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BELLAMI Launches World's First Professional Grade Hair Extension Care Collection

BELLAMI

Today, BELLAMI, the global leader in hair extensions’ billion dollar industry, announces the launch of BELLAMI Professional Hair Care, the world’s first professional-grade hair extension care collection for in-salon and at-home use. In collaboration with its network of renowned hair stylists, who have close to a million hair extension installs under their belts, BELLAMI developed uniquely formulated, clinically proven extension-driven hair care solutions, designed to double the lifetime of hair extensions, protecting the investment of a growing customer-base, while strengthening the health and integrity of natural hair. “There is beauty in innovation,” says John Costanza, Group Vice President of Beauty Industry Group leading the charge for BELLAMI. “We know hair better than any brand on the market. This isn’t just a hair care line that happens to work with extensions. We spent the last three years collaborating with industry professionals, chemists and BELLAMI educators, who work with hair every single day, to perfect the formulas and deliver a comprehensive solution-oriented approach to hair and extension treatment in-salon and at-home.” BELLAMI’s professional and at-home collections are infused with first of its kind H-2™ and proprietary Vita-Seal™ complexes. Unlike other bond-building technologies, the brand’s revolutionary H-2™ Complex contains both hydrophilic and hydrophobic properties, rather than just one, which allows formulas to target different areas of damage and achieve maximum results. The hydrophilic portion balances and reconstructs the hydrogen and ionic bonds fundamental to hair structure, creating a smooth and even surface. The hydrophobic component replenishes lipids stripped from the hair during coloring or heat styling. BELLAMI’s at-home formulas complement the brand’s professional line by offering salon-quality maintenance to protect hair from UV exposure and thermal damage. Each product is designed to seal in the professional H-2™Complex while BELLAMI’s proprietary vitamin-rich Vita-Seal™Complex locks in nutrients to preserve the hair’s integrity and prevent future breakage, while improving the overall condition and appearance of hair with continued use. BELLAMI Professional Hair Care launches with ten professional products, exclusively available in-salon, and eight at-home products which are now available at Bellamihair.com and rolling out to retailers come fall. The collections incorporate clarifying and moisturizing shampoos and conditioners, a scalp detox, treatment masks and a bond fusion system that reduces breakage by up to 63% and tangling by up to 89% (TRI Princeton). All products are paraben-free, sulfate-free, cruelty-free and inclusively formulated for all hair types and textures. Refill pouches are available for shampoos and conditioners and all aluminum and plastic components are recyclable. ABOUT BELLAMI Founded in 2012 by Nikki Eslami and Julius Salerno, BELLAMI is a global leader of high end, luxurious, ethically sourced and sustainably produced full-cuticle 100% Human Remy hair enhancement solutions for consumers and salon professionals. As the largest hair extensions brand in the world, collaborating with certified hair stylists, BELLAMI offers a full range of clip-in extensions and the four pro hair extension methods - Wefts, Tape-Ins, K-Tips, I-Tips. It is the only brand to have complete control over the sourcing and international manufacturing process, ensuring that all products are ethically sourced and sustainably produced. BELLAMI's hair enhancement solutions and hair care are available via its e-commerce platform and company-owned stores, the BELLAMI Beauty Bars. BELLAMI is headquartered in Chatsworth, California. ABOUT BEAUTY INDUSTRY GROUP Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT. Contact Details Rell Marketing & Communications Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com Company Website https://www.bellamihair.com/

July 19, 2023 08:16 AM Eastern Daylight Time

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Le lancement du bioréacteur de The Cultivated B annonce la viabilité commerciale de l'industrie de l'agriculture cellulaire

