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PANASONIC GEARS UP TO PLAY A PIVOTAL ROLE SUPPORTING THE OLYMPIC AND PARALYMPIC GAMES PARIS 2024

Panasonic Professional Imaging & Visual Systems

Panasonic Connect North America will supply state-of-the-art AV solutions, including professional displays, broadcast production equipment, and projection systems, for the Olympic Games Paris 2024 to be held in France from July 26 to August 11, and the Paris 2024 Paralympic Games, scheduled from August 28 to September 8. As a Worldwide Olympic Partner, Worldwide Paralympic Partner, and charter member of The Olympic Partner (TOP) Program, Panasonic will collaborate closely with the International Olympic Committee (IOC), the Paris Organizing Committee for the Olympic Games, and the Olympic Broadcasting Services (OBS) to provide robust support for event operations. Aligned with a goal to make Paris 2024 a more sustainable event, Panasonic proposes innovative solutions to the industry’s ongoing labor shortage and the challenges of sophisticated visual expression. Panasonic’s IT/IP Platform KAIROS will deliver video content to large LED screens at almost all competition venues (26 in total), simplifying workflows and streamlining operations by producing content for up to three venues via a single Kairos Core. Additionally, remote cameras will be installed in 29 press rooms. By consolidating simultaneous interpretation at the Main Press Centre (MPC), translation services can be provided from remote locations, reducing the need for travel. These solutions will enhance operational efficiency, addressing hardware and software aspects compared to previous events. Marking the largest-ever projector deployment in competition venues at the Olympic and Paralympic Games, Panasonic plans to install 130 laser projectors. Among them is the world’s smallest and lightest projector 1, which boasts a 40% smaller 2 body than previous models. Panasonic’s labor-saving projection technology reduces resource allocation for transport, storage, and installation, reducing the event’s carbon footprint. Furthermore, Panasonic’s recently unveiled Remotely Managed Service will allow operators to manage and monitor large-scale multi-projection systems via the cloud and address potential image misalignment caused by factors such as vibration without being present on the site. Together, these innovations will contribute to the event’s wish for sustainability. Panasonic has provided AV equipment and services to the Olympic and Paralympic Games for over 30 years, starting from Barcelona 1992. Moreover, in October 2014, Panasonic made history as the first Japanese company to become a Worldwide Paralympic Partner of the International Paralympic Committee, contributing to peace and development in the international community and promoting Para Sport. With a vision of “Sharing the Passion,” Panasonic helps to convey the drama, tension, and emotion of elite athletic competition to people worldwide through its sponsorship activities. Panasonic wholeheartedly supports the mission of the Paralympic Games to foster an inclusive society for people with disabilities by uplifting Para Sport. We remain dedicated to creating products and services that cater to everyone, including seniors and individuals with disabilities. 1 PT-RQ25K is the world's smallest and lightest among DLP® laser projectors with 16,000 lm brightness or more as of March 2024, according to Panasonic’s own research. 2 Based on a comparison of the approximate mass and external dimensions of the PT-RQ25K (20,000 lm) and PT-RQ22K (20,000 lm) projectors, excluding the projection lens. About Panasonic Connect North America Established on April 1, 2022 as part of the Panasonic Group’s switch to an operating company system, Panasonic Connect North America is a B2B company offering device hardware, software and professional services to provide value to customers across the public sector, federal government, education, immersive entertainment, food services and manufacturing industries. With the mission to “Change Work, Advance Society, Connect to Tomorrow,” Panasonic Connect North America works closely with its community of partners, innovators and integrators to provide the right technologies to address customers’ ever-evolving needs in today’s connected enterprise. Connect with Panasonic Connect Audio Video Solutions: Twitter, LinkedIn, Facebook, Instagram, YouTube Connect with Panasonic Connect North America: Twitter, LinkedIn, YouTube Contact Details Madison Everts +1 617-624-3225 PanasonicVisual@racepointglobal.com Company Website https://na.panasonic.com/us/panasonic-connect

April 14, 2024 10:00 AM Pacific Daylight Time

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Analysts Forecast Impending Rise for ADA and SOL, KangaMoon To Reach New Milestone Soon

