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Steve Patton Named Senior Vice President of Simplified Issue Solutions for AmeriLife Health

AmeriLife

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions, announced today that longtime insurance industry veteran Steve Patton has been named Senior Vice President of Simplified Issue Solutions for AmeriLife’s Health Distribution organization. Reporting to AmeriLife’s Chief Distribution Officer for Health Scotty Elliott, Patton will play a pivotal role in shaping and executing AmeriLife Health Distribution’s simplified issue product strategy and roadmap for its Medicare Supplement insurance, final expense life insurance, and health specialty offerings. In this role, Patton will also serve as both a product expert and key liaison with AmeriLife’s carrier partners to help maximize and expand our partnerships and drive increasing value across AmeriLife’s Health Distribution network. “Our decision to appoint Steve underscores our commitment to leveraging top talent in the industry to drive innovation and excellence in our offerings,” said Elliott. “With Steve at the helm, AmeriLife is poised to strengthen its position as a leading distributor of solutions that deliver on our promise of empowering beneficiaries’ holistic wellbeing while continuing to fuel our business’s continued growth.” “I have been blessed to be part of this rewarding industry for more than three decades and am incredibly excited to become part of an extraordinary organization such as AmeriLife,” added Patton. “Abraham Lincoln once said, ‘If opportunity doesn’t knock, build a door,’ and that’s what is truly exciting about the team at AmeriLife: they are building doors to a brighter, more successful future. I’m proud to now be a part of those efforts.” Patton brings a depth of knowledge and expertise to AmeriLife. Prior to joining the company, he served in various key roles, displaying a proven track record of strategic leadership, revenue generation, training, and innovation. For the past 18 years, Patton worked in increasingly senior leadership roles for Aetna’s Supplemental Insurance Division, most recently as its Executive Director and Head of Sales in which he was responsible for all senior product sales. In this role, he also oversaw product and market development, reinsurance, direct-to-consumer sales, and channel development, all while leading a team of 30 insurance professionals across the United States. Patton began his career as a licensed sales agent at Liberty National Life Insurance Company in Lawrenceburg, Tennessee. Patton resides just outside of Nashville with his wife, Tonya, of 32 years. Together, they are deeply involved in their local community, church, and family life, enjoying the outdoors and time spent with their three children. ### About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as an industry leader in developing, marketing and distributing life and health insurance, annuities, and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a national distribution network of over 300,000 agents and financial professionals and more than 160 marketing organizations and insurance agencies. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details Media Jeff Maldonado +1 321-297-1112 media@amerilife.com Partnership Inquiries Alex Hyer corporatedevelopment@amerilife.com Company Website https://amerilife.com/

November 11, 2024 09:00 AM Eastern Standard Time

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Smart Glasses To Reach Nearly $16 Billion By 2027

Benzinga

By Johnny Rice, Benzinga Eyal Peso, co-founder and CEO of Gauzy (NASDAQ: GAUZ) and Joseph Harary, president and CEO of Research Frontiers (NASDAQ: REFR), were recently guests on Benzinga’s All-Access. The two discussed the boom in smart glass technology and its exciting future. Gauzy is a fully-integrated light and vision control company focused on the research, development, manufacturing and marketing of vision and light control technologies. This tech aims to support safe, sustainable, comfortable and agile user experiences across various industries. Research Frontiers is the developer of patented SPD-Smart light-control film technology which allows users to instantly, precisely and uniformly control the shading of glass or plastic products, either manually or automatically. Watch the full interview here: Featured photo by GianCarlo Greco on Unsplash Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 11, 2024 08:45 AM Eastern Standard Time

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Innovation Beverage Group Offers Zero-Alcohol Range As Non-Alcoholic Beverages Market Grows

