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Veteran Publicist Ben Russo Stepping Down, Announcing Dianne Quirante as New CEO of EMC Brands

EMC

Ben Russo announced his departure as CEO of EMC Brands, a company he started in 2007. EMC's Senior VP Dianne Quirante was named as new CEO. Russo will remain with the PR firm as Client Advisor and COO while he divides his time between Miami and West Hollywood. Russo says, “Over the past 16 years there have been a few iterations of EMC as we adapted and maneuvered with the changing landscape of media and consumer behavior. Dianne will continue the brilliant art of strategic brand building for EMC’s client roster, she is by far the most qualified and passionate person to continue my dream.” Under the leadership of Russo (15 yrs) and Quirante (12 yrs), EMC has been recognized as an award-winning Public Relations firm by elevating hospitality and lifestyle clients such as The h.wood Group (The NICE Guy, Delilah, Bootsy Bellows, Poppy, SHOREbar Santa Monica, Harriet’s, The Peppermint Club, Petite Taqueria, Sant’olina, SLAB), Innovative Dining Group (BOA Steakhouse, Katana, Sushi Roku), CÎROC Vodka, DeLeón Tequila, Guillotine Vodka, Sunny Vodka, TATEL Beverly Hills, Ella Restaurant, SIXTY Hotel Beverly Hills, Vandelay Hospitality Group, MAXIM, The LYFESTYLE Co., Sweat Cycle, Sweat_Ext, and celebrity driven events related to Coachella, Super Bowl, Sundance, Oscars, Grammys, NYFW, PFW, 4th of July, Halloween, Art Basel, Food & Wine, Cannes, F1, and more. Quirante comments, “I am forever blessed to have such a strong mentoring connection with Ben, it’s an honor to continue the excellence of EMC as CEO with new energy and dedication. I’ve always been a publicist at heart as an artist and visionary. I simply love the creative elements in bringing brand stories to life. With our new dynamic & talented team established we are ready to perform and conquer.” Under the new leadership of Dianne Quirante, joining the EMC principal team will be David Malushi, who will oversee influential and media management as company director. Quirante has also expanded EMC’s abilities by creating strategic alliances with some talented PR and marketing mavens. Abegail Cal of AJC Public Relations and Elle Senina of Saucy Creative will contribute their senior expertise guiding the F&B and Hospitality brand sectors. Robert Barrios will act as chief counsel on EMC’s Brands + Entertainment Events sector, Vedika Solecki of CP Group in association as global brand ambassador and Garrett O. Thomas will lead EMC’s Social Media & Digital platform. Contact Details Dianne Quirante +1 815-690-4737 dianne@emcbrands.com

October 14, 2022 09:00 AM Eastern Daylight Time

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What Are Cyber Threats and What to Do About Them

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/W1wt8N5aQd0 Cyber threats can be catastrophic for businesses, causing disruptions in essential services, and breaches of national security secrets. These attacks have increasingly affected both public and private entities. Those attacks underscore the need for coordinated action. Each day, businesses face numerous complexities: supply chain interruptions, cyberattacks, extreme weather, public health issues, and more. That's where resilience comes in. Today more than ever, it's a business imperative to protect employees and customers while preserving the global movement of goods, information, and communications. The U.S. Chamber believes public-private partnership is critical to robust cybersecurity. Together, we must work proactively to make sure key cyber systems are always ready to handle increasing and evolving threats. When government works with the business community, we can enhance security, drive international collaboration, and hold malicious cybercriminals accountable when they violate domestic and international laws. Additional key facts and figures: · Average downtime due to ransomware attacks is 21 days. · Average days it takes a business to fully recover from an attack is 287 days. · According to Crowdstrike, ransomware attacks increased by 82% between 2020 and 2021. They reported 2,686 attacks in 2021 up from 1,474 attacks recorded in 2020. · Chainalysis reported that victims paid over $602 million in ransom payments in 2021, a 70% increase in the payments they observed in 2020/ · The average ransomware payment in 2020 was $312,493, a 171% increase compared to 2019. FOR MORE INFORMATION VISIT: USCHAMBER.COM/SECURITY/CYBERSECURITY/BE-PREPARED-THIS-CYBERSECURITY-AWARENESS-MONTH Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 14, 2022 09:00 AM Eastern Daylight Time

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Best Custom Term Paper Writing Services: TOP 6 Academic Websites

