continues

Bitcoin Dogs

Bitcoin Dogs, a pioneering token sale on the Bitcoin blockchain, continues to ramp up. Following its latest raise announcement, the presale has now raised an additional $800,000 in 2 days, pushing it to a total of $3.9 million raised in less than ten days. The sale is now a third of the way in, with 21 days remaining before it ends on the 15th of March, at which point it will become available for public trading. The presale is currently in Stage 4, from a total of 10. The next event will be an upcoming NFT collection release and the Bitcoin Dogs game beta, both due in Q2 of this year. New dog, new tricks Bitcoin Dogs is a project spanning the Bitcoin ecosystem, GameFi, and NFTs, with innovation across all three. The project is one of the first to offer an ICO implemented on the Bitcoin blockchain. It’s issued under the BRC-20 standard, however, purchases are made with ERC-20 coins up until claim, when purchased 0DOG tokens will be airdropped to investors’ Bitcoin wallets. Looking ahead, the development of the Bitcoin Dogs game and NFT collection provide bucketloads of fuel for future development and growth, as evidenced by the growing 80k+ community on X. GameFi is one of the most exciting emerging markets within crypto, and the Bitcoin Dogs game combines this with the brand name of the OG crypto. Player-vs-player (PvP) mechanics allow players to race each other to win 0DOG, and strong integration with social media fosters a community of gamers who share the core values of Bitcoin. The NFT market has already seen a resurgence this year, with Bitcoin-based Ordinals collections touted to lead the pack. Ordinals, launched in 2023, dominated the market with over $450m in sales during May alone. The team hopes this trend will continue as they execute their long term vision, which is outlined in the whitepaper. About Bitcoin Dogs Bitcoin Dogs is breaking new ground in the Bitcoin ecosystem. For the first time ever, NFTs, gaming, and new token types come together to offer the first ICO on the original Bitcoin blockchain. The truly permissionless immutability of Bitcoin is being harnessed to create the 0DOG token, while a play-to-earn (P2E) gaming experience and NFT collection are being developed exclusively for 0DOG holders. Bitcoin Dogs (0DOG) is available to buy on the official website. For more information and to buy Bitcoin Dogs (0DOG) visit the website. Website | Whitepaper | Socials Bitcoin Dogs is the source of this content. This Press Release is for informational purposes only. The information does not constitute investment advice or an offer to invest. Contact Details Bitcoin Dogs Bitcoin Dogs Team marketing@bitcoindogs.club

February 23, 2024 06:41 AM Eastern Standard Time

Local Nonprofit Culminates 2023 Milestone – Over $32,000 in Gifts Donated to Children Battling Cancer – ahead of Inaugural Gala

Raynor Ave.