The Cultivated B

The Cultivated B (TCB) a annoncé aujourd’hui le lancement de la production de son bioréacteur à application industrielle AUXO V™ sur le site de Burlington, dans l’Ontario, avec des délais de livraison réduits. Cette annonce représente une étape importante pour TCB, mais plus encore, répond au besoin urgent de l'industrie de l'agriculture cellulaire d'augmenter considérablement sa capacité de production mondiale afin d'atteindre une viabilité commerciale. Les délais actuels de livraison des bioréacteurs proposés par les autres fournisseurs pouvant atteindre jusqu’à deux ans, les producteurs de viandes cultivées, de médicaments et de produits de soins personnels utilisant l'agriculture cellulaire et la fermentation de précision sont confrontés à des défis pour passer de l’échelle laboratoire à la fabrication commerciale. TCB souhaite débloquer ce verrou industriel en offrant de nouveaux bioréacteurs, dont la conception innovante permet un usage simplifié pour les opérateurs, et avec des délais de livraison compétitifs de quelques semaines. « L'agriculture cellulaire n’appartient pas au futur. Elle est déjà là », a déclaré le Dr. Hamid Noori, CEO de The Cultivated B. « Les autorisations récemment accordées par USDA pour les producteurs de viande cultivée montrent que ce secteur de l'industrie progresse rapidement. Néanmoins, les producteurs ne peuvent pas faire évoluer leurs percées scientifiques et réglementaires du laboratoire à la production commerciale sans avoir la possibilité d'acheter et d'exploiter facilement des bioréacteurs. TCB révolutionne l'industrie de deux manières: premièrement, en rendant ses bioréacteurs disponibles avec des délais de livraison de seulement deux à quatre semaines; et deuxièmement, en concevant un bioréacteur qui peut être utilisé par des non-experts avec seulement quelques jours de formation. Nous changeons la donne pour l'industrie de l'agriculture cellulaire. » Les bioréacteurs AUXO V de TCB offrent une combinaison unique d'utilité et de durabilité. Contrairement aux bioréacteurs de laboratoire traditionnels, les bioréacteurs AUXO V ont été conçus et repensés par des designers industriels pour les rendre faciles à utiliser par des non-experts. Grâce à un système d'interface homme-machine et un Programmable Logic Controller (PLC) de Siemens, le personnel de production peut être formé en quelques jours à l'utilisation du système de contrôle du bioréacteur, traditionnellement réservé aux scientifiques. Les conceptions et le fonctionnement des bioréacteurs AUXO V ont été optimisés par des experts, en accordant une attention particulière aux subtilités de la précision mécanique, à la nature cruciale de l'expérience utilisateur de l'opérateur et aux défis traditionnels tels que les problèmes de contamination. Les nouveaux systèmes de bioréacteurs se concentrent également sur la durabilité, principalement en éliminant l'approche industrielle traditionnelle des bioréacteurs à usage unique. En effet, les bioréacteurs AUXO V sont fabriqués en acier inoxydable de haute qualité, ce qui les rend stérilisables et réutilisables. Leur conception optimise également l'utilisation des matériaux et vise à minimiser l'empreinte carbone de leur fabrication. Les cuves bioréacteurs multi-usages AUXO V sont économiques, flexibles et personnalisables. Ils sont disponibles dans une large gamme de tailles allant de l'échelle de laboratoire à l'échelle industrielle (jusqu'à 25 000 litres) et sont équipés de plusieurs capteurs et d’ impellers optimisés pour différents organismes, tels que les cellules animales, les bactéries ou les levures. De plus, chaque impeller est livré avec un certificat de précision, qui garantit des propriétés de mécanique des fluides optimales pour les bioréacteurs. Servant à présent de catalyseur pour l’avancement de l'agriculture cellulaire, le site de production de Burlington de TCB s'étend sur 130 000 mètres carrés et sur trois étages, et bénéficie d’un emplacement privilégié dans la région de Toronto, qui abrite l'un des plus grands clusters de l’industrie des aliments et de boissons en Amérique du Nord. L'entreprise estime que plus de 200 employés canadiens fabriqueront des bioréacteurs AUXO V pour produire des protéines alternatives à grande échelle. Pour plus d'informations sur les bioréacteurs de The Cultivated B, visitez: https://www.thecultivatedb.ca/manufacturing/ About The Cultivated B (TCB) The Cultivated B’s multinational team of scientists develops and applies breakthrough technologies in cellular agriculture, precision fermentation and advanced bioreactor technology to enable scalable commercialization of the cellular-agriculture industry. TCB serves startups, corporations and academic research institutions within the food, pharma, cosmetics and personal care industries. With its pioneering engineering and production capabilities, TCB enables other companies to produce alternative proteins, such as cultivated meat, at industrial scale. The company’s fundamental commitment to minimizing the natural resources used paves the way toward a sustainable future, locally, regionally and globally. TCB’s research and development team is based in Germany, with manufacturing and an innovation hub based in Canada’s Toronto region. For more information, visit https://www.thecultivatedb.com and follow the company on LinkedIn. Contact Details Jenna Beaucage +1 508-340-6851 tcb@rainerco.com Company Website https://www.thecultivatedb.com