Genuine Papers

Writing remains a universal need. It is required as a means of etching information in the sands of time. No other way can a message or relevant words be permanently retained than to be scripted and scribbled down. Thus, in all its forms, shades, sizes, and types, writing will always be something to fall back on for all and sundry. But then, it’s more needed in the academic context, especially to properly preserve research findings and provide them for future use and references. And these school-study forms of writing are given different names based on the setting of their requests. Talk about essays, dissertations, theses, term papers, research papers, and resumes. This article zooms in on term papers and how easily accessible they are in the world today. We will furnish you with all the information you need with the places you can get this type of academic writing without hassle. Obviously, term papers, when written, must be done excellently. But we also understand that not everyone is cut out to be a researcher. Or not everyone has a penchant for technical writing. It requires a form of expertise that not just everyone has. And pretty much most students might find it hard to get their term paper done in a sterling manner as they would desire. This is why we have decided to help you with the perfect solution to your plight. You do not have to worry anymore as you can easily reach out to the best hands to work on your term paper. These writing services are the best in the market. And they are ready to provide you with super-quality work. Check below for a highlight of the 6 best term paper writing services. 99Papers - the best term paper writing service overall. PaperCoach - TOP rated custom paper company in the USA. PaperHelp - graduate writing website to buy term papers online. EssayPro - cheapest term paper writers to hire. Ivory Research - the best term paper writing provider from UK. 1Essay - the best writing service with discounts & promo. Moreover, you should note that curating a list of reliable term paper writing services requires more than a little consideration. Every company on the list was thoroughly scrutinized and found fit based on their excellence of work, customer service, satisfaction, tons of client feedback, pricing, and the originality of their deliveries. So, you do not have to worry about falling for scams when you reach out to these services on our list. Are you a student in need of their assistance? Then you've definitely come to the right place. Top 6 Term Paper Writing Services #1. 99Papers 99Papers is the best term paper writing service for students in the United States, and by extension, the world. This is a proven claim that has stood the test over the years by consistently delivering excellent work to their customers who reach out to them. 99Papers help students to attain academic excellence through the power of their expertise in the areas. Based on feedback and several online reviews, students who have used their services attest that they help save time on researching, writing, editing, and formatting term papers. Rather, their worries are abated by giving it to this expert writing service. The reason for the trust that many students have in 99Papers is not abstract. Their team of proficient writers is skilled and able to take on any form of research writing. After all, this company picks its writers through a rigorous test process. And this series of screenings help to filter out the least-experienced and qualified term paper writers. Thus, they recruit an army of pen-ready writers to bring your term paper research topic alive in a matter of days. In addition, 99Papers writers are made up of outstanding graduates from renowned schools worldwide, such as Cambridge, Oxford, MIT, and Stanford. And being in academia and having thrived in the system, these writing specialists can provide the best term paper writing services for all and sundry who reach out to the platform for assistance. Hence, you know that your paper is in the right hands. Perhaps the most reputable thing about 99Papers is their 24/7 availability—especially that of their writers and customer service. Thus, your heart is at rest when you order from them. If there are any updates or changes you would like to make, you could swiftly discuss them and get them done. And alongside this is a tracking system where you could track the progress of your term paper order with them. If you have probably been wondering if there was a banger offering on 99Paper's price, then you are absolutely right. You can get your term paper written with them at a starting price of $9.95 per page. This is mind-blowing for many of their customers. In fact, it is a major reason that they have a large client base among students. With that low price, you can get a well-researched term paper, plagiarism-free, original content, and excellently written. Now, that's something! Alongside this are many other discount options and promo codes that save you money when you order from them. Little wonder they are reckoned as the best term paper writing service overall. #2. PaperCoach PaperCoach is that one U.S. website that is versatile yet excellent. They are an online writing service that can deliver any type of essay or writing generally. All they need from you are the preliminary information on the writing task, and they are good to go. Little wonder many students trust them more to deliver great writing. Simply put, if you choose to order your term paper with this company, you are in safe hands. They would write an original paper, crafted through and through from scratch. So, you do not have to worry about plagiarism checkers or your supervisor flagging your term paper as fraudulent. Over the years, this term paper writing service has gotten a lot of reviews. And this feedback from clients is positive and marketing-worthy. Interestingly, it is not a small work to get a lot of great ratings in this type of writing niche. So, as far as a great reputation is concerned, this company has it. One of the notable things about them that customers have applauded is their prompt delivery of jobs. You can be sure that they will deliver when they say they will. And much more, they would deliver excellent and not rushed-written work. Furthermore, it is rare to see people reject term papers written for them by this company. However, it is not impossible. Thus, if you are a client who has certain reservations about the term paper written for you, there are ways to go about it. You can successfully secure a refund hassle-free. All you have to do is reach out to their customer support team and inform them of your plight. But before you get here, there is an opportunity for three free revisions by PaperCoach, which you can take advantage of before taking recourse to seek a refund. And be aware that once you contact the support team, they will answer any questions or inquiries you might have. And hey, they are available to you 24 hours a day. Here's also something that PaperCoach does well; they give you access to picking the writers you would love to work on your project. However, the top writers usually cost more. But on the other hand, that guarantees more quality work in your term paper. The grade of the writer is not the only feature on their platform that jerks the price up. Other stuff like the deadline and academic difficulty level of the term paper also contribute to an increased price on their platform. But you can rest assured that with $8 per page, you can get a profound term paper written for you with no glitches. #3. PaperHelp PaperHelp is another term paper writing service that has distinguished itself in the market. And they fully displayed their commitment to helping students take care of their writing needs. The company has stayed true to this decision for over a decade. And since they entered the online writing service industry in 2008, they have helped thousands of students achieve their academic goals. So, if you are looking to hire from a reliable term paper writing platform, PaperHelp is a great option to explore. What makes this company stand out in the industry? Well, there are a couple of unique features. However, one that resonates with most of their customers is their expert-grade writing. Their deliveries are always exceptional. With loads of online reviews on reliable review sites, you can tell that many of their customers rate them above the 4.0 mark. And the reason for this is not as far-fetched as it might seem at first glance. Their excellent writings and research are done by people who are specialists in those areas. You do not have to worry about the quality of your order because expert writers handle your work. Further, PaperHelp's writing specialists are screened and picked based on