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DataBillity Unleashes the Power of Zero-Party Data for Marketing Success

Rev Up Marketers

DataBillity, a data analytics platform, is revolutionizing how businesses leverage billing and payment data to drive marketing success. By transforming transactional data into rich, predictive purchasing insights, DataBillity targets to enhance customer experiences, boost loyalty, and improve sales and marketing operations through advanced AI/ML technology. DataBillity integrates zero-party data alongside first and third-party data to create hyper-personalized experiences tailored to individual preferences. When customers share their interests through surveys, this information is combined with browsing behavior and past purchases to recommend relevant products and content. This deeper personalization fosters stronger connections, increases engagement, and boosts loyalty. Moreover, DataBillity's platform is designed to be used by a diverse range of businesses, from online and brick-and-mortar retailers to fintech companies. It provides essential tools to improve customer segmentation, enhance loyalty programs, and enable omni-channel marketing strategies. Some of the critical features of DataBillity are as follows: Predictive Insights: The platform utilizes artificial intelligence and machine learning to forecast customer behavior and purchasing patterns. Personalized Recommendations: DataBillity provides real-time sales engagement and customized loyalty programs based on individual customer data. Data Monetization: The platform enables businesses to share securely consented customer data across a network, unlocking new revenue opportunities. Comprehensive Data Activation: The platform integrates and transforms data to enhance conversions, customer satisfaction (CSAT), and customer lifetime value (LTV). DataBillity offers several pricing tiers to suit different business needs, including a free plan for solo operators, a business plan, and a premium plan. Each plan provides varying levels of access to profile views, data connections, and recommendations, with additional features such as AI augmentation and integrations with popular applications. By consistently delivering relevant and engaging experiences, DataBillity strengthens customer relationships, promotes repeat purchases, and turns satisfied customers into brand advocates. From data zero to data hero, DataBillity's journey highlights the transformative potential of zero-party data in shaping the future of marketing. For more information on DataBillity and its offerings, please visit their website. About DataBillity: DataBillity is a data analytics platform that leverages billing and payment data to provide actionable insights and predictive analytics. The platform uses AI/ML technology to transform transactional data into personalized recommendations and predictive insights, enhancing customer experiences, boosting loyalty, and improving sales and marketing operations. Contact Details Databillity, Inc. Julia Nagai +1 206-472-9884 julia@databillity.ca Company Website https://www.databillity.com/