Benzinga

By Kyle Anthony, Benzinga Society’s tastes and preferences are constantly changing; as such, the most forward-thinking companies strive to anticipate where new preferences may manifest and to be present for interested consumers. In the beverage industry, non-alcoholic beers and wines are gaining prominence amongst consumers, opening the pathway for beverage producers to offer new and refreshing products akin to alcoholic beverages, but without their undesirable effects or long-term health consequences. Striving to become a key player in the non-alcoholic beverage market, Innovation Beverage Group (NASDAQ: IBG) stands out as a developer, manufacturer and marketer of a diverse beverage portfolio. With 60 formulations across 13 alcoholic and non-alcoholic brands, the company is striving to be at the forefront of catering to evolving consumer preferences. The Growth Of The Non-Alcoholic Beverage Market According to research by Introspective Market Research (IMR), the global non-alcoholic beer and wine market was estimated at $22.65 billion in 2022 and is projected to reach $37.21 billion by 2030, growing at a CAGR of 6.4%. While once considered a niche market, non-alcoholic beers and wines have become a material opportunity for beverage producers, but why is the question? The answer is varied. While changes in societal preference and attitudes toward alcohol consumption is an overarching rationale, there are other reasons many people are making this change. As detailed in IMR’s report, the rising health consciousness among consumers is arguably the primary reason behind the growth of the non-alcohol beer and wine market. With growing awareness about the health implications of excessive alcohol consumption and lifestyle movements such as Sober Curious, individuals, particularly millennials, are driving demand for this beverage category. The International Wine and Spirits Record (IWSR) recently reported that millennials are willing to try new products across the no-alcohol spectrum. Furthermore, almost half of millennial no-alcohol consumers are classed as ‘substituters’ – in other words, those who drink no-alcohol products on some occasions, and full-strength on others – and they are also disproportionately frequent no-alcohol consumers, accounting for 51% of frequent no-alcohol consumers in the US, and 47% of consistent consumers. Technology and product innovation are also driving the growth of the non-alcoholic beverage category. As outlined in the IMR report, leading companies are making the necessary investments to compete in this category, using industry-leading processes, such as vacuum distillation and fermentation control, to create non-alcoholic beers and wines that closely replicate the flavor profiles of traditional alcoholic beverages. This technological advancement has played a crucial role in enhancing product quality and gaining consumer acceptance, propelling the market forward. Another important consideration aiding the growth of the non-alcoholic beverage category is regulation and accessibility. As highlighted in the IMR report, in regions such as Europe, where non-alcoholic beverages are not subject to excise duty, the cost advantage can boost market growth by lowering consumer prices, enhancing affordability, and stimulating demand. Furthermore, being able to brand a product as “0% alcohol-free” offers a potential competitive advantage, enabling producers to position them as healthier options. The alcohol-free designation allows food delivery platforms, such as Uber (NYSE:UBER) or DoorDash (NASDAQ:DASH), to facilitate the sale and distribution of these products to consumers easily, as there is no requirement to show any identification to verify a purchaser's age for such products. Attaining Success In The Non-Alcoholic Beverage Category The non-alcoholic beverage category presents an opportunity for beverage producers to think differently and understand their consumers. Earlier this year, the Boston Consulting Group published a brief on the growth of the non-alcoholic beverage category, highlighting the factors that will aid beverage producers in gaining success. Top of the list was great products. In this increasingly competitive category, making a beverage with a distinct flavor profile and broad appeal is important. As such, beverage producers that invest in research and development have the potential to differentiate themselves. The second factor is brand perception. While it would be easy for established players to leverage their existing brand by making an alcohol-free version of their regular product as a means of entering the category; that may not have any staying power in the long run. As such, beverage producers need to be intentional and thoughtful as they enter the category, creating distinct brands. Finally, customer knowledge is also key. Societal preferences are ever-changing, as such, being able to identify these trends and align one’s product messaging and marketing to them is truly powerful. With individuals becoming more health-conscious or being more mindful and aware of their consumption habits, beverage producers are able to market their non-alcoholic beverages to individuals on the basis of their belief and lifestyle. IBG’s Drummberboy; A Non-Alcoholic Spirit For Those That Want To Forge Their Own Path Discussions about the non-alcoholic beverage category lean towards beer and wine, as such, IBG has attempted to differentiate themselves from the field with their Drummerboy non-alcoholic spirits, which include whiskey, tequila, gin, vermouth and aperitif. Four of out the five drinks have been awarded by the Melbourne International Spirits Competition (2022) and International Wine & Spirits Competition (2023). From a brand perception standpoint, Drummberboy actively leans into its non-alcoholic nature with the tagline “Zero Alcohol, Zero Cares Given.” Finally, the IBG has found ways to promote and align the product with consumers digitally, by way of having mocktail recipe guides on their website and tutorials on YouTube. A Distinctive Company With An Eye On The Future IBG wants to disrupt the beverage landscape by making quality an attribute across its versatile product offerings. Drummerboy is an example of the firm’s ability to do so, particularly in the fast-growing non-alcoholic beverage category. As IBG makes its way into the U.S. market, leveraging its potential competitive advantages of proprietary technology and vertical integration, the firm hopes to continue to bring to market more distinct and premium beverage offerings for consumers to enjoy. For more information on IBG's recent corporate activities and developments, read about their recent executive appointment and partnership with Sysco (NYSE: SYY), a leader in foodservice distribution. Featured photo by Aleksandar Andreev on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 08, 2024 08:45 AM Eastern Standard Time