their qualifications. These high-grade individuals are PhD and Master's degree holders. Thus, they are academics who are pros in the research field. And seeing that a regular term paper requires considerable research input, your order can be safe with them. And not only that, but they also deliver speedily. Sometimes, before the deadline. And if you ask us, that is a good combo, excellent writing, original content written from scratch, and prompt delivery. Furthermore, pricing is another great aspect of PaperHelp. They do not make your break the bank before you can order from them. With their term paper writing price starting at $10 per page, you can access all of these goodies listed above. But of course, certain things could affect the pricing of your order. That is, your order might be slightly more costly than you envisaged. And that's if you reduce the length of the writing project than it usually would have. Hence, if you envisage a quicker turnaround, you might have to drop some extra coins for that. Lastly, PaperHelp works with a high level of discretion in its dealings. That is, they do not go on to publicize your details on the internet or for promotional purposes. Your payment is made via reliable and discreet gateways, so you do not have to deal with personal info exposure or fraud headaches down the line. Your details are safe with them as they have a strict anonymity policy. #4. EssayPro EssayPro is one of the oldest online writing services in the world. They have been around for over two decades. That is, they were established in 1997. This accounts for their remarkably large social media following. But much more than their year of institution and number of fans, are they reliable? Can they get your term paper to that sweet spot you want it to be? The straight answer to that is an emphatic yes. Their age-long presence does not communicate being so archaic that they are out of relevance. Rather, it helps cement their testimonials of staying true to excellence and sustainability in the market. In addition, their trustworthiness has gone over the roof over the years. So, many students troop to their website when they need term papers done. In further industry research, one would find out that EssayPro is the cheapest term paper writing service to hire. And part of this claim comes from a special feature of this platform – the online bidding system for writers. Writers in their service bid on the work to do it for you. And it means there are live chats and correspondences with these writers to know which to opt for. Thus, by negotiating with them, you can get a great deal. And from about $11 a page, you can get a stellar term paper written for you. And in cases of refund, you are qualified for one if the order gets canceled, the delivery comes in late, you mistakenly make two payments for one order, or if a writer has not yet been assigned to your order. Moreover, many students opt for EssayPro for their research writing needs because of its clear ordering processes. Ordering a term paper does not involve a technical or complicated procedure with them. It is straightforward enough for any new person to navigate their website without stress. You are ready to have one of the best term papers for your academic needs through account signup and form-filling. And that is a point of EssayPro's efforts to make each customer's journey on their website seamless and stressless. You should know that there is also excellent customer service alongside the easy ordering process. Every writing platform's primary customer service is found in the quality of its delivery. And this company does not come short of providing premium-grade term papers when consulted. They write their research from scratch. So, you do not have to bother about plagiarism issues when you receive your work. In the same vein, turning in tasks on time is another solid feature they are known for. So, if you need a professional touch on your term paper, checking out EssayPro could be one of the best things you do for yourself as a student. #5. Ivory Research Are you a student living or studying in the UK? Are you wondering where the best writing service around you can deliver a sterling term paper? We have come to you with the best of the best UK term paper writing service. Ivory research is a one-stop shop for many students in this region of the world who are looking to clinch a high grade on their research papers. Be it a dissertation, thesis, term papers, and all kinds of essays, Ivory Research has distinguished itself as a company that is readily available to meet the academic writing needs of its client base. With many reviews on the web, they have helped hundreds of students reach their academic goals in the nation and beyond. Curious about what makes them special in the market? Oh well, there are a number of things that stand them out. However, a significant feature is their rich team of writing specialists. They have a curated army of expert writers who are themselves specialists in the different fields they write about. Thus, with their staunch exposure in the field, they can provide outstanding research for students who come to them with such needs. Their writing staff is made up of people with academic degrees in diverse aspects of academic ventures. And this qualification is coupled with a strong experience in the writing space. So, simply put, every time each of them handles your order, they work magic on it. Thus, you do not have to worry about your order. And you can expect excellent delivery all the time. In addendum, just like many other online writings service, they pay attention to their customer service. In the UK, they offer 24/7 customer support; you can check with them if anything goes wrong with the order. And you can contact your writer via varying means possible. You could choose to do that via email, chat, or direct phone calls. This company realizes that everyone has different preferences when making contact, so they have made contact sections and customer support easy for you to interact with based on your choice. Similarly, it is also because of its price range that most people talk about Ivory Research. Their term paper and other types of research writing begin at $120 per page. Thus, it is remarkably higher than most average industry prices. However, the quality of the work and the caliber of the writers also influence this price. And yes, Ivory Research also has some discount offers for its customers. For example, they offer you a 20% discount if you order from them for the first time. You could leverage this price slash, especially if you need to write just one research/term paper. And by the way, their pricing accommodates unlimited revisions on their work. And there are several other great discount options as well. #6. 1Essay It’s amazing how a writing company can come to the scene and steal away the hearts of many students. Such is the story of 1Essay. They are the most preferred essay writing company in the USA. Many students all over the world resort to them to give that professional and excellent touches to their term papers and other research-related writings. Some of the papers people order on their website include term papers, coursework, essays, SEO writings, dissertations, theses, case studies, articles, business proposals, official documents, etc. Thus, if you are looking for one of the best term paper writing services to order your next essay from, 1Essay is the one place that guarantees excellence. And you would get value for your money. You should note that 1Essay has a delivery limit of 3 hours. Thus, they can serve you with the best writing offerings as fast as you need them. Their price ranges start from $9 for a high school term paper. And it is pegged at $12-15 for undergraduate term papers. If you are writing for more advanced academic levels, such as a Master's thesis, you get that for $21 and $25 for a PhD paper. Thus, they have a really good price with which they offer the best kinds of writings you could ever need. This goes alongside many discount coupons you are met with when registering on their platform. There are other price-slash promotions for those who are regular customers. So, you could take advantage of these to reduce how much you pay for your term paper. Do you know one more intriguing thing about this writing service? They have outstanding customer support service. They have service managers who are ready to answer all your questions. And they do this via many means possible. That is, live chats or their social media handles like Facebook messenger. FREQUENTLY ASKED QUESTIONS What is a term paper? A term paper is a researched based written essay. And it is usually written at the end of a semester, or you could say a term. It is an essay given