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Tech CEO gives away free career coaching

Victor Cho

Victor Cho, a two-time internet CEO (and most recently the CEO at Evite.com) has released a powerful Career Acceleration Course that he is making available 100% free of charge at https://www.victorcho.com/course. This self-paced video course is filled with his top ten secrets for building a faster career trajectory and overcoming the obstacles, mindsets, and behaviors that prevent career growth. “I have always had a deep passion for bringing my teams to the next level in terms of how they operate, collaborate, and lead. The ten lessons I have put into this course are all must-have skills that every employee should master—from the front line to the C-Suite,” says Cho. “Anyone who masters even just one of these lessons will get some career lift, and anyone who masters them all will find themselves on a rocket-ship trajectory.” The ten lessons of the program delve into three critical career areas: 1) how to build your core capabilities; 2) how to deliver real impact; and 3) how to add positive energy into your organization. The specific lessons include: BUILDING YOUR CAPABILITIES: Attacking your job from the CEO's vantage point Building skills before you actually need them Proactive self-reviews and critiques DELIVERING REAL IMPACT: Mastering self-driven urgency Framing for impact and clarity, and then delivering it Mastering divergent thinking BECOMING ENERGY ACCRETIVE: Mastering inquiry vs. advocacy Driving change across multiple stakeholders Up, across, and down communication Building your extended network Courses like this typically run from hundreds to even thousands of dollars, but Cho is making this course available completely free. Those who partake in the course will simply be asked to donate (if they have the means) to one of several charities that he has identified that help underprivileged children in need, both in the U.S. and the Ukraine. “I have always wanted to put my coaching lessons into a more scalable form in order to help those who didn’t work in the companies I managed,” say Cho. “I really hope those who take and apply these lessons will find value in this coaching gift, and in exchange, will help those in need elsewhere in the world.” The course is available starting today at https://www.victorcho.com/course and any inquiries can be sent to course@victorcho.com. www.VictorCho.com is the official web presence for Victor Cho. A passionate consumer advocate, Cho was most recently the CEO at Evite where he helped lead the company back from the brink of COVID19 extinction and returned it to growth and financial health via a successful corporate extraction. Before that Cho was the CEO during a multi-year turnaround effort at Kodak Gallery (formerly ofoto.com) and he served as the Vice President and leader of Intuit’s $1billion+ web channel. He also spent seven years at Microsoft, where he launched some of the company's earliest Internet commerce and SaaS initiatives. Cho has received numerous awards for his work, including being named the Internet Person of the Year by the Internet Marketing Association and receiving an Italian Knighthood from the Royal House of Savoy for his philanthropic efforts--which have raised nearly $30M for charities and non-profits. Contact Details www.victorcho.com Media course@victorcho.com

July 19, 2022 08:05 AM Eastern Daylight Time

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5 Weird But Cool Investment Property Ideas