Kangamoon

Crypto analysts have projected significant gains for Cardano (ADA) and Solana (SOL) expected soon. KangaMoon (KANG), on the other hand, is on a better trajectory rising above 290% in just a few weeks. It aims for a $5M presale, having reached the $4.6M milestone in stage five of its presale. Despite the crypto market's turbulent state, Solana has managed to demonstrate its resilience, maintaining its stance while hovering around the $187 and $169 mark within the past week. Similar to Solana, Cardano continues to witness an amazing year with a surge of around 45%. Meanwhile, just in its fifth presale, KangaMoon continues to exceed expectations, having rewarded its early investors with huge returns. Cardano (ADA) Price Demonstrates Resilience Being among the top crypto within the cryptocurrency market, Cardano continues to prove its unique resilience despite the high volatility within the crypto market. This milestone seems to have tickled the interest of different investors, with each one wishing to grab a piece of the Cardano pie. Over the past year, Cardano has risen by 48% to outshine its previous price of just $0.39. According to CoinMarketCap, Cardano is currently trading within a weekly price range of around $0.56 and $0.66. Analysts have also indicated that the price prediction of Cardano will rise to the $1 mark soon. Solana (SOL) Price Set to Surge According to Analysts With different Solana-based meme coins recording outstanding results, the price prediction of Solana, according to analysts, is set to surge greatly. With a current weekly price range of just $184 and $168, according to CoinMarketCap, Solana has managed to record a 18% surge within the last month. Moreover, this recent rally in Solana price seems to be paving the way for an influx of investors wishing to enjoy better returns. Additionally, the rise of meme coins, including Dogwifhat and Bonk, has played a crucial role in the rallying momentum of Solana—something that is set to continue throughout the year as the adoption of meme tokens becomes rampant. KangaMoon Oversees a Growing Interest Ever since the start of KangaMoon’s presale phase, this meme coin has been making huge waves within the meme coin market. Just at its stage five presale, KangaMoon continues to exceed the expectations of many investors, having raised over $4.6M. Currently, KANG is set to reach its target of $5M by the end of April. While this unique meme coin continues to record an upward trajectory, crypto enthusiasts across the globe seem excited about its forthcoming launch backed with innovative features within the meme coin ecosystem. By combining both GameFi and SocialFi elements, KangaMoon is set to create “Kangaverse,” a fun-filled platform where users and traders alike will enjoy different games while earning different rewards. With a P2E function, KangaMoon will allow users to earn KANG tokens by simply taking part in various contests. With its SocialFi capabilities, users can also earn KANG rewards outside the Kangaverse by promoting the project on social media. While the platform offers many amazing features, its token price has surged from its initial price of just $0.005 to $0.0196, meaning early buyers are currently enjoying a 290% return on investment. This outstanding achievement is a pure representation of KangaMoon’s commitment to empowering its investors financially. This is visible through its over 20,000 registered members and over 6,000 token holders in its ecosystem. Analysts predict that KangaMoon will certainly rank among the best meme coins of 2024. Will KangaMoon Continue With its Outstanding Growth? KangaMoon will certainly continue to record new heights. With the meme coin market being the new norm, investors are currently looking for new germs that have what it takes to take them to the next level. While other crypto like Cardano and Solana hold their potential, KangaMoon is set to fight for a seat among the best meme coins of 2024. Discover the exciting opportunities for the KangaMoon (KANG) Presale today! Website: https://Kangamoon.com/ Join Our KangaMoon Community: https://t.me/Kangamoonofficial Integrating GameFi and Play To EarnEmbark on your quest for glory. Assemble your champions, engage in epic battles or bet on your favorite fighters to earn $KANG tokens and exclusive rewards. Gain control of rare NFTs, unlock exclusive content and build alliances with fellow gamers as you ascend the ranks and leaderboards. Disclaimer: The following disclaimer is important to read and understand before engaging with Kangamoon, a play-to-earn meme coin. By accessing or participating in any activities related to Kangamoon, you acknowledge and accept the terms outlined below: 1 No Financial Advice: This whitepaper and any associated content do not constitute financial advice, investment recommendations, or solicitation to purchase Kangamoon tokens. The information provided is for informational purposes only. It is your responsibility to conduct thorough research and seek professional advice before making any financial decisions. 2 Volatility and Risks: Cryptocurrencies, including Kangamoon, are volatile and subject to significant price fluctuations. Investing in or holding Kangamoon tokens involves substantial risks, including the possibility of total loss. Past performance is not indicative of future results. 3 Regulatory Compliance: The regulatory environment surrounding cryptocurrencies is evolving and varies across jurisdictions. It is your responsibility to ensure compliance with applicable laws and regulations in your country or region before engaging with Kangamoon. 4 Uncertain Market: The market for meme coins and play-to-earn platforms is highly speculative and subject to rapid changes. There is no guarantee of market demand, liquidity, or utility for Kangamoon tokens. Token values may fluctuate drastically and may not reflect the intrinsic value of the project. By continuing to engage with Kangamoon, you acknowledge and accept the risks and limitations outlined in this disclaimer. You should only participate if you fully understand and are willing to assume these risks. Contact Details Kangamoon marketing@kangamoon.com Company Website https://kangamoon.com/