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Activate Unveils New Active Gaming Experience at Mall of America®

Activate

Activate, the cutting-edge entertainment brand redefining active gaming, is excited to announce the grand opening of its second location in Minnesota. The Bloomington location will open its doors this weekend, marking a thrilling expansion for Activate, which has captivated millions of guests worldwide with its blend of physical activity, advanced technology and team-based gaming experiences. Located within the iconic Mall of America, Activate’s new venue will provide an immersive, action-packed adventure where players work together to complete high-tech challenges that push both mental and physical limits. Each game takes place in a specially designed interactive space, combining elements of traditional gaming with physical engagement. “We are thrilled to bring Activate to Mall of America,” said Adam Schmidt, CEO of Activate. “With its status as one of the most visited destinations in the country, Mall of America is the perfect stage for our active gaming experience. Its lively mix of entertainment and attractions enhances our immersive experiences, crafted to engage and challenge participants. Whether you’re a passionate gamer or simply seeking a unique and unforgettable adventure, we’re confident that our new location will offer unmatched excitement and fun.” Following successful launches in Dubai, Chicago, Columbus, and Detroit, Activate Bloomington invites players to enter the game and explore unique gaming experiences. With over 30 locations across North America, one in Dubai, 15 under construction around the world, and plans to open 200 more globally, Activate recently announced expansion plans in Scandinavia, Los Angeles and New York. To celebrate the grand opening, guests can sign up for the Activate newsletter and unlock special surprises. For a sneak peek into Activate’s dynamic gaming experience, click here. ABOUT ACTIVATE Activate is the world’s first active gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms for players to compete, earn stars and track achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 30 locations across Canada, the U.S. and now the world! To join the active gaming movement, visit playactivate.com. Follow Activate on social media: Facebook: Activate Instagram: @activategames TikTok: @activategames ABOUT MALL OF AMERICA At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with up to 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport. Follow Mall of America on Facebook, Instagram, X, and TikTok. Listen to So Much More – a Mall of America podcast, on all major platforms or watch on YouTube. Download the Mall of America app from the App Store for iOS or Google Play for Android. Please find imagery assets here. Contact Details Jive PR + Digital Mariana Anchante +1 702-472-0489 mariana@jiveprdigital.com Company Website https://playactivate.com

