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Gym Aesthetics Collaborates with OliveX Holdings Limited (OLX.NSX) on the NFTs in the Sandbox

Gym Aesthetics

STUTTGART, GERMANY - Media OutReach - 18 January 2022 - Gym Aesthetics, a fashionable and dynamic German fitness apparel brand, is pleased to announce its collaboration with OliveX (BVI) Limited, a subsidiary wholly-owned by OliveX Holdings Limited (NSX: OLX), to bring Gym Aesthetics trademarked fitness apparel to the metaverse. Gym Aesthetics digital items will be designed, constructed and distributed by OliveX while experiences are being offered to users within the 12 x 12 parcel of land owned by OliveX in the Sandbox through the sale of NFTs. The Sandbox is a leading decentralized virtual real estate and gaming world from Animoca Brands and has partnered with globally significant brands and Intellectual Property (IP) such as Snoop Dogg, Steve Aoki and The Walking Dead. Users will be able to visit the OliveX owned 12 x12 parcel of land and Social Hub which will include a marketplace for the Gym Aesthetics trademarked NFTs and provide a digital space for the Gym Aesthetics experiences. The Gym Aesthetics NFTs will provide players the ability to enjoy their rewards across a wider range of games, including utility within the wider OliveX ecosystem including Dustland Runner and Dustland Rider as well as in the Sandbox. Miranda Wong, Managing director of Gym Aesthetics, commented: “To cater the 24 hour fitness market demand, Gym Aesthetics plans to initiate a brand new "Fitness Interactive Platform" for the establishment of digital fitness ecosystem. The launching of NFTs is our first step to embrace the new era of digital fitness.” About Gym Aesthetics Gym Aesthetics is a fashionable and dynamic German fitness apparel brand which appeals to both the aesthetics and functional needs of its customers worldwide. Gym Aesthetics is the brainchild of two Bosch engineers, Phil and Aleks, serving the automobile industry and two professional Youtubers and athletes, Karl and Ralf. Its initial flashy wide stringers and short, thigh hugging shorts stormed the German bodybuilding community with enormous success, and achieved cult status shortly. 2017 marked a new chapter for Gym Aesthetics when an Asian fund company spotted its potential and invested in the German brand to further reinforce its brand image, expand its product range and market share globally. The headquarters was subsequently relocated to Hong Kong, with branches in Stuttgart, Germany and Beijing, China. Gym Aesthetics has a significant social media presence and has partnered with prominent fitness professionals such as Sergi Constance, a world renowned Spanish bodybuilder, Mr. Olympia competitor, world famous influencer with 5.1 million followers and the Gym Aesthetics' current brand ambassador. Currently, Gym Aesthetics is proactively embracing omni-channel marketing and retailing, and is making impressive strides in its globalisation strategy. In line with this strategy Gym Aesthetics is now seeking to bring its world class apparel products to the fitness metaverse. About OliveX Holdings Limited: OliveX (NSX:OLX) is a digital health and fitness company selling innovative products and applications to deliver a unique user experience using artificial intelligence, gamification and premium content. With its flagship product the KARA Smart Fitness Mirror and associated subscription-based applications, OliveX provides a platform that links and engages consumers with brands, influencers and fitness coaches and that enables any space to become a personal fitness studio. OliveX has a market reach that spans over 170 countries. #GymAesthetics Contact Details Roy / Susanna corporate@gymaesthetics.com

January 18, 2022 03:32 AM Eastern Standard Time

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The True Cost of Owning a Pet