June 19, 2024 07:16 AM Eastern Daylight Time

Expert Tips to Support and Celebrate Aging Pets

YourUpdateTV

Many pet owners struggle with the reality of their furry friends aging. Dr. Stacey Bone, veterinarian and senior pet advocate with Hill’s Pet Nutrition recently talked about the importance of embracing, not fearing, this natural process and how proper nutrition and care can help pets live bold in their older years. A video accompanying this announcement is available at: https://youtu.be/nhs96_Yu3Uc According to a 2019 study by The American Animal Hospital Association, 80% of pet owners do not realize the age at which their pet is considered a senior pet – which is typically age 7. Just like humans, pets’ biology changes as they age, but getting older doesn't have to make life any less exciting. Pet parents fear aging, because “getting old” is associated with slowing down and losing the spirit and vibrancy that makes their pets special. The fear associated with owning a senior pet can potentially lead to inadequate care for senior pets, resulting in health issues and decreased quality of life. There are attainable ways to support your senior pet’s changing needs. Knowing how to best care for your pet – from tailored nutrition for senior pets to regular veterinary care - can help pet parents continue to experience a full life together.   Tailored Nutrition for Senior Pets Hill’s Pet Nutrition is raising awareness of the unique nutritional needs of senior pets and how important it is to switch to a food designed specifically for seniors, such as Hill’s Science Diet Senior Vitality. The right nutrition can help senior pets live life to the fullest, so it is important to transition your pet to a senior pet food that meets his or her needs. Hill’s Science Diet Senior Vitality is made for older pets’ changing biology, including balanced minerals for heart and kidney health, omega-6 fatty acids and vitamin E for healthy skin and coat, and easy-to-digest ingredients to support digestion. Hill’s Science Diet Senior Vitality improves senior pets’ everyday ability to get up and go. It features nutrition that can help support the brain function, interaction and overall energy and vitality of your senior pet. In a clinical study, pet parents observed increased affection and stamina in as little as 28 days when their pets ate Senior Vitality dry dog food. The best food for aging pets is one formulated to keep up with their changing nutritional requirements. Talk with your veterinarian to ensure your dog or cat is getting the right nutrition at each lifestage.   Encouraging Senior Pet Adoption There are many animals in shelters across the nation who need homes, and some of the most overlooked pets include seniors. Hill’s Pet Nutrition is encouraging people to consider opening their hearts and homes to a senior pet in a shelter. Senior pets tend to spend the longest time at shelters and are often viewed as unadoptable based on the misperception that they likely have behavioral issues. In reality, many of these animals were companions to elderly people who passed away or moved to an assisted living facility. Only 25% of senior pets get adopted, compared to a 60% adoption rate for younger pets, according to the ASPCA. Puppies and kittens are cute, but they also need a ton of extra attention and training. On the other hand, senior pets are overflowing with love and their laid-back personalities make them perfect for lots of different homes. Along with expert care from shelter staff, quality nutrition can play a vital role in helping shelter pets be healthy, happy and more adoptable. That’s why Hill’s Food, Shelter & Love program provides science-led nutrition to hundreds of shelters across North America, helping more than 14 million pets find new homes since 2002. For more information, visit hillspet.com and search ‘Senior Care’ to learn more about care and nutrition for senior pets. About Dr. Stacey Bone: Dr. Stacey Bone brings over 16 years of expertise to his role as a small animal veterinarian, where he currently serves both as a relief veterinarian and as a senior brand manager at Hill's Pet Nutrition. Within Hill's, he is part of the Prescription Diet marketing team, driving the company's strategic vision in the U.S. market. With a heartfelt commitment to geriatric pet care, Dr. Bone focuses on areas critical to the health of senior pets, including advanced nutrition, comprehensive disease management, and the importance of preventive care. That passion led him to found a company dedicated to creating products that address the unique issues of senior pets. His work is characterized by a deep understanding of veterinary science, coupled with genuine care for his animal patients. Dr. Bone is an advocate for educating pet parents about the impactful role that nutrition plays in senior pet health: “Most pet parents do not like to acknowledge that their pet is getting older, but celebrating aging, rather than fearing it, can help those animals live long, full lives. In partnership with your veterinarian, it is important to transition your pet to a senior pet food that meets his or her needs. Providing age-appropriate nutrition supports overall energy and mobility and can help pets live life to the fullest.” Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 18, 2024 04:30 PM Eastern Daylight Time

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Unveiling the Food, Beverage & Restaurant Trends Set to Revolutionize Dining Experiences in 2024

