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Telland Releases First of Its Kind Farmland NFTs on Telos Blockchain

Telos Foundation

The mint is currently underway on Telos EVM providing users with a unique opportunity to own collectable artistic NFTs representing access to yields from 100 square meters of physical land within the Proyecto Ecológico Nuestro Paraíso in the Northwestern region of Piura, Peru, South America. However, the use-case of Telland NFTs goes far beyond simple ownership. These land plots will contribute to the growth of local farmers' sustainable organic produce and a more robust economy in the region. Perpetual Rewards for Holders Users that mint one or more Telland NFTs will receive annual rewards in perpetuity, financially backed by the revenue generated from the South American farmland. Currently there are only 100 NFT parcels of land priced at $150 USD in TLOS tokens each available to mint. The rewards payment breakdown is as follows: Year 1 of ownership - Holder receives minimum guarantee of $30 (20% APR on NFT mint price) Year 2 of ownership - Holder receives a minimum guarantee of $50 (33% APR on NFT mint price) Year 3 of ownership - Holder receives a minimum guarantee of $75 (50% APR on NFT mint price). This minimum continues perpetually from year 3 onwards. The collection debuts at an ideal moment as accumulating land ownership is more challenging for millennials today than at any other time in our history. Furthermore, Telland NFTs offers holders a chance to generate passive revenue from a real-world asset that benefits the environment while omitting painstaking bureaucratic processes and paperwork. Telland is also a participant in the Telos Mission NFT contest, which offers NFT creators a chance to win substantial prize money and acclaim in the NFT community. The contest has over 60 submissions to date and Telland's participation provides yet another opportunity for value increase in the event Telland is announced a winner. Public voting begins on July 23, 2002, on the TaiKai Network. "We chose Telos primarily for two factors: the community and the technology. The vision of the founders of Telos was to create a community around the ideas of service to society and care for the environment. Telland wants to do just that by converting arid lands into farmlands that produce fruits with a high nutritional content that help the well-being of humanity. In terms of technology, the ease of creating and deploying smart contracts in the Telos EVM, the incredible speed and low cost of transactions was such that the decision to build on their network was simple." -Paul Gonzales, Telland Co-founder "Telland is an amazing example of real-world application of NFTs and a glimpse at the future of tokenised land and real estate. At $150 an NFT, these prove to be a very interesting way to gain exposure to the value of real estate. The idea of being able to buy and trade land rights with such ease is magical to anyone who has had the pleasure of making a traditional real estate purchase where the process is incredibly slow (taking 2-4 weeks) and requiring middle men and costly fees" -Justin Giudici, Telos Foundation CEO About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is an ESG compliant Layer 1 smart contract platform that offers full-service compatibility with Solidity, Vyper and Native C++ smart contracts. The Telos EVM is the most powerful and scalable Ethereum Smart Contract platform built to power Web 3.0. Telos features a robust, third-generation, ESG compliant evolutionary blockchain governance system, including smart contracts, advanced voting features, and flexible and user-friendly fee models. In addition, Telos supports the blockchain ecosystem by serving as an incubator and accelerator for decentralized applications through development grants. Come build with us. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