YourUpdateTV

According to a new Synchrony CareCredit study, seven out of ten pet parents consider their pets as members of the family, yet nearly half underestimated the lifetime cost of care, which ranges from $20K-$55K for dogs and $15K-$45K for cats. The study, entitled “Lifetime of Care,” is based on findings from 1,200 pet owners and 100 veterinarians. Recently, Pet Expert and Author, Andrea Arden, teamed with Synchrony to discuss the survey results and what pet parents can expect. A video accompanying this announcement is available at: https://youtu.be/N8Rwav2Wws8 The research covered an exhaustive list of dog and cat expenses, from first-year expenses (spaying/neutering, vaccinations, pet supplies) to food and health insurance, to end-of-life expenses. The three biggest takeaways for pet parents all point to need for financial preparedness: Pet owners spend as much as $55,000 during a pet’s lifetime. Nearly half of pet owners underestimate the cost of caring for their pets. 30 million U.S. households will face an unexpected pet expense that will cause them financial worry. Pet ownership is on the rise across the United States, and pet parents are spending more than ever before on their pets -- two trends rapidly accelerated by the pandemic. Today, 90.5 million U.S. homes now include a pet. And, one in five households acquired a new pet during the pandemic. The pandemic further fueled the growth of pet ownership, while definitively proving the importance of pet companionship for our overall mental health and wellbeing. Synchrony seeks to build further awareness for the options that can help pet owners be financially prepared, from pet insurance like Pets Best, to pet care credit cards like CareCredit. Together, CareCredit and Pets Best offer a complete financial solution, and card holders can pay for services using their CareCredit card, and then apply the reimbursement from Pets Best towards their CareCredit account. Together, CareCredit and Pets Best help with routine veterinary expenses like annual check-ups, teeth cleaning, microchipping and unexpected emergencies. Unlike other credit cards, CareCredit is a great resource for pet parents because it has deferred interest (up to 18 months), and it’s offered at approximately 25K veterinarian clinics around the country. For more information, visit petlifetimeofcare.com About Andrea Arden Andrea Arden is the author of Barron’s Dog Training Bible, Dog-Friendly Dog Training, Train Your Dog the Lazy Way, and The Little Book of Dog Tricks. Andrea has served as pet expert for Animal Planet, Live with Kelly and Ryan, and The Today Show, and on the Board of Directors of The Animal Legal Defense Fund, Pets for Patriots The Association of Professional Dog Trainers, and Animal Haven Shelter. As the director of Andrea Arden Dog Training, she and her team of experienced and compassionate behavior experts help people develop better relationships with their canine companions using a humane, positive, and scientifically sound approach. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 14, 2022 05:00 PM Eastern Standard Time

