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Nevada Lithium Announces Private Placement Led by Marcel Boekhoorn to Advance Bonnie Claire Project

Nevada Lithium Resources Inc

Nevada Lithium CEO Stephen Rentschler joined Steve Darling from Proactive to announce the company's intention to complete a non-brokered private placement aimed at raising approximately $6 million in gross proceeds. This fundraising effort will be spearheaded by strategic investor Marcel Boekhoorn. Rentschler elaborated that the additional capital is essential for enhancing shareholder value by capitalizing on newly identified high-grade lithium and boron mineralization. The Bonnie Claire Project, which has garnered attention for its substantial lithium resources, continues to solidify its reputation as one of the largest lithium deposits in North America. Situated in the premier mining jurisdiction of Nevada, Bonnie Claire is strategically positioned to benefit from the region's favorable mining conditions and infrastructure. The net proceeds from the private placement will be instrumental in advancing the Bonnie Claire Project. Specifically, the funds will be allocated towards updating the Preliminary Economic Assessment (PEA) and conducting a Pre-Feasibility Study (PFS). These critical evaluations will provide a comprehensive understanding of the project's economic viability and technical feasibility, laying the groundwork for future development and potential production. Rentschler emphasized that the Bonnie Claire Project represents a significant opportunity for Nevada Lithium, not only because of its size but also due to the high-grade nature of the lithium and boron mineralization identified. The project's ongoing development aims to meet the growing demand for lithium, driven by the expanding electric vehicle (EV) market and the global push for cleaner energy solutions. The updated PEA and PFS will incorporate the latest drilling and exploration data, ensuring that the project’s economic models are robust and reflect current market conditions. These studies are expected to highlight the project's potential to generate substantial returns and establish Nevada Lithium as a key player in the North American lithium market. Contact Details Proactive North America +1 604-688-8158 NA-editorial@proactiveinvestors.com

June 19, 2024 10:31 AM Eastern Daylight Time

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Saison Technology Invests in DNX Ventures Fund IV U.S. Fund - Strengthening Technological Capabilities and Human Resource Development through AI, SaaS, and Other Startup Collaborations

Saison Technology International

Saison Technology, a global leader in data management and integration, announced investing $10 million in DNX Ventures Fund IV US. Founded in 2011, DNX Ventures (DNX) is a venture capital firm investing in B2B startups from seed to late stage, primarily in North America and Japan. It has over 190 portfolio companies with 23 exits and over $630 million under management. Saison Technology has been expanding its data management and integration business since its 2023 launch of HULFT Square, the company’s cloud-based iPaaS solution that is gaining significant adoption in Japan, Europe, and the United States. Through this investment in DNX, Saison Technology will collaborate with DNX’s portfolio of AI, SaaS, and other startups in North America and Europe, providing transformational products, services and support to them and collaborative solutions for their clients. “We are very pleased to have Saison Technology as a limited partner in Fund IV,” said Mitch Kitamura, Managing Partner/COO at DNX Ventures. “Beyond providing venture capital, we aid our portfolio companies with value-added resources through collaboration with our limited partners. Saison Technology is a market leader with many decades of experience helping companies of all sizes with digital initiatives. Through its commitment to Fund IV, Saison Technology will help guide our portfolio companies in expanding their businesses.” “As companies continue to purchase and implement cutting-edge cloud and AI technologies, having a proven platform to integrate them with existing enterprise applications and legacy data systems is essential,” said Makoto Hayama, President and CEO of Saison Technology Co. LTD. “Our company is one of the only providers that offers data management and integration solutions in the cloud, on-premise and as a managed service. We will provide these options to the DNX portfolio and their customers so that they have ultimate flexibility as they navigate more complex IT architectures.” About DNX Ventures DNX Ventures is a venture capital firm based in Silicon Valley and Tokyo that has been investing in B2B startups since 2011, primarily in the US and Japan. To date, in addition to the four main funds, we have managed a total of 11 funds including Annex and Seed, with a total of approximately $630 million USD (¥99 billion JPY), invested in 190 startup companies mainly in the US and Japan, and led 23 companies to exit. Among B2B startups, our main investment areas are AI, Enterprise SaaS, Deeptech, Climate Tech, Retail Tech, and Fintech, all of which we invest in at the early stage. Additionally, DNX Silicon Valley Team actively supports large corporations’ Open Innovation activities by leveraging Silicon Valley’s ecosystem. Running over 70 programs annually to foster talent development to support Open Innovation and has helped create collaborations between over 200 companies and overseas startups. By leveraging this experience, network, and knowledge, we aim to further collaborate between Japanese corporations and overseas startups and create new businesses. For more information, visit https://www.dnx.vc/jpfund-en/top. About Saison Technology Saison Technology (TYO: 9640) has helped more than 10,000 global enterprises move critical information, streamline data flows, and automate processes to instantly put knowledge where it is needed. Knowledge empowers people, inspires strategy, and transforms businesses and markets. In the right hands, in the right place, it is much more than a set of facts. Knowledge is a force that can inspire innovation, drive profits, and affect positive change. For more information, please visit https://saison-technology-intl.com. Contact Details Saison Technology International Kurt Foeller +1 415-588-6390 kfoeller@saison-technology-intl.com Company Website https://hulftinc.com

