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New Advertiser Perceptions Research Finds Data Standards Increase ROI by 30% or More

Claravine

Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and ad tech industries, conducted research examining how US brand marketers and agencies are approaching and perceiving data standardization. The research uncovers key findings around the importance of data standardization across measurement and attribution, privacy compliance, productivity, managing campaign ROI, ad creative development, brand safety, generative AI and consumer experience. Their results found that marketing and advertising agency professionals acknowledge that data standards are essential. A large majority – 91% – agree that applying data standards practices is a must in order to move forward in a privacy-centric way. Advertisers that have data standards in place see average ROI increases of 30% or more across tactics, including privacy compliance (32%), productivity (32%), managing ROI (31%) and brand safety (30%). Eighty-six percent agree that without data standards, their organizations will fall behind competitors or lose market share over time. The bottom line is that a majority of advertisers have yet to master the ability to target and measure the impacts of leveraging rich audience and creative data. Privacy Ecosystem Evolving Those currently using data standards have successfully employed privacy-forward methods for data sharing and analysis in greater numbers vs. their counterparts. The research shows that gaining control over data standards is a must to mitigate risk and remain competitive in today’s quickly evolving regulatory environment. More specifically: Advertisers that have data standards in place are significantly more likely to be using data clean rooms and rely on APIs to share advertiser segment data and ad creative assets, whereas those exploring still lean more heavily on less privacy-minded methods, such as email. Among the two-thirds who use data clean rooms, the overwhelming majority agree that clean rooms are the standard for privacy-compliant data matching. Those utilizing data standardization are more confident in the execution of coherent audience definition, ad creative and measurement strategies and their tiebacks to ROI. Push for Generative AI With advertisers estimating one in every four ads result in ad creatives being served to the incorrect consumer, there is a huge upside in gaining greater visibility into ad creative production, storage and utilization. Specifically, advertisers estimate ROI would increase 29% if they were to be able to serve ad creatives to the correct consumer every time. And if they were to be able to fully attribute campaign performance back to specific ad creatives, ROI would increase by 30%. With two in five already using artificial intelligence (AI) for ad creative development and another one in two considering its use, organizations’ acknowledge that properly tagging and tracking ad creative is increasing in complexity and is critical to measuring and improving performance. Yet, today, only a minority (21%) feel very confident in their ability to keep track of and tag AI-generated creative assets. Importance of Brand Safety & Trust Lack of knowledge as to where creative assets are running also exposes companies to brand safety issues. Ops teams implementing data standards reported the ability to identify where ad creatives were served and whether ads ran next to unsafe brand content much faster than their counterparts. They also estimate a greater ROI from serving the right ads to the right consumer 100% of the time vs. their counterparts. Eighteen percent of US advertisers believe that ads running next to unsafe content can result in significant cost impacts to their business and revenue. And those who have already implemented data standardization believe the cost impacts are significantly greater. For the majority, identifying unsafe ad placements takes time: Roughly half of advertisers said it takes up to a day to identify that ads have run next to unsuitable content. Three in four say that limited reporting or data provided to them via media partners at the ad creative level is a top challenge, as is the fact that attribution models aren’t set up to provide insights at the creative level. “Our research indicates that data standards sit at the very core of many of the industry’s top challenges, including measurement and attribution, privacy compliance, generative AI usage and brand safety,” said Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions. “The greater the understanding an organization has with regard to where its data and creatives are housed, who has access and where they are shared, the greater its ability to manage critical areas of marketing, which ultimately leads to revenue gains for businesses.” Methodology Advertiser Perceptions, surveyed 140 US advertisers in September 2023 to understand their current and future practices with regard to data standards strategies. To qualify for the study, respondents had to be spending $50M annually on digital advertising and involved in decision-making for digital advertising. The study surveyed a mix of respondents across strategic teams, operations and data analytics teams. Agency respondents comprised 30% of respondents, while marketers accounted for 70%. The research was commissioned by Claravine, which helps to standardize taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. The full report can be downloaded here. “Our industry is constantly evolving, and the pace of change is having big impacts on marketing teams and businesses. Right now there are several topline challenges including an uncertain regulatory environment, a push for generative AI and ongoing concerns with brand safety,” Verl Allen, CEO of Claravine said. “This research proves marketers and agencies understand data standardization is a necessary organizational priority that touches nearly every team, role and system in a company’s marketing efforts. Focusing on data standards at the beginning is a practice that takes time and care, but once implemented it can lead to significant ROI gains.” About Advertiser Perceptions Advertiser Perceptions is the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and ad tech industries. Our curated, proprietary Ad PROS™ Network and deep relationships with the largest advertisers provide clients with an unbiased view of the market, their brand, and the competition. Our experts provide timely and actionable guidance enabling clients to improve their products and services, strengthen their brands, and drive more revenue. About Claravine Claravine is a pioneer in Data Integrity for the global enterprise. We empower a proactive approach to marketing measurement by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why nearly a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. www.claravine.com Contact Details Kite Hill PR Maggie Stasko maggie@kitehillpr.com Company Website https://www.claravine.com/

