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Appier's AI solution empowers Nexon, yielding remarkable results in attracting valuable game users

Appier

SEOUL, SOUTH KOREA - Media OutReach - 1 December 2023 - Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI), has announced significant results from its partnership with Nexon, the leading South Korean gaming company, to help the brand acquire high-value game users. KartRider Rush+ Marking a solid six-year partnership between Appier and Nexon, Appier's AI solution, AIBID, has played a pivotal role in achieving this milestone. AIBID, a proprietary AI audience model, meticulously identifies and targets high-value users, tailoring the approach to suit each unique game. Leveraging intricate analysis of user interactions within gaming applications, contextual data, and marketing graphics, AIBID excels not only in driving game installations but also in delivering an exceptional return on ad spend (ROAS), all while maintaining an outstanding user retention record. Dungeon & Fighter Mobile Nexon has adopted AIBID for the successful launches and high retention rates of its flagship titles, including Dungeon & Fighter Mobile and KartRider Rush+. "Witnessing AIBID's impact on our ROAS targets was truly exceptional. It's no wonder AIBID has seamlessly integrated into our user acquisition strategy, propelling our success to new heights," exclaimed WooChang Lee, Deputy Department Manager of Nexon. "Since adopting Appier's AIBID solution, our app's growth skyrocketed, generating impressive installs from day one. Notably, it consistently drew in high-quality users with remarkable retention rates. Appier's AI expertise is more than a solution; it's a catalyst for unparalleled growth and sustained excellence." In a standout campaign for Dungeon & Fighter Mobile last year, Nexon masterfully employed AIBID, securing high-value users from the very inception of the game's release. This strategic move led to an impressive 6.9% increase in level completion rates and a 1.4x surge in in-app purchases, witnessed from the first week to the fourth week. AIBID's re-engagement facet has proven equally impressive. Following a dip in installations for Nexon's popular game, KartRider Rush+, after 45 days post-launch, Nexon integrated AIBID's re-engagement tool, undertaking a strategic user retargeting effort. The outcome was nothing short of remarkable, with a striking 55% increase in user conversion rates (CVR) and a notable 16% upswing in in-app purchases. The re-engagement feature of AIBID effectively identifies users worth retargeting by analyzing recent user behavior patterns, including but not limited to in-app purchases within the last three days, reaching level 25 within five days, or logging into the game five or more times a day. The collaboration between Nexon and Appier shows no signs of waning, as Nexon unveils plans to introduce new features, including Appier's captivating 3D banners and in-banner videos. These innovative creative assets have not only garnered heightened user attention but have been successfully implemented in Nexon's new and time-honored games, such as KartRider: Drift and MapleStory M, resulting in a substantial increase in click-through rates (CTR). https://www.appier.com/en/ https://www.linkedin.com/company/appier/ About Appier Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe, and US, and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more information about Appier and its applications of generative AI. About NEXON Founded in 1994, NEXON Co., Ltd. (Nexon) (3659.TO) is a company engaged in the production, development and operation of online games and Virtual Worlds. First listed on the Tokyo Stock Exchange in December 2011, Nexon was placed on JPX400 in 2015 and added to the Nikkei Stock Index 300 in 2017. In 2020, Nexon was added to the Nikkei 225. Nexon currently has more than 50 live games in more than 190 countries on PC, console, and mobile. Major game franchises include MapleStory, KartRider and Dungeon&Fighter. In 2021, Nexon completed the acquisition of Embark Studios AB, a company based in Stockholm, Sweden, developing multiple projects for global release. Contact Details Lara Sampara lara.sampara@appier.com

December 01, 2023 02:15 AM Eastern Standard Time

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Exploring New Trends in the Digital Economy: Meet HTX at NFT Taipei 2023