June 19, 2024 07:27 AM Pacific Daylight Time

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North Bay Resources announces further results from trench work at Fran Gold joint Venture

North Bay Resources Inc

North Bay Resources CEO Jared Lazerson joined Steve Darling from Proactive to share exciting news regarding the company's latest exploration efforts at the Fran Gold Joint Venture Property. The assays received from this exploration have revealed significant findings. The assays were conducted over a wide area of known gold mineralization across pre-existing trenches labeled A through E. Lazerson reported that the assays from separate composite samples taken from trenches B and C yielded nearly identical results, each showing 0.5 troy ounces per ton of gold. This suggests a consistent and substantial gold presence in these areas. The central area of the property, known as the Bullion Alley Zone, has been identified as the richest part of the site. This zone, supported by extensive drilling data, appears to be a potential feeder zone, making it a prime focus for upcoming bulk sampling operations. Additionally, assays from trenches A and B revealed a notable 0.9% copper content along with high iron concentrations. North Bay Resources is currently awaiting the results of metallurgical tests, which will help determine the specific compounds present in the mineralization. These results are crucial as they will assist the company in evaluating the applicability of gravity and flotation recovery methods for gold separation. This recent discovery marks a significant milestone for North Bay Resources, indicating promising potential for future mining and extraction operations at the Fran Gold Joint Venture Property. The company remains optimistic about the continued exploration and development of this valuable asset. Contact Details Proactive North America +1 604-688-8158 na-editorial@proactiveinvestors.com

June 19, 2024 10:01 AM Eastern Daylight Time

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Copper Lake Resources announces plans for summer exploration plans at Marshall lake Property

Copper Lake Resources Ltd

Copper Lake Resources CEO Terry MacDonald joined Steve Darling from Proactive to share insights into the company's upcoming summer exploration program at their Marshall Lake copper-zinc-silver property in Northwestern Ontario. This property boasts several zones with significant historical copper-zinc-silver intercepts identified through diamond drilling. Key areas of interest include the Teck Hill-Gazooma and Gazooma North-RM-Lease target areas. MacDonald explained that the zones targeted for exploration this summer are accessible year-round, providing the company with the opportunity to leverage the latest geophysical techniques in these areas. This accessibility allows for continuous exploration activities, enhancing the potential for significant discoveries. The company's exploration strategy is built on the premise that Marshall Lake could evolve into a Noranda-style Volcanogenic Massive Sulphide (VMS) camp with multiple deposits. A key component of this plan involves the continued exploration of the Conductive Centre at the Billiton zone, contingent on favorable weather conditions. To further their exploration efforts, MacDonald highlighted the use of Large-Loop Electromagnetic geophysical surveys as a cost-effective method to explore deeper geological formations. These surveys are designed to provide a more comprehensive understanding of the area's geology and to identify deep-seated conductors. Such conductors are potential drill targets that could reveal extensions of the high-grade historical drilling intercepts, thereby expanding the mineralized zones. The geophysical surveys are scheduled for this summer, with subsequent drilling of selected targets based on the survey results. Additionally, Copper Lake Resources has announced plans to complete a non-brokered private placement financing, aiming to raise up to $2.5 million in gross proceeds. This financing is intended to support the company's exploration activities and further its development goals. The funds raised will be crucial in facilitating the advanced geophysical surveys and the drilling of promising targets, driving the company's exploration program forward. Contact Details Proactive North America +1 604-688-8158 na-editorial@proactiveinvestors.com