Benzinga

Investment properties have the potential to bring in substantial funds while also appealing to an owner’s level of financial risk tolerance. These properties are purchased to generate income and are typically not inhabited by the owner. When researching the various investment properties, consider how much time and attention you will be able to commit to their maintenance and oversight. Investment properties allow you to expand your streams of income and create passive income. Examine fun creative investment properties such as haunted houses or houseboats that have the potential to expand your financial freedom at your own pace. 5 Weird But Cool Investment Property Ideas Investment properties are much more than the commonly associated rental homes with white picket fences. For more conventional investment properties, consider working with a property management company to oversee the property in an organized manner. However, if you crave a more creative investment property, contemplate a stream of income that can be both engaging and profitable by investing in weird, but cool options such as haunted houses and art galleries. 1. Tiny Houses Tiny houses are typically more affordable to purchase than larger-sized houses which can make them an attractive option for people interested in buying their first investment property. The market for tiny homes has increased in demand over the years and provides an avenue of opportunity for a creative investor. For example, an interested investor has the ability to craft an entire neighborhood of tiny houses. If such a project sounds too ambitious, consider the convenience of adding a tiny house somewhere on your property and renting it out. A tiny house on your property has the potential to bring in a steady stream of cash flow while remaining convenient and accessible to you in terms of management. Before deciding to build, check the rules for Accessory Dwelling Units (ADUs) within the neighborhood. Interested in owning a tiny house? Get started with an investment property loan. 2. Houseboats and Campers Houseboats and campers have the potential to provide large profit margins during peak rental seasons. Consider popular vacation locations that can help boost the value of your houseboat or camper. For example, houseboats and campers near prime vacation locations or trending tourist locations have the ability to charge over $300 a night. Investing in a rental houseboat or camper can bring in impressive cash flow during peak seasons such as the summer. Keep in mind that houseboats are unlike other investments and usually depreciate in value over time. In general, houseboats and campers have the potential to draw in substantial funds when placed in the right location, properly maintained, and competitively priced. Interested in owning a houseboat? Get started with an investment property loan. 3. Haunted Houses Haunted houses have the capability to bring in a substantial amount of cash during the fall. Think about a prime location to draw in more foot traffic and remain in close proximity to other attractions. It’s possible to have a haunted house more than pay for itself after one impressive haunting season. It’s recommended to maximize the profits earned during the spooky season by giving yourself the longest amount of time possible to attract customers. For example, some horror events and haunted houses open as early as the first week of September. Consider purchasing a house that has an urban legend behind it to add to the notoriety of the property when it comes time to enthrall and scare guests of your haunted house. One main perk of purchasing a house that’s considered haunted is that they are frequently lower in price than the rest of the market. Of course, there might be a few hair-raising surprises along the way at such steep price reductions. Interested in owning a haunted house? Get started with an investment property loan. 4. Bed and Breakfast Bed and Breakfasts remain a growing industry that focuses on serving people that are interested in short-term stays. The beauty of a Bed and Breakfast (B&B) stems from an owner’s ability to make money in a pleasant and comfortable setting by charging individuals that wish to stay the night within the house. B&Bs frequently provide a sense of intimacy and calm in a building that offers a sense of charm. This comparative advantage often allows B&Bs the ability to be easily recognizable and marketed as a unique experience. When researching potential B&Bs, think about specific sights or attractions close to the property, the unique features of the property, and the total number of guests that you are interested in housing at one time. Happy innkeeping! Interested in owning a bed and breakfast? Get started with an investment property loan. 5. Art Gallery If you have a passion for art, consider renting out a thoughtfully purchased and designed space to artists. The art galleries are intended to showcase artistic talent while also bringing in funds. Usually, art gallery owners obtain income by renting out a space to artists, taking a percentage of art sales, and hosting glamorous events such as galas and auctions. An art gallery in many ways is a partnership with an artist so be sure to foster a positive working relationship. One important note to recall when creating an art gallery is the importance of quality space. The gallery space should highlight and attract a specific niche of the massive art world. Keep in mind that galleries have the potential to lose money due to poor marketing or branding. Invest in promoting your brand and image to spread awareness within the local area and garner buzz before you open. Interested in owning an art gallery? Get started with an investment property loan. Increase Your Income with Investment Properties Investment properties have the opportunity to be as fun and creative as you are. One perk of certain investment properties is that they can earn you money while the value of your property steadily increases over time. When purchasing an investment property, contemplate the level of time and effort that you are willing and able to commit to the upkeep and management of the property. For example, haunted houses that mainly operate in the fall will likely have different time and attention requirements than that of a bed and breakfast. Overall, investment properties can provide an alternative source of income in unconventional fashions that have the ability to accommodate a wide range of budgets. Frequently Asked Questions When researching interesting investment properties, combine your creativity with your financial knowledge to select the ideal property. If you have questions about a specific property or deal, consider speaking with a real estate or financial professional. What’s the down payment for an investment property? The general down payment for an investment property tends to vary depending on factors such as a borrower’s credit score and the specific type of rental property. A lower credit score will likely indicate that an individual will need to pay a larger than average down payment. Investment properties already have higher interest rates when compared to other types of real estate so purchasing an investment property with a low credit score might require a substantial down payment at a much higher interest rate. The reason that investment properties usually have increased interest rates stems from the understanding that people are more likely to default on loans for their investment properties before defaulting on a loan associated with their main residence. In terms of minimum down payment, it’s common to put at least 15% down. Keep in mind that putting down larger amounts for the down payment helps lower interest rates and can promote better loan terms. If possible, contemplate placing a down payment of around 20% or more to help lower the interest rates. How many investment properties do you need in order to retire? The amount of investment properties that an individual needs to retire depends on the properties within the local market as well as a person’s expected monthly financial needs. Examine how much you will likely need to obtain on a monthly basis to live. When calculating the number of investment properties that you will need to retire, keep in mind that passive income gained from rental properties generally decreases with standard expenses such as maintenance. In general, the market has no set minimum number of investment properties that a person needs to retire. However, a person can roughly calculate the number of investment properties needed to retire based on cash-on-cash returns compared to expenses. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