July 19, 2022 10:06 AM Eastern Daylight Time

ShowStoppers® gears up for in-person Official Press Event at IFA 2022

ShowStoppers

ShowStoppers®, https://www.showstoppers.com, is gearing up to go live and in person again, introducing journalists from around the world to new tech for work, home and play at ShowStoppers IFA, the official press event of the global trade show in Berlin, Germany. The ShowStoppers media reception is scheduled for Thursday, 1 September, in the South Hall at Messe Berlin – previewing the latest innovations one day before the IFA show floor opens for business. More than 600 journalists from 62 countries are registered so far to attend the press event. Dozens of exhibitors, including Acronis, AVM, Business France, Invoxia, Jabra, Lenovo, MyHixel, Nokia/Streamview, Netatmo, Riley Scooters, Roku, Schneider Electric, Targus Europe, Yale, Yubico, Zagg, and more, will introduce and demo new products and services innovations -- from smart cities to smart TVs and set-top boxes, artificial intelligence to hearing aids, digital health to mobile devices, mobility to security. “We are excited to return to Berlin as we navigate past the pandemic back to in person events,” said Dave Leon, partner, ShowStoppers. “We look forward to seeing many new and returning faces. Companies are telling us how much they look forward to connecting again with journalists, to launch new products, services and apps, to share product demos, to drive brand awareness, and generate news coverage and product reviews.” ShowStoppers press events organize product launches, sneak previews and hands-on demonstrations for journalists, industry and financial analysts, venture capitalists and business executives -- from AI to 5G to cloud, VR to robotics, apps and hardware that drive mobile and desktop innovation; wearables, IoT, appliances, entertainment, and more. About ShowStoppers Now in its 26th year, ShowStoppers, https://www.showstoppers.com, is the global leader in producing press and business events spanning the U.S., Europe and Asia. Each event organizes product launches, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand and open new markets. ShowStoppers® produces official press events at CE Week, IFA and NAB; partners with CTA, IFA, GSMA and CEATEC; and produces events during CES, IFA, MWC, NAB, CE Week, CEATEC and other tradeshows. To learn more about how you and your company can meet the press at ShowStoppers® press events in person and online at ShowStoppers TV, contact Lauren Merel, mailto:lauren@showstoppers.com, +1 908-692-6068, or Dave Leon, mailto:dave@showstoppers.com, +1 845-821-6123. Contact Details For press registration, please contact Steve Leon +1 310-936-8530 sl@showstoppers.com Company Website https://www.showstoppers.com

July 19, 2022 09:45 AM Eastern Daylight Time

RDW Group Receives Five Bell Ringer Awards

RDW Group

RDW Group accepted a total of five Bell Ringer awards during the PR Club ’s 54th annual ceremony, held last month at the Royal Sonesta Boston. The Bell Ringer Awards recognize public relations and communications campaigns demonstrating excellence in planning, strategy, execution, and outcomes. RDW received awards for five campaigns and initiatives conducted throughout 2021: Business-to-Consumer (B2C) Social Media Silver Bell: RDW Group with Rhode Island Medical Imaging for “Sharing the Unseen Through Social Media” Bronze Bell: RDW Group with Ageless Innovation for “Supporting Caregivers and Older Adults Through Social Media” Mega Influencer Bronze Bell: RDW Group with Ageless Innovation for “Social Media Influencers Help Raise Awareness of Joy for All Companion Pets” Healthcare Campaign Bronze Bell: RDW Group with the Rhode Island Department of Health for the “Rhode Island Department of Health Substance Exposed Newborns Campaign” One-Time Special Event Merit: RDW Group with Rhode Island Medical Imaging for “Rhode Island Medical Imaging and Providence College Basketball Pink Out Friartown” “RDW is proud to, once again, be recognized alongside our clients as Bell Ringer recipients,” said RDW Group’s managing partner, Phil Loscoe, Jr. “The collaborative work of our teams is not only award-winning, but more importantly is proven to be making a positive impact on our communities. There is no better reward.” The Bell Ringer event was hosted by Brianna Borghi, on-air reporter for NBC5, Burlington, VT. In addition to the Bell Ringer awards, the Pub Club announced winners of its Striker and Ringer professional awards and its John J. Molloy Crystal Bell for lifetime achievement award. “The excellence of our New England PR community shines through in this year’s Bell Ringer Award winners,” said Amanda Fountain, PR Club president and digital engagement lead at LEGO Education. “This year feels extra special as we returned to celebrating the incredible work and professionals in-person after two years of virtual events. The format of the Bell Ringer presentation may have adapted to the times, but the quality of the work and dedication of the individuals who do it is consistently impressive.” View all 54 th annual Bell Ringer Award recipients at prclub.org/blog/54th-bell-ringer-awards-concludes. Learn more about RDW Group at rdwgroup.com. RDW Group was founded in 1986, and is a full-service advertising, public relations and media services agency with offices in Providence and Boston. RDW also operates iFactory, an award-winning web strategy, design and development group in Boston. More info at rdwgroup.com. Contact Details RDW Group Giselle Mahoney +1 401-829-8321 gmahoney@rdwgroup.com Company Website https://rdwgroup.com

