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Survival 101 – How to Stay Alive In The Middle of Crypto Winter And A Bear Market

Caleb & Brown

This educational guide “How To Protect Crypto Assets in a Bear Market” was created in conjunction with Caleb & Brown. Caleb & Brown is the world’s leading cryptocurrency brokerage. Learn more here. Something unique is happening in financial markets at large, much to the distress of investors across asset classes of every stripe. For the first time ever, the so-called crypto winter, or the cyclical downturns the cryptocurrency market experiences, is occurring at the same time as a global bear market. While bear markets occur cyclically across all asset classes, this 2-for-1 walloping may feel especially punishing to investors following 2021’s great bull market, during which many portfolios grew at mind-bending rates. In 2021, Bitcoin’s (CRYPTO: BTC) price increased to an all-time high of $69,044.77 (a 120% increase from its closing price on Jan.1), and the price of Ethereum (CRYPTO: ETH) skyrocketed to an all-time high of $4,868 (a 500% increase from its closing price on Jan. 1). To put that into perspective, the annual return of the Nasdaq Composite Index in 2021, from its first-day close to its yearly high, was 27%. The Nasdaq Composite Index includes almost all stocks listed on the Nasdaq Capital Markets exchange. Along with the Standard & Poor 500 and the Dow Jones Industrial Average, it’s one of the premier benchmarks for economic performance. Despite their astronomical 2021 gains, both Bitcoin and Ethereum have nearly returned to their pre-2021 price levels. And instead of finding refuge in the equities market, investors looking to recoup their losses by diversifying from cryptocurrency or pivoting away entirely are met with more of the same decline. The bear market of 2022 has even taken down typically well performing tech stocks such as Apple Inc. (NASDAQ: AAPL), Netflix Inc. (NASDAQ: NFLX) and Tesla Inc. (NASDAQ: TSLA), with painful declines of 27%, 72% and 45%, respectively. Many experts believe a slew of macroeconomic factors have contributed to this decline, including rampant inflation, a European war, an excess increase in monetary supply and pandemic repercussions. In such hostile conditions, the main prerogative of the astute investor and trader is survival, and the first step of survival is identifying and understanding the threat. With history as a guide, investors can glean the characteristics of crypto winter and bear markets — the two big bullies of 2022 — and figure out a way to stay afloat. What, then, does history tell us? Crypto Winter Versus Traditional Bear Markets: How They Stack Up When comparing the crypto and equities markets, a clear distinction can be made in the nature of their declines. For one, crypto winters, as crypto bear markets are often called, occur at a much higher frequency, experience much larger price changes and occur much more rapidly than those of the equities market. The same holds true for crypto bull markets, which present some of the best investment opportunities in the world. Professional investors see this volatility as an opportunity, turning what some would think of as a ‘bug’ into income-generating and portfolio-hedging tools. These crypto winters are often preceded by macro events like rising inflation, country-wide crackdowns on crypto and regulatory difficulties. Macroeconomic events also spearhead crypto bull markets. In 2021, experts believed the advent of commission-free brokers, the proliferation of cryptocurrency exchanges, the explosion of online spending due to quarantine measures and the release of stimulus cheques may have provided the perfect cocktail for a great bull run in both the equities and cryptocurrency market. The argument that crypto winters are generally more volatile and quicker than those of the equities market is supported by an inspection of periods of decline in Bitcoin, which is often used as a proxy for the market. Specifically, one finds: Between Dec. 16, 2017, and Feb. 6, 2018, Bitcoin’s price dropped roughly 70% in 52 days, declining from $19,700 to $5,900. Between June 26, 2019, and March 13, 2020, Bitcoin’s price dropped roughly 70% in 261 days, declining from $12,900 to $3,900. Between April 14, 2021, and May 19, 2021, Bitcoin’s price dropped roughly 53% in 35 days, declining from $63,500 to $30,000. In the current crypto winter, Bitcoin’s price dropped roughly 74% in 227 days, declining from $67,000 to $17,500. Imagine depicting all S&P 500 declines since 