YourUpdateTV

Whether you're indulging in a quick bite on the go or savoring an elegant, fine dining experience, discover how restaurants are integrating fresh flavors, cutting-edge technology, and eco-friendly solutions to transform your dining experience. A nationwide media tour was conducted live from the National Restaurant Association Restaurant, Hotel-Motel Show®, featured industry experts Christine Johnson and Caitlin Rodgers, who provided an exclusive, behind-the-scenes look at the latest food trends and culinary innovations that are setting the stage for the future of dining. A video accompanying this announcement is available at: https://youtu.be/4mSjocVU8Rg Topics that were discussed with stations across the country live from McCormick Place in Chicago at the National Restaurant Association Show included: • The latest restaurant industry trends, news, and insights from the Show floor. • The dynamic mix of flavors that are igniting creativity and innovation in food and beverage menus across the nation. • How technology is elevating the dining experience — from enhancing customer loyalty to automating pick-up and drive-through ordering • Advancements in sustainability and zero-waste initiatives. The National Restaurant Association Restaurant Show stands as the epicenter of foodservice innovation and inspiration, the most pivotal, must-attend event for professionals from every corner of the industry. This year, the Show attracted more than 58,000 foodservice professionals from across the United States and around the globe, representing 124 countries. The Show floor spanned over 723,400 square feet—over 12 football fields—offering attendees the opportunity to explore products and services from 2,240 exhibitors across more than 900 categories. Plans are already underway for the 2025 National Restaurant Association Show, which will take place from May 17-20 at McCormick Place in Chicago. For more information and to relive the highlights of the 2024 Show, visit www.nationalrestaurantshow.com. ### About The National Restaurant Association Show The National Restaurant Association Restaurant, Hotel-Motel Show® is the Western Hemisphere's most influential foodservice event showcasing industry innovations and trends. Each year (starting in 1919), the Show brings together restaurant operators and foodservice professionals for four days of celebrity-led demos, exhibits, sampling, education and networking. The Show unites a global community and enables exploration of the latest advancements in food, beverage, equipment, technology and solutions driving the industry forward. The Show is owned and operated by Informa in partnership with the National Restaurant Association. Visit www.nationalrestaurantshow.com for more information. About Informa Informa is a leading international B2B markets, live and on-demand events and digital services group. They connect businesses and professionals in 30+ industries with the knowledge they need to learn more, know more and do more. Informa has hundreds of global brands, products and services and employs 11,000 employees in ~30 countries worldwide. Informa Connect is a content-led, live and on-demand experiences business which connects professionals with knowledge, ideas and opportunities. Informa Connect, a community of over 1,000 colleagues globally, offers connection through events, media and research. They service a number of different industries including Foodservice, Finance, Bio Tech and Pharma, Pop Culture, Marketing, Law, Energy, HR, Sustainability, Construction. Visit Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 18, 2024 03:19 PM Eastern Daylight Time

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News Direct Digest of Content Published on AffiliateAvenue June 13 -18

News Direct

The following content was published on AffiliateAvenue from June 13-18: Our Favorite Car Sun Shades of 2024: Reviewed Beat the heat and protect your car's interior with the best car sun shades on the market. Find out which one reigns supreme with our comparison! The Best Car Chargers We’ve Reviewed in 2024 Never run out of battery on the go! Check out our top picks for the best car chargers that will keep your devices powered up all day long. Reviewing the Internet’s Favorite USB-C Car Chargers of 2024 Rev up your charging game with the best USB-C car chargers on the market! Don't settle for a dead battery on the road - check out our comparison now. Our Honest Review of The 7 Best Puppy Play Pens of 2024 Discover the best puppy play pens on the market! Keep your furry friend safe and happy with these top-rated options. Compare now! Reviewing the Internet's Favorite MagSafe Car Chargers of 2024 Never run out of juice on a road trip again! Check out our comparison of the top MagSafe car chargers and enjoy seamless charging on the go. The Most Effective Car Alarm Systems of 2024 Protect your ride with the best car alarm systems on the market! Our comparison will reveal the top picks for unbeatable security and peace of mind. Best Tire Repair Kit of 2024 Don't let a flat tire ruin your day! Check out our top-rated tire repair kits and hit the road with confidence. About AffiliateAvenue Affiliate Avenue is the newswire industry’s first and only affiliate marketing product that leverages the significant domain authority and traffic volume enjoyed by newsdirect.com to enable content marketing professionals and agencies to monetize content from in-demand market segments and categories. About News Direct News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology-enhanced message amplification tools ranging from sponsored content to podcasting products, all from a single online destination. Contact Details News Direct Corp. Media at News Direct +1 917-698-4131 Company Website http://www.newsdirect.com