October 17, 2023 09:00 AM Eastern Daylight Time

October Is Manufacturing Month: Here’s How Shapeways Is Revolutionizing Manufacturing For Small And Mid-Sized Companies

Benzinga

By Faith Ashmore, Benzinga October is recognized as Manufacturing Month, a time to celebrate and promote the crucial role that manufacturing plays in the global economy. Manufacturing Month highlights the significance of this industry in various aspects, including the global supply chain, job creation, and innovation. Manufacturing encompasses the production of goods that are essential for everyday life. From automobiles to electronics, clothing to food products, manufacturing provides the foundation for meeting the demands of modern consumers across industries. It serves as the backbone of economies worldwide, creating a ripple effect that stimulates economic growth and development. In many ways, manufacturing is a driver of innovation. The industry constantly evolves, harnessing new technologies, materials, and processes to enhance production efficiency and product quality. Manufacturing innovations have led to advancements in areas such as automation, robotics and sustainable practices. These innovations not only benefit the manufacturing sector but also have a broader impact on other industries and society as a whole. On October 6th – National Manufacturing Day – President Biden released a statement talking about the importance of manufacturing and its impact on the domestic and global economy. Biden and his administration shared, “Manufacturing is the backbone of our economy, but for the past few decades, we have not always treated it that way.” The proclamation goes on to share the importance of investing in manufacturing. Shapeways Holdings, Inc. (NASDAQ: SHPW), a prominent player in the digital manufacturing industry, is currently redefining the global manufacturing landscape. Shapeways is accomplishing this by enabling on-demand manufacturing and simplifying complex production through its exclusive software system. The company extends its support to small and midsized manufacturers, providing them with access to Shapeways' proprietary software and assisting them in digitizing their operations, driving revenue growth, and expanding their manufacturing capabilities. The company reported growth during the first half of 2023 with a notable 26% year-over-year enterprise growth. Shapeways has embraced Manufacturing Month and held its very own Shapeways Manufacturing Week during the first week of October to kick off the month. Shapeways was determined to create a comprehensive event focused on advancing practical solutions, encouraging innovative thinking and exploring the future of manufacturing. Previously, Gregory Kress, CEO of Shapeways, has emphasized the untapped potential in the manufacturing industry: "The manufacturing industry is one of the largest markets that has yet to be digitized,” he said, “While large manufacturing companies are investing in digital transformation, smaller and midsized players have often been left behind. We aim to help them achieve the same advantages as their larger counterparts." Recognizing the need to reshape the manufacturing sector, Shapeways launched OTTO, a proprietary software platform designed to streamline ordering, perform file analysis and expedite production. OTTO goes beyond optimizing labor efficiency, asset utilization and inventory costs – the powerful software platform also enhances collaboration between manufacturers and their customers, fostering growth and paving the way for future opportunities. In 2022, Shapeways added to its capabilities solidifying the relationship between manufacturers and buyers by acquiring MFG and integrating its software features and services into the platform. Through MFG.com, manufacturers now have access to an end-to-end procurement and management system, helping them enhance productivity and revenue. The MFG service is beneficial for business owners, industrial designers, and engineers alike. To further demonstrate their commitment to the manufacturing sector, Shapeways introduced MFG Materials, a new software offering on the MFG platform. This addition provides manufacturers with discounted access to a wide range of raw materials, averaging a 15% discount off list prices. Reflecting the growing global raw materials market – which was valued at $169.8 billion for aluminum alone in 2021 – this innovative solution taps into a market projected to reach $277.5 billion by 2030, according to Precedence Research. Taking user feedback into account, Shapeways developed MFG Transactions within the MFG platform. This practical solution allows manufacturers to directly handle invoices and payments, fulfilling the requests of 92% of MFG buyers. Shapeways also introduced the 3D Model Viewer, a sophisticated tool that simplifies the quoting experience. The 3D Model Viewer showcases all the files a potential buyer uploads with their Request for Quote (RFQ), including 2D files. It not only enables interactive highlighting and grouping of intricate details but also provides precise measurements and superior visualization techniques. With its renowned expertise and advanced software, Shapeways is positioned as a leader in revolutionizing the manufacturing landscape. By extending their innovative on-demand manufacturing services and software to a wide range of industries, Shapeways allows other companies to leverage their knowledge and insights to remain competitive in a constantly evolving modern market. Read more about what Shapeways is doing in the manufacturing and software industries. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 17, 2023 09:00 AM Eastern Daylight Time

