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DigitalAPICraft partners with Google for API marketplace growth and hires HSBC veteran as CTO

DigitalAPICraft

Organisations around the world are rushing to build API (application programming interface) marketplaces to foster greater connectivity between them and their partners and users. Global spend on API marketplaces is set to reach $50b by 2030 and helping organizations make them a success, DigitalAPICraft is today announcing their partnership with Google and the appointment of HSBC exec Marco Tedone as CTO as they scale the business. APIs form the connection points between platforms and ecosystems. Every connected mobile app, every website and every application deployed on a cloud service uses APIs and the number of APIs within organizations is growing rapidly. This has led to the prominence of API marketplaces which provide numerous benefits to developers and organizations. They simplify the process of designing and developing new applications and integrating and managing existing ones. A major advantage of the API marketplace is improved collaboration, as APIs facilitate seamless communication among various cloud applications and platforms. This allows for automated workflows and enhanced collaboration in the workplace, bridging the gaps between disconnected systems and preventing information silos that can hamper productivity. Bharath Kumar, CEO and founder of DigitalAPICraft: “Large organizations often operate in isolated silos, each composed of numerous factory teams. One recurring challenge faced by these enterprises is the need for standardization of tools and the consolidation of platforms and runtimes. This issue is compounded by the growing complexity of APIs, including various types such as Rest, GraphQL, AsyncAPI, gRPC, SOAP and others. Enterprises grapple with multiple API platforms such as Apigee, Kong, Mulesoft, Azure, AWS spanning the multi-cloud and On-Premises environments. This diversity poses API security risks, with numerous unmanaged and unsecured APIs, as well as ad-hoc API development practices, further complicated by irregular developer and partner onboarding processes.” “An API Marketplace would serve as a unified platform to consolidate existing tools and API platforms used by various teams and groups, providing a consolidated API catalog view and fostering collaboration and standardization throughout the enterprise.” To address these challenges businesses, DigitalAPICraft’s One API product suite is an Enterprise-grade, white labeled API Marketplace to efficiently publish, consume, collaborate, govern and monetize internal and external APIs for developers, product owners, and 3 rd Party Partners & developers. Today, DigitalAPICraft is partnering with Google Cloud as an ISV (Independent Software Vendor) partner and the DigitalAPICraft white-labeled enterprise API Marketplace is now available on Google Cloud marketplace. This partnership presents Google Cloud customers to quickly integrate with DigitalAPICraft and underlines the strength and depth of the offer. It offers a unique scale-up opportunity for the company. DigitalAPICraft has also appointed Marco Tedone as CTO. He joins the company with nearly two decades banking experience, the last 12 of which while working for HSBC, where he led the API Strategy and Governance as well as Modern Architectures for the group. He brings extensive experience in running successful API Programmes and knows the dynamics that power API programmes in large and successful enterprises. DigitalAPICraft was founded in 2017 by Bharath Kumar. He and the core technical team were part of the team that built the Apigee Edge API platform (part of Google Cloud). Today, they are a global team of over 100 spread across the US, UK and India. Bharath Kumar added: “APIs play a crucial role in enabling digitization. They provide the foundation for modernization and help organizations build successful business ecosystems. Software engineering leaders must develop a systematic approach to manage and govern the use of APIs across their organization”. About DigitalAPICraft DigitalAPICraft is a leading provider of white-labeled private API Marketplace products. With its products in the API and cloud engineering space, helping organizations worldwide to optimize their API adoption and scalability. With its comprehensive Suite of APIMarketplace Products, DigitalAPICraft enables enterprises to publish, consume, collaborate, govern and monetize APIs effectively, ensuring seamless integration and enhanced customer experiences. For more information, please visit For more information please visit: https://digitalapicraft.com/ Contact Details DigitalAPICraft Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://digitalapicraft.com/

September 27, 2023 07:00 AM Eastern Daylight Time

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Marketplacer Available On commercetools Connect