July 19, 2023 08:06 AM Eastern Daylight Time

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Debut of Industrial-grade Bioreactor from The Cultivated B Signals Commercial Viability for Cellular Agriculture Industry

The Cultivated B

The Cultivated B (TCB) today announced the availability of its groundbreaking AUXO V ™ industrial-grade bioreactor and the start of rapid-delivery manufacturing at the company’s Burlington, Ontario plant. These represent significant milestones not only for TCB, but more importantly they address the cellular agriculture industry’s urgent need to dramatically increase global capacity in order to reach commercially viability. Because bioreactor delivery times from other vendors can be as much as two years, producers of cultivated meats, medicines and personal care products based on cellular agriculture and precision fermentation face challenges in scaling up from the lab to commercial manufacturing. TCB intends to solve that barrier to industry growth with bioreactor delivery times of just a few weeks, as well as novel, easy-to-use designs that make equipment operator training and skills transfer quick and uncomplicated. “Cellular agriculture is not a thing of the future. It has arrived,” said Dr. Hamid Noori, CEO of The Cultivated B. “The recent USDA approvals for cultivated meat producers are evidence that the industry is quickly advancing, but producers can’t scale their scientific and regulatory breakthroughs from the lab to commercial production without the ability to readily purchase and easily operate bioreactors. TCB is disrupting the industry in two ways: first, by aiming to make our industrial-grade bioreactors available with delivery times of only two to four weeks; and second, by designing a bioreactor that can be operated by non-experts with only a few days of training. We’re changing the game for the cellular agriculture industry.” TCB’s AUXO V bioreactors offer a unique combination of utility and sustainability. Unlike traditional laboratory bioreactors, AUXO V bioreactors were engineered and reimagined by industrial designers to make them easy to use by non-experts. With a human-machine interface and programmable logic controller (PLC) system from Siemens, production personnel can be trained in just a few days to use the bioreactor control system, something traditionally reserved for scientists. The designs and operation of the AUXO V bioreactors were optimized by experts, paying close attention to subtleties of mechanical precision, the crucial nature of operator user-experience, and traditional challenges such as contamination issues. The new bioreactor systems also focus on sustainability, primarily by eliminating the industry’s traditional single-use approach to bioreactors. Instead, AUXO V bioreactors are made of high-grade stainless steel, which makes them sterilizable and reusable. The designs also optimize use of materials and are meant to minimize manufacturing carbon footprint. The AUXO V multi-use bioreactor vessels are cost-effective, flexible and customizable. They are available in a wide range of sizes from lab scale to industrial scale (up to 25,000 liters) and are equipped with multiple sensors and optimized impellers for different organisms, such as animal cells, bacteria or yeast. In addition, every impeller comes with a certificate of accuracy, which ensures optimal fluid mechanical properties of the bioreactors. Now serving as an immediate catalyst for advancement in cellular agriculture, TCB's Burlington plant spans 130,000 square feet across three floors and benefits from its location in the Toronto region, home to one of the largest food and beverage clusters in North America. The company estimates that more than 200 Canadian employees will be manufacturing AUXO V bioreactors to produce alternative proteins at scale. For more information about The Cultivated B’s bioreactors, visit: https://www.thecultivatedb.ca/manufacturing/ About The Cultivated B (TCB) The Cultivated B’s multinational team of scientists develops and applies breakthrough technologies in cellular agriculture, precision fermentation and advanced bioreactor technology to enable scalable commercialization of the cellular-agriculture industry. TCB serves startups, corporations and academic research institutions within the food, pharma, cosmetics and personal care industries. With its pioneering engineering and production capabilities, TCB enables other companies to produce alternative proteins, such as cultivated meat, at industrial scale. The company’s fundamental commitment to minimizing the natural resources used paves the way toward a sustainable future, locally, regionally and globally. TCB’s research and development team is based in Germany, with manufacturing and an innovation hub based in Canada’s Toronto region. For more information, visit https://www.thecultivatedb.com and follow the company on LinkedIn. Contact Details Rainier Communications for TCB Jenna Beaucage +1 508-340-6851 tcb@rainierco.com Company Website https://www.thecultivatedb.com