Discover TechBerry: Pioneering The Future Of Forex Trading

Benzinga

By James Wells, Benzinga Of all financial markets, the FX market has the biggest daily trading value. Despite the rich prospects it presents, the steep learning curve poses serious hazards and necessitates careful capital management. As such, the industry can be both difficult and lucrative. Like any skill, forex trading requires commitment and competence. A well-designed strategy factoring in macroeconomic factors, steadfast discipline and the appropriate mindset are essential for success. However, the emergence of social trading is completely altering this story – companies like TechBerry come into play, fusing social data with AI to provide investors with multiple advantages. A cutting-edge automated Forex platform, TechBerry expertly sorts through more than 100k customer trading accounts. Its AI generates trading strategies from the most profitable deals, acting as an advanced expert advisor (EA) with a powerful internal AI core. Unveiling TechBerry's Distinctive Strategy At TechBerry's core lies a groundbreaking approach to social forex, offering users uninterrupted market insights. Beyond conventional analysis, TechBerry taps into the wisdom of over 100,000 seasoned traders, harnessing their online account data to gauge market sentiment and trajectory. Furthermore, TechBerry's sophisticated deep learning algorithm scours vast data reservoirs to pinpoint prime trading opportunities. By integrating the TechBerry expert advisor software with the renowned MetaTrader 4 (MT4) or MetaTrader 5 (MT5) platforms, even novices can potentially thrive – sidestepping intricate analyses and leaning on veteran trader expertise. Established in 2015, TechBerry proudly flaunts an average monthly profit of approximately 11.2% from historical records, looking to equip traders to triumph and navigate the intricate maze of forex trading. Unlocking Value: Perks For Every Market Player TechBerry has the potential to be the ideal platform to boost your financial game, regardless of whether you're a trader, investor or financial institution. Here's an overview of how each market participant can utilize TechBerry's power: Investors: TechBerry has regularly shown a noteworthy average monthly return of about 11.2% since its founding in 2015. Investors may watch as their assets grow thanks to the advanced automated trading system, which reduces the need for ongoing supervision. Additionally, investments are protected from potential downturns up to a predetermined maximum with a protective insurance layer. Traders: Regardless of one's degree of trading experience, TechBerry provides a path to improved performance. The platform's sophisticated AI-driven algorithms not only accelerate trading but also give users access to collective knowledge and invaluable learnings from the expansive community of traders on the platform. Financial Institutions: TechBerry's extensive collection of both real-time and historical trading data is an excellent resource for institutions looking to strengthen their position in the fiercely competitive world of currency. Muslim Investors: TechBerry continues to uphold Sharia principles with steadfastness, enabling Sharia-compliant trading practices. Muslim investors can trade currencies in accordance with their religious values thanks to the platform's automated service, which doesn't use preset profit margins. It should be noted that all of TechBerry's services have undergone careful auditing by respectable outside organizations like My FxBook, FX Audit, FX Blue. TechBerry's Edge Over Competitors? With numerous platforms such as TechBerry enabling social trading, the forex industry is saturated. TechBerry's main competitor, eToro, combines individual and copy trading. It enables traders to simulate investments using a variety of products, including stocks and cryptocurrency. Instead of just duplicating trades, TechBerry employs collective trader expertise to provide people access to fully automated Forex trading. AvaTrade provides a variety of trading platforms and resources and has a global presence. AvaTrade offers a wide range of tools but makes no precise monthly return promises, in contrast to TechBerry, which places an emphasis on automated trading and regular returns. A feature not found in AvaTrade’s advertising communications, TechBerry pays traders for exchanging data. The Future Of TechBerry With its unique features, TechBerry could stand out as a leading automated social trading platform. Its notable average monthly profits of 11.2% are the result of its skill at analyzing more than 100,000 trading accounts and turning them into employable methods using AI algorithms. TechBerry's reputation for excellence is enhanced by loss protection insurance, a user-friendly interface, and honors from numerous market analysts. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 17, 2023 09:00 AM Eastern Daylight Time

The AI Story Is More Than Nvidia – Companies Like Amesite Are Leveraging AI To Transform E-Learning