Marketplacer

Marketplacer, a global technology platform that enables brands, retailers, suppliers, communities and innovators to build and grow successful online marketplaces at scale, today announced that it has been selected to be among the first connectors into the new commercetools integration framework, Connect, alongside other best-in-breed technology providers. This new partnership centers around a pre-built Marketplacer Connector for commercetools that customers can download to quickly and easily integrate Marketplacer’s 3rd-party marketplace technology into the commercetools platform. Switching on the Marketplacer connector in their commercetools environment gives enterprise customers the ability to streamline the process of launching a marketplace, which, in turn, enables them to accelerate and scale their 3rd-party product strategy, start tracking revenue growth and measure business impact much faster. In addition, the new Connect product enables commercetools customers to link 3rd-party sellers from the Marketplacer platform into their ecosystem. This allows customers to share data such as product updates, seller information and alerts in real time. As a result, customers can launch their marketplace faster, at scale, and at a lower cost, resulting in an enhanced customer experience. “We’re honored to be the first and preferred marketplace partner to be part of the new commercetools integration framework, Connect,” said Jason Wyatt, CEO and co-founder of Marketplacer. “This partnership will radically accelerate commercetools’ customers’ ability to enable range extension or curated marketplace capabilities, deliver them faster and still be able to take advantage of all of the flexibility of the commercetools platform.” More About commercetools Connect: In addition to accelerating time-to-market, commercetools Connect offers: A curated set of pre-built, commercetools-certified connectors that provide out-of-the-box integrations between products; A run-time environment for connectors, managed by commercetools as part of its infrastructure and provided as a paid service to customers; and, The same run-time environment to build proprietary connectors by and for customers. “Marketplacer is a great fit for commercetools Connect and we appreciate their investment in our shared customers,” said commercetools Chief Product Officer Mike Sharp. “Naturally, we are selective about the technology partners with whom we choose to go-to-market. We value the partnership we have with Marketplacer and commend them on their strong customer growth." Additional Benefits of the Marketplace Connector for commercetools The ability to create and promote products on commercetools Frontend, increasing visibility and sales potential; Improved workflow efficiency with a single source of truth for products, sellers and advertisers; and, Alignment with key principles of the MACH® alliance, ensuring a high level of control and agility. Hear more about the Marketplacer/commercetools Connect solution at the E-Commerce Expo in London, Sept. 27-28, stand F10. About Marketplacer Marketplacer is a global technology Software as a Service (SaaS) platform equipped with all the tools and functionality needed to build successful and scalable online marketplaces, at speed. To date, Marketplacer has helped build and deploy over 100 Marketplaces connecting over 13,000 businesses worldwide. The Marketplacer platform exists to make growth simple, from implementing marketplace strategies such as shipment from drop-ship sellers, adding new categories or third-party range extension, through to consolidating markets and rolling out modern revenue models such as recurring memberships that allow businesses to grow faster and beyond the constraints of capital inventory. Born and bred from the award-winning BikeExchange, the biggest online marketplace for anything and everything bike, founders Jason Wyatt and Sam Salter saw the opportunity to license the online software platform and apply it to new marketplaces. Marketplacer is responsible for the creation of online e-commerce solutions and business transformations of companies around the world. Visit marketplacer.com for more information. About commercetools commercetools is the leading composable commerce platform, allowing companies to dynamically tailor and scale shopping experiences across markets. We equip some of the world’s largest businesses with tools to future-proof digital offerings, reduce risks and costs, and build outstanding experiences that drive revenue growth. Headquartered in Munich, commercetools has led a global renaissance in digital commerce by combining cloud-native, technology-agnostic, independent components into a unique system that addresses specific business needs. We empower brands – including Audi, Danone, Eurorail, NBCUniversal, Sephora and Volkswagen Group – to stay ahead of changing consumer and buyer behavior. To learn more, visit commercetools.com. Contact Details Michael Herrera michael.herrera@marketplacer.com Company Website https://www.marketplacer.com/

