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Halloween Thrills Can Be Good for Your Mental Health & Reduce Stress of Daily Living

The Chicago School of Professional Psychology

During a time when many of us are anxious about daily living, the thrill of a Halloween fright might alleviate some stress, according to Dr. Michele Nealon, Psy. D., President of The Chicago School of Professional Psychology. “There’s a psychological release from knowing that we can overcome our fear and enjoy the feeling of being exposed to crisis or threat in a safe environment,” she said. “This could be exactly the kind of release we need from our daily stresses—even if it’s just for a few moments.” “When you visit a haunted house or watch a horror movie, there’s a rush of adrenaline, endorphins and dopamine,” Dr. Nealon added. “This rush is translated by our brain into feelings of euphoria, satisfaction and empowerment when the fear subsides. We get a sense of relief and well-being.” Thrill seekers who test their own limits can also reinforce bonds with others when this experience is shared, according to Dr. Nealon. But there is a downside to Halloween that Dr. Nealon warns about. “When we mock the disadvantaged, the mentally ill, those with special needs, or anyone with a perceived difference, we contribute to stigma and discrimination which makes it even tougher for people living with adversity. This Halloween, and always, be mindful that there are those around you who are struggling—they need your support, your kindness, and not your taunts.” “Today, we have enough real fear and anxiety in our daily lives. Halloween frights can be an appropriate way to release some of the pent-up tension in our bodies so that we can better tackle the actual challenges we face,” she said. “At the same time, it’s a time to reflect on how we, as a society, need to focus on how to better serve those most in need of our support and kindness, understanding that this is an important step to community wellness for all of us,” Dr. Nealon said. Contact Details The Chicago School of Professional Psychology Vivien Hao, Public Relations Manager +1 323-893-4743 vhao@thechicagoschool.edu

October 17, 2022 01:00 PM Pacific Daylight Time

BOO! Home Repair Doesn't Have to be Scary!