June 19, 2024 09:59 AM Eastern Daylight Time

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Ryvid partners with Sosa Metalworks for a truly custom Electric Motorcycle

Ryvid, Inc

Ryvid – the California-based Electric Motorcycle manufacturer – partnered with custom bike builder Cristian Sosa at Sosa Metalworks in Las Vegas to create a stunning interpretation of the Ryvid Anthem Electric Motorcycle. Better known for his traditional metal fabrication, the Ryvid Anthem was Cristian’s first attempt at a battery-powered motorcycle and the results are stunning. And in addition to the striking bodywork, the Ryvid team was delighted to discover Cristian had retained the Anthem’s unique height adjustable seat, which allows a broad range of riders to comfortably fit the Anthem. Cristian established Sosa Metalworks in September 2012 with his brother, Roberto, focusing on custom metal fabrication. Creating one-off metal pieces for custom projects, Cristian has specialized in motorcycles, which led him to become the lead metal fabricator at Count’s Kustoms for Discovery Channel's Counting Cars series. Cristian’s collaboration with Ryvid kicked off at the One Motorcycle Show in 2023 where he encountered the Anthem and company founder Dong Tran. “I had the opportunity to speak to Dong and he explained some of the features. What really stood out to me was the steel frame design,” Cristian recalled. “I'd been interested in building an electric bike and knew I could do something cool around the frame, so the Anthem was a perfect fit.” BUILDING THE SOSA ANTHEM Whenever Cristian approaches a new project, he tries to imagine how a classic machine would look in the future. And this is what attracted him to the Anthem because it already had ultra-modern design. However, Cristian had to take a different approach because where he’d normally design around the motor and transmission, with the Anthem he had to focus on the folded steel frame and removable battery pack. “These elements dictated the use of sharper, straighter lines compared to the curved designs I often use,” Cristian explained. “Stepping outside my comfort zone was what made this challenge so much fun.” Whereas steel is favored for classic motorbikes, Cristian prefers aluminum for modern machines. Not only does it fit the theme better but it’s lighter, helping overall performance. “Aluminum is harder to work than steel because it requires welding on both sides, but it’s softer and easier to shape,” Cristian said. “I also really like how hand-polished aluminum looks; I try to avoid mirror-polishing anything because I feel it loses its soul.” “I did most of the work on the Ryvid project by hand but also incorporated my fast-cut CNC table into the design and build process, which is something I’ve never done before. Once every part was cut, I shaped them by hand on the power hammers,” Cristian continued. “Hammering requires a lot of time but it’s my favorite part of the process because I can get into my zone.” Thanks in part to the technology used, the entire build took about three weeks to complete, including the design process. “ It can be difficult to find a design direction, but once it was decided I then practically built the bike twice; first as a design buck, which allowed the templates to be created, and then replicated it in aluminum,” Cristian said. “Every now and then, I make something that comes out better than I imagined, and this is one of those times. I remember when we were assembling the bike and it caught me by surprise. I couldn’t believe how well it came together and how good it looked. It has a classic feel but the lines makes it seem very aggressive and slightly futuristic, which I wasn’t expecting.” One of the Ryvid Anthem’s standout features is its removable 4.3kWh battery with integrated charger used to power the 72V air-cooled, brushless DC motor. It also has a unique height adjustable seat, which can be positioned to suit the rider at the flick of a switch. Cristian was careful to integrate the technology, keeping the Anthem fully functional. The beautifully crafted Sosa seat unit flows from the central spine and, despite its appearance of solidity, can easily be raised and lowered with the Anthem’s electronic system. Similarly, the side panels can be removed to access the battery’s latch system, allowing it to be lowered and removed for remote charging, if required. RIDING “I’ve always loved motorcycles, which have always represented gas-powered engines to me. In fact, the powerplant often inspired my designs, but you don’t have that with an electric motorcycle. Instead, I learned from riding the Ryvid Anthem that you focus on the actual ride rather than the motor, which is something that’s really grown on me. It becomes a completely different ways of riding. And while I love getting on a bike that you have to kickstart and work for it, there’s something beautiful about jumping on a bike and just twisting the throttle,” Cristian