Benzinga

By Meg Flippin, Benzinga Currently, Nvidia (NASDAQ: NVDA) is almost becoming synonymous with artificial intelligence, and for good reason: the company is the leading maker of advanced graphics processing units (GPU) which are used in everything from chatbots to voice assistants. With demand for AI taking off so has Nvidia’s growth and its share price. In its most recent second quarter, sales soared 101% year-over-year to $13.51 billion. The stock boasts a market cap of $1.16 trillion, joining an elite group that includes Amazon (NASDAQ: AMZN), Apple (NASDAQ: AAPL), Microsoft (NASDAQ: MSFT) and Alphabet (NASDAQ: GOOGL). There’s a lot for investors to be optimistic about when it comes to AI. The global artificial intelligence market is forecast to reach $150.2 billion in 2023 and grow at a CAGR of 36.8% from now until 2030. In 2030, revenue is projected to reach $1.35 trillion. Applications like ChatGPT get all the attention, but there are many use cases. AI is powering several emerging areas of tech including big data, analytics, robotics and the Internet of Things. There’s More Than Nvidia The future appears bright for AI, but Nvidia isn’t the only company poised to benefit. There are a lot of enterprises using AI to solve real-world problems in innovative ways. Amesite (NASDAQ: AMST) is one of them. The AI-based software company, hailing out of Detroit, makes software products and platforms to improve learning. It may not yet be top of mind for some AI-focused investors, but AI underpins all its offerings. Amesite takes a technology-first approach aimed at improving the outcomes of learners. With its platforms courses can be added quickly, programs are adaptable, users stay engaged, and delivery costs are low. In one example, Amesite was able to onboard 50 courses in four days for EWIE Group of Companies, a commodity management company. The Power Of AI In Amesite’s vision for education and upskilling, learners aren’t taught in silos but are part of a larger learning community. V6, the latest version of its learning platform, is the fruition of that AI-driven vision. It leverages GPT-4, the AI system powering Bing and ChatGPT Plus to offer AI capabilities such as learning and creative assistants, educational games, interactive learning experiences, leaderboards and other learning incentives to keep students engaged. V6 can integrate thousands of application programming interfaces (API), which means it works with most companies and schools’ programs. A partnership with Microsoft (NASDAQ: MSFT) enables Amesite’s offering to scale and add improvements and upgrades on the fly easily. The benefits of AI systems like Amesite’s go beyond that in a learning environment. It can process vast amounts of data and generate insights about a student's learning style, pace, and preferences. Using these insights, colleges and businesses can customize course materials and leverage the power of AI to reduce their costs. The lesson in AI is one of efficiency – as industry after industry sees dramatic cost reductions through use of AI, so will learning. Amesite’s capabilities replace the work of hours of instructors, administrators and IT professionals, by delivering with automated features like posting of supporting materials from qualified sources, data analytics that give customers access to all of their learners’ data in self-generated reports, and 24/7 AI instructional assistance for all users. Amesite’s Growth Opportunity Learning may not be as sexy as AI-powered robots, but it's big business, especially since Amesite operates at the intersection of multiple industries including AI, online education, and software-as-a-service to create learning management systems. All three of those areas are projected to see growth in the years to come. Beyond the 36.8% CAGR for the AI industry, the SaaS market was $167 billion in 2022 and is forecast to grow at a CAGR of 18.5% to 2028. Online education is projected to reach a value of $602 billion by 2030, growing at a CAGR of 17.2% over 2023-2030. Nvidia may be the first to mind when we think about AI, but there are many other companies making a big impact thanks to this technology. In order to continue to thrive, Nvidia needs rapid deployment of AI technologies by disruptors in multiple industries. Amesite might be a company overlooked by the investment community — and one to watch in the education space. The company was early to the AI party, and reports rolling out features at an impressive pace that may deserve notice in a very large but traditional market. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 17, 2023 09:00 AM Eastern Daylight Time

Agora Data’s Matt Burke Named to 40 Under 40

Agora Data, Inc.