July 18, 2022 02:03 PM Eastern Daylight Time

AMERICA OGGI PUBLISHES ‘ALL-TIME ITALIAN AMERICAN ALL-STAR TEAM’

America Domani

America Domani today released its “All-Time Italian American All-Star Team”, a ranking of the best Major League Baseball players of Italian descent by position. Written by America Domani contributor and acclaimed baseball writer Mark C. Healey, the full article can be found at https://americadomani.com/sports/all-time-italian-american-mlb-all-star-team. Healey analyzed all players of Italian descent who played multiple seasons since the formation of Major League Baseball in 1876. He selected the best player by fielding position, as well as three outfielders regardless of position and one starting pitcher and relief pitcher. “ America Domani has assembled an exciting team of editors and contributors to provide our readers with the best reporting on all things Italy, including Mark C. Healey, who is one of the most respected baseball journalists,” said Al DiGuido, Publisher & CEO of America Domani. “ We’re excited to announce our ranking of the ‘All-Time Italian American All-Star Team’, including iconic players who have made an indelible mark on Italian American culture and have contributed to the rich tradition and history of Major League Baseball.” Launching in August 2022, America Domani is the leading digital media community for everyone who has an affinity for Italian culture. To sign-up for notifications, visit www.americadomani.com. To sign up for daily America Oggi Italian language email updates, visit www.americadomani.com/oggi ABOUT AMERICA DOMANI: America Domani is the leading digital media community for the 17 million Americans of Italian heritage and millions more who have a love and affinity for Italian culture. Staying true to the “Domani” name, which means “Tomorrow” in Italian, America Domani showcases a wide array of engaging content from top Italian American journalists, influencers and personalities, including news, food and wine, culture, travel, comedy, success stories, entertainment and more. America Domani was created through purchasing the licensing rights to the historic America Oggi newspaper and the revival of Il Progresso Italo-Americano. Both titles live proudly on the America Domani platform as dedicated sections for current events and historical content chronicling the Italian American journey over the past centuries. Contact Details Media press@AmericaDomani.com Company Website https://americadomani.com/

July 15, 2022 01:00 PM Eastern Daylight Time

Unocoin Collaborates With CleverTap to Offer Its Users Omnichannel Customer Experiences

CleverTap

CleverTap, the modern, integrated retention cloud, today announced it has partnered with Unocoin, India’s first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience. Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. Unocoin will also be able to create hyper-personalized campaigns to engage with its audience across multiple channels at the right time with precise communication. “As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behavior on our app becomes vital as this helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important,” said Suhas SK, Senior Vice President - Marketing, Unocoin Technologies Private Limited. CleverTap enables Unocoin to keep track of app activity, in-app purchases, and returning users. Unocoin will also be able to personalize customer experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs. “We are delighted to partner with Unocoin in their journey to make investing in cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. About Unocoin Started in 2013, Unocoin is a Bangalore-based technology startup and is India’s first entrant into the bitcoin industry. The company operates India’s largest (in Indian customer base) BTC-INR trading platform which enables Indians to buy, sell, store, use, and accept bitcoin. At its peak, Unocoin processed transactions worth more than INR 2B per month for its 1,300,000+ customers. The startup has been featured among the Top 20 companies in The Fintech20: India List, and have won prestigious titles like ‘The Golden SABRE award’ in financial communications for the project, ‘Bit-by-Bit: Building Bitcoin in India’ and ‘TECH30’ award from YourStory.For more information, visit https://www.unocoin.com/in Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