by a supervisor or lecturer to candidates learning in a career field under him. And the aim is to support, persuade or argue an existing point or phenomenon in that field. Interestingly, the supervisor could appoint the research topic, or the students could be given a free hand to develop one. So when you write your term paper, it should be convincing enough to your supervisor. Thus, it has to come embedded with relevant facts and figures that detail your stance on a subject matter. Perhaps that is why a term paper is also referred to as a research paper in many academic quarters. Further, term papers are an analysis of a subject matter or topic of discourse, leading to certain conclusions based on researched evidence. That is, some theoretical questions are highlighted to which the term paper seeks to supply answers. And because of its delicateness, it requires a professional hand to handle. Sometimes, as a student, you might not even know where to begin your term paper to talk less about its conclusions. This is why many online writing services today exist to assist you with excellent writing in your academic pursuits. And for your term paper needs, these companies have been highlighted above. What are the popular term paper formats? If you thought all term papers were written the same way, you might not be so correct. This research paper has different formats in which it is written. And some of the popular ones are MLA Essay Format, APA Essay Format, and Chicago Essay Format. These three have their peculiarities, and these differences are discussed below. The MLA Format for writing term papers is the most commonly used style in the world. The Modern Language Association designed it, and many countries globally have opted for their students to write in that manner. It follows the direct approach of an introduction, several body paragraphs, and a conclusion. This format also has a special citation style. And that includes that your term paper's cited works should be on the last page of your paper. Also, the citations should be in alphabetical order, based on the first word of the citation The APA Format of writing a term paper differs from the MLA (standard) style. The American Psychological Association developed this format. Their writing style stipulates that you begin your paper with an abstract after your title page. And it is typically between 150-250 words. You should also ensure that your essay is short, direct, and concise. Last but not least, the Chicago style is a rich but technical format of writing. It is also popularly known as the Turabian style. It was developed at the University of Chicago Press. And the most notable difference it carries is that the Chicago style typically uses footnotes or endnotes instead of in-text or parenthetical citations. Can I pay someone to write my term paper? The simple answer is yes. You can pay someone to write your term paper. Being afraid of how to write your paper is one that no student should be allowed to live in. Thus, many companies have taken it upon themselves in this regard. They have successfully alleviated the fears of many students and put a smile on their faces with many A-grade term papers written and submitted. So, you are not alone in having questions about paying someone to write your term paper. We realize that it is sometimes a need to pay someone to draft the best essays for us professionally. So, these online writing services have come to fill in that gap. Paying someone to write your term paper is not illegal. If you can afford it, it is a service that can be rendered to you. This is why we have specially curated the list of the top 6 best term paper writing services above. Go through each service offering and determine which you resonate with the most. You can then reach out to any of these services and order your well-written term papers. These papers would be written from scratch by expert writers who are PhD and Master's degree holders. So, you can put your heart at rest on the quality of your work. How much does it cost to buy a term paper? Buying a term paper is perhaps one of the best decisions you can make in your academic journey. This is because hands-on professionals are ready to take care of this for you. And realizing that most of their customers are students, online writing services consider them before pegging their prices at the different rates they do. But here is one fact, there is a no-size-fits-all price that works for all these term paper writing services. To buy a term paper online is based on your choice of the company that you have hired to write one for you. Therefore, different platforms offer different prices for term papers. 99Papers, for example, would craft an excellent paper for you at starting price of $9.95 per page. And you can be sure of stellar work and prompt delivery. The same goes for PaperHelp, but theirs cost a starting price of $10 per page. But hey, you also have to consider which type of academic level you are writing for as well as the deadline. These two have a way of jerking up the prices of a term paper order. And some platforms allow you to pick writers. Picking a top writer also affects the price sometimes, depending on the writing service you pick. What Is the best term paper writing service? For the reasonably fair price, excellent delivery, prompt work submission, originality of content, the expertise of writers, great online client reviews, and remarkable customer service, 99Papers ranks as the best term paper writing service. Arguably, they are the best at any type of essay writing. But when it comes to research-based writing, their writers take the ball several notches higher and always hit the spot. The smiles they have put on their customers' faces make them take the trophy as the best here. A more in-depth view of how 99Papers works would make you see that their true goal is to make you hitch that 99/100 in your term paper, just as their name suggests. Their writing specialists make the work easy for the company and have influenced a positive perception of this writing service over the years. They understand what each term paper writing task requires to get it where you need it. And they do just that. Since these writers are alumni of world-reputed universities such as Oxford, Cambridge, Stanford, MIT, etc., you do not expect less in the quality of their delivery. Can you get caught paying someone to write a term paper? No, you cannot get caught paying someone to write a term paper. It is simply a business transaction that is professional. And if you order from any of our top 6 best term paper writing services listed above, you are safe from the public's prying eyes. This is because these companies have an anonymity policy that protects you. All their customers are precious to them. Thus, when they receive your details and information, they handle it carefully and make you anonymous during and after your interaction with their platform. So, you do not have to worry about your details appearing anywhere on the internet for ordering your term paper from them. Further, most people get caught because they pay unreliable and fraudulent sites to write for them. Thus, these sites deliver ridiculously plagiarized works in the name of original term papers. And as such, many online platforms and even the lecturers pick that up and flag it as not an original essay, thereby causing problems for the students. But the services in our list above are reputable for using licensed software and editing teams to ensure that no such thing happens to their clients. You could even have access to plagiarism reports upon request. And now let's summarize… Being a student does not have to be a hassle. It does not necessarily have to involve struggling. Your academic pursuits can be achieved. All you have to do is engage all the several opportunities around you. Leverage them. And one such opportunity is that of term paper writing services. The companies explored above are the best in the market. They are a reliable resource for you to craft the best term papers for yourself when you need them. And for a token, you can get that high-grade essay that puts a smile on your face when the lecturer marks it. All you have to do is reach out to individual companies on this list. Their services are necessary if you are not a native English speaker or writer. If you do not have research as our strong point, this is an important chance you should look to explore. And same goes for students working many jobs to make ends meet. You barely have time to do deep research and write an analytical essay. Get professional help from any of these writing services today! And your graduate self would thank you for it. Contact Details Genuine Term Papers Robert Claus termpapers@legitwritingservice.com