Agora Data, Inc., a fintech company transforming automotive financing for U.S. car dealerships by offering abundant, low-cost capital with precision loan performance data and analytics, has announced Matt Burke, COO of Agora Data, has been named to the “40 Under 40:Industry” list by Auto Remarketing. The accolade recognizes current and next-generation leaders of the used car business who are making significant contributions to the industry and their respective companies. Honorees are highlighted in the October issue of Auto Remarketing and recognized on November 9th at Used Car Week in Scottsdale, Arizona, at the Westin Kierland. “Matt stands out as an exceptional dynamo in the auto finance industry. He’s a true visionary who comprehends the intricacies and has the potential to revolutionize an entire industry,” said Bill Zadeits, President of Cherokee Media Group. “He possesses an unyielding drive, a penchant for innovative thinking, remarkable intelligence, and a genuine concern for people. It’s rare to witness someone so young exhibit such a remarkable combination of qualities. We are excited to celebrate Matt as one of the youngest members in this prestigious group of 40 Under 40 talented individuals.” As a member of Agora’s leadership team, Matt is helping to revolutionize non-prime auto finance by offering affordable financing and data-driven analytics to auto dealers. Agora also enables any dealer to become a finance company and compete with larger retailers. In December 2020, Agora Data made auto industry history by completing the first-ever crowdsourced non-prime auto securitization. This milestone achievement provides auto dealers direct access to ample capital with favorable terms, enabling lower loan interest rates to help fuel their business. Matt has more than ten years of experience in auto finance, serving as the COO of Agora Data and the CEO of Center Street Finance. His responsibilities on the National Auto Finance (NAF) board as this year’s Treasurer underscore his exceptional contributions and dedication for the industry. Matt earned his BBS in Finance and Entrepreneurial Management from Texas Christian University. About Agora Data, Inc. Agora Data, Inc. is an automotive industry fintech revolutionizing financing for car dealers and finance companies. Car dealerships can secure affordable capital to build their own non-prime captive finance company, obtain actionable loan performance data to improve their lending portfolios and use a wide range of solutions to grow their business safely. Powered by patent pending artificial intelligence (AI) and machine learning technology, car dealers can access real-time data analytics and planning resources to help optimize the performance of their portfolios. Agora Data made history by closing the first-ever crowdsourced non-prime auto securitization in 2020 and continues to bring groundbreaking financing solutions to an underserved market. For more information, visit www.agoradata.com or contact us at 1-877-592-4672. Contact Details Shelly Vandeven media@agoradata.com Company Website https://agoradata.com/

October 17, 2023 08:06 AM Eastern Daylight Time

News Release

As Whales Shift From Top Coins Like Bitcoin and Cardano, are Emerging Cryptos Like NUGX The Future?

RoundHouse Media

The beauty of crypto is not only in its opportunities but also in how fast markets shift. Bitcoin, meme coins, and even decentralized finance (DeFi) tokens can, at one point, post triple-digit gains only for them to crash a few weeks later. This has been observed in memes like BALD and PEPE; even top altcoins are not immune. Ahead of the expected bull run in 2024, many crypto whales are shifting away from established, high market cap projects like Bitcoin and Cardano and are building strategies around emerging projects like NuggetRush (NUGX), a community-led play-to-earn platform that aims to contribute positively to artisanal miners in developing countries. The Bitcoin and Cardano Era For years, Bitcoin has been the best crypto for beginners and a flagship project, the "gold standard" against which all altcoins are gauged. Its pioneering role and approval by regulators, including the United States Securities and Exchange Commission (SEC), has made it the go-to asset for investors, especially big players and institutions, looking for stability and long-term growth. On the other hand, Cardano has gained a reputation for its commitment to sustainability, scalability, and innovation, as seen in its steady development from Byron to the current Basho phase. Thus far, ADA, Cardano’s native currency, is one of the top crypto coins by market cap. The Shift Towards Emerging Cryptos Despite Bitcoin's dominance and Cardano's ambition of building a high throughput Ethereum alternative, there is a clear paradigm shift in crypto, especially by discerning whales. As their strategy shows, they are actively diversifying their crypto portfolios and looking for the best altcoins to invest in; of which NuggetRush has been a standout. In their assessment, NuggetRush offers a unique value proposition with untapped potential that can translate to a high return on investments (ROI) beyond what high market cap projects can offer. Visit NuggetRush Presale Why The Shift To NuggetRush? Unlike legacy chains like Bitcoin, NuggetRush is heavily pro-community and building heavily, improving from the mistakes of earlier play-to-earn (P2E) and meme coin projects. NuggetRush is deploying on Ethereum, the pioneer smart contracts platform known for its ultra-high level of engagement. This gives it an edge because of the possibility of gaining value-seeking users instantaneously. The platform also guarantees opportunities for investors, and all this is in an environment that is transparent, secure, and smart contracts-driven. Specifically for gamers, NuggetRush aims to provide an immersive gameplay experience that readily rewards players with valuable in-game assets, improving artisanal miners' livelihood in underdeveloped countries. The platform combines fun, skills, and rewards for an all captivating experience for users desirous of the P2E and meme coin experience. Beyond the fun and opportunities, investors are considering NUGX because of its current lower entry barriers and is considered as a top crypto to invest in in 2023. Presently, top coins like Bitcoin are pricey and many investors can find it challenging to be whales, amassing substantial holdings. Emerging altcoins like NUGX allow users to be holders at more accessible and affordable entry points. Because of this, there is a real chance that early adopters who get in early, diversifying with high-growth NUGX, can reap big profits as the project evolves, gaining traction in crypto, especially ahead of the highly anticipated bull run. Visit NuggetRush Presale Are Emerging Cryptos Like NUGX the Future? While the shift towards NuggetRush and emerging but high-potential coins is undeniable, whether they represent the future of digital assets remains uncertain. History shows that the crypto market is highly volatile and speculative, and not all emerging projects will succeed. Accordingly, smart investors should exercise caution and conduct thorough research before engaging. Even so, it's essential to remember that the success of established megaliths like Bitcoin and Cardano was also uncertain. Overall, the crypto market thrives on innovation, and it is highly likely that NuggetRush, considering its value propositions and ambition, may perform even better than Bitcoin or Cardano. Conclusion The crypto scene is fast-moving and transforming various industries. Amid this positive disruption, whales are diversifying away from Bitcoin and Cardano and examining upcoming and potentially high-growth crypto coins like NuggetRush, whose native token, NUGX, may explode in the next bull run riding on the P2E and meme coins wave. Visit NuggetRush Presale Contact Details NuggetRush Team media@nuggetrush.io