June 18, 2024 03:17 PM Eastern Daylight Time

Rack Room Shoes Announces Winners of the 2024 Teacher of the Year Contest

Rack Room Shoes

Rack Room Shoes, held its annual Teacher of the Year contest, which allows customers to nominate deserving and dedicated teachers who have made a positive and influential impact. Each winning teacher is awarded a $10,000 technology grant for their school and a $500 Rack Room Shoes gift card. After a thorough selection process, Rack Room Shoes is proud to recognize five outstanding teachers: Glorian Cardona, a first-grade teacher at St. Joseph Catholic Parish School in Athens, Georgia Hilary Hadley, a first-grade teacher at Coosa Valley Elementary in Cropwell, Alabama Kendria Jones, a ninth-grade teacher at Pine Bluff Junior High in Pine Bluff, Arkansas Grace Norton, a first-grade teacher at Northern Elementary in Lexington, Kentucky and Shantana Valdez, a middle school teacher at Santa Rosa Middle School in Santa Rosa, New Mexico The 2024 Teacher of the Year Contest began with an open call for nominations, inviting individuals from across the country to share stories of their favorite teachers and how these educators have positively influenced their lives or the lives of their children. More than 388 teachers were nominated, each deserving recognition for their exceptional dedication. After a public vote period, the five winning teachers were chosen. "We are honored to recognize these exceptional teachers who have gone above and beyond to shape the lives of their students," said Brenda Christmon, senior director of brand communications at Rack Room Shoes. "Their dedication, passion, and commitment to education inspire us all. Through this contest, we aim to celebrate their remarkable achievements." In previous years of the contest, the schools in need of technology used their grants to buy iPads for classrooms, podcast equipment, Apple TVs, Smartboards, STEM teaching support materials, and even equipped an entire special needs classroom with new desks. The Teacher of the Year Contest is a testament to Rack Room Shoes' commitment to making an impact in the communities we serve. About Rack Room Shoes Headquartered in Charlotte, N.C., Rack Room Shoes is known as an innovator in the shoe industry for over 100 years. Rack Room Shoes operates more than 520 locations nationwide under the Rack Room Shoes and Off Broadway Shoe Warehouse brands. Both brands offer a great variety of on-trend styles for women, men and children in athletic, comfort and dress categories, while providing a delightful and trusted shopping experience for our valued customers. Through Rack Room Shoes Gives, our ongoing philanthropic program, we provide ways in which customers and employees can seek support for charitable organizations, instilling trust and inspiration in the communities we serve. Contact Details Dejah Gilliam +1 704-501-4567 dejah.gilliam@rackroom.com Brenda Christmon +1 704-491-1850 brenda.christmon@rackroom.com

June 18, 2024 01:12 PM Eastern Daylight Time

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Dr. Fang Miao Wins Stevie Award For Thought Leadership Of The Year At 2024 American Business Awards

Rev Up Marketers

Dr. Fang Miao, President of The Association for the Protection of Asian Women in America, was named the winner of a Stevie Award in the Thought Leader of The Year category in The 22nd Annual American Business Awards. The American Business Awards gala dinner was held on June 11 in Manhattan, New York. As the President of The Association for the Protection of Asian Women in America, Dr. Fang Miao received the Bronze Award for Thought Leadership of the Year. The gala dinner was a spectacular event with a dazzling array of winners from different industries shining brightly. Dr. Fang Miao, an author, educator, philanthropist, composer, and spiritual growth mentor, is dedicated to nurturing social practitioners, young leaders, and entrepreneurs. During her acceptance speech and subsequent media interviews, Dr. Fang Miao urged society to embrace the vital responsibility of empowering women with self-awareness and wisdom for personal growth. She passionately asserted that every woman has the potential to become a leader and radiate her own unique brilliance. In the world, women are often seen as vulnerable, and many have suffered discrimination and oppression because of this perception. However, in the natural world, women are the most powerful nurturers, capable of ensuring the continuation of all living beings. They are also the greatest carriers of legacy. We, as a global human community, should set aside biases, open our hearts, and cease attacking one another in order to collectively build a harmonious and beautiful world. "Changing the human condition, speaking up for women." The Association for the Protection of Asian Women in America will continue to assist society as a whole and all women in breaking free from constraints, stepping into the light, and growing in a world filled with love. Living with the radiance of the sun. As we move forward, let us ensure that every woman's voice is heard and her potential is realized. By fostering environments where women can thrive, we contribute to the prosperity and advancement of society. Together, we can dismantle barriers and create a world where every woman is free to pursue her dreams and shine in her own right. Spiritual growth is the best protection for oneself. Let us stand united, with compassion and determination, to forge a future where respect and love prevail. About The Association for the Protection of Asian Women in America The Association for the Protection of Asian Women in America (PAWA) is a charitable organization in the United States aimed at providing assistance and services to the Asian American women community. The association is headquartered in Manhattan, New York. It enhances the self-protection awareness of Asian American women and raise social awareness of Asian American protection by offering free training, organizing charity and fundraising events. Furthermore, it provides financial support for Asian American women's protection activities on a global scale. Learn more about PAWA at http://www.pawaus.org. Connect PAWA at info@pawaus.org. About the Stevie Awards Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, the Stevie Awards for Sales & Customer Service, and the new Stevie Awards for Technology Excellence. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Contact Details The Association for the Protection of Asian Women in America Genica Gao info@pawaus.org Company Website http://www.pawaus.org/