YourUpdateTV

We love Halloween but what can really give a homeowner a fright is when your house starts making creepy sounds or smelling funny. Not everyone is a repair expert, so how do homeowners know when they need to call an expert? Recently, Mark Dawson, President and Chief Executive Officer of Authority Brands’ Trade Brands, conducted a satellite media tour to share tips that can help consumers make sure their house is in tip-top shape and safe for family and friends this spooky season and beyond. A video accompanying this announcement is available at: https://youtu.be/3DMbh3PDuno Like a regular health check-up, a home maintenance schedule is important for every house's upkeep. Continuing to check on your appliances, heating and cooling, plumbing, and electrical systems will help prevent breakdowns, save money, and keep your home looking its best. It is important to prepare your home for the colder season ahead, to be mindful of those creepy sounds and smells, and to identify and repair any home issues that could cause larger problems for your home and family in the future. No matter what age you are, flickering lights will make you feel uneasy. While most reasons behind flickering lights are nothing to be concerned about, others could mean there’s a bigger issue in the house’s electrical system that could be a safety hazard for you and your family. According to the U.S. Fire Administration, house fires will occur in over 1 million American homes each year, so it’s important to get to the root of the problem sooner rather than later. In fact, one of the main causes of house fires is loose wiring. And loose wiring can present itself as flickering lights. If that’s the case, you’ll need a complete diagnostic to assess the danger and what needs to be addressed. A Mister Sparky electrician will not only try to fix the immediate problem of the flickering light but will inspect the home thoroughly to ensure that there are no loose wires anywhere else in the home. For more info or to request an appointment with your local Mister Sparky visit mistersparky.com. If you hear pipes rattling, thuds when you turn off a faucet, or gurgling sounds in the drain, then your plumbing system might need to be checked. When your plumbing system is working properly, you don't have to think about it. Water comes in, water and waste get removed – that's the end of the story. Unfortunately, things don't always go so smoothly. Sometimes, the plumbing can break down – noisily. When in doubt, call in a qualified plumber to diagnose your noisy pipes and get your plumbing system flowing in peak condition again. Give your local Benjamin Franklin Plumbing a call for any plumbing questions or visit benjaminfranklinplumbing.com for more info. When it comes to your home’s cooling and heating system, the majority of the time you’ll forget it’s there, as new and modern HVAC units are pretty quiet. However, you might come across the occasional clicking or funky smell that might make you think twice about what’s going on with your system. If your air conditioner is making any of these noises - squealing/screeching, rattling, buzzing, clicking, hissing, whistling, humming, cracking, or banging - it is best to consult with a trained, certified HVAC technician to pinpoint the issue and offer you the best advice for fixing the sound. Be sure to call the experts at your local One Hour Heating & Air Conditioning whenever you need fast, reliable service or visit onehourheatandair.com. About Mark Dawson: Mark Dawson, President and Chief Executive Officer of Authority Brands’ Trade Brands, including Benjamin Franklin Plumbing, Mister Sparky Electric, One Hour Heating & Air Conditioning, and STOP Restoration. since February 2022, Chief Operating Officer since July 2019, and a director since April 2020. Mr. Dawson is based in Phoenix, Arizona. Mr. Dawson also has been co-owner of DTRT, LLC from December 2015 to August of 2022. This entity operated two Hand & Stone Massage and Facial Spas located in Arizona. Mr. Dawson was the co-owner of DRTCA, LLC from January 2017 to October 2020 which operated one Hand & Stone Facial Spa located in California. From January 2014 to July 2017, Mr. Dawson served as President and Chief Executive Officer of Franz Branz, LLC d/b/a Bluefrog Plumbing and Drain, LLC, and its affiliates in Phoenix, Arizona. About Authority Brands: Authority Brands is the premier residential services franchising platform providing services from the property line to the roof line. Authority Brands' companies include 12 leading home service franchisors: America's Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, Homewatch CareGivers, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating and Air Conditioning, STOP Restoration and Woofie's. Together, these brands provide home services through approximately 860 franchise owners across North America. Authority Brands, which is headquartered in Columbia, Maryland, is dedicated to supporting individual franchise owner growth with a full suite of marketing, technology, and operational support, allowing them to focus on providing exceptional service to homeowners. Please visit www.authoritybrands.com for more information. About Mister Sparky: Mister Sparky is the #1 largest consumer electrical franchise, offering premium residential services in more than 100 cities across the U.S. Experts at safeguarding homes against potential hazards, the company’s licensed electricians are highly trained and provide customers with installation, repair and replacement services in a fast and reliable manner. America’s On-Time Electrician® is part of Authority Brands, the parent company to leading home service brands across the plumbing, HVAC, electrical services, residential cleaning, at-home care, swimming pool repair and maintenance, tree care, restoration, pet waste removal, and pest control services sectors. For more information, visit www.mistersparky.com and www.authoritybrands.com. About One Hour Heating & Air Conditioning: With more than 370 locations, One Hour Heating & Air Conditioning is the #1 largest HVAC service provider in the United States. With comfort and convenience a top priority, the company offers an extensive line of products and services, including maintenance, installation and repair, that keeps HVAC units running at peak performance year-round. One Hour Heating & Air Conditioning is part of Authority Brands, the parent company to leading home service brands across the plumbing, HVAC, electrical services, residential cleaning, at-home care, swimming pool repair and maintenance, tree care, restoration, pet waste removal, and pest control services sectors. For more information, visit www.onehourheatandair.com and www.authoritybrands.com. About Benjamin Franklin Plumbing: Founded in 2001, Benjamin Franklin Plumbing currently operates more than 260 locations across North America. With an emphasis on customer satisfaction, the company’s highly trained and licensed plumbers offer a full range of plumbing services that meet the highest industry standards including, installation, repair and replacement. The Punctual Plumber is part of Authority Brands, the parent company to leading home service brands across the plumbing, electrical services, residential cleaning, at-home care, swimming pool repair and maintenance, tree care, restoration and pest control services sector. For more information, visit www.benjaminfranklinplumbing.com and www.authoritybrands.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 17, 2022 01:00 PM Eastern Daylight Time