September 27, 2023 02:30 AM Mountain Daylight Time

Huobi Global Rebrands to HTX: Embarking on a New Journey to the Next Decade

HTX

HTX started as a modest venture in 2013, ascended to become the largest cryptocurrency exchange in the Chinese market by 2017, and eventually withdrew from Mainland China in 2021. The previous decade has witnessed the ebbs and flows of the global crypto industry, especially within China, and has also seen HTX experience both moments of success and challenges. As we step into a new decade, HTX initiates the next leg of its decade-long journey with a brand revamp. Rebranding: From Huobi to HTX During the TOKEN2049 event's Afterparty, jointly hosted by HTX and TRON, Justin Sun, a member of the HTX Global Advisory Board, made a historic announcement: Huobi's global brand is officially evolving into HTX. As stated by a spokesperson from HTX, the letter "H" signifies Huobi and carries forward the legacy of Huobi, while "T" symbolizes TRON, signifying their commitment to further develop within the TRON ecosystem. Additionally, "X" represents the exchange itself. Alternatively, "HT" also represents the native platform token on the exchange, known as HTX Token. Therefore, the name "HTX" can also be interpreted as the trading platform for HT. Regarding the "X", Justin Sun explained it as follows: "As a Roman numeral, X represents 10, signifying HTX's 10-year journey and paying tribute to our 10th anniversary. It also symbolizes a new era for the platform, which gears up to become something more through the synergy within the ecosystem of HTX, TRON, and Poloniex." The decision to undergo a rebrand was not hasty; it represents more than just a name change. It reflects HTX's commitment to embark on a global expansion chapter after a revitalization. With the ever-changing exchange landscape and the strengthening trends of globalization and decentralization in the crypto market, HTX believes a rebrand is paramount to achieving its mission, as highlighted by Justin Sun. Expanding Global Presence and Diversifying Product Offerings Following the rebrand, HTX will embark on a new journey to focus on "global expansion, ecosystem enrichment, wealth effect, and security and compliance". Specifically, this strategic plan covers two main areas: expanding its global reach and diversifying its product offerings to achieve global expansion in a coordinated manner. HTX places a strong emphasis on key regions, active exploration of potential markets, maintenance of balanced growth across various countries, and strategic expansion of its global reach. In this regard, Hong Kong serves as a prime example of this strategy. Earlier this year, HTX made significant strides in Hong Kong. In April, the HTX Night event was held during the Hong Kong Web3 Carnival, featuring Justin Sun as a keynote speaker. Moreover, in late May, Hong Kong witnessed the establishment of the pioneering crypto rating agency HKVAC, with HTX proudly becoming its inaugural exchange member. It’s evident that HTX's presence in Hong Kong is steadily gaining momentum. Beyond Hong Kong, HTX continues to make significant strides in strengthening compliance efforts across various countries and regions, such as Gibraltar, Lithuania, Dubai, BVI, Australia, and others. HTX is diligently working to obtain licenses and establish compliance infrastructure in these locations. Additionally, in June, HTX's Mars Program ventured into uncharted territory, designed to push the boundaries of cryptocurrency adoption, even extending its reach to the vast realm of space. In tandem with its global expansion efforts, HTX is dedicated to diversifying its product offerings, introducing top-quality assets from various ecosystems, including Layer-1, Layer-2, and meme coin projects. Meanwhile, with products like PrimeVote, Flexi Max, and Shark Fin as a foundation, HTX aims to continue providing an all-encompassing platform covering spot trading, derivatives trading, wealth management, asset management, etc. What sets HTX apart is its competitive edge, well-aligned with the TRON blockchain, which hosts billions of USDT and a massive user base. This brings together the synergy of an exchange, public blockchain, and stablecoin, resulting in a "1+1>2" effect. It is also important to note the contributions HTX has made to increase the broader acceptance of cryptocurrency. Lucky users from the HTX Mars Program during HTX's 10th-anniversary celebrations included a multitude of prizes. The prizes include a chance to compete with shortlisted space candidates for a coveted $6 million space travel, a round trip experience on a Gulfstream private jet, and the latest Tesla Model 3 (distributed in the form of 20,000 USDT and 20,000 USDT in future trial bonuses). HTX aims to attract more users and bring them into the cryptocurrency realm by offering a variety of campaigns with attractive rewards. Again, HTX remains dedicated to catering to users' trading needs within the mainstream crypto ecosystem while venturing into emerging sectors simultaneously to discover additional wealth opportunities for its users. This approach not only addresses users' essential requirements in the present crypto market but also aligns with its post-rebranding vision: "Enabling Financial Freedom for All 8 Billion People on Earth." Summary Over a decade, the cryptocurrency industry has undergone a series of transformations, transitioning from fundamental concepts to the creation of foundational technologies and subsequently evolving into the refinement and advancement of practical applications. Throughout this remarkable journey, we have witnessed the emergence of diverse new sectors and projects at various stages of the cryptocurrency market's evolution. These include DeFi derivatives, Layer2 solutions, DIDs, GameFi, NFT liquidity, cross-chain protocols, non-custodial wallets, DAOs, and more. The cryptocurrency industry and its participants have consistently demonstrated their value over the period of more than ten years. With the ongoing innovation of business models, the maturation of products, and new narratives, the crypto market is well-positioned to benefit from the next significant wave of opportunities. HTX is also ready to reaffirm its position in this evolving landscape. Embracing the rebranded name HTX as its new identity, the exchange will strategically push for globalization, actively promote regulatory compliance and product innovation, and embark on its ambitious plan for the next decade. About HTX Founded in 2013, HTX has evolved from a crypto exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, wallets, research, investment, incubation and other areas. HTX serves millions of users worldwide, with a business presence covering over 160 countries and regions across five continents. Its three development strategies - "global development, technology drives development, and technology for good" underpin its commitment to providing comprehensive services and values to global cryptocurrency enthusiasts. Contact Details Michael Wang glo-media@htx-inc.com Company Website https://www.htx.com/

September 26, 2023 01:56 PM Eastern Daylight Time

TRON DAO's Unwavering Drive: A Deep Dive into Builder Tours and the Finale of HackaTRON Season 5