July 19, 2023 08:05 AM Eastern Daylight Time

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Graton Resort & Casino Names Lana Rivera President

Graton Resort & Casino

Graton Resort & Casino today announced the appointment of Lana Rivera as president, a new role to the organization. Rivera has been the general manager since 2019. An enrolled member of the Muscogee Creek Tribe, Lana is responsible for overseeing all business functions – from marketing to operations to food and beverage services. She is also spearheading the recently announced $1 billion property expansion. She will continue to report directly to Greg Sarris, tribal chairman for the Federated Indians of Graton Rancheria. “Lana has driven both growth and loyalty at Graton,” said Chairman Sarris. “We have the best team members in the business largely because of Lana’s leadership. I’m thrilled that she’s spearheading our property expansion which will allow us to serve our guests with additional entertainment and amenities as we give back to our community.” Prior to joining Graton, Rivera spent 15 years as general manager of the Hard Rock Hotel & Casino in Tulsa, OK (Cherokee Nation Entertainment). Lana began her career as a card game dealer for Harrah’s Casino in Joliet, IL, in the 1990s. “Graton Resort & Casino is a special place, and I’m happy to lead this incredible team into the next phase of our development. It’s vital to me that our business reflects our mission to operate as a community partner and also provide the highest quality experience for guests,” stated Rivera. Rivera is a graduate of the University of Nevada, Reno’s executive development program for strategic leadership in the gaming industry. MEDIA, PLEASE NOTE: To request an interview with Lana Rivera or additional images, please contact Brianne Miller at graton@landispr.com or (415) 766-0887. About Graton Resort & Casino Located in Sonoma County, Graton Resort & Casino has a commanding presence amongst the rolling hills of Northern California's wine country. Owned and operated by the Federated Indians of Graton Rancheria, Graton Resort & Casino features table games, the latest slot machines, upscale and casual dining, plus entertainment options for visitors and locals alike. For more information, please visit www.gratonresortcasino.com. # # # Contact Details Landis Communications Inc. Brianne Miller +1 415-766-0887 Graton@landispr.com Company Website https://www.gratonresortcasino.com/

July 18, 2023 08:30 AM Pacific Daylight Time

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HIBBETT HOSTS CLIPS & KICKS BACK TO SCHOOL APPRECIATION EVENT WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN NORTH MESA

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett and Jordan Brand announce an action packed Clips & Kicks Back to School appreciation event and celebration on Sunday July 23 rd from 12pm to 5pm in North Mesa. Hibbett wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by the Hibbett store located at 1925 West Craig Rd., N. Las Vegas, NV 89032 on Sunday, July 23 rd from 12pm to 5pm to join the fun. “The Vegas community has been extremely welcoming and we wanted to host our popular Clips & Kicks event to give back to local families, as they get ready for the new school year,” said Ramiro Rios, Hibbett, District Manager. “It will be a really fun event and we are grateful to our partners at Jordan for helping us put this together.” Each year, Hibbett hosts special back to school events across the country to show appreciation to local families in their community who may be stretched with back to school expenses. Hibbett hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2023 11:03 AM Eastern Daylight Time