June 18, 2024 11:05 AM Eastern Daylight Time

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Handlery Hotel to “Brighten Up” Union Square With a Summer of Lights

Handlery

Handlery Hotels, California’s oldest family-owned and operated hotel company, is shining a light on San Francisco neighborhoods with their Summer Lights celebration from June through August. Beginning June 15, the Handlery Union Square Hotel will kick off the celebration by lighting up the hotel with new dynamic streaming lights. Part of a complete refurbishing of the exterior façade, the lights brighten up the Union Square area as it continues to make a comeback. “We had the bright idea that we should support the City’s efforts to help neighborhoods in San Francisco continue positive steps for the benefit of the residents and our visitors,” said Jack Handlery, General Manager of the hotel. To recognize Pride month, the Handlery Family is donating $10,000 to SF LGBT Center in the Castro neighborhood. Come July, the family will donate another $10,000 to the Salvation Army’s Kroc Center in the Tenderloin. To wrap up the summer, a final $10,000 will be given to the Booker T. Washington Community Service Center. “We’re hoping this inspires others to give back to San Francisco’s neighborhoods and support the City by the Bay as it returns to its beauty,” remarked Jack Handlery. About Handlery Hotels Handlery Hotels, founded by Harry Handlery in 1928, have been serving guests for just shy of 100 years. Two ideally located properties welcome guests visiting both northern and southern California: Both hotels, The Handlery Union Square Hotel in San Francisco and Handlery Hotel San Diego, feature outdoor heated swimming pools, onsite parking, and are conveniently located to local attractions. Check out San Francisco’s new “ Splash Play Stay Summer Package ”. Frequent guests can take advantage of the Handlery Rewards program, which offers one free night after every 10 nights you stay at either California location. For more information, please visit www.handlery.com. Media please note: For interview requests and photos, please contact Robin Carr at (415) 971-3991 or robin@landispr.com. ### Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 handlery@landispr.com

June 18, 2024 08:02 AM Pacific Daylight Time

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Daily Mail Unveils New Global Video Strategy and Commercial Opportunities