October 14, 2022 08:15 AM Eastern Daylight Time

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Ad Industry Execs Launch the Clean Room Primer Group, a Consortium Focused on Data Clean Rooms and Helping Brands Prepare for a New Privacy Landscape

Clean Room Primer

Data clean rooms are becoming a more important part of digital advertising – yet recent data from Habu found that more than half of the 266 marketing professionals surveyed have never used one. This is why leading advertising technology executives from Habu, InfoSum, LiveRamp, Claravine and Merkle among others have come together to form The Clean Room Primer Group. The group’s mission is to demystify data clean rooms and educate the marketing industry on their importance and uses in a privacy-safe marketing environment. “A primary goal of the consortium is to educate brands, agencies and publishers on the role of data clean rooms for safe data collaboration,” said Matt Kilmartin, CEO, Habu Inc. “At Habu, we believe the Clean Room Primer Group is bringing together the right people to forge a successful path forward when it comes to responsible data usage in our industry.” “Increase in data deprecation, growing privacy concerns, and changing privacy legislation make data clean rooms rooted in privacy protection imperative for marketing and measurement,” said Vihan Sharma, EVP of Global Revenue and MD of Europe, LiveRamp. “A safe and neutral platform for data collaboration will be a standardized part of every organization's digital transformation, and it’s more important than ever that we raise awareness and educate the industry on the benefits and significance of having a privacy-first, neutral environment for data collaboration.” “We are at a pivotal point in the evolution of the data clean room where clearly defined standards are critical," said Brian Lesser, InfoSum Chairman and CEO. “There is so much to gain if we get this right in terms of performance, privacy, and sustainability. This Clean Room Primer is an integral first step in establishing consensus and eliminating confusion for our partners across the ecosystem.” Other aspects of the group’s efforts include primary industry research, the development of a white paper and a 4-city roadshow across the United States throughout Q4 2022. Its inaugural study surveyed 75 ad industry professionals in the United States from September 15 through October 12, 2022. More than eighty-seven percent of respondents indicated that data clean rooms will play a somewhat to very important role over the next 18 months and “customer need, industry training and clearer standards” are among the top factors that will encourage the use of data clean rooms in marketing and advertising. “Education, awareness, and understanding are key parts of any transformation impacting an industry. Working with a wide range of companies on the concepts and implementations of data clean rooms for their marketing practices, I have seen a wide variety of successes and challenges,” said Rich Sobel, Founder and CEO at Marcato Solutions. “It has been valuable to partner with some of the leading practitioners on data clean rooms to bring greater knowledge to marketers and publishers. This will help them feel confident about data clean room technology and implementation best practices – which vary based on a specific company’s needs.” The Clean Room Primer is publishing its initial piece of educational material, a co-authored white paper covering clean room taxonomy and definitions; use cases; and a look at the future. The intention is to guide marketers, agencies, and publishers to formulate and evaluate their plans for using data clean rooms and thereby enhance their odds for success. The white paper will be released during the group’s inaugural event at Advertising Week in New York City, taking place on October 18 at the New York Marriott Downtown. Following this event, The Clean Room Primer will commence a Roadshow in major cities throughout Q4 2022 including Chicago, San Francisco and Los Angeles where leading practitioners such as Matt Kilmartin CEO Habu; Brian Lesser, CEO InfoSum, Veronica Luik Director Strategy & Marketing Intelligence, LiveRamp; Chris Comstock CPO Claravine; John Baronello VP Digital Transformation Cardinal Path (Merkle) will share real-world insights on why and how to use data clean rooms for marketing and advertising. The Clean Room Primer Roadshow dates: New York City on October 18 @ New York Marriott Downtown (9:00 - 11:00 AM ET) Chicago on November 2 @ Chicago Marriott Magnificent Mile (4:00 - 7:00 PM CT) San Francisco on November 10 @ The W San Francisco (4:00 - 7:00 PM PT) Los Angeles on December 6 @ The Huntley Hotel Santa Monica (9:00 - 11:00 AM PT) About The Clean Room Primer Group The Clean Room Primer is an ad-hoc consortium of advertising industry executives with a shared mission of providing marketers, agencies, and publishers with a reliable and expert source on data clean rooms, their use and implementation best practices. Helping the industry prepare for a new privacy landscape. Inaugural participating companies include Habu, LiveRamp, InfoSum, Claravine, Kite Hill Public Relations, Marcato Solutions, The B2B Marketing Company, Neustar and Merkle. For more information, visit CleanRoomPrimer.com and follow on LinkedIn and Twitter. About Habu Habu is a data clean room software company that makes collaboration across decentralized data safe, simple, scalable, and smart. Our solution accelerates time-to-value, while surpassing the most exacting standards for privacy and security and provides end-to-end applications that drive the business outcomes that companies desire. About LiveRamp LiveRamp is the leading data enablement platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies and publishers. For more information, visit www.liveramp.com. About Infosum InfoSum is the world’s leading data collaboration platform and the only secure data clean room, empowering companies to deliver better customer experiences while prioritizing customer privacy. InfoSum enables safe connections between multiple parties to unlock the full potential of their customer data without risk of exposure or misuse. InfoSum not only prioritizes consumer privacy, but enhances it with patented, non-movement of data technology to create the most protected, most connected, and most accessible data collaboration network. InfoSum was founded in 2016 with a vision to connect the world’s data without ever sharing it. The company has multiple patents, protecting its invention of the ‘non-movement of data.’ InfoSum has offices throughout the US, UK, Europe, and Australia. The company is poised for continued growth following a Series B investment in August 2021, and a rapidly expanding client base. Read more at www.infosum.com. Contact Details Kite Hill PR Maggie Stasko cleandata@kitehillpr.com

October 14, 2022 08:00 AM Eastern Daylight Time

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Helping Keep Elections Safe - This Company Is Working To Limit Security Risks Highlighted In Previous Elections

BIO-key International, Inc.

Elections are considered the basis for democratic legitimacy, central to maintaining free and fair societies in countries across the world. They give citizens a means to hold their leaders accountable, by either voting incumbents out of the office or promising to hold to account those leaders who are successfully elected. Appropriate election security to ensure that the processes involved are fair, resilient, and safe, is of paramount importance in maintaining public trust in the democratic function. Election security covers all elements of election infrastructure including election officials, volunteers, state and local government bodies, voting equipment, vendors, and technology. Its objective is to prevent possible security issues during elections, which could enable bad actors to access election systems and commit fraud through false registrations, allowing ineligible voters to vote, or enabling a voter to cast his or her vote more than once. The 2016 and 2020 presidential elections in the U.S. saw many instances of cyber-attacks and suspected breaches. For example: Russian hackers made headlines through their multiple efforts to penetrate the voter systems including those of two counties in Florida. Riverside county in California saw unknown hackers tamper with voter party affiliation data leading to confusion at the polls and voters being turned away. A security failure in the Georgia voter registration database left the records of more than 6.7 million people vulnerable to cyberattacks and data breaches. Some breaches are made easier due to weaknesses in election systems, especially relating to processes involved in providing access to election officials who handle these systems. In each county, the responsibility of designing and ensuring a smooth, secure, and legally valid election lies with the election committee. The committee sets up election offices comprising a broad spectrum of full and part-time employees and volunteers to check the incoming voters against the electoral roll and establish their voting rights. Such volunteers and staff have full access to the election databases and systems that voters use to register themselves. These registration systems contain personal data and sensitive information including driver’s license numbers, social security numbers, and political affiliations of voters – making them extremely appealing to cyber criminals. Altering, hacking, or publishing these records could result in significant data breaches, even rendering potential voters ineligible to vote on election day. In addition, the large influx of new staff and volunteers involved in the election cycles often operates using shared workstations, giving rise to additional data security risks and potentially exposing systems to cyber security crimes. Learning from the experience of cyberattacks on election systems in 2016, the U.S. government took steps in advance to ensure the security of the 2020 presidential elections – by increasing the funding available for election-security initiatives. In 2018, the government enacted the Consolidated Appropriations Act, which included $380 million in federal funding to make election security improvements including through enhancing technology. And in 2020, the Financial Services and General Government (FSGG) Appropriations Bill was amended to provide $250M in additional funding for county and state election boards to upgrade technology, improve cybersecurity, and help prevent future cyberattacks. Biometrics Could Transform Voting Security In The U.S. One company that states it has played a prominent role in providing election security support is New Jersey-based BIO-key International Inc. (NASDAQ: BKYI). The company reports having provided biometric solutions to support the electoral process internationally for years and says that since 2019 it has also been involved in U.S. election security including working with numerous counties, including Collier county in Florida. The Florida election office had already invested in BIO-key’s PIV-Pro – a Federal Information Processing Standards (FIPS) compliant fingerprint scanner for government security applications – and based on the county's evolving security requirements chose BIO-key’s patented PortalGuard platform for authenticating access for its staff during elections. BIO-key believes its PortalGuard Identity and Access Management (IAM) & Identity-Bound Biometrics (IBB) platform is ideal for election applications because it is affordable, easy to deploy and manage, and delivers a high level of data security via accurate biometric authentication. PortalGuard also has a unique capability of supporting the widest range of multi-factor authentication methods compared to other IAM platforms on the market, including advanced biometric authentication using fingerprint and palm scanning methods. The New Jersey-based company’s election security solution is compatible with a variety of complex fingerprint readers qualified by Microsoft to support passwordless fingerprint authentication and also integrates with Microsoft’s Active Directory as well as many other directories, giving customers the flexibility to decide where they store election staff’s digital identities. Expanding its footprint in Florida, last year BIO-key signed with the Orange County election office to secure election data access using Identity-Bound Biometrics. The company says that the U.S. government’s proactive funding of election security initiatives has been a key enabler in the deployment of its various election security solutions to the counties it supports. “We have forged an election security program that is seamless, easy to launch, and able to support a wide array of authentication options. BIO-key enables election officials to meet the challenges of an evolving threat landscape in an easy-to-deploy and cost-effective manner.” stated BIO-key Chairman and CEO Michael DePasquale. The company anticipates further growth in the area of securing state and federal election data in the future. To learn more about BIO-key visit its webpage. BIO-key is revolutionizing authentication and cybersecurity with biometric-centric, multi-factor identity and access management (IAM) software managing millions of users. Its cloud-based PortalGuard IAM solution provides cost-effective, easy to deploy, convenient and secure access to devices, information, applications, and high-value transactions. BIO-key's patented software and hardware solutions, with industry-leading Identity-Bound Biometric (IBB) capabilities, enable large-scale Identity-as-a-Service (IDaaS) solutions, as well as customized on premises solutions. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Catalyst IR- William Jones, David Collins +1 212-924-9800 BKYI@catalyst-ir.com Company Website https://www.bio-key.com/