TRON

Geneva, Switzerland / September 26, 2023 - Over the recent months, TRON DAO has been at the forefront of numerous initiatives. The diverse events have played a pivotal role in reinforcing TRON’s presence in the global blockchain space. As we reflect upon the recent successes, it’s impossible to overlook the remarkable surge in community enthusiasm and participation. Kicking off the latter part of our TRON Builder Tour, we marked our presence at Stanford. The gathering saw an assembly of over 50 participants. Consisting of avid blockchain enthusiasts, innovative developers, and students. The spotlight was on the $500 worth of bounties and exclusive pitching opportunities, fostered through our partnership with HTX Ventures, previously known as Huobi Ventures. It was at Stanford that we visualized the expansive potential of blockchain technology. Moving from the innovative environment at Stanford, our journey led us to Princeton University. Our collaboration with the Princeton Blockchain Club fostered a successful event. With nearly 100 attendees, ranging from students to blockchain veterans, all eager to reshape the boundaries of what’s possible. A significant prize pool of $8,000, combined with invaluable insights from blockchain professionals made this an unforgettable event. Congratulations to the projects who won: Web3: 1st Place: DevChain ($1,250) 2nd Place: Cabby ($1,000) 3rd Place: Troncert ($750) Runner-Ups: TronXChange, print(“”) break, and TRON Ethereum Bridge ($500 each) Artistry: 1st Place: JustBetNFT ($1,250) 2nd Place: TRONDER ($1,000) AI: 1st Place: TronFusion ($1,250) Our TRON Builder Tour isn't slowing down. As the winds from the Mediterranean beckon, we are gearing up for our next stop in Barcelona on October 3 and co-hosted with Arkham Intelligence, a platform dedicated to deanonymizing the blockchain. Our primary focus is to motivate every blockchain enthusiast to build. From interactive sessions to TRON-specific giveaways and the eagerly awaited raffles, we aim to resonate the message - blockchain's future is not on the horizon; it's already here. Those interested can register their attendance on our official event page. As the TRON Builder Tour continues to gain traction, we turn our attention to another important event currently happening: HackaTRON Season 5. The sheer volume of participation is evident in the nearly 3,200 project submissions we've already received. The collaboration with HTX Ventures and BitTorrent Chain (BTTC) for this season offers more than just a competitive edge. Participants can potentially tap into resources and financial backing from TRON DAO Ventures and HTX Ventures. There is also an impressive $500,000* prize pool spread across five tracks. Make sure to submit your project before October 6 through the TRON DAO website. Note: All prizes are issued in USDD, not USD *Qualifying HackaTRON Season 5 participants are eligible to receive issuance of awards in USDD. These endeavors are a testament to TRON DAO’s commitment to pushing the blockchain space forward. As we gear up towards the finish line of our TRON Builder Tour and HackaTRON Season 5, we take a moment to acknowledge our community, unwavering partners, and every individual who has participated in our events. About TRON DAO TRON DAO is a community-governed DAO dedicated to accelerating the decentralization of the internet via blockchain technology and dApps. Founded in September 2017 by H.E. Justin Sun, the TRON network has continued to deliver impressive achievements since MainNet launch in May 2018. July 2018 also marked the ecosystem integration of BitTorrent, a pioneer in decentralized Web3 services boasting over 100 million monthly active users. The TRON network has gained incredible traction in recent years. As of August 2023, it has over 185.95 million total user accounts on the blockchain, more than 6.45 billion total transactions, and over $15.37 billion in total value locked (TVL), as reported on TRONSCAN. In addition, TRON hosts the largest circulating supply of USD Tether (USDT) stablecoin across the globe, overtaking USDT on Ethereum since April 2021. The TRON network completed full decentralization in December 2021 and is now a community-governed DAO. Most recently in October 2022, TRON was designated as the national blockchain for the Commonwealth of Dominica, which marks the first time a major public blockchain partnered with a sovereign nation to develop its national blockchain infrastructure. On top of the government’s endorsement to issue Dominica Coin (“DMC”), a blockchain-based fan token to help promote Dominica’s global fanfare, seven existing TRON-based tokens - TRX, BTT, NFT, JST, USDD, USDT, TUSD, have been granted statutory status as authorized digital currency and medium of exchange in the country. TRONNetwork | TRONDAO | Twitter | YouTube | Telegram | Discord | Reddit | GitHub | Medium | Forum Contact Details Hayward Wong press@tron.network Company Website https://trondao.org/

September 26, 2023 01:53 PM Eastern Daylight Time

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Minuteman Press Franchise in Westlake, Ohio Moves to New Location, Expands Business