1956 In comparison, according to LPL Research, the S&P 500 has experienced 15 bear markets since 1956. In that time, the average duration of a bear market is 334 days — 11 months — and the average decline is roughly 30%. While there are certain times in history where losses exceeded 30%, notably the crashes of 1957, 2000 and 2007, these are the outliers. Image depicting BTC’s declines from 2012 onwards. Taken from TradingView. Image depicting SPY’s 2018 decline of 20%. Taken from TradingView. Cryptocurrency bear markets, or crypto winters, are far sharper and more abrupt than bear markets in more traditional asset classes. The lowest decline in crypto listed above is 53%, while the shortest bear market is one month. In fact, using the arbitrary 20% threshold for a bear market with Bitcoin would have yielded a number of bear market misattributions, particularly in its early history. For example, Bitcoin’s price on Jan. 4, 2017, and Jan. 12, 2017, declined by 35% in eight days. In the equities market, this would have been astounding. With Bitcoin, this drop was completely erased in a matter of weeks and later led to a 275% ascension from the lows by May of the same year. The abrupt declines in the crypto market may scare off investors, but it’s important to note that the opposite occurs in bull runs. As demonstrated in 2021, even in great bull runs in the equities market, the bull runs in crypto tend to be more extreme. This is a characteristic of an exciting, nascent asset class that is just beginning to develop the appropriate infrastructure for mainstream adoption. In other words, it’s a characteristic of an emerging market rather than an abrasion in the asset. It’s not an exaggeration to say that the cryptocurrency market can provide some of the best investment opportunities in terms of both percentage return and time needed for that percentage to materialize. Because of its volatility, however, robust risk management is needed to tackle this class efficiently. For the layperson, this skill is best achieved through the help of professionals. What To Do In Survival Mode? It’s important to note that both Bitcoin and the S&P 500 have survived each of their “catastrophic” declines throughout history. Many investors have used dollar-cost averaging (DCA), hedging and diversification as countermeasures throughout historical bear markets, allowing them to preserve capital for when the next bull market comes knocking. Although this inspires hope, it should not inspire complacency. In his book “The Psychology of Money” Morgan Housel said, “The challenge for us [investors] is that no amount of studying or open-mindedness can genuinely recreate the power of fear and uncertainty [experienced in bear markets].” While identifying and learning about threats to your investment portfolio is crucial in creating the confidence you need to weather poor market conditions, aid from professionals often makes this process easier. Providing investors immediate support and attention is a core value at Caleb & Brown, the world’s leading cryptocurrency brokerage. Armed with deep insight into cryptocurrency markets, Caleb & Brown’s brokerage professionals offer the education and insights to help their clients make the right decisions when their wealth is on the line. Their team of experienced crypto professionals help investors combat bear market conditions, avoid catastrophic decisions and grant their clients the know-how to preserve capital. What’s more: they’re always available. With both crypto winter and a bear market knocking on investors’ doors, help from professionals has never been more important. With the pros at their backs, investors are far more likely to learn to preserve their capital, and deploy it in a timely and effective manner in preparation for the next bull market. Click here to meet the professionals. We help our clients buy, sell, swap, and safely store cryptocurrencies, with a 24/7 personal broker service.Our clients can reach their personal broker on the phone and email at any time.Our clients range from beginners needing assistance to buy their first cryptocurrency, to seasoned investors needing a professional service to make high value, complex trades.We put personalised service, education, and consumer protection at the heart of everything we do.We were founded back in 2016 and we now have over 21,000 clients in more than 100 countries, serviced by 76 staff based in our offices in Melbourne, Sydney and London. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Chris Nedelkos chris@calebandbrown.com