July 19, 2022 09:13 AM Eastern Daylight Time

Tech CEO gives away free career coaching

Victor Cho

Victor Cho, a two-time internet CEO (and most recently the CEO at Evite.com) has released a powerful Career Acceleration Course that he is making available 100% free of charge at https://www.victorcho.com/course. This self-paced video course is filled with his top ten secrets for building a faster career trajectory and overcoming the obstacles, mindsets, and behaviors that prevent career growth. “I have always had a deep passion for bringing my teams to the next level in terms of how they operate, collaborate, and lead. The ten lessons I have put into this course are all must-have skills that every employee should master—from the front line to the C-Suite,” says Cho. “Anyone who masters even just one of these lessons will get some career lift, and anyone who masters them all will find themselves on a rocket-ship trajectory.” The ten lessons of the program delve into three critical career areas: 1) how to build your core capabilities; 2) how to deliver real impact; and 3) how to add positive energy into your organization. The specific lessons include: BUILDING YOUR CAPABILITIES: Attacking your job from the CEO's vantage point Building skills before you actually need them Proactive self-reviews and critiques DELIVERING REAL IMPACT: Mastering self-driven urgency Framing for impact and clarity, and then delivering it Mastering divergent thinking BECOMING ENERGY ACCRETIVE: Mastering inquiry vs. advocacy Driving change across multiple stakeholders Up, across, and down communication Building your extended network Courses like this typically run from hundreds to even thousands of dollars, but Cho is making this course available completely free. Those who partake in the course will simply be asked to donate (if they have the means) to one of several charities that he has identified that help underprivileged children in need, both in the U.S. and the Ukraine. “I have always wanted to put my coaching lessons into a more scalable form in order to help those who didn’t work in the companies I managed,” say Cho. “I really hope those who take and apply these lessons will find value in this coaching gift, and in exchange, will help those in need elsewhere in the world.” The course is available starting today at https://www.victorcho.com/course and any inquiries can be sent to course@victorcho.com. www.VictorCho.com is the official web presence for Victor Cho. A passionate consumer advocate, Cho was most recently the CEO at Evite where he helped lead the company back from the brink of COVID19 extinction and returned it to growth and financial health via a successful corporate extraction. Before that Cho was the CEO during a multi-year turnaround effort at Kodak Gallery (formerly ofoto.com) and he served as the Vice President and leader of Intuit’s $1billion+ web channel. He also spent seven years at Microsoft, where he launched some of the company's earliest Internet commerce and SaaS initiatives. Cho has received numerous awards for his work, including being named the Internet Person of the Year by the Internet Marketing Association and receiving an Italian Knighthood from the Royal House of Savoy for his philanthropic efforts--which have raised nearly $30M for charities and non-profits. Contact Details www.victorcho.com Media course@victorcho.com

July 19, 2022 08:05 AM Eastern Daylight Time

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Unocoin Collaborates With CleverTap to Offer Its Users Omnichannel Customer Experiences

CleverTap

CleverTap, the modern, integrated retention cloud, today announced it has partnered with Unocoin, India’s first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience. Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. Unocoin will also be able to create hyper-personalized campaigns to engage with its audience across multiple channels at the right time with precise communication. “As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behavior on our app becomes vital as this helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important,” said Suhas SK, Senior Vice President - Marketing, Unocoin Technologies Private Limited. CleverTap enables Unocoin to keep track of app activity, in-app purchases, and returning users. Unocoin will also be able to personalize customer experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs. “We are delighted to partner with Unocoin in their journey to make investing in cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. About Unocoin Started in 2013, Unocoin is a Bangalore-based technology startup and is India’s first entrant into the bitcoin industry. The company operates India’s largest (in Indian customer base) BTC-INR trading platform which enables Indians to buy, sell, store, use, and accept bitcoin. At its peak, Unocoin processed transactions worth more than INR 2B per month for its 1,300,000+ customers. The startup has been featured among the Top 20 companies in The Fintech20: India List, and have won prestigious titles like ‘The Golden SABRE award’ in financial communications for the project, ‘Bit-by-Bit: Building Bitcoin in India’ and ‘TECH30’ award from YourStory.For more information, visit https://www.unocoin.com/in Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

July 14, 2022 04:12 AM Eastern Daylight Time

Assembly Releases Newest Global Luxury Brand Report: New Horizons for Luxury in China