HTX

December 1, 2023 - The founder of TRON and a member of HTX's Global Advisory Board, Justin Sun, received an invitation to attend NFT Taipei 2023, a prominent NFT event in Asia. Taking the virtual stage, he delivered a captivating speech titled "The Intersection of Digital, Humanity, and Art," sharing unique insights into the NFT market. Sun, a cryptocurrency mogul, emphasized that HTX, as one of the leading global cryptocurrency exchanges, is actively monitoring the NFT market’s evolution. The exchange aims to foster innovative growth in the digital economy and provide users with a diverse digital asset trading experience. During his speech, Sun introduced his own NFT avatars, such as Tpunk#3442 and BAYC Tron NFT. He expressed the view that the digital era, comparable to the settlement of Mars, signifies a trend that the crypto world can spearhead. NFT avatars represent a novel form of digital art, showcasing a more universal punk style that embodies a fusion of individual talent and artistic inspiration from traditional art. This, coupled with widespread recognition and appreciation, symbolizes a new era in the digital art landscape. According to Sun, each generation defines its era through unique artistic forms and expressions. To us, NFTs and unique on-chain digital art represent the creativity and vision of our generation in today's era driven by blockchain and artificial intelligence. They not only serve as mediums for our exploration and self-expression but also act as our virtual galleries. NFTs enable us to both create art and achieve decentralized and global interaction within the art world. This interaction transcends physical boundaries, providing a real-time space for global creators to create and participate. Regarding the integration of traditional art and NFTs, Sun emphasized that NFTs in the digital age demonstrate profound human interest and imbue digital art with genuine value and identity, ensuring that creators receive the deserved respect and rewards for their intellectual labor. Through NFTs, artists can directly communicate with their audience, eliminating the need for intermediaries, and explore more possibilities for creation and interaction. Furthermore, Sun mentioned that the APENFT Foundation was established in 2021 to promote the integration of the metaverse, finance, and art. It houses collections with a total value exceeding 1 billion RMB, including Picasso's "Femme nue couchée avec collier," Andy Warhol's "Three Self-Portraits," Chinese artist Zeng Fanzhi's "Portrait" for Justin Sun, Beeple's "Ocean's Front" and "ABUNBANCE," as well as the "Cube" NFT collection by the digital artist Pak and "Digital Zones" by Mitchel Chen. Sun expressed his pride in embracing new opportunities brought by digital art, as a member of HTX's Global Advisory Board and the founder of TRON. He also mentioned that HTX and TRON are dedicated to building a secure and reliable platform that allows more people to access NFTs and understand their value. He believes that NFTs will play a crucial role in connecting the digital world with the real world and exploring something more in human art and culture. NFT Taipei, known as the largest NFT art and blockchain forum in Asia, took place from November 30 to December 3 this year at the Songshan Cultural & Creative Park in Taipei. It brought together dozens of top leaders in the Web3 space to decode how to create new opportunities in blockchain and NFTs in the next bull run and discuss diverse topics such as AAA game firms engaging in blockchain games and DeFi's ability to meet market demands. Additionally, the OneOffs Fair during the NFT Taipei 2023 attracted hundreds of artists and over 100,000 participants around the world, featuring famous NFT projects including BAYC, the largest blue chip NFT community. As a steadfast advocate for the digital economy, HTX looks forward to leveraging the NFT Taipei event to establish closer connections with digital asset practitioners worldwide, jointly driving NFTs growth, exploring new trends and opportunities in the digital age, and creating new peaks in the digital economy. About HTX Founded in 2013, HTX has evolved from a crypto exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, wallets, research, investment, incubation and other areas. HTX serves millions of users worldwide, with a business presence covering over 160 countries and regions across five continents. Its three development strategies - "global development, technology drives development, and technology for good" underpin its commitment to providing comprehensive services and values to global cryptocurrency enthusiasts. Contact Details Michael Wang glo-media@htx-inc.com Company Website https://www.htx.com/

December 01, 2023 01:16 AM Eastern Standard Time

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ATA to Hold Virtual Roundtable in Response to Film Translators