Daily Mail

Today, Daily Mail launches an innovative video offering, including a slate of premium content and original video franchises to roll out on YouTube and other major video platforms. Over the next year, content ranging from 15 to 30 minutes will reflect Daily Mail’s award-winning editorial coverage of entertainment, news, sports, true crime, and royals. Coinciding with the launch of new premium shows, the publisher is giving advertising partners unprecedented access to its global production and authoritative editorial talent, through Daily Mail’s “Global Video Studio”. The new commercial offering enables brands to seamlessly integrate and align themselves with key cultural moments and conversations. The studio will be accessed via global commercial sales teams, leveraging the ‘seriously popular’ editorial video franchises across shows, social and shopping, via a complete 360 approach. Daily Mail currently has more than 20 shows in development. These include ‘Price of Fame,’ which breaks down the surprising details of exactly how expensive life becomes when you’re famous, ‘Your Body on Sport’ that goes deep into the physiology that governs professional athletics, ‘Expert by Decade,’ where three people who held the same job at three different times in history explain how that profession has changed, and more. All these titles will launch over the next six months, with the Global Video Studio seamlessly integrating brands in an authentic and engaging way for consumers. Tony Manfred, Global Head of Video, Daily Mail said: “People are obsessed with video, and publishers are extremely well positioned to create and distribute that video across phones, computers and connected TV, on a global scale. As master storytellers and content creators, with a huge breadth of quality content expertise and capabilities, we are incredibly excited about and committed to becoming the world’s most popular video publisher. We’ve built a team to produce a huge variety of repeatable, identifiable, and premium quality shows, to engage millions of views on YouTube and across our distributed platforms, reaching more valuable audiences than ever before, wherever they’re consuming content. ” The launch of the new offering builds upon the tremendous success of Daily Mail’s video strategy to date. Currently, Daily Mail is the largest publisher on TikTok with more than 13 million followers and one billion monthly views, as well as delivering over 125 million monthly views on YouTube. The new premium series will amplify the publisher’s current video output and remarkable pace of short and long form video content creation. Dominic Williams, Chief Revenue Officer, Mail Metro Media said: “As growth in video consumption continues, we’ve adapted to give our global audiences access to the most captivating stories, and now advertisers have access to our premium video production capabilities. We’ve already seen huge audience growth across social platforms and have the media ecosystem to support this brand-new proposition, engaging younger and more diverse, as well as existing loyal audiences, with the Daily Mail brand.” Hannah Buitekant, Managing Director - Digital, Mail Metro Media said: “At Daily Mail, we excel in crafting captivating content across all formats. From our rich legacy in written words to our cutting-edge audio and video productions, we deliver compelling omnichannel experiences. This expertise allows advertisers to connect with highly relevant and engaged audiences through innovative strategies. Leveraging the esteemed Daily Mail brand and the expansive capabilities of our Global Video Studio, we offer brands seamless and authentic integrations with our authentic editorial content. Distributed across platforms such as YouTube, social video, and on-site vertical video, our solutions open up a 360-degree world of opportunities for advertisers.” Additionally, Daily Mail will offer premium sponsorships, native integrations, commerce focused “playlists” with Q&A and Live experiences, all delivered with outcomes across a growing video portfolio. About Daily Mail Daily Mail is an award-winning, multi-platform news brand reaching more than 150 million domain and app visitors* each month. With its unique blend of breaking news, agenda-setting exclusives, showbiz, Femail, health, sport and lifestyle stories, the world-famous Mail brand spans print, digital, video, audio and social media. Together, its global newsroom of journalists, formidable story-getting power, and breadth of content formats, deliver highly engaging, trusted Daily Mail content to millions of loyal and new audiences, 24 hours a day, seven days a week. Daily Mail is the largest news publisher on TikTok with more than 13 million total followers and more than eight billion views in the past year. A trailblazing global phenomenon, Daily Mail is part of dmg media. Contact Details Kite Hill PR Maggie Stasko dailymail@kitehillpr.com Company Website https://www.dailymail.co.uk/ushome/index.html

June 18, 2024 10:30 AM Eastern Daylight Time

AI evaluation start-up Maxim AI raises $3M from Elevation Capital to help enterprises test and rapidly ship AI products