Miracles for Mya, a beacon of hope for families grappling with pediatric cancer, is proud to announce that it is capping off its milestone 2023 holiday season – providing over $32,000 in gifts to children battling cancer – with an inaugural Miracles for Mya Gala on March 9th, 2024. All gala proceeds will support the charity's ongoing mission to deliver joy and support to children with cancer and their families. "We launched Miracles for Mya after our daughter, Mya Tinajero, was diagnosed with stage IV Neuroblastoma, and lost her battle in 2017," said Misti Alberico Tinajero, President of Miracles for Mya. "Mya was always very generous, kind, and brave and after she gained her angelic wings, we felt compelled to honor her memory by carrying out ‘miracles’ for other families on her behalf. Mya fought long and hard for 6 years, never once believing that she couldn’t conquer cancer. We want to share that hope with kids fighting the same battle.” Since its founding in 2018, Miracles for Mya has donated over 6,500 toys to children at local area hospitals throughout Northeastern Illinois. Over $100,000 in toys and aid has been distributed by the charity in the last six years, including the 2023 holiday season, with $32,000 in gifts donated to children battling cancer. “The Miracles for Mya Gala is not just a fundraiser; it's a powerful opportunity to raise awareness about pediatric cancer and highlight the profound impact kindness and compassion can have on families in their most challenging moments,” said Antonio Tinajero, Vice President of Miracles for Mya. “Mya left a lasting impression on everyone she encountered. And we, unfortunately, deeply understand how difficult this journey can be, which is why we want to help other families, it’s what Mya would want and expect us to do.” The gala, priced at $85 per person, offers guests not only a night of dinner, dancing, and an open bar but also entertainment by renowned Chicago DJ Eddie V. Guests will also have the opportunity to participate in raffles for prizes that include a $500 Gift Card and a PlayStation 5. Miracles for Mya Gala When: Sat Mar 9, 2024 5:00 PM - 10:30 PM Where: Tuscany Falls Banquets, 60448 Tickets: Purchase tickets here To learn more about Miracles for Mya and the charity’s work, visit www.miraclesformya.org. Miracles for Mya is a 501(c)(3) nonprofit organization, and all proceeds are tax deductible. About Mya: Started by Mya’s Parents, Miracles for Mya is a 501(c)(3) nonprofit organization founded after Mya's courageous battle with stage IV Neuroblastoma. Mya was a typical 4-year-old who loved pink, princesses, and all things Disney. Mya’s (and her family’s) life changed on January 11, 2011, when they heard the words “Mya has cancer.” Mya was diagnosed with stage IV Neuroblastoma and was high-risk from the beginning. As scary as cancer was, nothing was going to change who this kid was. She was always known for her smile, kindness, generosity, and bravery. Mya fought long and hard over the next 6 years, never once believing that she couldn’t conquer cancer. Throughout her years, Mya left a lasting impression on all whom she encountered. Learn more at miraclesformya.org. Contact Details Miracles for Mya Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://miraclesformya.org/

February 22, 2024 01:30 PM Central Standard Time

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Callan Family Office Expands Financial Administration Division to Support Ultra-High-Net-Worth Families and Other Single Family Offices

Callan Family Office

Callan Family Office, a registered investment advisor serving ultra-high-net-worth families, family offices, foundations and endowments across the United States, today announced it has broadened its capabilities with the expansion of its financial administration division. Financial administration services include bill pay, cash management, reconciliation, and customized reporting. Callan Family Office, which manages nearly $5 billion in assets, is making these and other services available to both its ultra-high-net-worth clients and to other single-family offices. “Ultra-high-net-worth clients have complex finances that can make it difficult for them to get a clear picture of what they have, how their assets have performed, and how money was spent,” said Jack Ginter, Chief Executive Officer of Callan Family Office. “We created the financial administration division to bring all the puzzle pieces together, so clients can understand inflows and outflows and how best to manage all the moving parts to allow them to reach both their immediate and long-term goals.” The handling of day-to-day administrative tasks such as bill pay can take significant time. Commonly, the process is manual, and clients have information spread across different systems, accounts, and providers. Using the firm’s custom technology and processes, Callan Family Office directly handles these daily activities, allowing clients to get a more holistic financial view, improve operational efficiency and mitigate risk. Through these expanded services, Callan Family Office also focuses on helping clients achieve their specific financial goals, adjusting asset allocations to help them meet sizable ongoing expenses, such as the purchase and maintenance of a private aircraft, charitable initiatives, and other personal goals. The team also serves as liaison to the client’s accountant to provide reports and any tax items tracked throughout the year to aid in tax reporting. “Many of our clients run multiple real estate projects, for example, using different LLC business structures to manage each property,” said Amy Jucoski, head of family office services. “Imagine the work that goes into paying bills, categorizing expenses, reconciling bank accounts, as well as recording assets and liabilities for each LLC business. Now layer in the client’s personal assets and day-to-day activities – it’s a lot for them to manage. That’s what we do for our clients and now, in support of other single-family offices.” Cindy Chase, who over a 13-year period built and led the financial administration practice at Abbot Downing, Wells Fargo’s ultra-high-net-worth business, has joined Callan Family Office as director of financial administration. The growth of Callan Family Office’s financial administration division mirrors the rapid expansion of the larger firm. Launched in 2022, Callan Family Office has 23 partners. As a partner-owned, fully independent firm, Callan Family Office—a fiduciary that is 100% aligned with clients—has built its practice around solving the complex needs of families of considerable wealth. About Callan Family Office Independently owned and operated, Callan Family Office was founded by experienced wealth professionals to provide investment management, thoughtful personalized advice, and holistic financial planning to ultra-high-net-worth families, foundations, and endowments. The firm's principals have spent their careers serving ultra-high-net-worth clients and institutions. Callan Family Office has agreements with Callan LLC to use the Callan ® tradename in providing investment advisory services to the ultra-high-net-worth market segment and to access Callan's institutional quality research, education, and investment guidance experience. Callan Family Office and Callan LLC are independent, unaffiliated investment advisory firms separately registered with the Securities and Exchange Commission under the Investment Advisers Act of 1940. Callan Family Office (CFO) is the exclusive trademark licensee of Callan LLC. Callan LLC provides products and services to CFO. Clients of CFO are not clients of Callan LLC, and the parties are not affiliated. CALLAN, CFO and the other Callan trademarks and service marks are registered and/or unregistered trademarks of Callan LLC and may not be used without its permission. INVESTMENT ADVISORY SERVICES AND PRODUCTS PROVIDED TO CLIENTS OF CFO ARE PROVIDED SOLELY BY CFO AND NOT BY OR ON BEHALF OF CALLAN LLC. REPRESENTATIVES OF CFO ARE EMPLOYEES AND AGENTS OF CFO AND NOT EMPLOYEES OR AGENTS OF CALLAN LLC. Contact Details For Callan Family Office info@callanfo.com Company Website https://callanfamilyoffice.com/