October 19, 2022 10:35 AM Eastern Daylight Time

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Travel Technology Association Selects Laura Chadwick as New Leader

Travel Tech

The Travel Technology Association (Travel Tech), the voice of the travel technology industry, announced today that following a comprehensive executive search, it has appointed Laura Chadwick as its new President and Chief Executive Officer. Chadwick’s record of association leadership and public policy advocacy make her an ideal choice for the association to advance its mission of promoting marketplace competition, transparency, and advocacy for policies that deliver consumer value. Chadwick previously served as a Vice President, Industry Relations at the XRAssociation (XRA), where she launched the new organization’s membership, marketing, and development efforts. Under her leadership, XRA grew from five members to more than 40 in the span of two and a half years. Previously Chadwick led corporate member engagement and technology policy lobbying at the National Restaurant Association. She is also a veteran of the Consumer Technology Association and the Capitol Hill offices of U.S. Representatives Adam Schiff (CA-28) and Mike Thompson (CA-05). “We are delighted Laura is leading Travel Tech. Her leadership skills, combined with her technology and policy background, make her the perfect choice,” stated Emmett O’Keefe, Chairman of the Travel Tech Board of Directors. “She will be a great advocate for the industry as we continue to provide value to the travel consumer.” Chadwick will focus on solidifying the Travel Technology Association’s value to the industry, highlighting its advocacy work, and expanding its membership. “I am honored to join the Travel Technology Association as its new leader and work with some of the most innovative companies in the travel industry,” Chadwick said. “Throughout my career, I have led efforts to highlight the power of technology to benefit consumers and transform businesses. As more and more Americans make plans to travel, we have a great opportunity to highlight Travel Tech’s core principles of consumer choice, competition, and transparency and its value as an organization supporting the industry.” “Laura’s leadership is a welcome addition to the team,” stated Kelly Kolb, Travel Tech’s Board Vice Chair. “Her plans to expand the reach of the association, enhance our advocacy efforts, and showcase the benefits technology brings to travelers and the economy, will be noticed quickly throughout the industry and especially in Washington, DC.” Chadwick takes on the role of President and CEO following the transition of Interim President Stewart Alvarez. Alvarez will continue to support Travel Tech in an advisory role. “I look forward to working with Laura as she leads Travel Tech in these important times,” stated Alvarez. “Proposals from the Department of Transportation regarding ticket refunds and ancillary services, ongoing discussions in state capitals and city halls, along with the continued advocacy of a transparent marketplace, make her leadership in this space essential.” ### About Travel Tech The Travel Technology Association (Travel Tech) is the voice of the travel technology industry, advocating for public policy that promotes transparency and competition in the marketplace to encourage innovation and preserve consumer choice. Travel Tech represents the leading innovators in travel technology, including global distribution systems, online travel agencies and metasearch companies, travel management companies, and short-term rental platforms. To schedule an interview with a Travel Tech spokesperson, contact Dan Rene of kglobal at 202-329-8357 or daniel.rene@kglobal.com. Contact Details Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.traveltech.org.

October 19, 2022 09:45 AM Eastern Daylight Time

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CSG Supercharges Customer Experience with Launch of Industry-Specific Customer Engagement Solution, CSG Xponent Ignite

CSG

CSG® (NASDAQ: CSGS) empowers companies to build unforgettable experiences that make it easier for consumers and businesses to connect with, use, and pay for the products and services they value most. To propel proactive customer experience (CX), CSG today launched CSG Xponent™ Ignite, a customer engagement solution built from industry-specific expertise that enables businesses to quickly deploy, engage and deliver quantifiable experiences aligned with their goals. “Companies are frustrated with spending millions of dollars on generic CX tools that don’t produce the outcomes they were sold on. Generating ROI on CX initiatives is what businesses need and what we offer with CSG Xponent Ignite,” said Eric Carrasquilla, president, customer engagement, CSG. “CSG’s expertise is driving differentiated digital experiences for consumers and patients. Xponent Ignite raises the customer experience bar by delivering industry-tailored, pre-built customer journeys with pre-configured integrations that personalize and automate the most important customer touchpoints to drive immediate value to the consumer and achieve faster ROI.” "Even with the growing number of deployments, few companies, if any, have mastered the art of delivering a great customer experience. Organizations need easy access today and to be able to connect the dots between programs to realize business results,” said Mila D’Antonio, principal analyst, Omdia. “CSG Xponent Ignite takes the guesswork out of journey orchestration and simplifies it for the end user at scale and with speed.” By leveraging CSG Xponent Ignite, businesses can: Prove and build their CX business case, understand their CX maturity, illuminate ways to generate ROI, and help define a solid CX strategy to drive desired business and customer outcomes. Speed time to value with 80+ industry-specific, pre-built journeys that quickly orchestrate the most important customer interactions to elevate customer satisfaction, drive customer loyalty, spark upsells, and lead to faster ROI. Connect with ease and remove data silos by leveraging an API library with 100+ pre-configured integrations to streamline and seamlessly connect to your existing tech stack without ripping and replacing the current IT infrastructure. CSG Xponent Ignite empowers companies within the telecommunications, financial services, retail, and healthcare industries to personalize customer journeys through use cases for acquisition, support, growth, and retention. The catalog of journeys is based on best practices across these industries and expertise from orchestrating 50 billion omnichannel interactions around the globe. With Xponent Ignite, healthcare providers can enhance patient care with real-time digital communications such as care plan adherence notifications and appointment reminders. Financial institutions can drive mortgage loan application completions with proactive, personalized reminders and real-time status updates. Retailers can hyper-personalize and target offers to customers in the right channel and at the right time to convert purchases. Communication service providers can retain customers with a promotion roll-off journey. For more information on CSG Xponent Ignite and how it can take your customers’ experiences to the next level, visit https://www.csgi.com/products/xponent/ignite/. # # # About CSG CSG empowers companies to build unforgettable experiences, making it easier for people and businesses to connect with, use and pay for the services they value most. Our customer experience, billing and payments solutions help companies of any size make money and make a difference. With our SaaS solutions, company leaders can take control of their future, and tap into guidance along the way from our more than 5k-strong experienced global CSG services team. Want to learn more about how to be a change maker and industry shaper like our 1,000-plus clients? Visit csgi.com to learn more. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: Jordy Spitale Public Relations +1 (504) 615-8820 Jordy.Spitale@csgi.com John Rea Investor Relations +1 (210) 687-4409 John.Rea@csgi.com Contact Details Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