Assembly

Hot off the press – Global omnichannel agency Assembly is back with our much-anticipated global luxury brand reports. In 2022, we release a first-of-its kind-installment, focused on the market quickly becoming the most critical for luxury brands worldwide: China. Download your copy of: LUXE IN CHINA – New Horizons for Luxury Brands In 2020, it was reported that by the year 2025, China will contribute to half of all luxury goods purchases worldwide. Two years later and that trajectory is very much on track, as experts expect China to take its place as the world’s largest luxury personal goods market within the next three years. Not only are the trends we see in this market relevant to the brands seeking to win the hearts and minds of Chinese consumers – but they also point towards luxury’s future place in the lifestyles of up-and-coming generations around the world. Where China leads in technological advances and innovation and bold, new experiences, others often follow. In the 2022 report, we look at four key defining trends, with insight and examples of successful implementation and transformation done by global brands in the Chinese market: Emerging Media Formats Our Future in the Metaverse The Evolution of Offline Immersive Experiences New Consumer Engagement Beyond Brand We also look at media investment trends across key luxury categories, as a signal of the continued digitalization of luxe brand experiences. While challenging economic conditions and the continued effects of COVID are felt by all, luxury brands are creating vibrant, truly culture-defining moments to create closer connections with luxe consumers. Get your copy today. ABOUT ASSEMBLY: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. Contact Details Assembly Kelvin Lee, Associate Director of Marketing +852 2344 6477 kelvin.lee@assemblyglobal.com Company Website https://www.assemblyglobal.com/

July 12, 2022 09:35 PM Eastern Daylight Time

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Lauren Lawson-Zilai Joins Shatterproof® as Senior Director, Media and Public Relations

Shatterproof

Lauren Lawson-Zilai has been appointed to senior director, media and public relations of Shatterproof, a national nonprofit organization dedicated to reversing the addiction crisis in the U.S. She joins the organization in a new position to develop and implement a national communications and media strategy to advance public awareness of Shatterproof. In this role, Lawson-Zilai will position the organization and key leadership as thought leaders, garner awareness nationally and in key markets, and manage key partnerships with the media. Lawson-Zilai joins Shatterproof after spending the past 15 years with Goodwill Industries International as head of public relations and as a spokesperson. In that role, she led strategic communications for North America’s leading nonprofit provider of education, training and career services for millions of people with disadvantages and disabilities. During her tenure, she launched Goodwill’s first influencer marketing program, which included notable engagements like the BeyGOOD campaign with Beyoncé as well as celebrity and ambassador relationships with PBS’ Matt Paxton, TODAY Show’s Evette Rios and Sugarland’s Kristian Bush. She also led the public relations for two long-running public service campaigns between Goodwill and the Ad Council, known as the “Bring Good Home” and “Donate Stuff, Create Jobs” campaigns. Within the last year, she was instrumental in launching Rising Together™, a unique initiative to equip 1 million people with sustainable careers by 2025 and securing partnerships with global philanthropic partners and Fortune 50 companies such as, Bank of America and Google. “Lauren Lawson-Zilai is joining Shatterproof at a critical time as we see addiction and overdoses grow in our country. In 2021, there were nearly 108,000 drug overdose deaths in the U.S.—the most ever recorded, and a 15% increase over 2020. This is in addition to the more than 99,000 Americans who died in 2020 from alcohol-related causes. Shatterproof is dedicated to ending the devastation caused by this disease, and its focus is on revolutionizing addiction treatment, ending stigma and shame, and educating and empowering communities,” shared Kirsten Suto Seckler, chief marketing and communications officer at Shatterproof. “Lauren will help make sure that more families across the country are aware of life-saving resources being developed by Shatterproof and she will help break down the stigma of addiction in our country.” Lawson-Zilai has spent most of her career using marketing and communications to drive social change and impact and elevate the brand awareness of mission-driven nonprofit organizations in both paid and pro bono capacities. She was recently recognized as Ragan Communications’ Top Women in Communications. She is also a recipient of the Top Women in PR Award from PRNews and a Washington Women in Public Relations PR Woman of the Year (WWPR) honoree. She has received industry awards from the Association of Women in Communications, the Mobile Marketing Association, the Public Relations Society of America (PRSA) and SMARTIES for her work. In addition, she served on the PRSA Voices4Everyone taskforce, which focused on inclusive, civil discourse through diversity, equity and inclusion (DEI), civic engagement, and combating disinformation and civility, and steered the strategic direction of WWPR as part of its advisory council. Lawson-Zilai is currently a member of the Girl Scouts Nation’s Capital Women’s Advisory Board, the Editorial Advisory Board for Ragan Communications and PR Daily, the National Press Club Communicators Committee, the Board of Advisors for the National Digital Roundtable and the President’s Leadership Council for Lycoming College, her alma mater. About Shatterproof: Shatterproof is a national nonprofit organization dedicated to reversing the addiction crisis in the U.S. Shatterproof harnesses the models of business, the rigor of science and the power of a national movement to create change and save lives through three pillars of work: revolutionizing the addiction treatment system, breaking down addiction-related stigmas and supporting and empowering our communities. Find Shatterproof on Facebook, Twitter and YouTube: @ShatterproofHQ or follow them on Instagram at @weareshatterproof. To learn more, visit www.Shatterproof.org. Contact Details Shatterproof Press +1 240-910-5483 press@shatterproof.org Company Website https://www.shatterproof.org/