July 14, 2022 04:12 AM Eastern Daylight Time

Assembly Releases Newest Global Luxury Brand Report: New Horizons for Luxury in China

Assembly

Hot off the press – Global omnichannel agency Assembly is back with our much-anticipated global luxury brand reports. In 2022, we release a first-of-its kind-installment, focused on the market quickly becoming the most critical for luxury brands worldwide: China. Download your copy of: LUXE IN CHINA – New Horizons for Luxury Brands In 2020, it was reported that by the year 2025, China will contribute to half of all luxury goods purchases worldwide. Two years later and that trajectory is very much on track, as experts expect China to take its place as the world’s largest luxury personal goods market within the next three years. Not only are the trends we see in this market relevant to the brands seeking to win the hearts and minds of Chinese consumers – but they also point towards luxury’s future place in the lifestyles of up-and-coming generations around the world. Where China leads in technological advances and innovation and bold, new experiences, others often follow. In the 2022 report, we look at four key defining trends, with insight and examples of successful implementation and transformation done by global brands in the Chinese market: Emerging Media Formats Our Future in the Metaverse The Evolution of Offline Immersive Experiences New Consumer Engagement Beyond Brand We also look at media investment trends across key luxury categories, as a signal of the continued digitalization of luxe brand experiences. While challenging economic conditions and the continued effects of COVID are felt by all, luxury brands are creating vibrant, truly culture-defining moments to create closer connections with luxe consumers. Get your copy today. ABOUT ASSEMBLY: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. Contact Details Assembly Kelvin Lee, Associate Director of Marketing +852 2344 6477 kelvin.lee@assemblyglobal.com Company Website https://www.assemblyglobal.com/

July 12, 2022 09:35 PM Eastern Daylight Time

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Lauren Lawson-Zilai Joins Shatterproof® as Senior Director, Media and Public Relations