Video

New Zealand’s International Border Has Reopened: What’s New in New Zealand

YourUpdateTV

No matter the length of the stay, one thing is for certain: visitors to New Zealand will never run out of places to see. Following the country’s reopening after the COVID-19 pandemic, Tourism New Zealand has recently launched a brand-new campaign, “If You Seek,” inviting international visitors to unleash the seeker within. Recently, Sarah Handley, General Manager Americas and Europe at Tourism New Zealand, conducted a satellite media tour to discuss this campaign and share ideas to help curious travelers plan a trip of personal discovery and long-term growth. A video accompanying this announcement is available at: https://youtu.be/ujl2MnugTms “If You Seek,” the country’s first global campaign post-pandemic, is designed to warmly welcome all visitors who are willing to embrace New Zealand’s distinctive values of manaakitanga (a deep expression of hospitality and reciprocal understanding/connection) and kaitiakitanga (guardianship and care for the environment), positioning the destination as a place to nourish and transform. With two main islands, 13 national parks, and dozens of diverse cities, there are plenty of New Zealand attractions and activities to choose from. Explore golden coastlines fringed with native pōhutukawa trees, follow walking trails to waterfalls hidden in beech forests, or cycle through gently rolling vineyards. For those after New Zealand's famous adventure activities and extreme sports, seekers can choose from bungy jumping, jet boating, skydiving, or zip-lining. Or relax and take it easy at beautiful hot pools, cultural attractions, and art galleries. Travelers can book a flight to New Zealand online or via local travel agents to enjoy stunning landscapes and meet friendly locals. From the west coast, it’s easier and quicker to fly to New Zealand than it is to go to some popular destinations in Europe. If visiting from the East Coast, fly through Chicago or New York, as the flight is worth the journey. Tourism New Zealand’s airline partners Air New Zealand, American Airlines, United Airlines, and Hawaiian Airlines offer direct flights to New Zealand from seven U.S. cities - Los Angeles, San Francisco, Dallas, Houston, Chicago, New York, and Honolulu. Most international flights arrive into Auckland Airport, located in the northern part of the North Island. Christchurch, Wellington, Rotorua, Queenstown, and Dunedin airports also receive a small number of international flights. Find out more about New Zealand airports. For help booking New Zealand flights, contact 100% Pure New Zealand Specialists – these are locally-based travel agents around the world who have completed special training with Tourism New Zealand to increase their knowledge of the country. They understand the best ways to get around and can recommend accommodation, activities, and tours to help make New Zealand holidays unforgettable. To find out more about New Zealand and the “If You Seek” campaign, visit NEWZEALAND.COM/US/ About Sarah Handley: Sarah Handley joined Tourism New Zealand in 2019 bringing over 20 years’ global experience in consumer-led businesses and senior marketing roles for high profile multinational companies such as Hasbro, Mattel and Electronic Arts. In her role as General Manager Americas & Europe, Sarah leads in-market teams in Los Angeles and London to promote New Zealand as the ultimate visitor destination across the region. This involves overseeing the insights-led development and implementation of integrated consumer and trade campaigns, as well as leveraging global and local stakeholder relationships to ensure effective delivery of the organization strategy. Originally from New Zealand, Sarah is passionate about building global consumer brands and is committed to enriching New Zealand’s communities, environment, and economy through the contribution of international tourism. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 17, 2022 01:00 PM Eastern Daylight Time

Video

Claravine Expands Digital Ad Integration Library With Top Platforms

Claravine

Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud®, has launched integrations with Google Ads, Snapchat Ads and Pinterest Ads Manager. These recent platform integrations help Claravine users improve naming compliance, metadata capture and enrichment while maintaining connection points between key datasets – allowing them to hand-off across workflows and quickly measure which campaigns are performing best. There is an industry-wide demand for innovative solutions when it comes to marketing measurement, personalization and collaboration. To meet this need, Claravine is expanding its ad integration library to be compatible with more major platforms powering digital advertising, including measurement solutions, creative optimization and content metadata. Claravine has existing ad integrations with Google Campaign Manager 360 and Facebook Ads Manager along with integrations into other key marketing technologies. “While clean, consistent marketing data are core to faster business decisions, ad platforms limit the ability to control or customize fields. The lack of control and alignment across these platform limits brands and agencies from creating unified measurement dashboards.” Chris Comstock, Chief Product Officer at Claravine said. “By expanding our capabilities, we’re able to ensure that there is uniformity and adherence to the taxonomy and rules our clients have put in place. We are also able to enrich the marketing data with the business attributes needed for measurement and insights while creating alignment across marketing and analytics teams.” To further promote awareness and education around data standardization, Claravine is among a group of companies involved with the Clean Data Primer and RoadShow – a new industry organization focused on developing common standards around data clean rooms. The primer’s content covers taxonomy use cases and shares with Claravine the mission of positioning marketers, agencies, and platforms to formulate and evaluate clean room strategies and thereby enhance their odds of success. “We’re excited to have Claravine’s support of our initiative,” Rich Sobel, Co-creator of Clean Data Primer and data and AdTech industry expert said. “With a shared industry focus and their Data Standards Cloud software, we’ll be able to shed light on the importance of clean data, ultimately helping brands better prepare for the new data landscape.” Claravine was recently nominated as a finalist in the Best Data Technology category in AdExchanger’s 2022 Awards. This achievement is in addition to Claravine’s landmark year with milestones including an additional $16 million in Series B funding and being named a 2022 AdExchanger Programmatic Power Player as well as a “Momentum Leader” and “High Performer” in the Fall 2022 G2 Rankings. Claravine will be on stage at this year’s Advertising Week, taking place in New York City the week of October 17, with content and media experts at Aprimo and GroupM. Claravine has forged successful partnerships with well-known Fortune 1000 companies such as Under Armour and Ancestry and is currently working with a quarter of the Fortune 100. With a collaborative user interface and strategic integrations with top customer experience platforms such as Adobe and Google, Claravine's platform, The Data Standards Cloud, helps global organizations define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased ROI. About Claravine Claravine is a pioneer in data integrity for the global enterprise. We empower a proactive approach to marketing data by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why more than 25% of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. Claravine investors include Five Elms Capital, Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund and Silverton Partners. Learn more at www.claravine.com Contact Details Maggie Stasko Kite Hill PR maggie@kitehillpr.com Company Website https://www.claravine.com/