October 19, 2022 07:25 AM Mountain Daylight Time

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How $BKYI Is Growing Globally -- Check Out This Interview With Alex Rocha, Managing Director, EMEA At BIO-key

BIO-key International, Inc.

Contact Details Catalyst IR- William Jones, David Collins +1 212-924-9800 BKYI@catalyst-ir.com Company Website https://www.bio-key.com/

October 19, 2022 09:00 AM Eastern Daylight Time

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OPPOHack 2022 final round coming this weekend: assisting innovative ubiquitous solutions land

OPPO

SHENZHEN, CHINA - Media OutReach - 19 October 2022 - OPPOHack 2022 finals will take place on October 22 and 23, pacific time. After two preliminary rounds of hackathons, 10 qualified projects will enter the final round of the online hackathon. The themes this year are "Unhindered cross-device connection" and "User-centric intelligent services", and the top 3 winning teams from OPPOHack will receive a total of 40,000 USD prizes. At the ODC22, OPPO revealed the Pantanal plan. Its main goal is to advance a futuristic concept and to achieve "seamless, non-sensing, and flow with the users". Ultimately, Pantanal plans to build a new open business ecosystem that is mutually beneficial and sustainable with the involvement of developers and partners. The Pantanal plan is a significant step in OPPO's transformation into an ecological technology firm, as well as a serious attempt by OPPO and its partners to share the benefits of ecological development with 500 million consumers. "Unhindered Cross-Device Connection" and "User-centric Intelligent Services " are the two main focuses of this hackathon, and participants from all over the world are invited to participate in a discussion on the future innovation of "ubiquitous services" in settings like the smart home, travel, and office. During the finals, each project participating will be evaluated based on 4 aspects including innovation, technical difficulty, user experience, and application prospects. The team of judges at OPPOHack finals represents professionalism and diversity. The judging team consists of experts from academia, tech industry, as well as investment, including Mirjana Prpa, Ph.D. and Senior Product Director; Floyd Sijmons, VentureLabs entrepreneurial mentor and entrepreneur, Miao Hong, Chairman at Silicon Valley Future Capital, and OPPO software engineering experts. This judging committee is experienced in conducting comprehensive evaluations for projects, and the top 3 teams will be selected based on the scores. About OPPO OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world. Contact Details OPPO Media Contact press@oppo.com

October 19, 2022 07:00 AM Eastern Daylight Time

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How to Take First Steps in Trading If You Know Nothing