April 14, 2024 09:10 AM Central Daylight Time

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Wormfare Ecosystem Launches Largest-Ever Cleanup Challenge

Rev Up Marketers

In a groundbreaking move that redefines the intersection of gaming and environmental sustainability, Wormfare introduces its CleanUp initiative. This ambitious project not only challenges but also rewards the global gaming community for participating in environmental cleanup activities within the Wormfare ecosystem. Leveraging the power of the Polygon blockchain, Wormfare sets a new standard for digital platforms committed to making a tangible impact on the planet's health. The centrepiece of the CleanUp initiative is the $100,000 Cleanup Challenge, inviting gamers and eco-warriors alike to participate in a global effort to clean and preserve the natural world. This challenge incentivises participation through crypto rewards and fosters a sense of community and collective responsibility towards the planet. Wormfare oversteps conventional gaming boundaries by integrating real-world quests with digital gameplay, encouraging players to engage in activities that have a direct positive impact on the environment. The Wormfare community has initiated over 20 planet cleanups, turning virtual achievements into real-world environmental benefits in the last 28 days alone. Wormfare has deliberately partnered with Polygon, the leading platform for Ethereum scaling and infrastructure development. Recognised for its low-carbon footprint, Polygon enables Wormfare to offer a gaming experience that is thrilling and environmentally responsible. Users can join the CleanUp movement as following - Get Wormfare Merch: Showing their commitment to the cause by donning Wormfare-branded eco-warrior gear. Team Up: Gather friends and tackle pollution in local communities, whether in forests, beaches, or urban parks. Film Their Cleanup: Document their efforts from start to finish and share the transformation. Share Their Story: Users can inspire others by posting their cleanup journey online and tagging Wormfare, amplifying the message and impact. Earn Rewards: Participants can earn up to $100 in WOFR tokens for each approved cleanup video, turning environmental stewardship into tangible rewards. Challenge Their Friends and Co-workers: Users can tag their friends and co-workers in their socials and encourage them to join them in making this world a better place. By integrating the fun of gaming with the seriousness of environmental conservation, Wormfare invites individuals worldwide to take action, share their stories, and join a community dedicated to making a real difference. For more information on how to participate in the CleanUp initiative and to become a part of the Wormfare community, visit Wormfare's Environmental Mission. Website | Whitepaper | X | Telegram | Discord | YouTube About Wormfare: Wormfare is a distinctive entity in the crypto-gaming landscape, blending engaging game mechanics, crypto-earning opportunities, and tangible real-world impacts. Wormfare is changing the narrative by embedding eco-consciousness into the very fabric of its gaming experience. Contact Details Wormfare Illia Zozulya contact@wormfare.com Company Website https://wormfare.com/

April 13, 2024 09:37 AM Eastern Daylight Time

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Analyst Namtoshi Predicts $15 for Dogecoin, KangaMoon Nears $5M Amidst Shiba Inu Decline