American Translators Association

A free virtual event held during Universal Human Rights Month will address the challenges depicted in the film Translators and provide insights into the repercussions of asking children to work as interpreters for people with limited English proficiency (LEP) and the trauma it can cause. The American Translators Association (ATA), the premier association of translators, interpreters, and language professionals in the world, will hold a free online roundtable to discuss concerns over the depiction of children as interpreters in the film Translators, directed by Rudy Valdez and presented by U.S. Bank. A diverse panel of language services industry experts, including researchers, language access advocates, and former child interpreters, will provide insights into the issue, explaining how the film missed a unique opportunity to address the trauma child interpreters can experience and how people who need professional interpreters can avail themselves of their federally protected rights to access them. The panel will discuss a review of the film and the issues it presents, analyze the challenges of offering “meaningful” language access for LEP individuals, and suggest solutions to avoid placing the language brokering burden on children. The free virtual event will be held on Thursday, December 14, 2023, at 12:00 p.m. EST in English, with Spanish and ASL (American Sign Language) interpreting and live professional captioning. Register here to receive a Zoom link to attend. A recording of the event will be made available afterwards on ATA’s website. ATA encourages advocates, journalists, and leaders to participate and help spread the word about this important issue. If you have any questions about this event, please contact us by emailing ATA’s Advocacy Committee at advocacy@atanet.org. About the American Translators Association The American Translators Association (ATA) is the largest professional association of interpreters and translators in the United States, with thousands of members in over 100 countries who work in over 90 languages. Members include translators, interpreters, teachers, project managers, web and software developers, language company owners, hospitals, universities, and government agencies. ATA’s mission is to promote the recognition of professional translators and interpreters, to facilitate communication among its members, to establish standards of competence and ethics, to provide its members with professional development opportunities, and to advocate on behalf of the profession. Contact Details American Translators Association Kelli Baxter, Executive Director +1 703-683-6100 kelli@atanet.org Company Website https://www.atanet.org/

November 30, 2023 12:20 PM Eastern Standard Time

News Release

Shiba Inu and Dogecoin Two Meme-Coins Positioned for Growth, Everlodge to Dominate $4.548B Real Estate Market

Total Media

Shiba Inu (SHIB) is primed for a bullish run based on data from its TD Sequential setup, as highlighted by a top crypto market analyst. Dogecoin (DOGE) is also showcasing bullish momentum after Coin98 announced that it would integrate the crypto through the Super Wallet user-friendly interface, which can result in a spike in its activity. Everlodge (ELDG) will soon enter the global hospitality industry worth over $4.548 billion and, as a result, will be a favorite among whales. Summary Shiba Inu prepared to grow to $0.000012 in Q1, 2024 Dogecoin to reach $0.1290 in the next year Everlodge can spike 27x following its listing on major CEXs Shiba Inu (SHIB) Projected to Surge by Ali Martinez Shiba Inu (SHIB) recently saw an upswing in activity, and according to top crypto analyst Ali Martinez, it will soon see another mega run based on its key technical setup. Martinez said that this is based on the TD Sequential indicator; Shiba Inu showcased a buy signal on the weekly chart. During the past week, the SHIB crypto moved in value from a low point of $0.00000780 to a maximum point of value of $0.00000851. With a market cap of $4,816,353,432, it's the 20th largest, and according to the Shiba Inu price prediction, it can spike to $0.000012 by Q1, 2024. Dogecoin (DOGE) to See an Upswing to $0.1290 Dogecoin (DOGE) recently crossed the five million addresses count that have a balance and are holding the crypto based on data from IntoTheBlock. The Dogecoin crypto was also boosted by the announcement of the DeFi platform Coin98 on the integration of the crypto onto their latest version of the Coin98 Supper Wallet and Coin98 Extension, delivering numerous advantages to the holders of the crypto. DOGE moved up in value from a low point of $0.072259 to a high point of $0.081126. Based on the Dogecoin price prediction, it can spike as high as $0.1290 by Q1 2024. Everlodge (ELDG) to Dominate the $4.548 Billion Market While Shiba Inu and Dogecoin are bullish, Everlodge can soon dominate the industry. This is an upcoming project that will enter the global hospitality industry worth over $4.548 billion and, as a result, is appealing to thousands of traders globally. The platform will also solve key issues plaguing the industry for years. Traditionally, getting access to a property can cost millions of dollars. Yet many people want to acquire these properties, and Everlodge will make this possible for as little as $100. The platform will mint each property as an NFT. Then, it will fractionalize these properties into thousands of smaller parts. This way, anyone can diversify with ease, starting at $100. There is even a Rewards Club, where users can access free nightly stays at specific locations and even resell them for additional capital gains. The ELDG crypto is used for staking and for governance. At stage seven, it is trading at a value of $0.025 but can spike by 27x based on the latest projections. Visit Everlodge Contact Details Everlodge Media media@everlodge.io

November 30, 2023 12:00 PM Eastern Standard Time

Tech the Halls

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

November 30, 2023 10:51 AM Eastern Standard Time

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PathAI Launches ArtifactDetect Model on AISight, Pioneering Automated Slide Quality Analysis in Pathology Labs