FBS

The campaign started after one of the FBS traders from Thailand, Piriya Attasart, achieved high results in trading for only two years. The trader admits that this success happens due to learning tools and materials the broker provides its clients with. The right attitude and learning paid off Piriya Attasart, 57, came to trade with FBS during COVID-19 when her real estate company faced difficulties due to the lockdown. Within only two years of learning and practicing, Piriya showed excellent results and even won the Tesla car in the broker’s birthday promotion. Piriya entered the world of trading with FBS following her friend’s advice. She dived deep into FBS educational materials that are free and available for everybody on the FBS official website. The educational materials helped Piriya to understand the market, learn to analyze it, minimize risks, and become a profitable trader. FBS helps and guides Acknowledged as a reliable broker, FBS not only emphasizes the significance of trading education but assists its clients in it. To help beginner traders enter the Forex market, FBS financial analysts constantly share their trading tips and webinars and provide news and analytics. These materials are available on the FBS website and social media. Inspired by the example of Piriya, the broker has collected essential trading tools for beginners in one place. FBS has created a special website with free tutorials, links to useful sources and webinars for those thinking about entering the market. Using these materials, any newbie trader can increase their knowledge and take the first steps with FBS, a licensed international broker presented in over 150 countries and followed by 23+ million clients. The FBS CFD trading platform was founded in 2009 by investors who were interested in trading research and technical analysis. FBS provides global markets with transparent and trusted applications for more than 27M CFD traders. Today, FBS is an international brand present in over 150 countries. The brand unites several companies offering their clients opportunities to trade Margin FX and CFDs. The companies include FBS Markets Inc. (licensed by IFSC), Tradestone Ltd. (licensed by CySEC), Intelligent Financial Markets Pty Ltd. (licensed by ASIC), and TRADE STONE SA (PTY) LTD. (licensed by FSCA). Contact Details FBS PR FBS +357 25 123212 support@fbs.com Company Website https://www.first-step-in-trading.com/?utm_source=fxstreet&utm_medium=press_release&utm_campaign=thai_success_story

October 19, 2022 03:21 AM Eastern Daylight Time

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Drivetrain Raises $15M to Help Companies Drive Predictable Growth

Drivetrain

Drivetrain AI, Inc., a next-generation financial planning, monitoring and decision-making platform announced today that it has secured $15M in funding from Elevation Capital, Jungle Ventures, and Venture Highway. Over 25 renowned angel investors, advisors, founders, and CXOs of marquee technology companies have participated in this round. Drivetrain will use the funds to accelerate product development and expand its go-to-market team. Drivetrain helps businesses scale and achieve their targets predictably. With only 13% of organizations identifying performance issues before they hit financials (Gartner research), timely response is critical. Drivetrain’s platform helps finance teams build integrated plans, budgets and forecasts, track their progress against targets, and identify bottlenecks to growth. The platform seamlessly integrates with over 200 common business tools such as Salesforce, Netsuite, Quickbooks, Workday, and Looker. Built as a ‘system of metrics’ defined using simple English formulas, Drivetrain enables companies to quickly build easy-to-understand financial models simplifying business performance measurement and visualization. The platform offers a host of features like tracking real-time budget versus actuals, modeling what-if scenarios, and root cause analysis, to name a few. Alok Goel, Co-founder & CEO of Drivetrain, observed the challenges leaders face in scaling their businesses while serving on the board of several digital-first companies. Commenting on the company’s vision, he said, “ Drivetrain is like Google Maps for business growth. It helps build plans, informs you whether you’re on track, and simplifies course-correction. Many leaders manage their business plans and multimillion-dollar budgets on spreadsheets that are cumbersome and error-prone. Gauging your business health in real-time and applying course corrections is impossible on spreadsheets. Instead, with Drivetrain, you can make better, confident decisions in days, not months—a key strategic advantage." Tarkeshwar Thakur, Co-founder & CTO of Drivetrain, added, “ Every business is a little different. We’ve designed Drivetrain to be flexible from the ground up. Behind the scenes, the system creates a program for the business that captures all nuances. This approach centralizes metric and data definitions, making versioning, sandbox, and assumption inspections straightforward. Coupled with rich integrations and a powerful compute engine, Drivetrain is an ideal platform for planning, data analysis, and decision-making. ” The observations and approach of the founders resonated with investors at Elevation Capital, Jungle Ventures and Venture Highway, all of whom have experienced similar pain points with their portfolio companies. “ Today, finance teams spend up to four weeks every quarter tracking key business metrics and generating reports for their stakeholders. You can’t make decisions on such stale data. Drivetrain enables these companies to consolidate their data and get insights in near real-time. This helps them focus more on forward-looking questions during board meetings, ” said Deepak Gaur, Partner at Elevation Capital. “ We have struggled to put together Excel sheets for portfolio companies to predict revenue growth, structure the go-to-market plan, and understand levers that would affect revenue and margin growth. Spreadsheets and existing tools fail to do this in real-time, ” said Priya Mohan, Partner at Venture Highway. “ Drivetrain’s scientific approach to scaling business predictably resonated with us. Strong clarity of thought and deep connection to the problem make Alok, Tark and Saurav the perfect founding team to solve this. ” “ I see Drivetrain becoming a part of the core financial tech stack for growth-stage companies. You need a ‘metrics layer’ where you can simulate and implement your growth strategies, answer strategic questions like what they can do to increase revenue or reduce costs, and guide them towards more predictable outcomes. Drivetrain is delivering that today, ” said Arpit Beri, Principal at Jungle Ventures. About Drivetrain AI Drivetrain is a financial planning and decision-making platform that helps businesses scale and predictably achieve their targets. Companies can manage their business better and unlock sustainable growth using Drivetrain. The company was founded in 2021 by Alok Goel, Tarkeshwar Thakur and Saurav Bhagat. For more information, visit www.drivetrain.ai Contact Details Drivetrain Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.drivetrain.ai/