Shatterproof

Lauren Lawson-Zilai has been appointed to senior director, media and public relations of Shatterproof, a national nonprofit organization dedicated to reversing the addiction crisis in the U.S. She joins the organization in a new position to develop and implement a national communications and media strategy to advance public awareness of Shatterproof. In this role, Lawson-Zilai will position the organization and key leadership as thought leaders, garner awareness nationally and in key markets, and manage key partnerships with the media. Lawson-Zilai joins Shatterproof after spending the past 15 years with Goodwill Industries International as head of public relations and as a spokesperson. In that role, she led strategic communications for North America’s leading nonprofit provider of education, training and career services for millions of people with disadvantages and disabilities. During her tenure, she launched Goodwill’s first influencer marketing program, which included notable engagements like the BeyGOOD campaign with Beyoncé as well as celebrity and ambassador relationships with PBS’ Matt Paxton, TODAY Show’s Evette Rios and Sugarland’s Kristian Bush. She also led the public relations for two long-running public service campaigns between Goodwill and the Ad Council, known as the “Bring Good Home” and “Donate Stuff, Create Jobs” campaigns. Within the last year, she was instrumental in launching Rising Together™, a unique initiative to equip 1 million people with sustainable careers by 2025 and securing partnerships with global philanthropic partners and Fortune 50 companies such as, Bank of America and Google. “Lauren Lawson-Zilai is joining Shatterproof at a critical time as we see addiction and overdoses grow in our country. In 2021, there were nearly 108,000 drug overdose deaths in the U.S.—the most ever recorded, and a 15% increase over 2020. This is in addition to the more than 99,000 Americans who died in 2020 from alcohol-related causes. Shatterproof is dedicated to ending the devastation caused by this disease, and its focus is on revolutionizing addiction treatment, ending stigma and shame, and educating and empowering communities,” shared Kirsten Suto Seckler, chief marketing and communications officer at Shatterproof. “Lauren will help make sure that more families across the country are aware of life-saving resources being developed by Shatterproof and she will help break down the stigma of addiction in our country.” Lawson-Zilai has spent most of her career using marketing and communications to drive social change and impact and elevate the brand awareness of mission-driven nonprofit organizations in both paid and pro bono capacities. She was recently recognized as Ragan Communications’ Top Women in Communications. She is also a recipient of the Top Women in PR Award from PRNews and a Washington Women in Public Relations PR Woman of the Year (WWPR) honoree. She has received industry awards from the Association of Women in Communications, the Mobile Marketing Association, the Public Relations Society of America (PRSA) and SMARTIES for her work. In addition, she served on the PRSA Voices4Everyone taskforce, which focused on inclusive, civil discourse through diversity, equity and inclusion (DEI), civic engagement, and combating disinformation and civility, and steered the strategic direction of WWPR as part of its advisory council. Lawson-Zilai is currently a member of the Girl Scouts Nation’s Capital Women’s Advisory Board, the Editorial Advisory Board for Ragan Communications and PR Daily, the National Press Club Communicators Committee, the Board of Advisors for the National Digital Roundtable and the President’s Leadership Council for Lycoming College, her alma mater. About Shatterproof: Shatterproof is a national nonprofit organization dedicated to reversing the addiction crisis in the U.S. Shatterproof harnesses the models of business, the rigor of science and the power of a national movement to create change and save lives through three pillars of work: revolutionizing the addiction treatment system, breaking down addiction-related stigmas and supporting and empowering our communities. Find Shatterproof on Facebook, Twitter and YouTube: @ShatterproofHQ or follow them on Instagram at @weareshatterproof. To learn more, visit www.Shatterproof.org. Contact Details Shatterproof Press +1 240-910-5483 press@shatterproof.org Company Website https://www.shatterproof.org/

July 11, 2022 03:51 PM Eastern Daylight Time

‘Ready for Ron’ Releases Research Illustrating Growing Positive Sentiment for DeSantis