October 17, 2023 06:39 AM Eastern Daylight Time

HKSTP’s Biggest Ever Elevator Pitch Competition 2024 Hits Four World Cities to Bring Global Innovators to Hong Kong and Springboard to Mainland China and Asia Success

Hong Kong Science and Technology Parks Corporation

HONG KONG SAR - Media OutReach - 17 October 2023 - Hong Kong Science and Technology Parks Corporation (HKSTP) is kicking off its eighth and biggest ever global Elevator Pitch Competition 2024 (EPiC 2024), by inviting leading tech startups around the world to join the four-city global contest and will have the excellent opportunity for up to US$5 million investment from HKSTP Corporate Venture Fund ("CVF"). Hong Kong's leading startup pitch competition also offers a total of US$240,000 in cash prizes, unrivalled business matching and funding opportunities, plus the ideal springboard to huge market opportunities in Mainland China, across Asia and beyond. HKSTP is partnering again with world-leading accelerator Plug and Play to help take EPiC on this major global expansion. From January to March 2024, four regional EPiC semi-finals will be hosted in Silicon Valley, Stuttgart, Singapore and Hong Kong, culminating with the grand finale in Hong Kong on 26 April 2024. Mid-to-late-stage tech ventures from around the world are invited to compete in the regional contests to join the list of 72 semi-finalists. The selected semi-finalists will come to Hong Kong to make their live 60-second pitch in front of judges while riding up the elevator at the iconic sky100 venue atop Hong Kong's tallest building, International Commerce Centre. All applicants of EPiC 2024 will have an opportunity to seek investment from CVF up to US$5 million. External corporations also have the option to co-invest, which further raises the potential final funding opportunity. Additionally, 72 semi-finalists will enjoy benefits from the HKSTP value-added services for six months, even after the competition. These include business matching, investment referral, exclusive membership of a city-wide and cross-industry virtual lab (STP Platform), access to co-working space as well as an extensive talent pool by reaching out to Hong Kong's renowned universities, five of them being ranked in the world's top 100 according to the QS World University Rankings 2024. Organised by HKSTP, EPiC 2024 is one of the global's most anticipated startup event and is now open for applications across three competition tracks – FinTech, PropTech and MobilityTech - from 17 October 2023 through to 31 December 2023. The finale will take place on 26 April 2024 at the sky100 venue, International Commerce Centre, Hong Kong, recreating a genuine elevator pitch experience for all participants. Albert Wong, CEO of HKSTP, said: "The global growth of the EPiC pitching contest is proof of Hong Kong as a leading international I&T hub to top-tier global startups who seek critical support on their growth journey, connections with entrepreneurs, investors and corporate partners, plus access to Hong Kong's biggest innovation and technology ecosystem. Hong Kong is the international hub of the China's Greater Bay Area (GBA) and at the heart of Asia, while the Shenzhen-Hong Kong-Guangzhou science and technology cluster is ranked second in the World Intellectual Property Organization (WIPO)'s latest Global Innovation Index, making the city the ideal springboard to the surging investment and market potential of Mainland China, Asia and beyond." EPiC is HKSTP's annual flagship startup event, taking place in Hong Kong and gathering global entrepreneurs, technologists, investors, corporate partners and ecosystem leaders to help the brightest innovators to commercialise their ideas to success in Mainland China, across Asia and beyond. The success of EPiC 2023, which attracted a record 600 plus contestants and 55 economies, made it the city's most international pitch contest ever. The day-long event generated 150 businesses startup-corporate partnership opportunities and countless investment leads, with four of the EPiC 2023 finalist ventures currently close to becoming full-fledged companies landing at Science Park. Who can apply to join EPiC 2024: Tech startups that are less than 10 years old as of 30 April 2023 Ideas should focus on one of the THREE technology tracks: FinTech, PropTech and MobilityTech Applications will close on 31 December 2023 at 23:59 (GMT+8). Please visit https://epic.hkstp.org/ for more information on EPiC 2024. List of awards and prizes About Hong Kong Science and Technology Parks Corporation Hong Kong Science and Technology Parks Corporation (HKSTP) has for over 20 years committed to building up Hong Kong as an international innovation and technology hub to propel success for local and global pioneers today and tomorrow. HKSTP has established a thriving I&T ecosystem that supported over 10 unicorns and Hong Kong's leading R&D hub with over 13,000 research professionals and over 1,400 technology companies focused on healthtech, AI and robotics, fintech and smart city technologies. Established in 2001, we attract and nurture talent, accelerate and commercialise innovation and technology for entrepreneurs on their journey of growth. Our growing innovation ecosystem is built around our key locations of Hong Kong Science Park in Shatin, InnoCentre in Kowloon Tong and three modern InnoParks in Tai Po, Tseung Kwan O and Yuen Long. The three InnoParks are realising a vision of new industrialisation for Hong Kong. The goal is sectors like advanced manufacturing, electronics and biotechnology are being reimagined for a new generation of industry. Through our infrastructure, services, expertise, and network of partnerships, HKSTP will help establish innovation and technology as a pillar of growth for Hong Kong, while reinforcing Hong Kong's international I&T hub status as a launchpad for growth at the heart of the GBA innovation powerhouse. More information about HKSTP is available at www.hkstp.org. Contact Details Hong Kong Science and Technology Parks Corporation Fiona Cheuk +852 2629 0155 fiona.cheuk@hkstp.org