October 18, 2022 11:15 AM Pacific Daylight Time

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Clean Room Primer Group Releases White Paper at Inaugural Event in New York City During Advertising Week

Clean Room Primer

For more information and to register for the upcoming events, click here. The Clean Room Primer Group has released its initial piece of educational material – a co-authored white paper covering clean room taxonomy and definitions, use cases, and a look at the future. Clean Room Primer - A Definitive Guide for Marketing is a guide for marketers, agencies, and publishers to formulate and evaluate their plans for using data clean rooms with the intention of enhancing their odds for success. The white paper is the topic at the group’s inaugural event, held today in New York City during Advertising Week. It can be downloaded here. Use cases and data management practices in the Clean Room Primer cover topics such as campaign measurement and attribution; audience insights, planning segmentation, activation and analysis; and monetization of first-party data. “Data clean rooms are an incredibly complex new addition to the tech stack, and one that is also central for all stakeholders in the marketing industry to understand. With factors like privacy regulations, measurement, attribution and third-party data usage evolving, those who are not well versed with how to use data clean rooms will quickly be left behind and will find it much harder to derive value from digital marketing efforts,” said Rich Sobel, Founder and CEO at Marcato Solutions and Founding Member of Clean Room Primer. “The goal of the Clean Room Primer is to provide marketers, agencies and publishers with data clean room knowledge and know-how to empower them to feel confident about implementing best practices to yield successful results.” The Clean Room Primer was authored by a group of industry leading experts invested in seeing the marketing industry transition to new privacy realities. They include: Adam Gelles, CEO, The B2B Marketing Company Devon DeBlasio, Vice President, Product Marketing, InfoSum Ellen Oppenheim, Founder, Oppenheim Media Consulting John Baronello, VP Digital Transformation, Cardinal Path (Merkle) Michael Shearer, Senior Director, Digital Innovation and Strategy, Claravine Mike Moreau, co-Founder and COO, Habu Rich Sobel, Founder and CEO at Marcato Solutions Sam Shapiro-Klein, Director, Marketing, Identity, Neustar Veronica Luik, Director, Strategy and Market Intelligence, LiveRamp Following this event, The Clean Room Primer will commence a Roadshow in major cities throughout Q4 2022 including Chicago, San Francisco and Los Angeles where leading practitioners will share real-world insights on why and how to use data clean rooms for marketing and advertising. The Clean Room Primer Roadshow dates: New York City on October 18 @ New York Marriott Downtown (9:00 - 11:00 AM ET) Chicago on November 2 @ Chicago Marriott Magnificent Mile (4:00 - 7:00 PM CT) San Francisco on November 10 @ The W San Francisco (4:00 - 7:00 PM PT) Los Angeles on December 6 @ The Huntley Hotel Santa Monica (9:00 - 11:00 AM PT) About The Clean Room Primer Group The Clean Room Primer is an ad-hoc consortium of advertising industry executives with a shared mission of providing marketers, agencies, and publishers with a reliable and expert source on data clean rooms, their use and implementation best practices. Helping the industry prepare for a new privacy landscape. Inaugural participating companies include Habu, LiveRamp, InfoSum, Claravine, Kite Hill Public Relations, Marcato Solutions, The B2B Marketing Company, Neustar and Merkle. For more information, visit CleanRoomPrimer.com and follow on LinkedIn and Twitter. Contact Details Maggie Stasko cleandata@kitehillpr.com

October 18, 2022 09:00 AM Eastern Daylight Time

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An Eclectic Ecosystem: Learn About The Society Pass (NASDAQ: SOPA) With COO, Pamela Aw-Young

Society Pass Incorporated

Contact Details Dennis Nguyen: Founder, Chairman & CEO +1 877-440-9464 dennis@thesocietypass.com Company Website https://thesocietypass.com

October 18, 2022 09:00 AM Eastern Daylight Time

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