Ready for Ron

Today, Ready for Ron, a draft committee encouraging Florida Governor Ron DeSantis to run for President, released research it commissioned from Impact Social showing growing support for Governor DeSantis. The report shows positive sentiment for Governor Ron DeSantis grew 8 points from an earlier analysis released last week. Impact Social researchers analyzed the publicly available social media discussion in relation to Ron DeSantis and Donald Trump among swing voters from June 15 to June 29, 2022. Additional reports are expected every two weeks. Previous reports can be found here. “We carried out detailed language analysis of US social media discussions back to May 2016 to capture social media users into a database of 40,000 swing voters,” explained Phil Snape, Director at Impact Social. “With 40,000 participants, we are operating what is likely the world’s largest focus group – as big as a Football stadium.” The summary of Impact Social’s second report states: The last fortnight has been a productive period for Ron DeSantis which has seen his net sentiment jump 8 pts (-14 to -6) among floating voters. Within the positive conversation (+2pts 19 to 21), those hoping to persuade DeSantis to run for president will be delighted to see the leading topic within this discussion is how they prefer DeSantis to Trump (33%). It is worth emphasizing these opinions are posted without coercion or provocation. These floating voters are merely stating online how they favor the younger man as their next president. A small percentage (4%) are even outing themselves as Democrats before volunteering their support should DeSantis stand. Intriguingly, there is a feeling among his supporters that a sense of momentum is developing around his potential presidential candidacy. They speak excitedly about a poll in NH, an ‘endorsement’ by Elon Musk or simply muse that DeSantis’ ‘is where the smart money is’, that ‘Dems want Trump because they can’t beat DeSantis’ or that Fox will happily anoint him as leader of the GOP when the time arises. A downward trend in the number of negative posts against DeSantis (-5pts 33 to 27) will be welcomed by his camp. Yet their boss continues to take hits from across the political spectrum as some GOP voters see him as too right wing and pine for a leader dedicated to smaller government. That said, the majority of criticism stems from the left who see DeSantis as an overbearing authoritarian. They use DeSantis’ recent decision not to order Covid -19 vaccination for FL kids as a prime example of what he is capable of. This, together with perceived attacks on LGBT rights and support for gun laws increases anxiety among the left many of whom see him as a danger to America. All of which, given the ideological standpoint of the authors, might be music to DeSantis’ ears. “We are excited to see our efforts are paying off. Support for Ron DeSantis continues to grow. While we expect the attacks to increase, we are delighted his support base is increasing too,” explained Ready for Ron legal counsel and spokeswoman Lilian Rodríguez-Baz. “We are hoping to build one of the biggest grassroots movements ever, and with support growing like this, it will happen even more quickly than we anticipated.” Ready for Ron continues its TV and online advertising efforts to engage Americans to sign the petition at ReadyForRon.com to Draft Ron DeSantis to run in 2024. While ‘Ready for Ron’ is completely unaffiliated with the DeSantis campaign per federal regulations, it has taken the novel step of submitting a formal Advisory Opinion Request to the FEC seeking to share its growing supporter list with Governor DeSantis if the Draft succeeds and he announces his candidacy. Impact Social is a specialist social media, online monitoring, and analysis company. It uses big data software to track over 60 million online sites including Twitter, Facebook, all blogs, forums, and news websites. Whatever is said publicly, in the media or online it can follow live, 24/7 in 44 different languages. This is where reliance on algorithms ends. Once the data has been received its in-house experts read and analyze the content - often amounting to 1,000’s of individual posts. Impact Social’s unique methodology ensures unrivalled accuracy to show what has been said and its impact. Impact Social is the only company in the world providing this level of analysis. ### For more information or to schedule an interview with ‘Ready for Ron’ legal counsel, Lilian Rodríguez-Baz, or an Impact Social spokesperson, please contact Dan Rene at 202-329-8357 or dan@readyforron.com Contact Details Dan Rene +1 202-329-8357 dan@readyforron.com Company Website https://www.readyforron.com/

July 11, 2022 10:17 AM Eastern Daylight Time

tvScientific Partners with MetricWorks for Enhanced Incrementality Validation

tvScientific

Leading, connected TV performance advertising platform tvScientific today announced its partnership with MetricWorks, the leading provider of media mix modeling-based incrementality measurement which closes the gaps in last-touch measurement in a privacy-safe way. The strategic partnership will bolster digital-first marketers’ ability to more accurately measure CTV performance in their omnichannel strategies and to correct last-touch attribution. A comprehensive marketing solution, tvScientific improves upon its sophisticated CTV performance advertising platform designed to simplify and automate CTV buying and optimization with advanced performance measurement capabilities. Marketers will be able to have adjusted insight into walled gardens through tvScientific’s always-on incrementality testing. Comparable to the visibility typically available for search and social media channels, performance marketers are able to precisely measure the ROAS of all online and offline marketing including CTV by leveraging MetricWorks’ incrementality MMP, Polaris, a turnkey, drop-in addition that does not require any extra SDKs, device IDs or heavy migration lift. Through Polaris, digital marketers will be able to uncover and measure new opportunities and lift of offline spend including CTV’s cross-channel synergies and organic interactions. The integration of MetricWorks’ fully automated, granular, daily incrementality measurement outputs into tvScientific’s platform validates CTV performance in daily marketing mixes by effectively measuring the medium’s powerful ability to drive incrementality. “With the 108M streaming households market presence of CTV, digital marketers should be looking at CTV as another attractive performance channel in their daily marketing mix,” said Jason Fairchild, CEO and co-founder of tvScientific. “tvScientific’s partnership with MetricWorks will provide performance marketers with deep and comprehensive insight into campaign performance across platforms while proving that CTV has truly been undervalued due to limitations in last-touch attribution.” Leveraging the combination of tvScientific’s granular first- and third-party data and MetricWorks incrementality measurement outputs powered by data science and machine-learning, performance marketers can more accurately compare traffic types of CTV against other channels through tvScientific’s self-serve platform. “Today’s digital marketer needs to have a holistic understanding of how each platform is performing in a marketing mix and MetricWorks is tactically engineered for successful daily marketing effectiveness,” said Brian Krebs, CEO and co-founder at MetricWorks. “We’ve seen CTV significantly undervalued by last-touch across our customers, often because the bulk of its impact is felt higher in the funnel. The partnership with tvScientific will enable marketers to apply performance marketing strategies to advanced television and leverage media mix modeling to drive ROI on an undervalued channel.” About tvScientific tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. ABOUT METRICWORKS MetricWorks is the leading provider of MMM-based incrementality measurement. Our turnkey incrementality MMP, Polaris is a fully automated MMM (media mix modeling) built for mobile and delivers MMM power in a MMP package. No need for device IDs, migrations, SDKs or heavy implementation lift. No changes to your UA process or KPIs. MetricWorks Polaris is trusted by mobile leaders to close the gaps in their measurement. Polaris can even measure brand and influencer marketing. For more information, visit https://www.metric.works/product-measurement/ or request your demo of MetricWorks Polaris at: demo@metric.works. Contact Details Kite Hill PR Julia Worthington +1 973-722-7881 julia@kitehillpr.com