Kangamoon

The Dogecoin (DOGE) community is abuzz with excitement as crypto analyst Namtoshi predicts a potential surge to $15 for the legacy meme coin by 2024, mirroring its explosive rise in 2021. Meanwhile, Shiba Inu (SHIB) grapples with a 1,344% increase in token burn rate, sparking investor speculation about future price movements. In another development, KangaMoon (KANG) is attracting investors’ interest having crossed the $4.5 million presale funding milestone, alongside plans to integrate both SocialFi and GameFi into its unified ecosystement. Dogecoin (DOGE) On the Rise Again? Namtoshi Predicts Potential Surge in 2024 Dogecoin (DOGE) is rocketing back in popularity with crypto analyst Namtoshi putting out bullish projections for 2024. As the price of Dogecoin climbed from $0.01 to $0.76 in 2021, Namtoshi’s analysis suggests that a similar pattern probably would bring an incredible boom. In his words, “ If this cycle acted the same, it would go from $0.20 to a whopping $15.20.” Meanwhile, Dogecoin's growing mainstream appeal and active community could be its driving force for unprecedented adoption levels, propelling DOGE price to new heights. Notwithstanding the volatility in the crypto market, the thrilling opportunity to make life-changing profits tend to draw investors' attention towards Dogecoin again. Shiba Inu (SHIB) Burn Rate Skyrockets, Investors Eye Price Movement Shiba Inu (SHIB) has just witnessed a jump in token burning activity with the burn rate rising to a spectacular 1,344%. This progression unfolds at a crucial time because the community is closely monitoring the price of SHIB which had been moving in unison with the overall market before stabilizing recently. Despite the coin not doing well over the past month and recording a 20% decline and a modest 2% surge over the past week, analysts remain highly optimistic. Their bullish sentiment is based on the notion that the resistance level of $0.000031 is likely to gain strength, propelling a rise in the price sparked by the strong buying pressure observed in the past. KangaMoon (KANG) Achieves Impressive $4.5 Million Presale Milestone Unlike Dogecoin and Shiba Inu which are currently navigating market volatility, KangaMoon (KANG) is attracting investors with its outstanding presale results. To elaborate, the value of KangaMoon has gone up by 290% from an initial offering price of $0.005 to $0.0196 in the stage five of the ongoing presale campaign. In addition, it has raised well above $4.5 million and expects to hit the $6 million funding milestone by the end of April. As a blockchain gaming network, KangaMoon plans to integrate both SocialFi, and GameFi’s P2E - play-to-earn element together leveraging a community-driven approach. In this unified ecosystem dubbed “Kangaverse”, Players can customize and own KangaMoon avatars, participate in battle contests, or speculative bettings. By engaging in any of these, they get rewarded with KANG tokens or other high-value in-game collectibles for their winnings which can be traded in the dedicated marketplace later. To further bolster trust and a community-driven platform, the active members of the community will be eligible to receive free KANG tokens before the project’s official launch. Particularly, users who sign up, and engage KangaMoon’s social media posts will be awarded free KANG coins. Meanwhile, the global Play-to-Earn NFT Games Market is projected to expand at a rapid CAGR of 21.3% between 2022 and 2028, from over $15 billion. This not only captures what value this market could bring to KangaMoon and its investors, it further solidifies the project’s position among the best new cryptocurrency in the market. As such, analysts speculate that the KANG token will become so huge that it may hit $0.5 immediately after the upcoming listing. Discover the Exciting Opportunities of the KangaMoon (KANG) Presale Today! Website: https://KangaMoon.com/ Join Our Telegram Community: https://t.me/KangaMoonofficial Integrating GameFi and Play To EarnEmbark on your quest for glory. Assemble your champions, engage in epic battles or bet on your favorite fighters to earn $KANG tokens and exclusive rewards. Gain control of rare NFTs, unlock exclusive content and build alliances with fellow gamers as you ascend the ranks and leaderboards. Disclaimer: The following disclaimer is important to read and understand before engaging with Kangamoon, a play-to-earn meme coin. By accessing or participating in any activities related to Kangamoon, you acknowledge and accept the terms outlined below: 1 No Financial Advice: This whitepaper and any associated content do not constitute financial advice, investment recommendations, or solicitation to purchase Kangamoon tokens. The information provided is for informational purposes only. It is your responsibility to conduct thorough research and seek professional advice before making any financial decisions. 2 Volatility and Risks: Cryptocurrencies, including Kangamoon, are volatile and subject to significant price fluctuations. Investing in or holding Kangamoon tokens involves substantial risks, including the possibility of total loss. Past performance is not indicative of future results. 3 Regulatory Compliance: The regulatory environment surrounding cryptocurrencies is evolving and varies across jurisdictions. It is your responsibility to ensure compliance with applicable laws and regulations in your country or region before engaging with Kangamoon. 4 Uncertain Market: The market for meme coins and play-to-earn platforms is highly speculative and subject to rapid changes. There is no guarantee of market demand, liquidity, or utility for Kangamoon tokens. Token values may fluctuate drastically and may not reflect the intrinsic value of the project. By continuing to engage with Kangamoon, you acknowledge and accept the risks and limitations outlined in this disclaimer. You should only participate if you fully understand and are willing to assume these risks. Contact Details Kangamoon marketing@kangamoon.com Company Website https://kangamoon.com/