HIBBETT HOSTS CLIPS & KICKS BACK TO SCHOOL APPRECIATION EVENT WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN FAIR PARK

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett and Nike announce an action packed Clips & Kicks Back to School appreciation event and celebration on Sunday July 23 rd from 10am to 6pm in Fair Park. Hibbett wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by the Hibbett store located at 1441 Robert B. Cullum Blvd., Dallas, TX, 75210 on Sunday, July 23 rd from 10am to 6pm to join the fun. “Clips & Kicks is a really fun party atmosphere and a great way for us to give back to the Dallas community along with our generous partners at Nike,” said Richard Banks, Hibbett, District Manager. “We want everyone to have fun as they get ready to kick off the new school year.” Each year, Hibbett hosts special back to school events across the country to show appreciation to local families in their community who may be stretched with back to school expenses. Hibbett hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2023 10:03 AM Eastern Daylight Time

HIBBETT HOSTS CLIPS & KICKS BACK TO SCHOOL APPRECIATION EVENT WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN STARKVILLE

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett and adidas announce an action packed Clips & Kicks Back to School appreciation event and celebration on Sunday July 23 rd from 12pm to 5pm in Starkville. Hibbett wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by the Hibbett store located at 874 Hwy 12 West, on Sunday, July 23 rd from 12pm to 5pm to join the fun. “Our Clips & Kicks back to school events have become a great tradition that families look forward to each year, as they get ready for back to school,” said Cordaro Gaines, Hibbett, District Manager. “We really appreciate our generous partners at adidas for helping us bring this year’s event together for Starkville.” Each year, Hibbett hosts special back to school events across the country to show appreciation to local families in their community who may be stretched with back to school expenses. Hibbett hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2023 10:01 AM Eastern Daylight Time

FTN Data Partners with Football Data Legend Aaron Schatz for 2023 Football Almanac

FTN Network

FTN Network, a company built for delivering affordable, customizable, and highly detailed NFL advanced charted data for betting, season-long fantasy, and daily fantasy, announced that it has partnered with football data guru Aaron Schatz to provide data and power his industry-leading FTN Football Almanac 2023. Previously known as Football Outsiders Almanac and Pro Football Prospectus, Schatz’s book is the gold standard for NFL previews and contains cutting-edge statistical analysis, observations from obsessive film study and trademark humor. Schatz has been described as the “founding father of football analytics,” and has been producing an almanac for close to two decades. “FTN Network is incredibly fortunate to partner with Aaron Schatz to help produce the FTN Football Almanac 2023” said FTN Network CEO Kevin Adams. “You cannot talk about football data without mentioning Aaron, so when paired with FTN Data and projections from FTN Fantasy, readers are going to get the best of the best. This joint venture is another example of FTN Network’s dedication to be the go-to source for anything football data related for bettors, fantasy players and NFL fans.” FTN Football Almanac 2023 also includes predictions with true odds for each team’s Super Bowl run – or for getting the top pick in the 2024 draft. Readers will also find groundbreaking team and player DVOA ratings that correct, for situation and opponent, to reveal the best offenses and defenses and which players help win games. Lastly, the almanac also contains award-winning fantasy football projections from FTN's Jeff Ratcliffe and much more. “For the first time in 20 years I am doing things a little differently when it comes to my Football Almanac,” said Aaron Schatz, the former founder of Football Outsiders. “In looking for a reliable data source to create this year’s Almanac, I was drawn to the depth and flexibility of FTN Data, which allowed me to develop new insights and capabilities I didn’t have before. I’m grateful for the avenue that Kevin Adams and the entire FTN Network team have given me to continue on my journey to provide the best insights for the football world.” Readers can get $5 off Aaron Schatz's FTN Football Almanac 2023 by pre-ordering a copy by July 28th at 11:59 p.m PT. After July 28th, the Almanac will be $34.99 and is available in e-book and hard copy. FTN has seen significant growth and momentum in 2023. FTN also announced a record Q1, stemming from a 54% increase in web traffic (year-over-year) across the FTN network of sites. The company is also increasing its reach through a new SiriusXM Radio show, “The FTN Fantasy Show,” that will run during the 2023 football season. For more information on FTN’s products and services, visit its network of sites: FTNFantasy.com, FTNDaily.com and FTNBets.com. About FTN Network FTN Network is a sports data B2B and fantasy sports and betting media B2C company. Founded in 2020, FTN gives the fantasy and sports betting community an edge through their own unique ecosystem - providing customizable tools that turn raw data into true insights while also offering expert analysis and content to help users make the best decision possible. FTN Network consists of FTN Fantasy (the home of fantasy football), FTN Daily (the home of daily fantasy sports), FTN Bets (the home of sports betting insights) and FTN Data (the home of NFL data). Contact Details Sterling A. Randle +1 801-319-6153 srandle@hotpaperlantern.com