July 11, 2022 09:00 AM Eastern Daylight Time

Symphony to launch research lab in collaboration with French institutions

Symphony Communication Services

Symphony - the leading markets’ infrastructure and technology platform, will conduct applied research on confidential computing and voice management in partnership with public and private entities in France, as part of the soon to be launched Symphony Labs in Sophia Antipolis. Through this initiative the company will seek to employ at least 10 researchers in the next three years. Symphony plans to work with researchers and students from the university Mines Paris-Psl, Campus Pierre Laffitte to address forward looking topics in the domain of information technology and financial markets. Both organizations are proud to highlight the expertise in the region while investing in future talent. As part of the Symphony Labs, the company also partnered with smartTrade Technologies, a leading global technology provider of multi-asset SaaS electronic trading platforms, to work in the coming years on joint research initiatives in the fields of artificial intelligence (AI), machine learning (ML), natural language processing (NLP) and the management of unstructured data. Commitment to France Symphony is strongly committed to France, where it has two offices and employs over 170 people, mostly from technical backgrounds. From day one, the company - which was founded in Palo Alto, California back in 2014- has had a commercial presence in Paris to serve the thriving financial services sector in the country, which has grown in relevance post Brexit. In 2018, Symphony inaugurated a research and development (R&D) center in Sophia Antipolis, which has become the company’s main engineering hub. Currently, the expertise found in Sophia ranges from web and desktop applications, mobile, integrations, globally distributed architectures, security and encryption, and data science to operations. Symphony is proud to contribute and be part of the region’s dynamic and innovative ecosystem. The company will be working closely with Team Côte d’Azur to showcase the local fintech ecosystem and highlight the region’s capabilities abroad. Driving innovation The company has been an important driver of innovation and key partner to financial firms in France. Symphony is currently working with the Global Markets division of BNP Paribas on automating execution via a BOT and also powering federated solutions to reach their clients. The company also has prolific working relationships with other French financial institutions such as Crédit Agricole CIB, Societe Generale and Sycomore Market Solutions. Today the company’s chief executive, Brad Levy, is scheduled to attend Choose France, the flagship business summit for CEOs of international companies, organized by the Office of the French President. Symphony is the most secure and compliance-enabling markets’ infrastructure and technology platform, where solutions are built or integrated to standardize, automate and innovate financial services workflows. It is a vibrant community of over half a million financial professionals with a trusted directory and serves over 1,000 institutions. Symphony is powering over 2,000 community built applications and bots. For more information, visit www.symphony.com. Contact Details Odette Maher +44 7747 420807 odette.maher@symphony.com Company Website https://symphony.com/

July 11, 2022 03:44 AM Eastern Daylight Time

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