April 13, 2024 08:00 AM Central Daylight Time

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Ali Martinez Has a Shocking Bitcoin Prediction As KangaMoon and Pepe Become the Talk of the Meme Coin Market

Kangamoon

The crypto market is an avenue where investors' fortunes change positively and negatively depending on the tide of the crypto market. Ali Martinez, a crypto expert, believes Bitcoin will continue its bullish rally and hit $85,000 soon. Meanwhile, KangaMoon and Pepe have been making waves in the crypto market, with KangaMoon tipped to outperform other memecoins in the market. Having given early investors substantial returns, the KANG token has been picked as one of the best new meme coins in the market. KangaMoon (KANG) Early Investors Make 290% ROI, as New Buyers Will Get 10% Bonus While Bitcoin and Pepe's prices continue to soar, KangaMoon remains one of the best new meme coins on investor's watch list. As a play 2 earn platform, every challenge on KangaMoon is a chance to win and every victory translates to real-world values and returns. Users can also earn more returns when they participate in community activities such as commenting and sharing posts aimed at promoting the project online. While the presale started slowly, it has now peaked. The KANG price, which started at a floor price of $0.0050 in stage 1, is now sold for $0.0196 in stage 5, with early investors getting a 290% ROI. New buyers will get a 10% deposit bonus when they buy the token now. Meanwhile, KangaMoon has raised over $4.5M in the presale and could raise $6M before the end of April. Moreover, KangaMoon has over 6000 token holders and 20k registered community members which makes the project the hottest meme coin for 2024. The team has also announced plans to list the token in a major tier 1 CEX exchange in Q2. As such, a surge to $0.5 is possible for KANG in Q2. Based on the success of the presale, KangaMoon is tipped to outshine popular meme coins like Shiba Inu, Bonk, and Dogecoin in 2024. With analysts projecting 100x rallies in the coming months, now is the best time to buy the top meme coin and position yourself for massive future profits. Ali Martinez Makes a Shocking Bitcoin (BTC) Prediction Ali Martinez, one of the top crypto analysts, has made a shocking Bitcoin price prediction. According to the expert's analysis, Bitcoin appears to be breaking out. The analysts went further to forecast that if Bitcoin can hold above $70,800, the next target becomes $85,000. Meanwhile, the Bitcoin price has established support at the $70,000 mark while setting eyes on breaking its ATH record of $73,750. The Bitcoin price has increased by 5% in the past week and could be set for more rallies with the halving a few days away. The Bitcoin trading volume and market cap are also in the uptrend and could trigger more rallies in the coming days. Pepe (PEPE) Heading to the Moon As Meme Coin Market Witness More Adoption The meme market frenzy is not over yet, as more investors continue to accumulate the meme token. While Dogecoin saw a massive accumulation of tokens to the tone of 200M a few days ago, Pepe is also witnessing more buyer activity. The Pepe trading volume has increased by a day-to-day average of 40% in the past few days. The Pepe market cap has surpassed $3.2B. While the top meme coin battled the bear market in the past week, it is heading to the bull market with a 5% gain in the past few days. With the bull market in sight, Pepe's price could hit $0.000010 in April. Discover the Exciting Opportunities of the KangaMoon (KANG) Presale Today! Website: https://KangaMoon.com/ Join Our Telegram Community: https://t.me/KangaMoonofficial Integrating GameFi and Play To EarnEmbark on your quest for glory. Assemble your champions, engage in epic battles or bet on your favorite fighters to earn $KANG tokens and exclusive rewards. Gain control of rare NFTs, unlock exclusive content and build alliances with fellow gamers as you ascend the ranks and leaderboards. Contact Details Kangamoon marketing@kangamoon.com Company Website https://kangamoon.com/

April 13, 2024 02:34 AM Central Daylight Time

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Stellar Resources targets leadership in tin production amid global supply crunch