October 14, 2022 08:00 AM Eastern Daylight Time

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Avocado DAO x Reta Wars Partnership

Reta Wars

Website | Twitter | Discord | Telegram | Facebook Reta Wars is delighted to announce its strategic partnership with Avocado DAO, a prominent Web3 Gaming Guild. The long-term goal is to shape a new future for blockchain through GameFi and SocialFi initiatives. Reta Wars' innovative GameFi system, officially launched on October 3, 2022, offering opportunities and inspiration to many users across Asia, including Japan and Korea. This incredible partnership news means that Reta Wars can offer players and scholars a wider range of opportunities and help bridge them into the Metaverse. What is Reta Wars? As the title suggests Reta Wars is a war-themed game, but it doesn't just mean Battle. As evidence in the real world, "Battle" is just one part of the war that also involves economic influences and political events. Reta Wars is a War-to-Earn game that encompasses these elements. Within the endless wars of Nate and Gaia, the key forces, players can receive economic returns in a variety of ways. Players can hire NFT heroes and strategically place them in buildings in their territory to produce resources. The hero has various skills and stats, and there are various buildings in the player's territory, such as barracks, secret bases, mines, lumber mills and farms. When a player deploys an NFT hero in a building, heroes produce resources according to their capabilities. Players must now carefully examine how to use this resource. New Opportunities in War Economy Simulation In general, players can obtain the in-game token, GRT, by selling resources they harvest, but they can also supply resources to their forces and receive GRT as war rewards. On the other hand, players who have achieved high results in war or who have supplied a lot of resources for power can earn the governance token, RETA, on the ranking table. Reta Wars is full of amazing revenue opportunities, but it's impossible to predict all the results like the Excel Calculator. Because the tide of war and the planet winning or losing always affect fluctuations in resource prices, players will always be required to make strategic and rational choices. Sometimes players need to communicate with other players to form groups for their own higher returns. This is because the battle strategies that greatly affect the victory or defeat of the war and the profit of the game are all determined by the votes of the players. Yes, it's like a strategy game where two giant DAOs compete for their own benefit, rewards and glory! Offering a new alternative to sustainable Game-Fi Reta Wars has designed a special tokenomics for a sustainable Game-Fi ecosystem. Unlike conventional dual tokens, which are merely implemented to avoid inflation, this system maintains value through mutual interaction. It means that players make various play plans according to their budget and purpose. Some people will sell resources to get GRT, and others will buy resources to get more RETA. This is an entirely new approach to the sustainability of the game’s ecosystem, in the same way as cross-border trade in the real economy. Avocado DAO x Reta Wars Reta Wars offers a solution to inflation with a new Game-Fi system that has not been explored before, and it will now be verified by various gamers around the world. Avocado DAO also reviewed the long-term potential of the new Game-Fi system by playing Reta Wars, and decided to enter into a partnership. With innovative tokenomics and deep strategy, the game offers a new perspective on the sustainability of Game-Fi. Most importantly, DAO's solidarity plays a significant role in determining team strategies by voting on how to tackle the war and win more revenue. It will eventually encourage more exciting team play and offer new inspiration to Avocado DAO and scholars. You can find out more about Reta Wars and follow their socials here: Website | Twitter | YouTube | Discord | Facebook About Avocado DAO Avocado DAO is a Web3 gaming guild that provides rewarding experiences for its scholars and facilitates entry to GameFi to empower more users. Find out more about Avocado DAO and join the community here: Contact Details Mr. JP Lee business@realital.com

October 14, 2022 03:38 AM Eastern Daylight Time

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Assembly to Deliver Pioneering Insights on the Convergence of Political, Advocacy, and Brand Advertising at Advertising Week NYC