July 18, 2023 09:02 AM Eastern Daylight Time

Miss Universe launches M*U Beverage, the first spin-off commercial line encompassing Ready-To-Drink Functional beverages and Natural Alkaline Mineral Water sourced exclusively from Iceland.

JKN Global Media Public Company Limited

BANGKOK, THAILAND - Media OutReach - 18 July 2023 - The Miss Universe Organization (MUO) is venturing into uncharted territory with the launch of M*U Beverage, a new business venture under the brand name "M*U". Guided by the vision to bring smarter hydration to people worldwide through exceptional products that both refresh and nourish them, the product lineup contains two types of drinks: M*U NØR Natural Alkaline Mineral Water and M*U functional beverages, which will come in 5 flavors. Anne Jakapong Jakrajutatip, Chief Executive Officer of JKN Global Group Public Company Limited, and the owner of The Miss Universe Organization, said: "The Miss Universe brand is universal – forever evolving beyond the limits of our imagination. M*U Beverage is the first Miss Universe branded product line that espouses our original values: empowering women to realize their ambition and build self-confidence as a catalyst for future success." "In today's fast-paced world, access to quality beverages is essential for a better and healthier life. M*U Beverage understands that drinks play a vital role in daily sustenance, and we aim to offer a vast variety of daily quenchers to uplift daily life. With this mission in mind, we have created a line of premium hydrations. We worked alongside nutritionists and natural ingredients experts to research, test, and produce products that energize, refresh, and rejuvenate minds and bodies," added Anne. M*U functional drinks are made from natural ingredients, containing zero caffeine, no sugar, no preservatives and less than 45 kcal/bottle. They are currently available in 5 variations: Zen: Green tea & yuzu flavor, made with calming magnesium, L-Theanine, and GABA to ease anxiety and stress. Immune: Lemon flavor, made with Vitamin C and astragalus to boost the immune system. Focus: Berry flavor, made with branch chain amino acids to help support cognitive function and focus. Happy: Raspberry & mint flavor, made with Vitamin B complex and calming magnesium for mood and productivity. Fiber +: Pineapple & coconut flavor, fortified with fiber to keep you fuller throughout the day. M*U Beverage is also excited to launch M*U NØR Natural Alkaline Mineral Water, the first alkaline water offered in a bespoke glass bottle and bottled in Thailand. Sourced from the pristine springs of Reykjavik, Iceland, where the mineral water is some of the cleanest and purest in the world, M*U NØR Natural Alkaline Mineral Water is perpetually replenished with glacier melt from the Olfus spring that has been filtered through layers of lava rock. With a pH of 8.4, M*U NØR is the epitome of freshness, offering remarkable health benefits through the presence of essential minerals like calcium, magnesium, sodium, and potassium. M*U Beverage recognizes the increasing demand for alkaline waters and functional drinks in international markets. Due to consumers' increasing health awareness post-pandemic, health-conscious consumers are seeking benefits such as boosts in hydration, energy, and immunity in functional beverages. Market analysis reveals the tremendous growth potential and emerging trends in these sectors: The global functional drinks market was worth US$204.8 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 7.1% from 2023 to 2030. The global premium bottled water market is expected to reach US$33.40 billion by 2030, with a CAGR of 7.0% from 2023 to 2030. Growing awareness of leading a healthy lifestyle has led to a shift in consumer preferences towards premium bottled water