Stellar Resources Ltd

Stellar Resources Ltd (ASX:SRZ) executive chairman and CEO Simon Taylor joins Proactive’s Jonathan Jackson to discuss the company’s ambitions to become Australia's next tin producer, leveraging the Heemskirk Tin Project in Tasmania, renowned as the highest-grade undeveloped tin site in Australia and ranking third globally. The 2019 scoping study underscored the project's robust economics, with ongoing updates to enhance the mineral resources estimate. Heemskirk boasts a resource estimate of 7.48 million tonnes at 1.04% tin, while the Severn deposit, the project’s largest, shows promising expansion potential. Recent infill drilling at Severn yielded impressive results, including 36.6 metres at 1.07% tin. Additionally, the nearby St Dizier Satellite Project adds to Stellar’s tin portfolio with an indicated mineral resource estimate. Stellar is poised for growth, capitalising on a global tin supply shortage, with the metal's demand set to soar due to its essential role in electronics, renewable energy, and new technologies. The company anticipates that updated economic studies will reflect improved metrics and a higher proportion of resources in the indicated category, possibly lowering initial capital costs. With global tin production facing uncertainties, Stellar strategically placed to address the market’s deficit, especially given tin’s pivotal role in the technology and green sectors. Contact Details Proactive Investors Jonathan Jackson +61 413 713 744 jonathan@proactiveinvestors.com

April 12, 2024 04:00 PM Eastern Daylight Time

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Astral Resources advances Kamperman prospect with new gold discoveries

Astral Resources NL

Astral Resources NL (ASX:AAR) managing director Marc Ducler sits down with Jonathan Jackson to discuss results from the Kamperman prospect within the Feysville Gold Project in Western Australia. The recent 19-hole reverse circulation (RC) drilling program has in-filled the prospect to the south but also extended the mineralised strike by 100 metres to the north, now measuring a total of 350 metres. Key assays from this campaign have highlighted significant gold finds, with intersections including 13 metres at 3.95 g/t gold from 35 metres depth, showcasing the high-grade potential of this site. Of the 19 holes drilled, 14 have encountered noteworthy gold mineralisation, affirming the Kamperman prospect's potential as a high-grade satellite ore source for the contemplated Mandilla Process Plant. Ducler says the company now plans to initiate a follow-up 2,500-metre RC drilling program to potentially extend the strike length further and explore high-grade shear-hosted gold mineralisation. Drilling is supported by a recent capital raising. Contact Details Proactive Investors Jonathan Jackson +61 413 713 744 jonathan@proactiveinvestors.com

April 12, 2024 04:00 PM Eastern Daylight Time

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Olympio Metals hums like a Cadillac after its latest lithium results

OLYMPIO METALS LIMITED

Olympio Metals Ltd (ASX:OLY) managing director Sean Delaney sits down with Proactive’s Jonathan Jackson to discuss recent progress at the Cadillac Lithium Project in Quebec, Canada. The company has completed a 23-hole, 2,715-metre diamond drilling program across four pegmatite dykes, uncovering significant lithium-caesium-tantalum (LCT) geochemical fractionation trends that underscore the area's lithium prospects. Notable discoveries include spodumene with grades reaching 2.3% lithium oxide in the Dyke B area, expanding the project's known lithium potential. This drilling effort, combined with prior surface sampling, indicates that the LCT pegmatites cover a larger area than initially anticipated, setting the stage for expanded regional exploration. Olympio has secured $1.1 million through Canadian Flow-Through Shares and is well-prepared for the upcoming field season. This funding will support continued exploration across their 190-square-kilometre landholding, where numerous high-priority pegmatite targets await testing. The recent drilling has delineated two distinct zones of fractionated pegmatites, hinting at multiple generations of LCT mineralised intrusions. These findings will guide the company's exploration strategy, focusing on areas with elevated potassium-rubidium fractionation trends linked to lithium mineralisation. With over 400 known pegmatites in the Cadillac Project area, Olympio is poised to advance its exploration activities, leveraging the latest geological insights to target high-priority areas in the coming weeks. Contact Details Proactive Investors Jonathan Jackson +61 413 713 744 jonathan@proactiveinvestors.com