PathAI

PathAI, a leading digital and computational pathology company which provides precision pathology solutions has announced the availability of ArtifactDetect 1 on AISight ™ 2, PathAI’s digital pathology image management system. This product automates the detection of artifacts on digital pathology whole slide images and quantifies the extent of artifact on any WSI. Artifacts are unintentional morphological features that do not have any histopathological relevance. Artifacts can limit the utility of these images for review by pathologists and require replacement of the image, which can create delays in slide review and case turnaround time. The addition of ArtifactDetect to the menu of algorithms available through AISight broadens the set of efficiencies that are enabled through computational pathology and improved laboratory operations with a digital workflow. This technology automatically identifies poor-quality samples, allowing for timely interventions such as re-staining or re-scanning, thereby saving valuable resources on scanning tech, histotechnology, and pathologist time. This announcement addresses a crucial gap in pathology labs — the lack of a standardized slide quality control system. Pathologists often spend significant time reviewing non-evaluable slides due to the absence of established quality standards. With ArtifactDetect, PathAI aims to provide quality control and workflow optimization features, empowering pathology labs worldwide. “We are very excited to partner with PathAI to enhance automation and accuracy in our laboratories, benefiting both our operations and the value we bring to our beneficiaries,” remarked Dr. Fernando Soares, Full Professor at the University of Sao Paolo and Head of the Department of Anatomic Pathology at Rede D’Or. Rede D’Or is the largest integrated health network in Brazil with more than 70 hospitals and 55 oncology clinics in operation across more than ten states. “We have been testing the AIM-HER2 Breast Algorithm on our diverse cohorts to much success and are excited to expand our collaboration with PathAI to include algorithms that can drive workflow efficiencies and help us better track the quality of our whole slide images.” "The absence of a consistent slide quality standard leads to inefficiencies and challenges in pathology labs," says Dr. Eric Walk, Chief Medical Officer at PathAI. "Our goal is to distribute our advanced algorithms to foster a standardized approach, significantly reducing the time spent on non-evaluable slides." To learn more about AISight, PathAI’s Image Management System, ArtifactDetect or any of PathAI’s other algorithm product solutions, please visit https://www.pathai.com/ap-lab-solutions/ or request a meeting by contacting digitaldx@pathai.com. 1,2 ArtifactDetect and AISight are For Research Use Only. Not for use in diagnostic procedures. About PathAI PathAI is the only AI-focused technology company to provide comprehensive precision pathology solutions for clinical trials and laboratory use. Rigorously trained and validated with data from more than 15 million annotations, its AI-powered models can be leveraged to optimize the analysis of pathology samples to improve efficiency and accuracy of pathology interpretation, as well as to better gauge therapeutic efficacy and accelerate drug development for complex diseases. About AISight AISight, introduced earlier this year by PathAI, is a comprehensive digital pathology image management system, currently offered for Research Use Only. AISight provides best-in-class image and case management, ingestion, and viewing while seamlessly enabling access and deployment of AI applications. AISight can also be integrated bidirectionally with laboratory information systems for streamlined workflow adoption. Anatomic pathology laboratories of all sizes and specialties – including health systems, reference laboratories, independent pathology labs, and academic medical centers – may utilize AISight. Contact Details SVM Public Relations and Marketing Communications Maggie Naples +1 401-490-9700 pathai@svmpr.com Company Website https://www.pathai.com/

November 30, 2023 10:00 AM Eastern Standard Time

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Claravine Achieves the new AWS Advertising and Marketing Technology Competency