November 07, 2024 11:30 AM Eastern Standard Time

Stars of Paddington Bear film invite you to explore Peru

Promperu

Actors of the successful Paddington movie series gathered in London on Sunday for the world premiere of its latest installment. Directed by Dougal Wilson, the 2024 film “Paddington in Peru” will spark the interest and tourism in Peru across the world, featuring internationally renowned bucket-list attractions. World-famous Hugh Bonneville, who plays Henry Brown in the series of beloved family films, addressed the Peruvian audience: “Thank you for loaning us your spectacled bear who has brought such joy to our nation and hopefully you are now getting an influx of tourists coming to visit you”. Hollywood A-list star Antonio Banderas plays riverboat captain Hunter Cabot, who assists the Brown family on their adventure. The actor spoke of his memories in Paddington’s homeland and noted, “I visited Peru with my daughter Stella six years ago, we did the Inka Trail, walking from Cusco to Machupicchu. We did it in four days. It wasn’t easy but it was one of the most beautiful and spiritual experiences that I had in my life”. The ursine hero from "deepest, darkest Peru" first appeared in UK author Michael Bond's 1958 book "A Bear Called Paddington". "Paddington in Peru" opens in the UK and Ireland on November 8, and in the US early in 2025. FILM IN PERU PROMPERÚ's strategy to promote the country as a filming location, provided assistance for filming in Lima and Cusco, coordinating with public and private entities to secure permits and visas for Paddington film crew. For more information about this service visit www.filminperu.com Peru Export and Tourism Promotion Board (PROMPERÚ). We are the government agency in charge of the development and implementation of global strategies to position Peru via the promotion of its image, touristic destinations, added value exports and inversions. Contact Details José Carlos Collazos jcollazos@promperu.gob.pe Company Website http://www.promperu.gob.pe

November 05, 2024 03:57 PM Eastern Standard Time

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With Milei's Economic Reforms, Gaucho Holdings Eyes Growth In Argentina's Markets

Benzinga

By Anthony Termini, Benzinga In December 2023, Argentina elected Javier Milei to the presidency after he pledged fiscal balance, zero budget deficits, and pro-market reforms. Almost a year into his term, the impact is starting to become evident. The World Bank says his policies will likely bring in some “$10 billion in net international reserves by the end of 2024.” Investors have taken notice. The Global X MSCI Argentina ETF (ARCA: ARGT) is up about 44% since Milei took office. Milei’s policies have helped to make him quite popular, and executives at Gaucho Group Holdings, Inc. (NASDAQ: VINO) believe all of this could increase opportunities for investors seeking to participate in the country’s expected growth. Gaucho Group Holdings Expanding In Argentina Gaucho Holdings is a diversified real estate and luxury brand holding company with assets in hospitality, wine making and fashion. The company also operates a growing collection of e-commerce platforms focused on fine wines, luxury real estate and leather goods and accessories. In May, Gaucho Holdings announced a new mortgage lending division intended to serve as the company’s self-financing option for buyers of its luxury vineyard real estate project, Algodon Wine Estates. Gaucho Holdings says it plans to expand the unit beyond its own properties in a move targeted to benefit from the Argentine government’s recent tax amnesty program. The program seeks to repatriate some $204 billion in untaxed wealth held by Argentinians outside the country. The company believes the tax amnesty measures could create an improved investment environment and a revival in mortgage lending. It says it believes the move could invite heightened confidence among Argentine citizens and the global investment community. The company argues that the Argentine real estate market is “now more promising than ever, as real estate values across the country reflect growing stability and demand.” Argentina’s Economic Landscape Is Evolving For many analysts, Argentina appears to be entering a new era of optimism. In his 2025 draft budget proposal, Milei estimates that his administration’s economic reforms will expand the economy by 5% in 2025. Banco Bilbao Vizcaya Argentaria (BBVA) (NYSE: BBVA) expects a 6% rebound in 2025. BBVA also expects the country’s GDP to grow by 4.5% in 2026 and to see inflation decline by nearly 38%. Since Milei became president, monthly inflation has dropped rapidly and recently hit a 31-month low, Gaucho Holdings reports. According to Doug Casey, a leading advisor to Gaucho Holdings, “If Milei’s reforms stick, within a decade, Argentina could become the most prosperous country in the world.” He attributes this to what he says is Argentina’s potential for substantial economic renewal, which he says has set the foundation for long-term growth and increasing the appeal for business travel and investment. In October, the World Bank announced over $2 billion in new loans to Argentina. About the same time, Argentina’s Central Bank said that it was working with banks and credit card companies to enable debit cards denominated in U.S. dollars. The move is part of the government’s push to adopt the U.S. dollar as Argentina’s official currency. Also in October, the Inter-American Development Bank (IDB) announced that it would grant $3.8 billion in aid to the country to be used for both public and private sector projects. Ilan Goldfajn, president of the IDB said that Milei’s reforms had “achieved remarkable progress in restoring much needed fiscal balance” to Argentina’s economy. Milei announced the country’s first quarterly budget surplus in 16 years in April. The changing economic landscape has prompted Argentina’s leading private bank, Grupo Financiero Galicia, to foresee a surge in lending. It expects new business and consumer loans to make up 40% of its total assets by the end of this year. Economic Reforms May Benefit Gaucho Holdings One possible sign that President Milei’s reforms are reshaping Argentina’s economy is that rental supply in Buenos Aires has surged since deregulation. And Gaucho Holdings says the promising signs of sustainable growth like this align with its strategic vision. The company believes such reforms may help reinforce its position across luxury real estate, hospitality, and fashion markets – each of which it expects to benefit from what it calls Argentina’s economic revival. Gaucho Holdings says that it is establishing itself as the “premier vehicle for investment in Argentina.” The company’s recent announcement said it is creating “a distinctive gateway for global investors who seek to participate in and benefit from Argentina's economic resurgence.” The company notes that its assets are strategically aligned with the country's “advancing market dynamics.” For Gaucho Holdings, capital infusions from the World Bank and the IDB enhance Argentina’s investment landscape and support the company’s growth initiatives in real estate, wine and luxury markets. It notes that stability attracts global interest. The company also says that deregulated markets enhance investment opportunities, and that the latest reforms facilitate smoother transactions and “enhance investor confidence.” The revival in consumer credit and home financing strengthens the market outlook, which could support Gaucho Holdings’ initiatives in real estate and position it to benefit from Argentina’s strengthened economic landscape, the company argues. It points out that real estate values in Argentina’s prime wine regions continue to offer substantial discounts per square foot compared to the world’s leading wine centers. Gaucho Holdings believes this presents an “unmatched opportunity” for growth. To align its commitment to promote Argentina’s growth and to connect with international investors, Gaucho Holdings recently hosted an exclusive wine tasting event in partnership with the Argentine Consulate in New York City. The event featured the latest releases of Malbec varietals from Algodon Fine Wines and was a platform for discussions about Argentina’s economic potential and the avenues for growth that international investment can support. Featured photo of Algodon Wine Estates in San Rafael, Mendoza, Argentina, courtesy of Gaucho Group Holdings, Inc. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 05, 2024 08:35 AM Eastern Standard Time