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Thriving During Dry January

YourUpdateTV

Dry January – kicking off the New Year by cutting out alcohol for an entire month – is a trend that more and more people are embracing each year. After indulging over the holidays, it’s no surprise that so many people hit the reset button in January. Recently, Co-Founders of Athletic Brewing Company, Bill Shufelt and John Walker, participated in a nationwide satellite media tour to discuss changing the narrative around Dry January, industry trends, and much more. A video accompanying this announcement is available at: https://youtu.be/eGqAehAxn5w Athletic Brewing believes consumers shouldn’t have to “suffer” through a sober January, but instead continue to celebrate in a healthy way by substituting alcoholic beverages with delicious craft brews that forgo the booze but not the taste. “After indulging over the holidays, it’s no surprise that so many people hit the reset button in January,” said Athletic Brewing Company Co-founder Bill Shufelt. “We want to help people shift their mindset and make January into less of a sacrifice. The conversation around non-alcoholic beer has changed. It’s no longer about restricting yourself. It’s about rewarding yourself and making better choices.” The non-alcoholic beer market in the U.S. surged to $230 million in 2020. Despite the continuing pandemic, the craft non-alcoholic beer category is up over 300% year-to-date again this year (Nielsen). In just four years of operation, the company has grown from one 10,000 barrel capacity brewery headquartered in Connecticut to an additional 125,000 barrels in San Diego in 2020. In 2022, Athletic will open its third brewery, allowing them to brew more than 150,000 barrels on each, the East and West Coasts to keep up with surging consumer demand. With that level of capacity, Athletic will continue its distribution growth domestically and into new international markets Nearly 50 percent of American adults consume 0.1 drinks or less per week and Athletic offers a beverage that can be enjoyed seven days a week, at any time of day, in just about any venue or occasion. For more information, visit athleticbrewing.com About Bill Shufelt: Co-Founder, Athletic Brewing Company. When Bill Shufelt decided to get healthier and cut back on alcohol, he sought out a flavorful beer to fit his lifestyle. He soon realized there was nothing like that on the market. He wondered if he was left unsatisfied by the current nonalcoholic beer offerings, how many others like him were out there in thirsty silence? In 2017, with a community of like-minded individuals, Bill started Athletic Brewing, the first U.S. based beverage company devoted exclusively to brewing high-quality, nonalcoholic craft beer. Skepticism gave Athletic a first-mover advantage – today, the non-alcoholic beer category is the fastest-growing segment of the entire beer industry – with Athletic Brewing Company at the helm representing over 45% of the category. About John Walker: Co-Founder and Head Brewer, Athletic Brewing Company. John Walker was the Head Brewer at Second Street Brewery in 2017 when Bill invited him to re-imagine what non-alcoholic beer could taste like. It took hundreds of test batches, but the final beer was exceptional. Athletics’ beers have earned accolades throughout the industry, measuring up against full-strength beers, including three gold medals at the US Open Beer Championship 2021 and the recognition of “Craft Brewery of the Year” by Brewbound Magazine. The proprietary process developed by Athletic uses all-natural ingredients to make great-tasting craft beer that just happens to be nonalcoholic. At only 50-70 calories per can, Athletic brews fit into any occasion, so that drinkers don’t have to choose between having great beer or feeling great the next day. About Athletic Brewing: International Beer Challenge 2020 “Brewer of the Year North America,” Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews let you enjoy the refreshing taste of craft beer, without the alcohol or the hangover. You can enjoy them anytime, anywhere, and still be healthy, active, and at your best; it’s the very reason they started brewing them in the first place. With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2020 World Beer Award Gold medal for Run Wild. To top it all off, as part of the Athletic Brewing “Two for the Trails” initiative, 2% of all sales are donated to trail and park cleanups and maintenance. Additionally, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 13, 2022 01:30 PM Eastern Standard Time

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Everygolf: Key player to sharpen Vietnamese golf industry

Everygolf

HANOI, VIETNAM - Media OutReach - 13 January 2022 - Along with serious investments in setting up golf courses, acquiring world-class technologies, and assembling high qualified coaches, Everygolf expects to become a new breeze in the Viet Nam golf industry. Since the first ever-recorded golf course in the early 20th century, Viet Nam, especially in recent decades, has put substantial effort into accelerating the golf industry. Currently, Viet Nam boasts 80 golf courses, with at least 44 new projects undergoing construction. Viet Nam’s golf industry has been recognized with the highest growth rate in the world, generating nearly 100 million USD in yearly revenue, and up to 13% annual expansion of active golfers. Despite the ongoing pandemic, Vietnamese conglomerates and governments progressively invest in large-scale projects to establish golf courses, acquire technologies, and assemble capable workforces. To esteemed architects, especially to those who worked for projects in Viet Nam, the country’s magnificent landscape of mountains, lush forest, and long coastline are a “godsend.” These divine advantages have inspired legendary designers including Sir Nick Faldo, Ernie Els, Greg Norman, Robert Trent Jones II, and Jack Nicklaus, whose world-renowned masterpieces have made Viet Nam an incredible golfing destination worldwide. “As a highly-specialized business, Everygolf aims to gain the favors of international customers through the delicate blend of golf experience and Viet Nam’s rich culture and heritage,” said President of Everygolf Nguyen The Dai. Vietnamese youth seeking their first swings have led to a steady uptrend of fresh golfers registering for a golf course each month. The segment is forecast to grow in the near future, as playing golf becomes more affordable. At present, golfers between 24 - 45 years old, who hold C-level titles or higher, and have above 1,000 USD of monthly earning account for the market majority. The influx of next-generation golfers requires extensive adaptation and joint effort of enterprises across industries. To accommodate the next era of golfing, a high-performance golf training company based in Hanoi, Viet Nam - Everygolf desires to be successful as a premium provider with combinations of world-class technology and expertise. Everygolf offers state-of-the-art training facilities and coaching services for golfers of any caliber. The company provides fundamental education of the basics, skills, etiquette, and sportsmanship through professional training. Everygolf employs high-tech provisions (Trackman, Foresight) and veteran TPI-certified coaches. Golfers can improve their game with real-time data followed by practical analysis, which supports their progression. In the long-term, Everygolf is committed to Silk Path Hotel as a strategic partner in a 52 million USD construction project of Dong Trieu golf course in Quang Ninh Province. “Seeing my country maturing into a wealthier and stronger nation, golf is now more accessible to people from different walks of life. As a proud Vietnamese who loves golf, I wish to sharpen the industry so every Vietnamese can approach, learn and enjoy this wonderful sport,” said CEO of Everygolf Jenny Nguyen. The thriving Viet Nam golf industry offers abundant opportunities for multiple industries including sport, tourism, F&B, and hospitality. A thorough exploration of competitive advantages and commercial potential would make Viet Nam an attractive and irresistible destination for international golfers. Contact Details CEO ceo@everygolf.vn Company Website https://everygolf.vn/