Minuteman Press International Inc

Jennet and Dan Foster are the owners of the Minuteman Press franchise in Westlake, Ohio. The family business first opened in 2004 and 19 years later, Jennet and Dan celebrated their relocation from North Olmsted to Westlake with a grand opening event on June 15, 2023. Minuteman Press in Westlake is located at 26145 Center Ridge Road, Unit A, Westlake, OH 44145. Expanding & Relocating the Business On the relocation, Jennet shares, “We acquired some new machines (Xante envelope press and Duplo cut, score, perf machine) and we were looking to expand. We first thought about expanding into the empty space next door and continuing to lease but then we decided to invest in ourselves instead and bought a commercial property. With room for the new equipment, we can offer in-house services that were previously vendor jobs, so the turnaround times on certain products is now even quicker for our clients.” Jennet continues, “Now, we have the space to expand even more. We just purchased a used booklet maker and will eventually add another color digital press. We also now have double doors, so we don't have to have pallets dropped on the sidewalk and disassemble them to bring them in. Our new facility also has more desk space for our staff. There are currently 5 people on our team and it’s been a great move! It was a little sad to leave North Olmsted but Westlake has welcomed us with open arms and we're happy to be here.” Reflecting on the grand opening, Jennet says, “The grand opening was held on June 15. We couldn't believe the number of people that attended. We had over 100 people and our giant parking lot was overflowing. It was packed inside and outside at the cornhole boards. The Chambers of Commerce that I'm involved with were fantastic in getting the word out. It was a great party that really came together nicely.” Growth & Getting Involved in the Community One key to growth has been Jennet’s community involvement. She shares, “I'm super involved with many organizations. I'm in four Chambers of Commerce including being on the board of one and different committee roles on the others. I am also a member of BNI as well as the National Association of Women Business Owners. In 2019, I did the 10,000 Small Businesses Program and that was really helpful in understanding different aspects of business. As a member of NAWBO, I do outreach to graduates of the program.” Jennet continues, “I am not just in these organizations, I am personally involved, which helps me get to know so many people. And it’s so true that people want to do business with people they know, like, and trust. We also advertise as a sponsor within these organizations and we advertise with direct mail to our customers and potential customers. You have to let people know about all of the products and services that you provide. Otherwise, how will they know that they need them?” She also credits the Minuteman Press support team for helping her business stay on track. Jennet says, “Last year, we were understaffed and had a family emergency. Both our RVP Rich DeRosa & field rep Ryan McIntyre were there for us to help out at the shop to keep things moving. It was a real lifesaver and very much appreciated. They have also helped with hiring and are also good to bounce ideas off of when you're considering new equipment, and they offer assistance when we need help with vendors. The FLEX software is great, too.” Minuteman Press Reflections As they approach 20 years in business as Minuteman Press owners, Jennet shares, “When we started Minuteman Press with my dad, Dan and I were just newlyweds. One of the things that has been wonderful for us about owning the business is that we can be there for our 3 kids. When they were younger, we were able to pop out in the middle of the day to help with a class party or read the class a story or whatever they needed. Today, they're now 13, 15, and 17. Having Minuteman Press as our business allows us to have that freedom to be there for our family.” It’s also clear that Jennet and Dan simply love what they do. She says, “What we love about this industry is helping our customers. They will come in with just an idea. We will then give a little guidance, design it, produce it, and wow them with the finished product, which they use to achieve their purposes.” She adds, “We love to watch our customers grow and succeed and we appreciate them letting us help them with that!” Minuteman Press in Westlake is located at 26145 Center Ridge Road, Unit A, Westlake, OH 44145. For more information, visit their website: https://minuteman.com/us/locations/oh/westlake/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

September 26, 2023 10:00 AM Eastern Daylight Time

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Peer39 Goes Live with Compliant for Compliance Metrics

Compliant

Compliant, a data compliance technology company, has partnered with Peer39, the leading global provider of pre-bid contextual suitability and quality solutions for modern marketers, to introduce and offer its customers a data compliance metric for programmatic media campaigns. For the first time ever, advertisers, agencies and publishers will have a scalable solution for measuring data compliance in digital media campaigns and eliminating risk within their marketing efforts – while simultaneously signaling to regulators and consumers their commitment to acting lawfully. “It’s unthinkable in today’s environment that any marketer would spend money on media that puts their brand at risk. This is no different than when the industry asked itself why would we pay for ads that no one sees. No brand should be asked to buy media that is non-compliant.” said Jamie Barnard, CEO, Compliant. “By joining Peer39's marketplace, we are expediting the ways in which brands can use data compliance metrics across the programmatic ecosystem.” Through Peer39’s Contextual Data Marketplace, Compliant’s automated solution provides ad buyers with a Campaign Compliance Index (CCI) which measures the level of data compliance within a brand’s media campaign. The CCI score provides metrics that regulators are focused on such as consent, data leakage, and number of unauthorized tags and data resellers. With this new level of transparency in the publisher inventory, brands can protect themselves from activating media dollars with non-compliant publishers. “Our industry is at another important tipping point. Just like the uprising around brand safety or viewability or most recently made for advertising, data compliance will be as transformative and likely much more consequential from both a consumer trust and enforcement perspective,” said Mario Diez, CEO, Peer39. "With Compliant now enabled through Peer39’s Data Marketplace, brands can see the compliance of their media, and take action, avoiding high risk inventory and rewarding trusted environments." Data Compliance Research Pinpoints the Industry Need The lack of transparency in the digital supply chain means that unlawful and unethical data practices go unseen, potentially exposing companies to irreparable harm. A study conducted by Compliant, which will be released tomorrow at the World Federation of Advertisers' Digital Governance Exchange in New York, looks at over one billion impressions measured across more than 1,000 programmatic media campaigns. The results found that: Two out of three digital U.S. publishers (67 percent) do not offer consent choices for consumers Nearly all (91 percent) of U.S. publishers with a Consent Management Platform are currently passing Personally Identifiable Information (PII) to third parties before consent 82 percent of U.S. publishers have elevated data leakage risk through excessive vendors, piggybacking or tags With consumers increasingly concerned about brands tracking their online behavior, and intensifying FTC enforcement, data compliance is quickly becoming a new brand standard in digital media. With this new offering, brands and agencies can now adopt data compliance as a primary input to their responsible media frameworks and media quality initiatives. About Compliant Compliant is pioneering a new standard for data compliance in the digital marketing industry. The compliance technology company offers risk management solutions to brands, agencies and publishers. Amidst ever-evolving privacy regulations and consumer expectations, Compliant provides the digital ad industry the tools it needs to be compliant. The company’s suite of data compliance solutions measure systematic privacy and compliance risks across owned-and-operated media and paid media, allowing companies to benchmark risk by market, category and brand. This industry-leading scoring system has been used in thousands of compliance audits across the world's leading advertiser and publisher sites. Compliant boasts a strong senior leadership team with unmatched expertise across privacy, digital governance and compliance technology, including Elliot Bell (former Facebook), Magid Souhami (former P&G), and Jamie Barnard (former Unilever). For more information and to view Compliant’s Annual Publisher Audits, visit www.compliant.global. About Peer39 Peer39 is an independent data company that provides the largest data set available in the digital advertising ecosystem. Every day, the industry’s leading brands, agencies, and publishers trust Peer39’s AI-powered semantic analysis engine to provide a holistic understanding of page content, meaning, and sentiment. We do this by analyzing the relationship between words on a page, the content of a video, or in an app, ensuring appropriate classification. As people’s time and attention become more fragmented, Peer39 believes that to succeed, you need as much contextual understanding of your audience as possible. We believe that it’s as much about the digital environment as it is about the physical environment. Only then can you deliver the right ad to the right user in the right context. Contact Details Kite Hill PR for Compliant +1 724-787-1565 compliant@kitehillpr.com