explained. “Some days I feel like driving and some I days I want to walk: two completely different modes that get you to the same place and put you in a completely different mindset. I feel what makes an electric motorcycle attractive is the simplicity and efficiency. There are times when I prefer that. “The Anthem is also very light (313 lb), which really makes it fun to ride. And that was another reason I worked with aluminum to keep the weight as low as possible. “I’ve been riding the bike almost daily since we got back from the One Motorcycle Show and it’s so much fun,” Cristian revealed. LOOKING AHEAD After Cristian Sosa got involved in the Anthem project, Ryvid launched its second model at the 2024 One Motorcycle Show; the Outset. Based on the same frame, battery and motor as the Anthem, Outset is a scrambler-style machine with taller. multi-road tuned suspension, a narrower, longer dirt bike-style seat, wider handlebars, and more. Cristian is already looking forward to his next electric project: “Let’s make something happen with the new Outset!” he laughed. “And I want to thank the Ryvid crew for the ride; it’s been fun.” If somebody wanted to recreate the Sosa Anthem, they can contact Sosa Metalworks directly via sosametalworks.com. “I only build one bike at a time. It’s very rare for me to jump from project to project. I like to focus on one project until it’s completed. I normally work around the client’s budget, which allows me to gauge the amount of time I can spend on it. But I never cut corners. I’ve been doing this for more than 25 years and one of the advantages of my experience is the skills I’ve acquired allow me to do things faster, while the tools and machinery I’ve acquired speed up the process even more. These things allow me to spend more time on the design aspect and craftsmanship,” Cristian concluded. AVAILABLE TO ORDER The Ryvid Anthem Electric and Ryvid Outset Electric are available to order now from ryvid.com. The $6,495 Anthem is available for immediate delivery in a choice of six colors. Deliveries of the new $5,995 Outset will begin in the Summer in either Sector Red or Vapor Grey. Riders must have a motorcycle license in order to ride both the Anthem and Outset. The Anthem and Outset share a rigid steel backbone frame, instrument display, removable 4.3kWh battery with integrated charger, 72V air-cooled, brushless DC motor, controller, and sealed belt drive. Both machines are capable of 75mph+ top speed and will provide up to 70 miles range* on the Outset or 75 miles* on the Anthem. The battery can be charged quickly from both 110V and 220V supplies. Outset has an 33” seat height but its compliant suspension and narrow cushion means it will comfortably accommodate a range of riders. The Anthem seat is adjustable from 31-34” to accommodate an even wider range of riders. Weighing just 313 and 315 lb, respectively, the Anthem and Outset share featherweight architecture and a low center of gravity. With the major components positioned at axle level, both bikes exhibit extraordinary handling characteristics, making them extremely easy to change direction at high speed or maneuver at low speed. Another benefit of electric power is the Ryvid Reverse Drive. At the push of a button when stopped, the rider is able to move the motorcycle backwards at walking speed to extricate it from perhaps a tight parking position or awkward slope. *Range is currently estimated on the the Ryvid Outset until it's subjected to the same Urban Dynamometer Driving Schedule as the Anthem to establish recognized city and highway range figures, which are available at ryvid.com. Battery range may vary and can depend on conditions such as rider weight, speed, temperature, wind, tire pressure, terrain, incline, etc. EDITOR’S NOTE Additional high-resolution images of the Ryvid-Sosa Anthem are available at ryvid.com/pages/media-room A Ryvid-Sosa Anthem video is available to view and share here: youtu.be/XfpGlzpjS-A?si=utyJjOsFMlW9z4VT ABOUT RYVID Ryvid is a cutting-edge manufacturing corporation in the high-growth field of Electric Light Vehicles. Founded by enthusiasts, engineered by innovators, and designed by aerospace industry gearheads, the Ryvid mission is to create more sustainable and enjoyable personal mobility. The company name was derived by merging Rhythm and Avid; elements of motion and emotion that define the experience of using our products. Ryvid produces revolutionary, lightweight, affordable electric motorcycles with a significantly lower carbon footprint than its competitors. With the same innovation applied to all models, Ryvid is poised to revolutionize urban commuting. Ryvid products are designed and assembled in California. For further information, please visit ryvid.com The Ryvid Anthem is available for delivery now at $6,495. The new Ryvid Outset is available at $5,995, with deliveries beginning Summer 2024 Contact Details Greg Emmerson greg@theidagency.com Company Website https://ryvid.com/