October 17, 2022 10:30 AM Eastern Daylight Time

38-Year Printing Veterans Larry and Tami Jacobs Grow Sales After Buying New Minuteman Press Franchise in Carson City, NV

Minuteman Press International Inc

For Minuteman Press franchise owners Larry and Tami Jacobs, the printing industry is not new. “Our background prior to franchising with Minuteman Press was … wait for it … printing and graphics. Tami has been in the industry her whole life with parents who also spent their entire careers in the industry. Larry jumped in to printing shortly after marrying Tami in 1985. Together, we started our first business in 1987 and we’ve been at it ever since. While the majority of franchisees are coming from a different background altogether, we decided to go with the tried and true. Rather than starting over from scratch we sold our prior printing business and home in another state, moved to Carson City, and opted to partner with Minuteman Press for the brand recognition and the support that comes from within.” That partnership of Larry and Tami’s experience with the Minuteman Press franchise system has created a win-win scenario and generated significant sales growth for Minuteman Press in Carson City, Nevada, a brand new location at 444 East William Street, Unit #1, that Larry and Tami opened in July 2021. Larry and Tami explain, “Having been in the industry for nearly 38 years, we were blown away by the training and support we have received from Minuteman Press. In some aspects it was a refresher but in other areas it was completely new to us. We had not previously done a lot of promotional products, and dye sublimation and using a heat press were new to us. We have embraced the new products and are actively marketing those items.” “We’ve been learning new equipment with the signage, apparel, and all of the details involved with EDDM and direct mail marketing. It has been fun. We would not be where we are without the training and support provided by Minuteman Press.” -Larry & Tami Jacobs, Owners, Minuteman Press, Carson City, NV Standing Out in Carson City According to Larry and Tami, “Carson City is a family-friendly, small-business oriented town that is welcoming and still has a small town feel to it. We have enjoyed getting to know other business people in our community and find that they are all very supportive of each other, our town and community.” They continue, “When meeting with clients, this is what we tell them. We can help grow your business by providing personalized and branded business cards, flyers, posters, stationery, banners, apparel, and much more—we are your one-stop-shop for all your printing and promotional requirements. Plus, we specialize in direct mail marketing and advertising. Anything you can put a name, logo, or image on—Minuteman Press in Carson City can produce. We design, print, and promote YOU!” Larry and Tami add, “Our experience in the industry coupled with the latest in technology and production sets us apart. We are able to produce high quality, top of the line products in a lightning speed turnaround time in-house. As several in our community have told us, ‘There’s no one like you in the area.’ We promise. We deliver.” Growing the Business In order to grow the business, Larry and Tami use a combination of marketing strategies. “We have used in person, direct mail and email marketing campaigns as well as networking. We also have a strong presence on Google and solid word of mouth with both current clients and former clients from our previous business. These all add up to great online and offline referrals.” Minuteman Press in Carson City also has a healthy mix of products and services to get the job done for clients in their community. “Currently, our most high-demand products are political yard signs and walk cards, direct mail (both printing and mailing – all done in-house), large format printing, and apparel. We have aligned with several political brokers and that bring us a large variety of work in all aspects of our business – printing, direct mail, promotional products, and apparel. We have had quite a bit of growth with apparel in general. When word gets out that you can get it done and done well, the business finds you.” They offer this tip for local businesses. “Direct mailing to get your name out there is one of the best ways to reach potential clients to let them know you are there and open for business. With so many businesses shut down by the pandemic for so long, it is important to let your community know that you are still there and ready to serve them. Anything branded is very effective as well.” “As much as we are all glued to screens these days, there’s still just something about seeing your name and logo in print. Remember how you felt the first time you held your very own printed business card? That’s what I mean. There are some things that just work better as a printed piece as opposed to something online. Print is still the best media to communicate who you are and to get your message out to the world.” -Larry & Tami Jacobs Rewards & Advice for Others For Larry and Tami, the care they have for their clients is clearly evident when they are asked about the rewards of owning their business. “The rewards in this industry are seeing your clients shine because we took their pieces and made them into something presentable. I’ve gone to events where we printed all of the campaign materials, signs, apparel, and more. When you see everything come together in brand and theme, it really makes the client stand out and look good. And at the end of the day, that feels good and right.” They continue, “We have helped so many clients to get their projects turned around and completed on impossible deadlines. It’s an awesome feeling to make things happen. Whether it’s a small ‘copies of Great Grandma’s cookbook’ project or a large corporate multi-piece project, we give our best to help our clients look their best.” As for what advice the 38-year printing industry veterans would give to others, Larry and Tami share, “Follow the protocol, do the steps that need to be done. Stick with it. It works.” For more information on Minuteman Press in Carson City, NV, visit their website: https://minuteman.com/us/locations/nv/carson-city/ Learn more about #1 rated Minuteman Press franchise opportunities and see Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