September 26, 2023 09:30 AM Eastern Daylight Time

VPN Trust Initiative: VPN Trust Seal Accreditation Program Launch

VPN Trust Initiative

The Internet Infrastructure Coalition (i2Coalition) launched the VPN Trust Initiative (VTI) in 2020 to establish a baseline for how virtual private network (VPN) providers should operate. The goal is to help avoid oversights, misunderstandings, or vague legislation that could invite abuses of power and short-sighted legislation of helpful technology. As a result of collaborative efforts, the VTI Principles serve as a comprehensive set of best practices for VPN providers that bolster consumer confidence and provider accountability, promoting wider VPN adoption and access to the technology’s benefits. Today VTI is announcing the launch of the VPN Trust Seal accreditation program, which provides a clear public indicator that a participating VPN provider follows established best practices for delivering service in the following five areas: Security: VPNs will use the necessary security measures, including strong encryption and authentication protocols, to appropriately address the risks. Advertising Practices: Given the complexity and different use cases for VPNs, claims must not mislead. Privacy: VPNs should keep as little data as they deem necessary to provide the service and only produce data to law enforcement when legally required. Disclosure and Transparency: To foster trust, member companies must take steps toward informing users and the public about their actions and procedures. Social Responsibility: VPN providers will promote VPN technology to support access to the global Internet and freedom of expression. Principles guiding VPN Trust Seal accreditation are informed by input from businesses, legislators, free speech advocates, and other outside experts to protect the privacy and security of VPN users; offer practical policy guidelines for VPN providers; and ensure policymakers, regulators, and the wider market have access to clear criteria for evaluating these technologies. The inaugural group of VPN providers that have earned accreditation includes Certida, FastVPN, IvacyVPN, NordVPN, PureVPN, Surfshark, Texas.net, IPVanish, StrongVPN, eVenture Ltd, and ExpressVPN. “Now when VPN customers try to determine which providers align with their ethics, they can look for the VPN Trust Seal and gain some assurances about the commitments behind the products they are looking to purchase,” said Christian Dawson, Co-Founder & Executive Director, i2Coalition. For more detailed information on each of these principles and how to get the VPN Trust Seal, please visit the VTI website. About i2Coalition’s VPN Trust Initiative i2Coalition’s VPN Trust Initiative (VTI) is an industry-led consortium that promotes consumer safety and privacy online by increasing understanding of VPNs and strengthening business practices in an industry that already protects millions of Internet users. The VTI leverages first-hand knowledge to advocate, create, vet, and validate guidelines that strengthen trust and transparency and mitigate risk for users. To learn more about the VTI, please visit vpntrust.net. About the i2Coalition The Internet Infrastructure Coalition (“i2Coalition”) ensures that those who build the infrastructure of the Internet have a voice in public policy. We are a leading voice for web hosting companies, data centers, domain registrars and registries, cloud infrastructure providers, managed services providers, and related tech. We protect innovation and the continued growth of the Internet’s infrastructure which is essential to the global economy. Our coalition launched at a significant time in our industry’s history. The genesis of the organization began in 2011 when many of the i2Coalition founding and charter members joined forces during the successful effort to prevent SOPA and PIPA from becoming United States law. After mobilizing to ensure the Internet’s free flow of information and commerce, we realized the ongoing need for an industry voice, founding formally in 2012. To learn more about the i2Coalition and explore membership, please visit i2Coalition.com. Contact Details Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://vpntrust.net/