October 17, 2023 05:21 AM Eastern Daylight Time

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HTX and Poloniex Launch Poloniex P2P to Build an Open and Diverse Crypto Market

HTX

Singapore — October 13, 2023 — HTX announced the launch of Poloniex P2P trading service in a strategic cooperation with Poloniex to build an open and diverse crypto market with access to more than 20 cryptocurrencies. This cooperation enhances the digital asset trading experience, making it more convenient and secure for millions of global users. It represents a significant step forward in HTX's journey as a leading global cryptocurrency platform. Users can now engage in trading on Poloniex P2P, with a chance to partake in a prize pool of 10,000 USDT and even stand a chance at winning an iPhone 14 Pro in the Lucky Draw. P2P trading is a peer-to-peer market that allows users to buy and sell digital assets directly without an intermediary. Poloniex P2P empowers users to engage in zero-fee, secure, and swift digital assets trading, including BTC and USDT, by opting to be an advertiser or a counterparty. Advertisers are individuals who publish, buy or sell advertisements on the platform, while counterparties can choose to purchase cryptocurrencies from or sell them to the advertisers. In terms of trading experience, Poloniex P2P stands out for its exceptional user-friendliness, facilitating rapid crypto transactions with ease. Furthermore, it places a strong emphasis on the security and protection of both buyers and sellers, safeguarding trades as well as mitigating fraud risks. The platform classifies advertisers into three tiers: Thumbs Up merchants, Verified merchants, and Trusted merchants, allowing users to choose based on their preferences. Additionally, this P2P trading platform employs custodian services to ensure the safety of digital or fiat assets during trading until each trade is confirmed. In case of any dissatisfaction during the trade, a professional and responsive customer service team is available to mediate and resolve any disputes promptly. As two prominent players in the industry, HTX, formerly one of the top 3 exchanges, boasts extensive industry expertise and technological capabilities, and Poloniex, a veteran exchange over multiple market cycles, has always been committed to offering stable, secure, and efficient cryptocurrency trading services, garnering a large base of loyal users. This collaboration signifies a mutually advantageous partnership, where both parties contribute resources and leverage their respective strengths to overcome barriers and cultivate an inclusive and diverse cryptocurrency market. HTX expressed, "This cooperation further strengthens the relationship between HTX and Poloniex. We remain committed to exploring innovative solutions for digital asset trading, aligning with the ever-evolving market demands." According to a spokesperson at Poloniex, "With the synergy of our technological prowess and industry experience, we are continuously optimizing Poloniex P2P, aiming to offer users a safer and more efficient trading experience, thereby advancing the development and widespread acceptance of the digital assets market." Looking ahead, HTX is poised to strengthen its partnership with Poloniex, exploring additional collaborative opportunities. Together, they are dedicated to shaping an open and inclusive cryptocurrency market, with an emphasis on long-term industry value. Their shared objective is to provide users worldwide with a more secure and convenient trading experience. Additionally, HTX aims to work with more industry players while adhering to regulations worldwide, exploring diverse technological integration possibilities, and advancing its development as a top global entry point to Web3. About HTX Founded in 2013, HTX has evolved from a crypto exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, wallets, research, investment, incubation and other areas. HTX serves millions of users worldwide, with a business presence covering over 160 countries and regions across five continents. Its three development strategies - "global development, technology drives development, and technology for good" underpin its commitment to providing comprehensive services and values to global cryptocurrency enthusiasts. Contact Details Michael Wang glo-media@htx-inc.com Company Website https://www.htx.com/