Maxim AI

Maxim AI, an enterprise-grade evaluation and observability platform for AI applications, announced a $3M funding round led by Elevation Capital. The round also saw participation from marquee angel investors including founders of Postman, Chargebee, Groww, Razorpay, Media.net, among others. With the infusion of capital, Maxim announced the General Availability (GA) launch of their platform, marking a significant milestone in their journey. With the recent explosion of large language models, the race to build & deploy AI applications has intensified. Traditionally, software was built in a deterministic paradigm with standardised best practices for predictably testing performance and systematically improving products, tightly integrated into the development lifecycle. Generative AI products, however, are getting built in a non-deterministic paradigm with unpredictable variability in quality and performance depending on factors including models, parameters, data or context, or simply the framing of the question. Moreover, challenges around hallucinations, inaccuracies, safety, and output structure lead to compromised user experiences and reputational risks for organisations. Organisations are resorting to non-scalable techniques, high-paid manual effort, and tediously slow iteration cycles as they test and ship their AI into production. Founded in 2023 by Google-Postman duo Vaibhavi Gangwar and Akshay Deo who collectively bring over a decade of experience in building AI and developer-focused tools, Maxim aims to bring the best practices of traditional software development to streamline AI development workflows. Maxim’s infrastructure, which sits between the foundational model and application layers of the AI stack, is deeply focused on AI developers who comprise the traditional AI/ML engineers as well as the emerging class of backend engineers now leading AI development across organizations. The Maxim stack provides end-to-end AI evaluation across the development lifecycle: right from prompt engineering, pre-release and post-release testing for quality and functionality, to data management and fine-tuning. While the automated evaluation platform by itself helps teams ship products >5x faster, the platform also offers the critical last-mile for evaluation including support for human evaluation as well as custom datasets and models. “ Even though we are seeing tremendous value creation in the AI hardware and foundational model stack, for the benefits to be realized meaningfully up the value chain, we need the products built on top of the generative AI stack to be trustworthy and reliable. This makes evaluation a very critical piece of AI infrastructure. However, today there is no standardization in the generative AI testing space unlike traditional software development. That’s where Maxim comes in: with our users, we have become this very core piece of infrastructure that is powering high quality AI development, streamlining team collaboration, and saving development teams hundreds of hours per month, ” said Vaibhavi Gangwar and Akshay Deo said in a joint statement. Talking about the investment Akarsh Shrivastava, Principal, Elevation Capital said, “ Maxim AI is addressing a crucial need in the evolving AI landscape. Their focus on creating a standardized, scalable evaluation infrastructure addresses a deep pain point for AI developers. As the complexity and diversity of AI use cases continue to rise, Maxim's platform will play a critical role in ensuring trustworthy and reliable AI systems. We are super excited to partner with Vaibhavi and Akshay as they build Maxim into a critical piece of this AI catalyzed paradigm shift we are going to see. ” So far, in private beta, the company has attracted multiple global customers who are at the forefront of the AI revolution. Looking ahead, Maxim is committed to expanding its platform capabilities including proprietary domain-specific evaluations for quality and security as well as its data engine to accelerate reliable and scalable deployment of AI products. The company plans to use the funds to expand its world-class team and scale its operations to partner with more leading enterprises building AI products. About Maxim AI Founded by Vaibhavi Gangwar and Akshay Deo, professionals with over a decade in AI and developer tools at top technology firms (including Google, Postman, and Slack), Maxim AI is the generative AI evaluation and observability platform for modern AI teams. It streamlines the entire AI development lifecycle from design to production, enabling faster, reliable, and high quality deployment of AI across organizations. About Elevation Capital Elevation Capital is a leading venture capital firm that provides seed and early-stage capital for emerging companies in India. Having invested in India since 2002, Elevation has deployed over $2.6 Bn of capital in 190+ companies. The firm announced its eighth pool of capital of $670 million in April 2022. Co-led by Managing Partners Ravi Adusumalli and Mukul Arora, along with Partners Mridul Arora and Mayank Khanduja, the firm has invested across Consumer Internet, SaaS, Fintech, Consumer Brands, Edtech, Healthtech and Deeptech. Elevation Capital has offices in Bengaluru and Gurgaon. Contact Details Maxim AI Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.getmaxim.ai/

June 18, 2024 09:00 AM Eastern Daylight Time

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