Assembly

Amidst a hot election season, Assembly ’s team of media and political strategy experts will be taking the stage at Advertising Week NYC, alongside leaders and experts from Samba TV and Lyft. The panel is one of several Stagwell (STGW) activations at Advertising Week, the world's largest annual gathering of marketing, media, and technology leaders. Together, the panel – made of Assembly North America President, Valerie Davis, Assembly Lead Political Strategist, Tyler Goldberg, Lyft Head of National Policy, Heather Foster, and Samba TV Co-Founder & CEO, Ashwin Navin – will dive into the impact of political advertising during election cycles (and beyond) and how it trickles down to consumer sentiment and behavior, and overall brand engagement. Assembly brings a unique perspective to the conversation, as a global omnichannel agency existing at the intersection of unmatched political and advocacy advertising and strategy expertise, and global marketing for commercial brands. The agency offers political clients the scale, resources, and insight that boutique agencies cannot, while being able deliver an entirely new layer of knowledge, media strategy, and consumer insights to brand advertisers seeking to navigate the impact of election season advertising. Today, Assembly released its latest thought leadership on the topic: The Assembly Political Dispatch[er] - The Convergence of Political & Commercial Advertising in US Culture. Available for download here. Samba TV, which recently released findings from a new survey in partnership with HarrisX, brings expertise in voter media consumption and behavior, particularly the undeniable shift from linear to streaming TV. Details of the panel: Talk Politics to Me: Why Every Brand Today Needs a Dose of Political Know-How: Thursday, October 20 th at 1:15PM on the Innovation Factory Stage – Political is THE media story of Q4 2022, and it's never been a more critical time for all advertisers to know the rules of the game. Join Assembly, a global omnichannel media agency – with an only-of-its-kind full-service political strategy and media practice – and experts from Lyft, Elevance Health and SambaTV for a discussion on the path forward for brands in a politically charged media environment and the convergence of political, advocacy, and commercial advertising. ABOUT ASSEMBLY: Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit www.assemblyglobal.com Contact Details Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

October 13, 2022 02:26 PM Eastern Daylight Time

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It’s Time to Take the Lead: AmeriLife Introduces LeadStar Marketplace

AmeriLife

Today, AmeriLife Group, LLC (“AmeriLife”), in partnership with leading performance marketing and customer acquisition company Fluent, Inc. (“Fluent”) and insurtech leader Leadrilla, Inc. (“Leadrilla”), introduced LeadStar SM Marketplace, a proprietary, private leads platform created with and exclusively for its affiliated agents. With more lead options than any existing platform, and an intuitive, mobile-optimized design and feature set, agents can expect to go from qualified customer inquiries to closing on the same day. LeadStar Marketplace delivers exclusive, real-time leads as well as inbound and warm-transfer calls – directly to field agents – at the industry’s best prices. With the ability to customize lead volume and types against individual agents’ needs, LeadStar Marketplace empowers agents with unmatched flexibility, reliability and performance to accelerate their sales and grow their businesses. “When AmeriLife and its partners set out to build LeadStar Marketplace, we did so with one goal in mind: creating more opportunities for our agents,” said Scott R. Perry, chairman and CEO of AmeriLife. “Today’s announcement is about so much more than introducing a best-in-class leads platform – it’s about delivering more qualified prospects, a requirement for any agent in today’s highly competitive landscape. LeadStar Marketplace is that comprehensive, compliant and easy-to-use solution, and we’re excited to bring it to the market.” With LeadStar Marketplace, agents will benefit from: Sign-up to sales on the same day: With an intuitive, front-end design and mobile-optimized experience to take business anywhere, agents can expect to go from sign-up to selling within the same day, guaranteed. LeadStar Marketplace also has agents covered, providing technical support and sales tips with a dedicated support team and a rich library of on-demand training. Worry-free compliance: All lead sources in the LeadStar Marketplace are CMS, TCPA and consumer-protection compliance verified before they’re delivered to agents. As the system dynamically updates with regulatory changes, agents can be sure their leads will remain compliant. Combined with seamless and fully CMS-compliant inbound call recording and storage capabilities – at no additional cost – agents can focus on what they do best: serve their customers. Leads on agents’ schedules: LeadStar Marketplace is more than leads on demand – it’s leads when agents demand them. With flexible campaign management, agents can easily select dates, times and lead types to be delivered on their schedules, with the ability to pause and resume campaigns at the click of a button. And because LeadStar Marketplace provides exclusive, real-time data leads, agents won’t miss a beat as they connect with actively shopping customers. “Fluent leverages its best-in-class digital and call solutions to verify intent and match consumers with the health and life insurance products they’re in the market for today,” said Don Patrick, CEO of Fluent. “Through this partnership, we’ve created a marketplace that can easily elevate and streamline the sales process for agents and consumers alike, driving a quality solution for all.” “Leadrilla’s proprietary customer acquisition, routing and management software allows brands with distributed sales teams to gain full control and transparency into their sales performance,” said Koby Hastings, founder and CEO of Leadrilla. “The launch of LeadStar Marketplace is a game-changer for the industry, positions AmeriLife as a leader in insurance technology, and provides their agents with the tools they need to succeed.” “The demand for Medicare and life insurance solutions are growing rapidly, as are the questions many customers have about what coverage is right for them,” added William DeCourcy, senior vice president of Growth Marketing and Customer Acquisition for AmeriLife and product lead for LeadStar Marketplace. “LeadStar Marketplace was designed to seamlessly connect customers to our agents, quickly get their questions answered, and deliver the best coverage in near real-time to help them live longer, healthier lives.” For more information on LeadStar Marketplace and to request access, visit LeadStarHub.com/Marketplace. ### About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and more than 100 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. About Fluent, Inc. Fluent, Inc. (NASDAQ: FLNT) is a global data-driven performance marketing company and trusted growth partner for leading brands. Experts in creating value for consumers, Fluent leverages its consumer database, digital media portfolio, and proprietary data science and technology to deliver outcome-based solutions for marketers. Founded in 2010, the company is headquartered in New York City. About Leadrilla, Inc. As an enterprise lead acquisition, routing and management platform for distributed sales teams across a variety of industries, Leadrilla provides the key to success for growth-oriented sales organizations. Leadrilla’s platform brings data-driven insights plainly into focus at each stage of the customer acquisition process, improving companywide performance at scale beginning with each individual agent. Founded in 2018, Leadrilla is a software company headquartered in Lexington, KY. For more information, visit Leadrilla.com or reach out to us at media@leadrilla.com. Contact Details AmeriLife Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Fluent, Inc. Media Relations marketing@fluentco.com Leadrilla, Inc. Media Relations media@leadrilla.com Company Website https://amerilife.com/

October 13, 2022 10:00 AM Eastern Daylight Time

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Brüush CEO (NASDAQ: BRSH) Talks To Benzinga About Disrupting Oral Care

Bruush Oral Care Inc.