June 19, 2024 06:05 AM Pacific Daylight Time

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Full Pull Launches Real-Money Gaming Sports App, Bringing Legal Gaming to Truck and Tractor Pulling for the First Time

Full Pull Entertainment

Full Pull Entertainment, a pioneering force in the world of truck and tractor pulling, today announced the launch of Full Pull Picks, its highly anticipated legal skill-based gaming sports app. The Full Pull Picks rollout marks a historic moment for the 75-year-old sport, giving motorsport enthusiasts their first chance at placing legal bets on the sport, just in time for the Budweiser Dairyland Super Nationals in Tomah, WI. With a rich history, truck and tractor pulling has evolved from its grassroots origins into a spectacle captivating millions of fans worldwide. Full Pull Picks is built on a unique peer-to-peer, player adjusted payouts system, where all entries are placed together in a pool, and payouts are based on the collective entries of the participants, adding an extra layer of excitement to the events, and ensuring a fair and transparent gaming experience. As a special offer this weekend, Full Pull will provide up to $20 for all first-time deposits. Full Pull Picks is available for motorsport fans in Alaska, California, Georgia, Illinois, Kentucky, Minnesota, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, Oregon, Rhode Island, South Dakota, Texas, Utah, and Wisconsin. “Full Pull’s mission is to enhance the fan experience and grow the sport of truck and tractor pulling among existing and new audiences,” said Chase Richardson, Co-Founder and CEO of Full Pull Entertainment. “We think truck and tractor pulling is the most thrilling motorsport in this country. We know that real money gaming enthusiast will soon become fans as well.” This launch follows Full Pull’s recent announcement of its 2024 summer streaming schedule. The 16-week, 32-session schedule will be packed with exhilarating action and will include expert pull-by-pull commentary, exclusive behind-the-scenes content, and live analysis for the first time from all major pulling associations. Full Pull’s streaming feature, Full Pull LIVE, broadcasts major pulling leagues such as the National Tractor Pullers Association, Inc., & Outlaw Truck & Tractor Pulling Association, ensuring fans stay connected with the latest developments in the sport. Fans can choose a monthly subscription on Full Pull LIVE priced at $39.99, providing unlimited access to all sessions throughout the season. For those interested in specific sessions, a session-only pass is available at $25 per session. Full Pull LIVE is now available on multiple streaming services including Roku and Fire TV. To experience the thrill of tractor pulling, fans can visit the iOS App Store or Google Play, search for “Full Pull” and tap “Download.” Full Pull Picks is also available via the web at http://fullpullpicks.com. About Full Pull Established in 2021, Full Pull Entertainment is a trailblazing force in the world of truck and tractor pulling. The platform offers detailed data and engaging content, catering to both new and seasoned fans, guiding them through the excitement of the betting process. With strong industry relationships, Full Pull is not only redefining fan engagement but also propelling a 75-year-old sports phenomenon into the 21st century with a dynamic blend of tradition and innovation. For more information about Full Pull, to watch live streamed pulling events, or to sign up for their real-money DFS contests, please visit https://www.fullpull.us. # # # Established in 2021, Full Pull Entertainment is a trailblazing force in the world of truck and tractor pulling. The platform offers detailed data and engaging content, catering to both new and seasoned fans, guiding them through the excitement of the betting process. With strong industry relationships, Full Pull is not only redefining fan engagement but also propelling a 75-year-old sports phenomenon into the 21st century with a dynamic blend of tradition and innovation. For more information about Full Pull, to watch live streamed pulling events, or to sign up for their real-money DFS contests, please visit https://www.fullpull.us.\ Contact Details Jackson Gaskins jgaskins@hotpaperlantern.com Company Website https://www.fullpull.us

June 19, 2024 09:00 AM Eastern Daylight Time

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Avenix Fzco Launches Fexobot, An Advanced EA for Gold Trading