July 11, 2022 03:51 PM Eastern Daylight Time

‘Ready for Ron’ Releases Research Illustrating Growing Positive Sentiment for DeSantis

Ready for Ron

Today, Ready for Ron, a draft committee encouraging Florida Governor Ron DeSantis to run for President, released research it commissioned from Impact Social showing growing support for Governor DeSantis. The report shows positive sentiment for Governor Ron DeSantis grew 8 points from an earlier analysis released last week. Impact Social researchers analyzed the publicly available social media discussion in relation to Ron DeSantis and Donald Trump among swing voters from June 15 to June 29, 2022. Additional reports are expected every two weeks. Previous reports can be found here. “We carried out detailed language analysis of US social media discussions back to May 2016 to capture social media users into a database of 40,000 swing voters,” explained Phil Snape, Director at Impact Social. “With 40,000 participants, we are operating what is likely the world’s largest focus group – as big as a Football stadium.” The summary of Impact Social’s second report states: The last fortnight has been a productive period for Ron DeSantis which has seen his net sentiment jump 8 pts (-14 to -6) among floating voters. Within the positive conversation (+2pts 19 to 21), those hoping to persuade DeSantis to run for president will be delighted to see the leading topic within this discussion is how they prefer DeSantis to Trump (33%). It is worth emphasizing these opinions are posted without coercion or provocation. These floating voters are merely stating online how they favor the younger man as their next president. A small percentage (4%) are even outing themselves as Democrats before volunteering their support should DeSantis stand. Intriguingly, there is a feeling among his supporters that a sense of momentum is developing around his potential presidential candidacy. They speak excitedly about a poll in NH, an ‘endorsement’ by Elon Musk or simply muse that DeSantis’ ‘is where the smart money is’, that ‘Dems want Trump because they can’t beat DeSantis’ or that Fox will happily anoint him as leader of the GOP when the time arises. A downward trend in the number of negative posts against DeSantis (-5pts 33 to 27) will be welcomed by his camp. Yet their boss continues to take hits from across the political spectrum as some GOP voters see him as too right wing and pine for a leader dedicated to smaller government. That said, the majority of criticism stems from the left who see DeSantis as an overbearing authoritarian. They use DeSantis’ recent decision not to order Covid -19 vaccination for FL kids as a prime example of what he is capable of. This, together with perceived attacks on LGBT rights and support for gun laws increases anxiety among the left many of whom see him as a danger to America. All of which, given the ideological standpoint of the authors, might be music to DeSantis’ ears. “We are excited to see our efforts are paying off. Support for Ron DeSantis continues to grow. While we expect the attacks to increase, we are delighted his support base is increasing too,” explained Ready for Ron legal counsel and spokeswoman Lilian Rodríguez-Baz. “We are hoping to build one of the biggest grassroots movements ever, and with support growing like this, it will happen even more quickly than we anticipated.” Ready for Ron continues its TV and online advertising efforts to engage Americans to sign the petition at ReadyForRon.com to Draft Ron DeSantis to run in 2024. While ‘Ready for Ron’ is completely unaffiliated with the DeSantis campaign per federal regulations, it has taken the novel step of submitting a formal Advisory Opinion Request to the FEC seeking to share its growing supporter list with Governor DeSantis if the Draft succeeds and he announces his candidacy. Impact Social is a specialist social media, online monitoring, and analysis company. It uses big data software to track over 60 million online sites including Twitter, Facebook, all blogs, forums, and news websites. Whatever is said publicly, in the media or online it can follow live, 24/7 in 44 different languages. This is where reliance on algorithms ends. Once the data has been received its in-house experts read and analyze the content - often amounting to 1,000’s of individual posts. Impact Social’s unique methodology ensures unrivalled accuracy to show what has been said and its impact. Impact Social is the only company in the world providing this level of analysis. ### For more information or to schedule an interview with ‘Ready for Ron’ legal counsel, Lilian Rodríguez-Baz, or an Impact Social spokesperson, please contact Dan Rene at 202-329-8357 or dan@readyforron.com Contact Details Dan Rene +1 202-329-8357 dan@readyforron.com Company Website https://www.readyforron.com/