February 22, 2024 02:16 PM Eastern Standard Time

College Sports to Be One of the Best Media Investments in 2024, per Big Chalk

Big Chalk

Many industry watchers believe issues like conference realignment, the Transfer Portal, and NIL will damage the long-term value of college sports as a media asset. New consumer research from Big Chalk, a marketing analytics company, shows these fears to be unfounded. On the contrary, growth in consumer engagement with college sports may never be higher than in 2024. “College sports are undergoing drastic and rapid changes,” said Rick Miller, Big Chalk’s Marketing Effectiveness Practice Lead. “We wondered if consumers would react poorly to these changes and begin to tune college sports out. Nothing could be further from the truth.” Big Chalk surveyed nearly 2,000 U.S. consumers regarding their viewership levels across college sports in general, with specific questions about college football. The data indicate fans will increase viewership from an average of about 11 games per viewer in 2023 to 13 games in 2024 – an uptick of almost 17%. To see if storm clouds are gathering on the horizon, Big Chalk also gathered net sentiment scores for NIL, the Transfer Portal, and conference realignment – but despite rumblings from some pundits, these issues are not driving fans away from the product. Perhaps one of the more eye-opening findings from the research is the level of influence college sports provides its sponsor brands. “More than 13% of respondents say they prioritize college sports sponsor brands during their purchase process,” said Miller, “and another 30% say brand sponsorship positively influences their purchase decision, even if it doesn’t automatically make the brand a shopper’s number-one priority.” Some college football sponsors continued to see double-digit unaided brand awareness weeks after the football season ended. “Perceptions of College Sports 2024: What CMOs and Media Strategists Need to Know” is the first of a two-part release of Big Chalk’s research. It is available for free download at: https://dust.bigchalk.co/perceptionsofcollegesports About Big Chalk Big Chalk is a marketing analytics and outsourcing company that specializes in CPG companies and similar consumer-facing brands. Big Chalk’s blend of consumer marketing experts and data scientists provide the tools and consulting services that brands of all sizes need to grow sales and build connections with their customers. Contact Details Big Chalk Cristina Itze +1 847-957-1861 cristina.itze@bigchalk.co Company Website https://www.bigchalk.co

February 22, 2024 12:59 PM Eastern Standard Time

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