October 16, 2023 01:38 PM Eastern Daylight Time

VTS Recognized on Commercial Observer’s Annual Power Proptech List For Second Consecutive Year

VTS

VTS, the commercial real estate industry’s only technology platform that unifies owners, operators, brokers, and tenants to capitalize on opportunities revealed in every square foot of their properties, today announced that Commercial Observer has recognized CEO Nick Romito and Chief Technology Officer Swaroopa Penikelapati in it’s second annual Power Proptech List. This is Romito’s second year being featured on the list and the first for Penikelapati. “For over a decade, VTS has been at the forefront of the Proptech space, pioneering innovative solutions that have transformed how the real estate industry operates and providing our customers with technologies to improve the way they operate and do business. It’s an honor to be featured in Commercial Observer’s Power Proptech list for the second year in a row alongside other prominent executives who are driving innovation in real estate,” said Romito. “We see this recognition as a testament to our influence in the industry and are excited to continue scaling as we head into 2024.” Under Romito and Penikelapati’s leadership, VTS has continued to set the bar for innovation within the commercial real estate industry and has been a driving force in the company’s growth over the past year. Following the acquisitions of Rise Buildings and Lane Technologies in 2021 and a CBRE-led Series E fundraise in 2022, VTS announced the launch of VTS Activate, the company’s revolutionary tenant experience platform that enables CRE owners and operators to create a fully integrated office experience, in May of this year. VTS continues to be a trusted source for industry data, with its quarterly VTS Office Demand Index (VODI) and annual Global Landlord Report. The company has also made strategic additions to its leadership team to meet growing demand and platform expansion through the appointments of Sachin Shah as its first Chief Customer Officer in August and Penikelapati as Chief Technology Officer in November 2022. "I’m thrilled to be included in the Commercial Observer Power Proptech List following my appointment as VTS’ Chief Technology Officer last year,” said Penikelapati. “As a minority woman in a male-dominated industry like real estate, I’m proud to be represented on this list through contributing to meaningful outcomes for our customer base and the industry at large. I look forward to continuing to push the boundaries of what our platform can deliver.” Commercial Observer’s annual Power Proptech List is a compilation of the most influential individuals in the rapidly evolving world of Proptech. In a field that continues to undergo significant transformation, this list recognizes executives and companies that shape the industry and possess the resilience and innovation necessary to thrive in changing times. VTS is the commercial real estate industry’s only technology company that unifies owners, operators, brokers, and tenants in a single platform to capitalize on opportunities revealed in every square foot of their properties. In 2013, VTS revolutionized the commercial real estate industry’s leasing operations with what is now VTS Lease. Today, the VTS Platform is the largest first-party data source in the industry, transforming how strategic decisions are made and executed by CRE professionals across the globe. With the VTS Platform, consisting of VTS Lease, VTS Activate, VTS Data, and VTS Market, every business stakeholder in commercial real estate is given real-time market information and workflow tools to do their job with unparalleled speed and intelligence. VTS is the global leader, with more than 60% of Class A office space in the U.S., and 12 billion square feet of office, retail, and industrial space is managed through our platform worldwide. VTS’ user base includes over 45,000 CRE professionals and industry-leading customers such as Blackstone, Brookfield Properties, LaSalle Investment Management, Hines, BXP, Oxford Properties, JLL, and CBRE. To learn more about VTS, and to see our open roles, visit www.vts.com. Contact Details Marino PR Sofia Chevez +1 646-912-5354 schevez@marinopr.com Company Website https://www.vts.com/

October 16, 2023 11:00 AM Eastern Daylight Time

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