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Intus Care to Host Virtual Roundtable on “PACE & The Future of Healthcare Data Interoperability”

Intus Care

Intus Care, a technology leader in the PACE market, will host a virtual conversation on “PACE and the Future of Healthcare Data Interoperability” with prominent guests within healthcare and the PACE (Programs of All-Inclusive Care for the Elderly) community. Intus Care Cofounder and CEO Robbie Felton will moderate a discussion among Shawn Bloom, CEO and president of the National PACE Association (NPA); Dr. David Feinberg, Chairman of Oracle Health (formerly CEO of Cerner); and Stephanie Rock, Vice President of Product at Intus Care. The discussion will center around healthcare system interoperability, the importance of interoperability, and the current interoperability challenges that remain. In particular, the conversation will focus around: What can the PACE community learn from modern interoperability standards by the broader value-based care community? Why does PACE need an interoperable and modular technology strategy as the model expands? The hour virtual roundtable is scheduled for Thursday, November 14 at 1 p.m. ET. Anyone interested in interoperability, healthcare, and PACE is invited to listen to the discussion. Registration is open now. PACE is a “comprehensive, fully integrated, provider-based health plan for the frailest and costliest members of our society – those who require a nursing home level of care,” according to the National PACE Association. The goal, however, is to provide care that allows those enrolled to continue living at home and in their communities. Nationally, 95% of participants continue to live at home. The model is now considered the gold standard for seniors with complex care needs. According to the NPA, there are currently 178 PACE programs serving more than 78,500 participants in 33 states and the District of Columbia. As the U.S. population ages – adults 65 years or older will increase 30%, from 63 million to 82 million, accounting for nearly one-quarter of the U.S. population by 2050 – the need for PACE to expand will only increase. To scale effectively, PACE organizations need technology that meets their needs, including a unified documentation system that integrates and shares data securely and seamlessly. "The future of interoperability in PACE lies in seamless data sharing across care teams, empowering providers to deliver truly coordinated, patient-centered care," said Felton. "While progress has been made, there are still regulatory and technological hurdles for this to be truly realized for PACE organizations, but its realization will unlock unprecedented value and transform how we care for our aging population. I look forward to unpacking this with our esteemed guests for the virtual fireside chat." Registration for the virtual roundtable is open now. A recording will be available following the event for individuals unable to attend live. About Intus Care Intus Care creates technology and services for PACE and value-based care organizations to achieve operational efficiency and better clinical and financial outcomes. Intus Care currently works with over 60 PACE programs across 16 states. Visit our website to learn more at intuscare.com. Contact Details SVM Public Relations +1 401-490-9700 intuscare@svmpr.com Company Website https://www.intuscare.com/