October 17, 2022 10:00 AM Eastern Daylight Time

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AmeriLife and AIMCOR Group Launch New Venture to Expand Best-in-Class Distribution Model

AmeriLife

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions, announced today that it has entered into a joint venture with AIMCOR Group LLC (“AIMCOR”) to launch AIMCOR Consolidated, LLC (d/b/a ICON). Per the agreement, terms of the deal were not disclosed. ICON will focus on creating strategic partnerships under a centralized infrastructure with access to AmeriLife’s best-in-class shared services, diverse product portfolio, and vast, proprietary distribution opportunities. Additionally, ICON will provide AmeriLife access to a fully underwritten life platform that will further expand the company’s offerings and help deliver on a growing strategic priority. “As we continue to invest in our industry-leading distribution, it’s important that we find creative ways – and the right partners – to help accelerate and sustain our growth ambitions,” said Scott R. Perry, chairman and CEO of AmeriLife. “We’re excited to join forces with AIMCOR in this venture and, together, deliver on our shared legacies of excellence and business transformation for member companies.” “The launch of ICON is not only a big moment for AmeriLife and AIMCOR, but a big win for the distribution industry,” added Mike Vietri, Chief Distribution Officer for AmeriLife. “Our unique collaboration will fuel the success of a new generation of companies by fortifying a platform of holistic health, life and retirement solutions that their agents and advisors will never outgrow – and ensuring their clients never outgrow them.” "During the last decade, AIMCOR has had a clear and steadfast vision about how it wanted to expand and evolve its business model,” said John C. Ziambras, president and CEO of AIMCOR Group. “Our partnership with AmeriLife not only enables us to execute on one of our core strategic objectives of facilitating succession planning and business continuation, but also adds a unique differentiator to our value proposition by bringing significant top- and bottom-line growth opportunities to our member firms.” Marc R. Verbos, executive vice president for AIMCOR Group, will serve as president of ICON and manage the day-to-day operations of the new entity. Added Verbos: “The creation of ICON, under our aligned distribution channel, allows us to take AIMCOR’s three core drivers – organic growth, distribution expansion and business transformation – to the next level by adding access to AmeriLife’s investment capital, ancillary product lines and expanded distribution opportunities, all in a shared ownership structure that will greatly benefit existing and future members and the broader industry.” ### About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and more than 100 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. About AIMCOR Group AIMCOR Group is a National Insurance Marketing Organization that distributes and services life, disability, LTC and annuity products through a variety of channels and platforms. Since its inception in 2011, and in conjunction with its internal and external partners, AIMCOR has embarked on a shared vision of industry business transformation by enabling new distribution, engaging consumers and delivering financial security to American families across all ages, income levels and cultural backgrounds. For more information, visit aimcorgroup.com, and follow AIMCOR on LinkedIn. Contact Details AmeriLife Media Relations Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com AIMCOR Group Mike English +1 866-428-0180 mike.english@aimcorgroup.com AmeriLife Partnership Inquiries Patrick Nichols +1 727-726-0726 pnichols@amerilife.com Company Website https://amerilife.com/