Claravine

Claravine, The Data Standards Company TM, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Audience and Customer Data Management. Achieving the AWS Advertising and Marketing Technology Competency recognizes Claravine for its expertise in providing customers with a software that empowers advertisers and marketers to reinvent workloads with solutions that offer improved ability to deliver on the promise of modern marketing by consistently creating and applying data standards. As advertisers and marketers look to leverage the cloud to innovate and lean into digital transformation, they are increasingly looking for partners with services and solutions purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide customers such as advertising agencies, marketers, publishers, advertising or marketing technology providers, and analytics service providers with AWS validated solutions and services that help accelerate their advertising and marketing transformation. An added benefit for customers migrating or building advertising and marketing workloads on AWS is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Claravine is powered by AWS to support use cases in this industry. Claravine’s platform, The Data Standards Cloud, powered by AWS, lets customers take a proactive approach, addressing the root of data problems by activating unique standards across people and technology. Its collaborative user interface moves customers beyond engineered spreadsheets and slow, costly data cleanup. Used by Fortune 1000 companies, Claravine’s strategic integrations with top marketing and advertising platforms allow global organizations to define, apply and connect standards across their ecosystems for faster decisions, greater agility and increased return-on-investment (ROI) for their digital advertising dollars. Some of The Data Standards Cloud’s offerings include: Define standards in one shared platform: Put data standards in one accessible place, bringing taxonomy to life and helping customers quickly adapt to changing data needs. Standardize taxonomies, naming conventions, and metadata across all digital experiences. Improve measurement of digital campaigns and ROI. Achieving the AWS Advertising and Marketing Technology Competency differentiates Claravine as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry. This program showcases advertising and marketing technology consulting and software AWS Partners who have domain knowledge and are providing cloud services powered by AWS. To receive the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references. “Our team is dedicated to helping brands and agencies by leveraging the agility, breath of services, and pace of innovation that AWS provides. By achieving the AWS Advertising and Marketing Technology Competency, we can now provide data management processes to even more customers.” said Verl Allen, CEO of Claravine. “Our intuitive interface and varied list of top platform integrations make implementing increasingly needed data standards a seamless process.” AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify which AWS Partner solutions and services are powered by AWS for specific industry use cases. For a specific industry solution to meet a need, explore the AWS Partner solutions offered in AWS Data Exchange, AWS Marketplace, or APN Partners, including Claravine. About Claravine Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation, supercharged by AI. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. For more information, visit www.claravine.com. Contact Details Kite Hill PR Michael Kocher michael@kitehillpr.com Company Website https://www.claravine.com/

November 30, 2023 09:00 AM Eastern Standard Time

ATRenew to use Chinese experience to support electronics recycling partners worldwide

ATRenew Inc

ATRenew Inc (NYSE:RERE) chief manager of investor relations and ESG Xiaoyi (Jessie) Jin speaks to Thomas Warner from Proactive about China's leading electronics recycling platform. She starts by giving an overview of the business, noting that ATRenew last year facilitated over 32 million electronics transactions, claiming a significant 10% market share in China. The company operates 2,000 physical stores and eight operational centres. Financially, ATRenew has achieved a 32% year-on-year increase in revenues, reaching 9.1 billion RMB in revenue for the nine months ending 30 September. The company also reported a substantial 74 million RMB non-GAAP operating profit for the same period, marking a pivotal point in its profitability journey. Jin attributes the success to the growing consumer awareness of circular economy principles and green consumption behaviours in China. Customers are increasingly open to trading in their used electronics, facilitated by partnerships with manufacturers like Apple and Huawei. Looking forward, ATRenew anticipates further 30% growth in full-year revenue for 2023. The company aims to expand its scale and profitability, with a strategic focus on international markets, including East Asia, Japan, Malaysia, and Europe. Contact Details Proactive United States Proactive United States +1 347-449-0879 action@proactiveinvestors.com

November 30, 2023 08:25 AM Eastern Standard Time

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HANetf launches "Europe’s first" ESG-screened India tech ETF

HANetf Holdings Limited

HANetf Head of Research Tom Bailey visits Thomas Warner at the Proactive London story to talk about the latest addition to the HANetf offering, the INQQ India Internet & Ecommerce ESG-S UCITS ETF, focused on Indian tech. The new ETF aims to leverage India's growing role in the global economy, particularly its digital sector. India, projected by the IMF as the fastest-growing major economy in 2023 and 2024, presents a unique investment opportunity, especially in digital and e-commerce fields. The ETF targets the increasing digital consumption in India, boosted by government efforts in enhancing connectivity and the country’s substantial youth population. The creation of INQQ involved collaboration with the US-based EMQQ Global. Kevin Carter, co-founder of EMQQ Global, is recognised for his expertise in tech investments in emerging markets. This partnership helped address the intricacies of investing in emerging markets like India. Bailey also discusses India's geopolitical stance, emphasising its independent position outside major global blocks. He highlighted India's tradition of maintaining sovereignty, rooted in its role in the non-aligned movement during the Cold War. This stance, along with India's democratic nature and adherence to the rule of law, makes it an attractive option for Western investors. Investors interested in the ETF can access it through listings on the London Stock Exchange and in Germany and Italy. INQQ comprises a basket of stocks focused on Internet and e-commerce sectors in India, providing exposure to this growing digital market. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

November 30, 2023 08:20 AM Eastern Standard Time

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