January 13, 2022 11:40 AM Eastern Standard Time

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Spiceology Secures $7 Million Investment from San Francisco-Based Jackson Square Ventures

Spiceology

Spiceology, named the fastest growing spice company in America by Inc. 5000 for three years running, today announced the closing of a $7 million equity fundraising led by San Francisco investor Jackson Square Ventures (JSV). JSV specializes in early stage investments in SaaS, enterprise software and marketplace companies; their investment in Spiceology marks the company’s first addition of a consumer packaged goods (CPG) brand to their portfolio. Spiceology has built its brand and strong reputation with chefs and consumers through a focus on quality, innovation and sustainability. The company started selling products in local farmers’ markets and has grown into a beloved brand sold around the globe, from Dubai to Perth, Australia. “Challenger brands that disrupt industries share a few common attributes: a distinctive, authentic brand; a product that customers love and are passionate about; and the ability to engage and create a community,” said Pete Solvik, Founding Partner and Managing Director at JSV. “Spiceology has thoughtfully transformed a perceived commodity into an active community that people want to be a part of. We are proud to partner with Chip and team as they build Spiceology into a next generation beloved CPG brand.” JSV’s portfolio includes notable software standouts DocuSign, Upwork, OfferUp, Seismic and Strava -- companies that solve everyday challenges for consumers and businesses very simply -- the same ethos shared by Spiceology in helping chefs and consumers easily bring fresh, innovative flavors to their respective tables. Chef-founded in 2013, Spiceology has expanded into an omnichannel business with fast-growing segments in foodservice, direct-to-consumer, retail and grocery. “Younger generations want something different - something authentic, high quality and innovative that enables them to enjoy every meal,” said Chip Overstreet, CEO of Spiceology. “There’s nothing more rewarding than hearing from customers that Spiceology has changed their lives, that they’re having fun with food, experiencing never-before-tasted flavors and looking forward to every meal. We’re building a flavor community and the fresh capital and partnership with JSV will help us get out to even more consumers and chefs to inspire generations to experiment with flavor.” With more than 400 ingredients and innovative blends like Smoky Honey Habanero, Raspberry Chipotle, Black & Bleu, and Maui Wowee at the heart of the brand, Spiceology also routinely collaborates with notable brands and culinary experts, including New Belgium Brewing, Derek Wolf and Chef Jet Tila. For more information, visit spiceology.com. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