October 31, 2024 10:00 AM Eastern Daylight Time

Luxy Hair Launches in the U.S. Amazon Premium Beauty Store

Luxy Hair

Luxy Hair, the #1 leading clip-in hair extensions brand, is proud to announce its debut in the U.S. Amazon Premium Beauty Store. Luxy Hair, part of the Beauty Industry Group portfolio, is expanding its reach by providing easy access to its high-quality, ethically sourced products through one of the world’s largest e-commerce platforms. “We are thrilled to collaborate with Amazon to continue our mission of empowering women to feel confident in their own hair,” said Amy Sveda, President of Luxy Hair. “We are excited to bring our ethically sourced, premium-quality hair solutions to a larger audience, helping more women regain confidence and embrace their hair identity.” Amazon customers can now explore and shop Luxy Hair’s extensive shade range, including hair swatches for easy color-matching. Luxy Hair’s storefront will feature best-selling items including the Classic Clip-In Extensions, Seamless Clip-In Extensions, and Halo® Extensions; customer-loved accessories such as Signature Hair Curler, and TikTok favorite Luxy Hair x Acquired Style Collection; and the newer and fastest growing solutions-based products including Scalp Hair Fill-Ins and Thinning Hair Fill-Ins, directly in Amazon’s U.S. Premium Beauty Store. Since its inception in 2010, Luxy Hair has gained recognition for delivering natural-looking, premium quality, do-it-yourself hair extensions made from 100% ethically sourced Remy human hair. The brand is renowned for its dedication to exceptional customer service and its award-winning shade range that meets various hair needs—from adding instant volume and length to addressing hair thinning and loss. Luxy Hair sets itself apart through its exceptional craftsmanship, unwavering commitment to transparency, and dedication to sustainable practices. By fostering open dialogue about hair loss and challenging the stigma surrounding hair extensions, Luxy Hair creates an inclusive space where women feel empowered, supported, and confident throughout their unique hair journeys. For more information, please visit www.luxyhair.com or @luxyhair on social media. Explore the full range of products at www.amazon.com/luxyhair. About Luxy Hair: The #1 rated hair extensions brand in the world, Luxy Hair is on a mission to take the guesswork out of natural-looking beautiful hair. Made from 100% ethically sourced Remy human hair, Luxy Hair creates premium quality hair extensions for all of life’s moments. Having amassed over 250K customers in more than 165 countries, with a large loyal following, Luxy Hair is renowned for its exceptional customer service and engagement. Luxy Hair is the do-it-yourself solution for anyone, any day, anywhere. About Beauty Industry Group: BIG, established in 2004, is the global market leader for professionally installed hair extensions and related beauty products. BIG's professional products are sold in more than 1,300 stores throughout North America and its collective brands service more than 30,000 salons across 165 countries. BIG has offices in four countries and is headquartered in Salt Lake City, UT. Contact Details Six One Agency Camryn Carlson camryn@six-one.com Luxy Hair Gillian Fetters gillianf@luxyhair.com

October 30, 2024 08:03 AM Eastern Daylight Time

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Global MMA Superstar Conor McGregor Set To Drive Alta Global Group Growth After Ambassador Deal