September 26, 2023 09:30 AM Eastern Daylight Time

After $6.4 Million IPO, Inspire Veterinary Partners Shifts Into Next Phase Of Acquisition-Driven Growth Strategy

Benzinga

By Rachael Green, Benzinga With more Americans owning pets and those pet owners increasingly prioritizing the health and well-being of those new pets, the market is ripe for veterinary hospitals everywhere. So the closing of Inspire Veterinary Partners Inc.’s (NASDAQ: IVP) Initial Public Offering (IPO) last month, marking the introduction of the first publicly traded vet services company is a great opportunity for investors who want to gain exposure to that $61 billion vet services market. Inspire generated $6.4 million in gross proceeds from the IPO which will fund its ongoing growth strategy as it works on finalizing a series of new acquisition deals. The owner and operator of a growing network of acquired veterinary hospitals has set a goal of 10 new acquisitions per year over the next five years, giving investors plenty to look forward to with this new entry on the NASDAQ. Vet Hospitals Are Poised For Growth As Pet Owners Take Greater Interest In Pet Health And Wellbeing Unlike other pandemic-era booms that went bust soon after quarantines lifted, the pet boom began decades before COVID and shows every sign of being here to stay. Today, 62% of Americans own at least one pet (about half of those pet owners have two or more). As pet ownership increases, so does the amount owners spend on their pets. Even as inflation strains household budgets, nearly half of pet owners say they haven’t made cuts to their monthly spending on their pets. Inspire Is A Vet Hospital Consolidator With A Flexible, Long-Term Approach To Acquisitions Inspire’s approach to consolidation is unique. Rather than an exit-driven strategy, the vet hospital owner structures acquisitions with the goal of owning that hospital for the long term and helping it improve its operations, costs and revenue along the way. Adding a personal touch, the company’s CEO personally visits each potential acquisition to interact with the staff and address any concerns. Additionally, Inspire allows each hospital to maintain its unique practice methods and identity, thereby appealing to sellers who are wary of the centralized models of larger competitors. This differentiates the vet hospital owner from most players in the game. “The overwhelming majority of organizations that buy and open veterinary clinics in the United States are owned by private equity investors and managers,” said Inspire President and CEO in a recent blog post. “Funds are put in, a company is grown, and down the line those investors sell the company to new investors, take profit as a result and then look for another company or industry in which to invest.” In most cases, Carr says that process is happening in the span of about two to five years. Not only is that not enough time to understand the business, it also incentivizes those investors to focus on short-term growth strategies that may or may not make sense for the long-term potential of that hospital. Instead, Inspire looks for hospitals and clinics that it can own for the long haul, not just opportunities to flip in two or three years for a quick profit. Then, it works closely with each one of those acquisitions to help it achieve sustainable long-term growth—an investment of time, talent, and resources that benefits everyone involved. For shareholders, that approach has the potential to generate more sustainable long-term growth as the hospitals already under the Inspire umbrella continue to grow their revenue while later acquisitions help Inspire expand that revenue base. It also puts Inspire in a unique position to create additional revenue opportunities by expanding existing hospitals, adding on new services, and building a network for case referrals by connecting nearby hospitals and clinics in Inspire’s expanding network. For the stakeholders in the hospitals themselves, that acquisition approach alleviates the stress of dealing with new owners who have no intention of sticking around for more than a couple of years and may have little interest in the long-term health of the business. It also gives them access to training and consultation from an experienced team of medical and operational coaches with a deep well of vetted experience. This approach can help improve margins as Inspire consolidates purchasing relationships and provides on-the-ground consulting and training to improve overall operations and identify the best growth strategy for each location. In its current phase of growth, Inspire is focused on buying existing businesses that are already profitable. As soon as the deal is closed, a growth strategy tailored to that location is implemented. To date, it successfully applied this approach to 13 locations across nine states for a combined annual revenue run-rate estimated at approximately $19 million for 2023. With multiple acquisition agreements in progress that would add significant future revenue, Inspire expects to see an improvement to its bottom-line performance as well. Looking ahead, the company plans to acquire 10 locations per year over the next several years using a tried and tested assessment process and a team with functional expertise. This approach is intended to help the company to efficiently scale its acquisition strategy without sacrificing the flexibility needed to bring in locations across any state or demographic market while providing the tailored support each location needs to grow. As with the past couple of years, Inspire will continue to focus on general practice veterinary hospitals that already have a track record of profitability while diversifying into new clinic types in the years to come. As each new acquisition allows the company to further scale and bring more of its operations in-house, it plans to expand into emergency care clinics and earlier-stage practices as well. Acknowledging the vast market opportunity, Inspire Veterinary Partners notes that less than 30% of the over 28,000 veterinary hospitals in the U.S. have been consolidated, signaling a large upside potential for further acquisitions. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 26, 2023 09:25 AM Eastern Daylight Time