January 13, 2022 08:00 AM Eastern Standard Time

American Home Benefit Announces New Strategic Partnership

American Home Benefit

It is with great excitement that American Home Benefit (AHB) announces a partnership with MoveEasy; a concierge for life service available through an online platform, a mobile app, voice services through Alexa & Google Home, and includes a dedicated personal assistant that helps your clients complete all of their moving and home management tasks in one place including mortgage, insurance, moving, home warranty, utilities, internet, home security, change of address and more. Move Easy and American Home Benefit share a common passion for client care and customer services. Both were born out of the innate belief that the process of moving should be enjoyable rather than complicated and overwhelming. "American Home Benefit works every day to bring a seamless and transparent suite of real estate services to companies and their employees throughout the country; partnering with Move Easy was an absolute win for us in our continued pursuit to make the real estate process more enjoyable." said Andy Sachs, founder and principal of AHB. MoveEasy's VP of Strategic Partnerships, Travis Bailey said: “MoveEasy couldn’t be happier to work with American Home Benefit, and this partnership comes at a very opportune time. In September we launched our completely redesigned User Interface, and we fully expect it to take the client experience to the next level while making it simpler for American Home Benefit clients to move and maintain their homes. Enabling clients the ability to access anything they may need as a home owner, such as finding a mortgage provider, setting up home security, utilities, internet, or finding a reputable moving service.” AHB can now offer a more robust and well-rounded offering. Mr. Bailey went on to say: “This new user interface marks the beginning of our home ownership lifetime concierge platform. American Home Benefit clients will have access to the online platform, mobile app, Alexa & Google Home integration, as well as their dedicated concierge service for anything they might need as long as they are homeowners. Furthermore, this fall we will be launching our homeownership dashboard that will include a wealth of new features for all homeowners.” Mr. Sachs added "that this partnership is the next logical step in the AHB's evolution to serve employee's evolving and continuous real estate needs from purchase through ownership and eventual sale." American Home Benefit is the no-cost benefit that connects employees to a growing network of trusted service providers that can turn stressful real estate transactions and ownership into wonderful experiences. Contact Details American Home Benefit Andy Sachs +1 475-275-0085 asachs@americanhomebenefit.com Company Website https://americanhomebenefit.com/

January 12, 2022 11:36 AM Eastern Standard Time

Entertainment Industry Leader Jed Weitzman joins Logitix as Head of Music

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced they have named Jed Weitzman as their Head of Music. Weitzman brings over 25 years of experience as an executive in the entertainment industry, specializing in talent management, technology, and ticketing. Through this newly created position, Weitzman will lead the music division for Logitix to optimize concert ticket sales through real-time data, dynamic pricing, and distribution. “Jed is one of the most respected leaders in our industry,” said Logitix CEO Stuart Halberg. “He has a proven track record of helping artists and promoters navigate their ticketing strategy and increase revenue. He is joining an all-star team at Logitix that continues to prove that we are the most trusted solution to optimize ticket sales for live events.” Before joining Logitix, Weitzman built the music division for Ticket Evolution and consulted for over 60 major concert tours. He worked directly with agencies, promoters, venues, and managers to create revenue. Earlier in his career, Weitzman oversaw world tours and licensing deals, working with many of the world’s top artists, including Prince, Dave Matthews, Billy Joel, Tom Petty & The Heartbreakers, James Taylor, Jane’s Addiction, and Morrissey. “Throughout my career, I have always taken the approach to consider the artist first,” said Weitzman. “There is nobody helping artists, teams, and promoters more in the ticketing space than Logitix. They represent the present and future of the ticketing industry, and I’m thrilled to lead their music division.” Weitzman’s career started in television, working on shows like Saturday Night Live and Late Night with Conan O’Brien before becoming a sought-after talent manager and TV development executive. He spent nearly 10 years managing careers of comedic talents, including Zach Galifianakis, Stephen Colbert, and Steven Carell. During his time at Brillstein Grey Entertainment, he worked with the writing and production staff of The Larry Sanders Show, Mr. Show, and The Dana Carvey Show. From Oct. 1 through Dec. 31, 2021, Logitix managed 2.4 million tickets that sold for over $300 million through teams across the NFL, NBA, and NHL, plus NCAA events and live event properties. Logitix optimizes ticket sale outcomes for all of its partners through proprietary dynamic pricing and distribution. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://logitix.com/