RazorPitch MMA

Alta Global Group (NYSE:MMA), the premiere tech company on a mission to convert 640 million loyal combat sports fans to participants, has been gaining widespread attention from investors as it appears well positioned for major growth. In what is yet another critical milestone for the company, Alta Global Group (NYSE American: MMA) announced a new brand ambassadorship deal with Conor McGregor, the iconic former UFC superstar. This new deal incentivizes McGregor to assist Alta in any way possible and will potentially see him increase his stake in the company since he will get additional bonus shares as MMA’s stock price moves higher all the way to $20 per share. McGregor, who is known for his unparalleled reach and influence, boasting over 70 million followers across X (formerly Twitter), Instagram, and Facebook, will leverage his extensive fan base to promote Alta's innovative products and programs. As a former UFC Featherweight and Lightweight Champion, the first to hold titles in two weight classes simultaneously, and a former Cage Warriors Featherweight and Lightweight Champion, McGregor's achievements have cemented his status as the biggest pay-per-view draw in MMA history. His fights have consistently broken records, with his bout against Khabib Nurmagomedov at UFC 229 drawing 2.4 million buys and his boxing debut against Floyd Mayweather Jr. garnering over 5.3 million buys illustrating his massive appeal to fans of combat sports. This ties in well with the fact that Alta Global Group (NYSE:MMA) has already amassed its own substantial user base and strong user engagement of about 15 million monthly views and over 5 million social media users. It also currently ranks in the top 3 for ‘MMA’ in global search results. In addition to that, McGregor's contribution to popularizing MMA and the UFC on a global scale is undeniable considering that in 2021 Forbes recognized him as the world's highest-paid athlete, earning $180 million. Nick Langton, Founder and CEO of Alta, remarked, "Conor McGregor’s involvement is a game-changer for Alta Global Group. His legacy and influence in the world of MMA are unmatched. We are honored and thrilled to have his endorsement and support, which will be instrumental in revolutionizing the martial arts and combat sports landscape." That is why McGregor's role will be pivotal in the growth of Alta’s Warrior Training Program and the promotion of Hype, Alta’s all-in-one marketing platform tailored for gyms, coaches, and combat sport participants. He will also play a significant part in promoting Alta’s newly established partnership with UFC Gyms, which will integrate the Warrior Training Program across their network of over 150 gyms worldwide. For context, Hype is like a mini-website builder, a CRM, and a payments processor, all built into one that you can operate from your smartphone. What this platform basically does is that it allows business owners to take their followers from social media apps and funnel them into a platform with more freedom and tools to communicate and monetize without being under the mercy of algorithms. Now add this to the fact that Alta has already built a huge database of over 9000 professional and amateur athlete profiles, 5645+ potential content creator profiles, and 3500+ tutorial libraries. That means that Alta Global Group (NYSE:MMA) is well positioned to provide marketing content, training syllabuses for gyms and coaches, and connect the underlying fans to an opportunity to train either online or inside a gym at one of the company’s gym partners globally. This is a win-win deal for everyone in the ecosystem, as fans interested in participating in the sport can be matched up with a coach and gym easily. Another important thing for investors to note is that Alta is monetizing in a way that the UFC or other large professional promotions don't presently do, which is through fan base participation and could make it a very attractive company in the eyes of these much larger companies in the future. More recently, the company announced that it had sealed a partnership deal with UFC Gym, including their Warrior Training program, which could bring in revenue of at least $7 million annually, illustrating just how substantial this opportunity is. Alta’s market capitalization is about $40 million right now, but there's plenty of room for upside, especially now that McGregor has become the company’s official ambassador based on the kind of social media reach he has. Moreover, according to a recent TechSci Research report, the global combat sports market is set for explosive growth driven by rising global interest in fitness and the widespread adoption of combat sports as a means of physical exercise as consumers realize the health benefits and mental discipline associated with these activities. This market is set to experience robust growth, growing from $8.7 billion in 2023 to about $12.6 billion by 2029, representing a CAGR of 6.5%. Disclaimers: RazorPitch Inc. "RazorPitch" is not operated by a licensed broker, a dealer, or a registered investment adviser. This content is for informational purposes only and is not intended to be investment advice. The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements indicating certain actions & quote; may, could, or might occur. Understand there is no guarantee past performance will be indicative of future results. Investing in micro-cap and growth securities is highly speculative and carries an extremely high degree of risk. 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October 29, 2024 07:00 AM Eastern Daylight Time

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