July 11, 2022 10:17 AM Eastern Daylight Time

tvScientific Partners with MetricWorks for Enhanced Incrementality Validation

tvScientific

Leading, connected TV performance advertising platform tvScientific today announced its partnership with MetricWorks, the leading provider of media mix modeling-based incrementality measurement which closes the gaps in last-touch measurement in a privacy-safe way. The strategic partnership will bolster digital-first marketers’ ability to more accurately measure CTV performance in their omnichannel strategies and to correct last-touch attribution. A comprehensive marketing solution, tvScientific improves upon its sophisticated CTV performance advertising platform designed to simplify and automate CTV buying and optimization with advanced performance measurement capabilities. Marketers will be able to have adjusted insight into walled gardens through tvScientific’s always-on incrementality testing. Comparable to the visibility typically available for search and social media channels, performance marketers are able to precisely measure the ROAS of all online and offline marketing including CTV by leveraging MetricWorks’ incrementality MMP, Polaris, a turnkey, drop-in addition that does not require any extra SDKs, device IDs or heavy migration lift. Through Polaris, digital marketers will be able to uncover and measure new opportunities and lift of offline spend including CTV’s cross-channel synergies and organic interactions. The integration of MetricWorks’ fully automated, granular, daily incrementality measurement outputs into tvScientific’s platform validates CTV performance in daily marketing mixes by effectively measuring the medium’s powerful ability to drive incrementality. “With the 108M streaming households market presence of CTV, digital marketers should be looking at CTV as another attractive performance channel in their daily marketing mix,” said Jason Fairchild, CEO and co-founder of tvScientific. “tvScientific’s partnership with MetricWorks will provide performance marketers with deep and comprehensive insight into campaign performance across platforms while proving that CTV has truly been undervalued due to limitations in last-touch attribution.” Leveraging the combination of tvScientific’s granular first- and third-party data and MetricWorks incrementality measurement outputs powered by data science and machine-learning, performance marketers can more accurately compare traffic types of CTV against other channels through tvScientific’s self-serve platform. “Today’s digital marketer needs to have a holistic understanding of how each platform is performing in a marketing mix and MetricWorks is tactically engineered for successful daily marketing effectiveness,” said Brian Krebs, CEO and co-founder at MetricWorks. “We’ve seen CTV significantly undervalued by last-touch across our customers, often because the bulk of its impact is felt higher in the funnel. The partnership with tvScientific will enable marketers to apply performance marketing strategies to advanced television and leverage media mix modeling to drive ROI on an undervalued channel.” About tvScientific tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. ABOUT METRICWORKS MetricWorks is the leading provider of MMM-based incrementality measurement. Our turnkey incrementality MMP, Polaris is a fully automated MMM (media mix modeling) built for mobile and delivers MMM power in a MMP package. No need for device IDs, migrations, SDKs or heavy implementation lift. No changes to your UA process or KPIs. MetricWorks Polaris is trusted by mobile leaders to close the gaps in their measurement. Polaris can even measure brand and influencer marketing. For more information, visit https://www.metric.works/product-measurement/ or request your demo of MetricWorks Polaris at: demo@metric.works. Contact Details Kite Hill PR Julia Worthington +1 973-722-7881 julia@kitehillpr.com

July 11, 2022 09:00 AM Eastern Daylight Time

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