January 12, 2022 11:03 AM Eastern Standard Time

iTradeNetwork Introduces OrderMaestro — The Food Industry’s Best-In-Class E-Commerce Platform That Gives Foodservice Distributors a Competitive Advantage

iTradeNetwork

iTradeNetwork, the food and beverage industry’s largest network with over 8,000 food and beverage trading partners, is proud to announce the launch of OrderMaestro for distributors — a mobile e-commerce solution that automates and streamlines the ordering process for their customers. OrderMaestro enables distributors to create powerful loyalty programs, easily promote specific products, increase sales opportunities and deliver a best-in-class mobile ordering experience that customers love. Over the last 18 months, distributors have had to evaluate business operations to survive in an ever-changing foodservice climate. Small and independent restaurants have closed their doors for good, forcing distributors to pivot to find new customers and explore different channels for revenue. Meanwhile, COVID-19 has accelerated digital transformation and technology adoption by three to four years 1, pressuring distributors to quickly adapt to new technologies to meet customer needs. Customers are expecting more — and faster — than ever before. In order to compete with the thousands of distributors on the market, they need to deliver a seamless mobile ordering experience that will attract customers — and keep them coming back. Introducing OrderMaestro OrderMaestro is a branded e-commerce platform that catapults distributors into the digital age and allows them to do more with less. iTradeNetwork designed OrderMaestro to offer a personalized experience for customers. Distributors will not only grow sales revenue, but they will also provide an intuitive and scalable ordering experience for their customers. This best-in-class solution provides clear order guides across units, auto-generates orders from past purchases and offers configurable workflows to streamline purchase order (PO) approvals — but that scratches the surface of what OrderMaestro is capable of doing: Create Powerful Loyalty Programs That Attract and Engage Customers: Build a loyal customer base and increase revenue with in-app promotions. With OrderMaestro, distributors can create loyalty programs, drive volume to specific products, get rid of excess inventory quickly, run holiday and seasonal promotions and more. Gift Your Customers with Effortless Onboarding in an Easy-to-Use Mobile App: With widespread labor shortages, onboarding and ease-of-use is top of mind for distributors and their customers. OrderMaestro is simple to manage and requires no formal training — customers can submit POs from their mobile devices in minutes. 3-Touch “Scan-To-Search'' Smart Barcode Scanning: Now, customers can place an order or take inventory in as little as three taps. OrderMaestro’s barcode scanning and voice recognition functionality allow users to auto-populate product information right from their mobile devices. Collaborate In Real-Time and Increase Customer Satisfaction: With alerts, distributors can notify their customers about when to expect delays based on weather conditions, changes in account cut-off times and more. Gain Visibility into Customer Purchases, So You Can Grow Your Business: With barcode scanning and voice recognition technology, collect rich, comprehensive data on the products customers are purchasing from other suppliers. “In a very competitive foodservice distribution market, OrderMaestro is the key to differentiating yourself,” said Wills McMahon, senior product manager at iTradeNetwork. “Distributors will be able to increase sales through our in-app promotions while delivering a best-in-class mobile ordering solution to their customers. It’s a win-win.” The OrderMaestro mobile app is currently available for foodservice distributors on the Apple and Android app stores. About iTradeNetwork iTradeNetwork, Inc. is the leading global provider of supply chain management solutions for the food and beverage industry. Built upon deep industry expertise, a rich data foundation and the industries’ most extensive trading partner network, iTradeNetwork’s collaborative solutions allow distributors, manufacturers, operators, retailers, suppliers and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, iTradeNetwork’s growing customer list includes more than 8,000 companies globally. For more information, visit: https://www.itradenetwork.com/. 1 https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 itn@landispr.com Company Website https://www.itradenetwork.com/