Seizing The Future Of Crypto: Why Swopblock Could Be Your Ground-Level Opportunity

Benzinga

By James Wells, Benzinga Learn more about and invest in Swopblock via Wefunder The largest asset managers on Earth seem to be competing to secure approvals for Spot Bitcoin ETFs, with BlackRock leading the pack with a 575-1 approval rate. This marks a significant milestone for investors, as traditional finance is increasingly adopting cryptocurrency and considering tokenization across various sectors. Recent wins for Grayscale's Bitcoin ETF and Ripple's SEC case have elevated confidence in the crypto market among traditional financial institutions, while retail investors remain cautious. This divergence between institutional and retail interest has created market inefficiencies, lowering the actual risk and opening doors for significant wealth creation, especially for those who can identify these gaps. However, for the average investor, simply investing in Bitcoin for modest returns is not enough due to its already massive market cap. The real opportunities lie in finding undervalued projects, particularly in the decentralized finance (DeFi) sector, which has gained traction following the 2022 FTX collapse and subsequent insolvencies. Enter Swopblock, a new entrant aiming to revolutionize the crypto subsector by becoming the world's first fully decentralized cross-chain exchange platform. This article will explore why Swopblock is not just another crypto project but a potentially high-reward investment with enormous market potential. Unveiling The Competitive Edge Of Swopblock Swopblock stands out as an innovator in the crowded DeFi landscape, offering fully decentralized, cross-chain trading features. Unlike other decentralized exchanges that still incorporate centralized elements, Swopblock offers total decentralization, reporting that they provide a level of security unseen in the cryptocurrency space. Had investors used Swopblock, losses from the FTX collapse, Celsius, or 3AC would have been avoided. The platform's unique approach to liquidity involves distributing it across user wallets, enabling you to contribute your own liquidity for trading. Adding to its allure is the limited supply of its native asset, SWOBL. With a cap of 52.8 million assets, over 18 million have already been allocated to early investors. How Swopblock Stands Out While platforms like Polygon and PancakeSwap offer decentralized features, they still carry risks – particularly in their liquidity pools. Swopblock distinguishes itself from competitors like THORChain and Polygon by providing complete decentralization while also providing cross-chain functionality. Fueled by its native SWOBL token, Swopblock allows users to bring their own liquidity to their trades, maintaining full control within their own wallets. This not only resolves the self-custody issues often found in centralized finance but also eliminates the 'honeypot' vulnerabilities typical of traditional DEXs. Understanding The Critical Role Of Scarcity In cryptocurrency trading, scarcity often boosts value. Swopblock's limited SWOBL asset supply creates urgency and growth potential for investors. Serving as the sole liquidity source, SWOBL as linked to various blockchains like Ethereum and Bitcoin, tying its demand to trading volume. As Swopblock gains traction, the demand for SWOBL is likely to rise, offering traders, investors and asset holders – including Swopblock itself – an opportunity for substantial gains. This is a golden opportunity to invest in a project that offers not just scarcity but also value accrual and genuine innovation in the DeFi sector. The DEX Market Opportunity With institutional investors flooding into the market and retail following thereafter – the demand for self-custodial and secure means of exchange will be astronomical. Decentralized exchanges are not a fad; they are the future. The evolution of mainstream cryptocurrency adoption generally starts with centralized exchanges (CEXs) and gradually moves towards DEXs. A recent Binance report highlights this shift, showing that the DEX-to-CEX spot trade volume ratio has surged from 0.23% to 16.9% in just over three years. As investors recognize CEX risks and the profitability of altcoins on DEXs, the shift towards DEXs is expected to continue. Swopblock, with its unique 'Consensus Mechanism and Liquidity Stream' technology, offers a 100% decentralized means of exchange, setting it apart in the growing DEX landscape. Swopblock: The Future Of Cryptocurrency Trading? If you're an investor who wants to get ahead and take advantage of the current uncertainty in the crypto market — especially as big financial institutions take greater interest — Swopblock could be an excellent opportunity for you. With its advanced technology and limited $SWOBL supply, Swopblock may be poised for potential gains in the next bull market. Investing via Wefunder would allow you to join this transformative venture. However, while Swopblock has its merits, it's important to note that crypto investments are risky due to their volatile and speculative nature. Always diversify and do your research before investing. Learn more about and invest in Swopblock via Wefunder This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 26, 2023 09:25 AM Eastern Daylight Time

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