Rev Up Marketers

Avenix Fzco, a pioneering developer of automated trading software, has announced the release of its latest Expert Advisor (EA), Fexobot MT4, exclusively designed for gold trading on the popular MetaTrader 4 platform. This launch marks a significant advancement in Forex trading technology, emphasizing precision, risk management, and adherence to safe trading practices. The new Forex robot integrates state-of-the-art algorithms and has been meticulously optimized since 2016 using Tick Data Suite. It stands out for its ability to execute precision trading with advanced market analysis tools that employ Moving Averages, Momentum, and Fractal analytics to determine market trends accurately. This sophisticated approach allows Fexobot MT4 to deliver high-quality, precise trading signals. Key to its appeal, Fexobot MT4 does not employ high-risk trading strategies such as Martingale or Grid, instead focusing on a safer, more reliable approach to currency trading. It introduces dynamic risk management features that include predefined Stop Loss and Take Profit parameters, safeguarding investments from market volatility. Additionally, the system's ability to adapt its strategy based on real-time market conditions ensures it captures optimal trading opportunities while minimizing potential losses. Another standout feature of Fexobot MT4 is its user-friendly interface, which simplifies complex trading activities for both novice and experienced traders. It also offers high customization capabilities, enabling users to tailor trading parameters to match their risk tolerance and trading style. Fexobot also promotes a vibrant community of traders who benefit from shared insights, strategies, and exclusive educational resources. This collaborative environment is supported by Fexobot’s commitment to providing continuous learning through tutorials, market analysis, and direct support from trading experts. About Fexobot Avenix Fzco, headquartered in Dubai, UAE, specializes in developing automated trading solutions for the Forex market. Focusing on innovation and safety, It's new offering, Fexobot aims to empower traders by providing cutting-edge technology, comprehensive educational resources, and a supportive trading community. Contact Details Avenix Fzco Robert Swanton support@fexobot.com Company Website https://fexobot.com/

June 19, 2024 08:55 AM Eastern Daylight Time

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DataBillity Unleashes the Power of Zero-Party Data for Marketing Success

Rev Up Marketers

DataBillity, a data analytics platform, is revolutionizing how businesses leverage billing and payment data to drive marketing success. By transforming transactional data into rich, predictive purchasing insights, DataBillity targets to enhance customer experiences, boost loyalty, and improve sales and marketing operations through advanced AI/ML technology. DataBillity integrates zero-party data alongside first and third-party data to create hyper-personalized experiences tailored to individual preferences. When customers share their interests through surveys, this information is combined with browsing behavior and past purchases to recommend relevant products and content. This deeper personalization fosters stronger connections, increases engagement, and boosts loyalty. Moreover, DataBillity's platform is designed to be used by a diverse range of businesses, from online and brick-and-mortar retailers to fintech companies. It provides essential tools to improve customer segmentation, enhance loyalty programs, and enable omni-channel marketing strategies. Some of the critical features of DataBillity are as follows: Predictive Insights: The platform utilizes artificial intelligence and machine learning to forecast customer behavior and purchasing patterns. Personalized Recommendations: DataBillity provides real-time sales engagement and customized loyalty programs based on individual customer data. Data Monetization: The platform enables businesses to share securely consented customer data across a network, unlocking new revenue opportunities. Comprehensive Data Activation: The platform integrates and transforms data to enhance conversions, customer satisfaction (CSAT), and customer lifetime value (LTV). DataBillity offers several pricing tiers to suit different business needs, including a free plan for solo operators, a business plan, and a premium plan. Each plan provides varying levels of access to profile views, data connections, and recommendations, with additional features such as AI augmentation and integrations with popular applications. By consistently delivering relevant and engaging experiences, DataBillity strengthens customer relationships, promotes repeat purchases, and turns satisfied customers into brand advocates. From data zero to data hero, DataBillity's journey highlights the transformative potential of zero-party data in shaping the future of marketing. For more information on DataBillity and its offerings, please visit their website. About DataBillity: DataBillity is a data analytics platform that leverages billing and payment data to provide actionable insights and predictive analytics. The platform uses AI/ML technology to transform transactional data into personalized recommendations and predictive insights, enhancing customer experiences, boosting loyalty, and improving sales and marketing operations. Contact Details Databillity, Inc. Julia Nagai +1 206-472-9884 julia@databillity.ca Company Website https://www.databillity.com/

June 19, 2024 07:16 AM Eastern Daylight Time

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Expert Tips to Support and Celebrate Aging Pets