January 12, 2022 06:02 AM Pacific Standard Time

Eric Cantona Launches New Travel Brand, Looking FC Curating Trips To The World’s Most Iconic Football Clubs

Dharma

LONDON, UK - African Media Agency - 12 January 2022 - Sporting legend Eric Cantona has launched Looking FC ( www.lookingfc.com ), a collection of football trips for passionate football fans to experience the world and its cities through its football communities, in partnership with innovative travel startup Dharma. “ I love the kind of football that makes your heart pound and the stadium shake. Our idea was to create the most passionate football trips on earth, with charisma and soul. Everything today is optimised for price - we wanted to optimise for passion.” Eric Cantona said. Based on the Looking For documentary series produced by Cantona and his brothers (Canto Bros Production), each 4-day trip is uniquely crafted by Cantona himself. The trips all culminate with a Game Day experience seated in the passion section of iconic stadiums for big League and Champions League matches. In the lead up to the game, the trips feature unique experiences such as fan chant workshops with superfans, street art walks with historians, and tactics briefings with leading journalists. Eric Cantona continues: “If you are a Manchester United fan, watching a game at Old Trafford is a dream. But that’s only one part of the story - have you heard of FC United and what they stand for? Do you know the chants of Stretford End? Beyond its artistic beauty, do you know the significance of the Marcus Rashford mural to the local community? This is the essence of football, whether you are in Liverpool, Buenos Aires, or Casablanca. These trips are for those who still believe in passion and want to go deeper into their love of football.” Manchester (United), Buenos Aires (Boca), Liverpool (Liverpool), Milan (Inter), Madrid (Real Madrid), Barcelona (Barca), Paris (PSG), Lisbon (Sporting), and Casablanca (Raja) are the nine trips that will be featured this season, with thrilling fixtures on the calendar including a Liverpool v Manchester United at Anfield, a Real Madrid v FC Barcelona El Clásico at Bernabeu, and a PSG v Marseille Le Classique at the Parc des Princes. Each signature itinerary is designed for groups but is also bookable privately for friends and families. In line with Cantona’s persona, Looking FC also takes a people, planet, profit approach. It has announced a first-of-its-kind partnership with Common Goal, donating 1% of its revenue to supporting the UN’s Sustainable Development Goals Initiative. Each trip is built with an emphasis on supporting local businesses and all trips are carbon offset through Thrust Carbon. To launch Looking FC, football legend Cantona partnered with DHARMA, a disruptive travel startup that builds travel brands for the passion economy. Backed by the likes of Pernod Ricard and Loop, the global Marketing agency for Red Bull and Porsche, Dharma, an ABTA member, has previously launched travel verticals with iconic people and brands such as Equinox (New York), Bitso (Mexico City), and Culture Trip (London). “Eric represents the authenticity and soul that 3B+ football fans crave around the world. We believe the future of travel will be driven by passion, not geography. As people re-assign their identities to online communities, the need for IRL connection with like-minded people will only grow - that is the space DHARMA’s travel-brand-as-a-service model is pioneering.” said Charaf El Mansouri, CEO and co-founder at DHARMA. Prices start from 1,290 EUROS pp (based on 2 people sharing a room) – including all accommodation, experiences, most meals, guides, and match tickets. About Eric CantonaEric Cantona, known as ‘King Eric’ by Manchester United fans, is a French actor, director, producer, and former professional footballer. He played for Auxerre, Martigues, Marseille, Bordeaux, Montpellier, Nîmes, and Leeds United before ending his career at Manchester United, where he won four Premier League titles in five years and two League and FA Cup Doubles. He was voted greatest ever Man U player by Inside United magazine. Following his retirement from football in 1997, he took up a career in cinema. In 2009 he starred as himself in ‘Looking for Eric’, a film directed by Ken Loach. Contact Details Katherine katherine@katherinehanpr.com Company Website http://www.lookingfc.com/

January 12, 2022 08:40 AM Eastern Standard Time

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