October 17, 2022 09:07 AM Eastern Daylight Time

The Uber Of Hyperlocal Marketing Is Here — And Its Crowdfunding Campaign Ends Soon

Nickelytics

Interested in investing in Nickelytics Republic campaign? Click here to get started. Marketing opportunities have broadened since the advent of social media and the digital age. Digital marketing has increased in popularity for many companies, between Facebook and Instagram ads, user-generated content (UGC) ads, and artificial intelligence (AI) marketing. Billboards and outdoor marketing, which remain widely popular and used across industries, are now using digital technology to gather more impressions. Outdoor advertising has become more digitized and user-oriented with the invention of new technologies. For example, in the UK McDonald’s launched a weather-reactive McCafe campaign. When it was hot outside, the billboard would advertise a cold and refreshing drink and vice versa. With the expansion of technology, outdoor advertising has become more creative. However, it would seem one area of outdoor advertising that traditional agencies have not yet tapped into is the gig economy. While it isn’t uncommon to see advertising on buses, with the rise of Uber, Doordashers, and other gig economy vehicles, there is now a larger market available for advertising. Out-of-home advertising is extremely location-driven and its marriage with the hyperlocal aspects of the gig economy makes for an interesting combination. Nickelytics Is Revolutionizing Outdoor Advertising Nickelytics, an out-of-home (OOH) advertising platform, is taking advantage of the desire for OOH advertising in a new world of marketing. According to the Out of Home Advertising Association of America (OAAA), OOH spending went up 40.5% in the first quarter of 2022, demonstrating that there is still a need and want for OOH. Nickelytics is a marketplace for OOH advertising. The company intends to do for OOH advertising what Facebook and Google Ads did for digital marketing. Nickelytics’s interface allows businesses to launch customized ad campaigns in minutes. Its platform brings together suppliers of OOH advertising assets and consumers. Currently, Nickelytics is seeing its most success using vehicles, specifically gig economy cars like Uber or DoorDash vehicles. It also supports billboards, signage and more. The gig economy has skyrocketed since the pandemic. The gig economy experienced a 33% rise in 2020 and is expanding faster than the US economy. The gig economy is also having a moment globally; the number of global gig workers is expected to rise by more than 30 million people in the next year. By partnering with the gig economy, Nickelytics is able to effectively tap into a huge market directly and cut out the middleman of traditional ad agencies. Nickelytics has presented a seamless experience that is quick and still benefits from the hyper-locality needed for OOH advertising. What really separates Nickelytics from the crowd in OOH advertising is that its platform uses GPS and cellphone location tracking. This lets Nickelytics track how many potential viewers have seen the advertisement, allowing the client to retarget those people using digital ads. It’s a win-win situation. Nickelytics' ability to provide tracking information that most OOH companies do not have the technology to support gives businesses heightened visibility on the success of their ads. The company’s formula also helps make an advertising campaign even more powerful by giving viewers multiple ways of seeing the same ad. Nickelytics says that customers are 2.8 times more likely to engage with an ad digitally after seeing an ad in the real world, and its customers are having massive success. Nickelytics is working to expand on its success and enter the electric vehicle (EV) charging market based on the idea that charging stations allow anyone using them — and anyone passing by — to see the ad. Over the next eight years, the US government is implementing plans to create over 500,000 charging stations across the country. By being first to market, Nickelytics says it will create a virtual monopoly at any charging site where it's located. The company is revolutionizing the OOH advertising game and with big plans to evolve, it is a company to keep your eye on. It is currently raising funds through a crowdsourcing campaign. Nickelytics, a Techstars backed startup, is a platform that makes launching hyper-local out-of-home advertising as simple as posting online ads. Nickelytics brings together the physical presence of outdoor advertising with the power of digital technology for unbeatable results. Nickelytics leverages out-of-home advertisements through premium mobile assets, such as gig economy vehicles, autonomous delivery robots, e-scooters and electric vehicle charging networks to help marketers reach customers regardless of location. Mobillity asset owners also receive another stream of revenue by partnering with marketers. With the help of Nickelytics’ analytics, companies can better comprehend their return on ad spend thanks to Nickelytics’ sophisticated attribution and digital retargeting capabilities. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Nickelytics info@nickelytics.com Company Website https://www.nickelytics.com/