April 12, 2024 03:45 PM Eastern Daylight Time

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Farm Forward Investigation Reveals America’s First “Certified Regenerative Dairy Farm” Alexandre Farm Abuses and Neglects Animals

Farm Forward

In an extensive investigation released today, Farm Forward revealed that Alexandre Family Farm —a famous, widely endorsed organic dairy farm in California that sells at Whole Foods and other major grocery chains—routinely abuses and neglects its animals, sells diseased animals for human consumption, and pollutes the environment. Despite clear evidence of abuse provided by whistleblowers, the farm was certified “organic” by the U.S. Department of Agriculture and as “Humane” by the independent nonprofit Certified Humane® program. The full report can be read at www.farmforward.com. Among the findings: A cow dragged by a skid loader more than 50 yards across concrete and gravel; Dozens of cows being trampled to death; Use of a.22 rifle to kill about 80 heifers experiencing trouble with calving; A cow’s clogged teat cut off with a rusty knife with no pain management; and Animals’ body parts left decomposing on the land, possibly contaminating the local waterways. Portions of the report were included in a story released today by The Atlantic that corroborated many of Farm Forward’s findings. Alexandre Family Farm has garnered national attention after becoming one of the first certified regenerative dairy farms in 2021. Alexandre has been featured on the Today Show, Food Network’s Guy’s All-American Road Trip, and in Forbes and the New York Times. “At a time when millions of Americans are turning away from cows’ milk, companies like Alexandre and retailers like Whole Foods are lying to the public to try and reverse the trend and protect their profits,” said Farm Forward Executive Director Andrew deCoriolis. “Dairy companies humanewash their business just like the big oil companies try to greenwash theirs. It’s a marketing spin, it’s not real change.” “Unfortunately, this investigation reveals a larger problem: organic and humane labels on meat or dairy cannot be trusted,” deCoriolis said. “Even one of the country’s most prominent and celebrated organic farms is using the same abusive and polluting agricultural practices as factory farms. Federal regulators upheld Alexandre Family Farm's organic designation even after they were given evidence that the farm was abusing animals. How many more ‘organic’ farms are out there raking in profits based on a USDA-endorsed lie?” Alexandre Family Farm touts several “ key differentiators ” that the company claims make it a better choice for dairy products, including that the way they farm is better for the cows. However, Farm Forward’s investigation revealed systematic abuse and neglect driven from the top of the company. And while Alexandre continues to profit from selling diseased and injured animals, consumers are paying a premium at Whole Foods and other groceries in support of this fraudulent vision of healthy animals and a livable climate. The investigation’s findings not only highlight violations of basic humane treatment, but also many violations of the certifications that Alexandre uses to market their products. A failure of this magnitude on the part of certification schemes like the USDA and Certified Humane calls into question whether industrial dairy farming can ever be truly compatible with a high ethical standard of animal treatment and environmental sustainability. Farm Forward is calling on Alexandre Family Farm to change its practices and its abuse of animals immediately, and is asking retailers like Whole Foods and other companies to stop purchasing Alexandre dairy and pledge to reject similar efforts at humanewashing. Farm Forward is also calling on the USDA and Certified Humane to withdraw their certifications of Alexandre Dairy and pledge to reform their internal practices to prevent humanewashing companies from gaining legitimacy through their certifications in the future. “We hope that the Alexandres, responsible retailers like Whole Foods, certifying organizations, and government regulators can all come together to fix what is broken in our agricultural system,” deCoriolis said. “Right now, there are structural problems in the dairy industry that incentivize animal abuse. We need to change that.” Concerned consumers can support Farm Forward’s push for change by signing up to join its campaign. Farm Forward also asks conscientious consumers to consider rejecting dairy products altogether. “If systemic animal mistreatment is happening at the leading higher welfare dairy, what is happening at all of the rest?” asked deCoriolis. “The only way to avoid regularly participating in these abusive practices is to opt out of dairy products altogether. Consumers are increasingly selecting plant-based dairy and could do so even more often. Consumers can also join us in pushing the agricultural sector and the federal government to do better.” ### Farm Forward is a team of strategists, campaigners, and thought leaders guiding the movement to change the way our world eats and farms. Learn more at https://www.farmforward.com/ Contact Details Farm Forward farmforward@narrativechange.net

April 12, 2024 02:37 PM Eastern Daylight Time

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