YourUpdateTV

Many pet owners struggle with the reality of their furry friends aging. Dr. Stacey Bone, veterinarian and senior pet advocate with Hill’s Pet Nutrition recently talked about the importance of embracing, not fearing, this natural process and how proper nutrition and care can help pets live bold in their older years. A video accompanying this announcement is available at: https://youtu.be/nhs96_Yu3Uc According to a 2019 study by The American Animal Hospital Association, 80% of pet owners do not realize the age at which their pet is considered a senior pet – which is typically age 7. Just like humans, pets’ biology changes as they age, but getting older doesn't have to make life any less exciting. Pet parents fear aging, because “getting old” is associated with slowing down and losing the spirit and vibrancy that makes their pets special. The fear associated with owning a senior pet can potentially lead to inadequate care for senior pets, resulting in health issues and decreased quality of life. There are attainable ways to support your senior pet’s changing needs. Knowing how to best care for your pet – from tailored nutrition for senior pets to regular veterinary care - can help pet parents continue to experience a full life together.   Tailored Nutrition for Senior Pets Hill’s Pet Nutrition is raising awareness of the unique nutritional needs of senior pets and how important it is to switch to a food designed specifically for seniors, such as Hill’s Science Diet Senior Vitality. The right nutrition can help senior pets live life to the fullest, so it is important to transition your pet to a senior pet food that meets his or her needs. Hill’s Science Diet Senior Vitality is made for older pets’ changing biology, including balanced minerals for heart and kidney health, omega-6 fatty acids and vitamin E for healthy skin and coat, and easy-to-digest ingredients to support digestion. Hill’s Science Diet Senior Vitality improves senior pets’ everyday ability to get up and go. It features nutrition that can help support the brain function, interaction and overall energy and vitality of your senior pet. In a clinical study, pet parents observed increased affection and stamina in as little as 28 days when their pets ate Senior Vitality dry dog food. The best food for aging pets is one formulated to keep up with their changing nutritional requirements. Talk with your veterinarian to ensure your dog or cat is getting the right nutrition at each lifestage.   Encouraging Senior Pet Adoption There are many animals in shelters across the nation who need homes, and some of the most overlooked pets include seniors. Hill’s Pet Nutrition is encouraging people to consider opening their hearts and homes to a senior pet in a shelter. Senior pets tend to spend the longest time at shelters and are often viewed as unadoptable based on the misperception that they likely have behavioral issues. In reality, many of these animals were companions to elderly people who passed away or moved to an assisted living facility. Only 25% of senior pets get adopted, compared to a 60% adoption rate for younger pets, according to the ASPCA. Puppies and kittens are cute, but they also need a ton of extra attention and training. On the other hand, senior pets are overflowing with love and their laid-back personalities make them perfect for lots of different homes. Along with expert care from shelter staff, quality nutrition can play a vital role in helping shelter pets be healthy, happy and more adoptable. That’s why Hill’s Food, Shelter & Love program provides science-led nutrition to hundreds of shelters across North America, helping more than 14 million pets find new homes since 2002. For more information, visit hillspet.com and search ‘Senior Care’ to learn more about care and nutrition for senior pets. About Dr. Stacey Bone: Dr. Stacey Bone brings over 16 years of expertise to his role as a small animal veterinarian, where he currently serves both as a relief veterinarian and as a senior brand manager at Hill's Pet Nutrition. Within Hill's, he is part of the Prescription Diet marketing team, driving the company's strategic vision in the U.S. market. With a heartfelt commitment to geriatric pet care, Dr. Bone focuses on areas critical to the health of senior pets, including advanced nutrition, comprehensive disease management, and the importance of preventive care. That passion led him to found a company dedicated to creating products that address the unique issues of senior pets. His work is characterized by a deep understanding of veterinary science, coupled with genuine care for his animal patients. Dr. Bone is an advocate for educating pet parents about the impactful role that nutrition plays in senior pet health: “Most pet parents do not like to acknowledge that their pet is getting older, but celebrating aging, rather than fearing it, can help those animals live long, full lives. In partnership with your veterinarian, it is important to transition your pet to a senior pet food that meets his or her needs. Providing age-appropriate nutrition supports overall energy and mobility and can help pets live life to the fullest.” Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 18, 2024 04:30 PM Eastern Daylight Time

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