options, driven by concerns over high sugar content and sweeteners in carbonated drinks. The presence of essential minerals further drives the demand for premium bottled water. By strategically entering the Ready to Drink sector, M*U Beverages aims to capture early adopters in a staggering market worth well over US$749 billion, projected to grow at a remarkable CAGR of 6.38% through 2030. This exponential growth will result in a market worth well over US$1.1 trillion, making it a prime opportunity for Miss Universe to establish its presence and drive unparalleled success. Embarking on a journey that seamlessly blends functionality and elegance, M*U Beverages will make its grand entrance in Thailand, with plans to capture the global market by the end of the year. With a legacy spanning 72 years, the Miss Universe Organization has captivated audiences worldwide, embodying values of empowerment and self-confidence for women to realize their ambitions and catalyze future success. By leveraging its prestigious long-standing heritage, M*U beverages will establish strategic partners in esteemed markets such as Australia, the Philippines, the United Kingdom, and China, to name a few. The launch of M*U Beverages in Bangkok was attended by famous industry insiders, celebrities, and social media influencers, including Miss Universe 2022 R'Bonney Gabriel, Miss Universe 2005 Natalie Glebova, and Miss Universe Thailand 2022 Anna S., among others. Launching internationally in early 2024, M*U Beverages will unveil its brand to the world, debuting at the prominent Anuga FoodTec Fair, in Cologne, Germany. M*U Beverages will also debut in major international F&B trade shows and events across the world, including Gulfood, Dubai; Expo West, Anaheim, CA; Anufood Brazil, Sao Paulo; Vita Foods Europe, Geneva, Switzerland; Thaifex, Thailand; Alimentec, Colombia; Fine Food Australia, Melbourne; and Sial, Paris. JKN Global Media Public Company Limited JKN Global Group Public Company Limited and its subsidiaries are a group of companies that engage in the business of providing services and distributing copyrighted content. Our services and content have driven phenomenal ratings on various television stations and the company has successfully entered the Stock Exchange of Thailand under the name JKN. Our name stands for Jakapong Network, which is the name of our Chief Executive Officer and Managing Director Jakapong Jakrajutatip. JKN Global Group Public Company Limited also sells goods and products as well as commercial time through JKN18, a digital TV channel. As we increase our footprint as a major content commerce company, we are proud to own the Miss Universe Organization and to help empower the next generation of women leaders. The Miss Universe Organization MUO is owned by JKN Global Group Public Company Limited, a major media, content, and commerce holding company (Stock Exchange of Thailand: JKN).The Miss Universe Organization (MUO) exists to advocate for a future forged by women and good for all.It is a global community that supports women to realize their goals through experiences that build self-confidence and create opportunities for success. MISS UNIVERSE® programs provide the 10,000 women who participate annually an international platform to affect positive change through influential humanitarian and professional efforts. The delegates and titleholders are leaders and role models in their communities; they develop personal and professional goals, and inspire others to do the same. To learn more, visit www.missuniverse.com. Contact Details Corporate Communications Department, JKN Global Group Public Company Limited Onravee Tangmeesang +66 64 546 3624 natty@jknglobalgroup.com

July 18, 2023 09:00 AM Eastern Daylight Time

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