October 17, 2022 08:00 AM Eastern Daylight Time

Clean Room Primer Group Announces Speakers for Inaugural New York City Event

Clean Room Primer

The Clean Room Primer Group today announces its selection of headline speakers for its upcoming event in New York City on Tuesday, October 18. The event will feature InfoSum’s Chief Operating Officer, Lauren Wetzel, as well as Habu’s CEO, Matt Kilmartin, among other industry executives from Claravine, LiveRamp and Merkle. The mission of the group is to demystify data clean rooms and educate the marketing industry on their importance and uses in a privacy-safe marketing environment. This group has a co-authored its initial piece of educational material – The Clean Room Primer – a white paper covering clean room taxonomy and definitions; use cases; and a look at the future. The white paper will be released during the group’s inaugural event at Advertising Week in New York City, taking place on October 18 at the New York Marriott Downtown. The headline speakers attending the New York event include: Matt Kilmartin, CEO, Habu Lauren Wetzel, COO, InfoSum Chris Comstock, CPO, Claravine Rich Sobel, CEO, Marcato Solutions Alysia Melisaratos, Head of Solutions Engineering, LiveRamp “As data collaboration use cases mature and we move past the early adoption phase, we are seeing retailers, media companies, platforms, and advertisers utilize data clean rooms at an accelerating pace,” Matt Kilmartin, CEO, Habu said. “Close collaboration and interoperability across all companies participating in this group will be required as we navigate the path forward to mainstream adoption.” “The shift in marketing to be more privacy-centric is creating a need to educate the industry on the new ways of working, and initiatives such as the Clean Room Primer group are an integral first step in eliminating confusion around clean rooms and proper data usage across the ecosystem,” said Chris Comstock, Chief Product Officer, Claravine. “Cross-platform and team collaboration around data requires a new way of thinking and this event will bring together the companies and people leading the charge and prepare our industry for the challenges ahead.” “We are excited to help the industry better understand data clean rooms by having these industry thought leaders come together and share their know-how and experiences,” said Adam Gelles, co-founder of the Clean Room Primer group and CEO, The B2B Marketing Company. “From our own primary research, we see that our initiative comes when marketing professionals are looking to learn more about data clean rooms, their use cases and real-world experiences by practitioners. We’re excited to welcome attendees at our first roadshow stop in New York City during Advertising Week.” Following this event, The Clean Room Primer will continue its Roadshow in major US cities throughout Q4 2022 including Chicago, San Francisco and Los Angeles where leading practitioners will share real-world insights on why and how to use data clean rooms for marketing and advertising. The Clean Room Primer Roadshow dates: New York City on October 18 @ New York Marriott Downtown (9:00 - 11:00 AM ET) Chicago on November 2 @ Chicago Marriott Magnificent Mile (4:00 - 7:00 PM CT) San Francisco on November 10 @ The W San Francisco (4:00 - 7:00 PM PT) Los Angeles on December 6 @ The Huntley Hotel Santa Monica (9:00 - 11:00 AM PT) For more information and to register for the upcoming events, click here. About The Clean Room Primer Group The Clean Room Primer is an ad-hoc consortium of advertising industry executives with a shared mission of providing marketers, agencies, and publishers with a reliable and expert source on data clean rooms, their use and implementation best practices. Helping the industry prepare for a new privacy landscape. Inaugural participating companies include Habu, LiveRamp, InfoSum, Claravine, Kite Hill Public Relations, Marcato Solutions, The B2B Marketing Company, Neustar and Merkle. For more information, visit CleanRoomPrimer.com and follow on LinkedIn and Twitter. About Habu Habu is a data clean room software company that makes collaboration across decentralized data safe, simple, scalable, and smart. Our solution accelerates time-to-value, while surpassing the most exacting standards for privacy and security and provides end-to-end applications that drive the business outcomes that companies desire. Habu investors include Wing Venture Capital, Ridge Ventures, super{set} Venture Studio, and Norwest Venture Partners. The company is headquartered in San Francisco CA and Boston, MA. For more information on Habu Data Collaboration solutions visit www.habu.com. About Claravine Claravine is a pioneer in data integrity for the global enterprise. We empower a proactive approach to marketing data by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why more than 25% of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. Claravine investors include Five Elms Capital, Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund and Silverton Partners. Learn more at www.claravine.com. About The B2B Marketing Company We are a leading provider of business marketing and revenue generating programs for high growth, mid-market and enterprise companies. Our clients have included Microsoft, GumGum, Integral Ad Science, Spectrum Reach, Adobe and many others across technology, media and entertainment, transportation and financial services companies. We provide clients marketing, evangelism, content and excellence programs using our proven methodologies and processes that have generated over hundreds of millions of dollars for B2B brands. Learn more at www.theb2bmarketing.co. Contact Details Kite Hill PR Maggie Stasko cleandata@kitehillpr.com