Click Here To Download The Latest Research Report on Brüush Benzinga had the pleasure of speaking with Brüush CEO and Founder, Aneil Manhas about the company’s history and where they are going. Here is what Manhas had to say: Benzinga - What was the inspiration for Brüush? Manhas was really interested in the success of two brands in particular - Harry’s and Dollar Shave Club. He had witnessed both of those companies take off in the early 2010s with a subscription-based model and oral care products seemed like an ideal fit for a similar model, but no one was doing it. Manhas saw a lot of similarities between the hassle of purchasing razor heads and replacement brush heads for an electric toothbrush. In both instances, the cost is expensive and the retail buying experience is annoying. He saw an opportunity to disrupt the electric toothbrush industry in the same way that Dollar Shave Club and Harry’s disrupted the razor market. Manhas shared, “If you’re going to the store to purchase an electric toothbrush or replacement brush heads, they are often locked up in cases within the aisle, which requires finding a store attendant to gain access and then figuring out what brush head is compatible with your device. It’s a miserable experience. I saw a problem and Brüush was my solution.” Benzinga - What sets your company apart from other brands offering electric toothbrushes? Currently, Brüush’s main competitors are the major brands like Oral B and Phillips. These brands are selling their high-end models for over $200, so the first thing that sets apart the Brüush toothbrush is the price point. Brüush is selling a top-of-the-line quality electric toothbrush that’s comparable to high-end models that retail for over $200 for a much cheaper price of $79. Manhas believes that the company has done an excellent job of creating a premium product for an affordable price. “When you get your Brüush toothbrush, you can immediately tell it is a premium product.” It’s what he likes to call “affordable luxury”. Manhas also highlighted how Brüush’s brush head refill subscription model is incredibly convenient for consumers. If someone likes their product, they can sign up for the subscription model, where they are shipped 3 brush heads every 6 months for $18 ($6/head). That level of convenience really appeals to consumers, especially post-pandemic, by helping them avoid needless store trips. The subscription model is something that Manhas believes is a strong draw, as he says that over 80% of customers opt-in for the brush head refill subscription. Manhas also believes Brüush has created an “experience” for consumers. He spent a lot of time focusing on the product's design, as he wanted to avoid creating a clunky and outdated toothbrush that looked like a medical device. He wanted to create a sleek unit that people would be proud to showcase in their bathroom. He paid a lot of attention to detail not only to the toothbrush itself, but also the packaging. The box is sleek, sexy and clean. When you open the Brüush packaging, it is a very Apple-esq experience that’s unlike any other electric toothbrush on the market and naturally becomes a very shareable moment on Instagram. Benzinga - Why do you think Millennials and Gen Zers gravitate to your brand? Manhas highlighted an estimated 70% of Brüush’s customers are within the 18-45 range, which is different from other electric toothbrush brands that skew to an older customer base. He shared that they are having wild success with millennials and Gen Zers, largely coming from their willingness to do what he called “disrupting oral care”. For the majority of their customers, the Brüush brand is their first electric toothbrush and Manhas noted that the company is very much going after that big market of manual brush users and trying to convince them there has never been a more opportune time to upgrade from manual to electric. Brüush has positioned itself as the go-to oral care brand for millennials and Gen Zers by shying away from traditional marketing initiatives such as television advertising and print media and instead directing their marketing efforts on digital channels where they have seen success. Brüush is also less focused on the type of statistics that oral care marketing has traditionally used like “9 in 10 dentists recommend” and opted for more personal messaging that resonates with their target audience. Manhas explains that the brand is trying to breathe life into oral care, which has typically been a very dull and boring category. “I want people to look forward to brushing their teeth. We want to deliver customers more than just a great product…we want to have a brand that speaks to them and one they can relate to on a personal level.” Brüush was super excited to partner with comedian Kevin Hart, a partnership that evolved organically. "I loved Brüush from the first time I tried it. Our partnership makes a lot of sense given we both are obsessed with smiles, everything about it feels natural and authentic.” said Hart in a statement. Manhas added that he believes the partnership has helped position the brand in a unique way but notes that Kevin Hart is just one piece of Brüush’s marketing puzzle. Brüush is active on social media and works with micro-influencers who showcase their real-life experience with the product. This, again, comes back to creating an experience for potential customers that is both authentic and enjoyable. Benzinga - What is on the horizon for Brüush? Manhas shared that Brüush has a lot in store over the next few months. Being the perfect gift, the holiday season is a peak period for sales. The company will also be releasing some holiday limited edition colors, so stay tuned for that announcement. Brüush is also expanding its oral care product line in early 2023, with the launch of toothpaste, mouthwash, dental floss, and a whitening pen in the first quarter, and an electric toothbrush designed for kids in the second quarter. Manhas shares that all the new products will have the same premium look and feel as the Brüush toothbrush. Manhas says that his ultimate goal for Brüush is to “own the bathroom” and create a diverse product line that appeals to millennial and Gen Z customers. He is optimistic about his goal, sharing that currently Brüush has a 90% 5-star rating on its website, a very low churn rate on the brush head refill subscription, and a product return rate of only 1%, which is pretty much unheard of for an e-commerce CPG company. He says, “We have a value proposition that is really resonating with the consumer. Our biggest challenge is awareness, so we just need to continue to work on getting the word out.” About Bruush Oral Care Inc. Bruush Oral Care Inc. is on a mission to inspire confidence through brighter smiles and better oral health. Founded in 2018, Brüush is an oral care company that is disrupting the space by reducing the barriers between consumers and access to premium oral care products. The Company is an e-commerce business with a product portfolio that currently consists of a sonic-powered electric toothbrush kit and brush head refills. Brüush has developed a product to make upgrading to an electric brush appealing with three core priorities in mind: (i) a high-quality electric toothbrush at a more affordable price than a comparable electric toothbrush from the competition; (ii) a sleek, countertop-friendly design; and (iii) a convenient brush head refill subscription program that eliminates the frustrating experience of purchasing replacement brush heads at the grocery/drug store. The Company is rooted in building a brand that creates relevant experiences and content, with the goal of becoming the go-to oral care brand for millennials and Generation Z.For more information on Bruush Oral Care Inc visit https://bruush.com. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details TraDigital IR - Colette Eymontt colette@tradigitalir.com Company Website http://www.tradigitalir.com

October 13, 2022 09:14 AM Eastern Daylight Time

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