October 17, 2022 08:00 AM Eastern Daylight Time

If Your Business Needs A Secure and Private Messaging Platform, This Might Be For You

Sekur Private Data Ltd

In late October, Sekur Private Data Ltd. (OTCQX: SWISF) will launch an enterprise version of SekurMessenger for businesses and governmental organizations requiring message archiving and mass onboarding for new employees. The solution will continue building more features to form an extensive comprehensive platform by the end of the year, serving its existing emerging markets enterprise customers and new clients to be launched in the USA in 2023. Sekur is a US listed cybersecurity and internet privacy company, with roots in Switzerland, that provides Swiss hosted secure communications and data management. It uses military-grade encryption security and combines it with its own infrastructure located in Switzerland, and Swiss data security practices and laws. All user data is protected by the Swiss Federal Data Protection Act (FADP) and the Swiss Federal Data Protection Ordinance. Sekur’s use of some of the strongest privacy protection in the world for individuals and entities makes its Swiss-hosted services attractive. SekurMessenger – Now Available For Business SekurMessenger, one of the flagship products from Sekur Private Data, has expanded to include a proprietary feature – a technology that it calls SekurArchive. SekurArchive will allow business clients to archive all employee messages and manage them for the time required by its regulatory body while simultaneously allowing the business employee to use the Self-Destruct feature, a popular aspect of the messaging platform. With this expansion, Sekur’s solution based on strict Swiss privacy practices is now available for businesses in the finance, legal, medical and other business sectors and governmental organizations, where confidential information must be secured and protected. SekurMessenger now also has the capacity to facilitate the registration of thousands of users at once, bringing convenience to companies that are mass onboarding users — whether they be employees or clients. This feature was originally developed to meet the needs of clients from Latin America and is now being implemented worldwide. The feature will eliminate the hassle of having a company’s users register themselves, improving convenience and efficiency. Another function of the platform that will further boost security is a proprietary technology called Chat-By-Invite. This feature allows a SekurMessenger user to invite a non-SekurMessenger user to chat in a fully secure way without downloading the app or registering as a user themselves. At the end of the chat, the conversation initiator has the ability to terminate the conversation, and all traces of the conversation are deleted from all users, including the non-SekurMessenger recipient. Chat-by-Invite can use SMS to anyone in 61 countries, and email invitations to any email worldwide. Why SekurMessenger Is Needed In Today’s Workforce In a world with a plethora of messaging apps available, cybersecurity is becoming a growing concern. Companies, especially in sectors with strict privacy laws and regulations, must be confident that their communication is secure. Recent events have highlighted the importance of selecting the most secure solution for your business — U.S. banks were recently fined almost $2 billion collectively for using popular messaging apps like WhatsApp to communicate confidential information, resulting in regulatory breaches. In August, Signal, another messaging app, announced that a third-party breach resulted in over 1,900 of its users’ phone numbers being exposed. While Signal has also doubled down on its commitment to encryption since then, similar stories continue to plague many other companies, as well. Alain Ghiai, CEO of Sekur Private Data, said of the company’s feature expansion for businesses: "Financial organizations have contacted us and have requested these features, in order to have a more private and secure offering as compared to what is available in the market today. This milestone permits us to offer a unique package of secure and private communications to large organizations and governments worldwide looking to protect their communications without having to divulge their phone numbers, without data mining and location tracking. As we are not connected to any Big Tech platform, we can offer a truly independent, private and secure means of communications without any data mining or location mining, through our proprietary technology and infrastructure based in Switzerland." As workforces increasingly become remote or hybrid, messaging platforms will become even more pertinent to workplace communication, as will cybersecurity. Offering protection based on the strict Swiss privacy laws, Sekur has built a brand that prides itself on state-of-the-art technology allowing for secure and private communication. Sekur Private Data Ltd. is a Cybersecurity and Internet privacy provider of Swiss hosted solutions for secure communications and secure data management. The Company distributes a suite of secure cloud-based storage, disaster recovery, document management, encrypted e-mails, and secure communication tools. Sekur Private Data Ltd. sells its products through its websites www.sekur.com and www.sekursuite.com, and approved distributors, and telecommunications companies worldwide. Sekur Private Data Ltd. serves consumers, businesses and governments worldwide. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Corporate Department corporate@sekurprivatedata.com Company Website https://sekur.com/en/about

October 17, 2022 08:00 AM Eastern Daylight Time

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