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The Streaming Stocks Capitalizing on the Gaming Boom

QYOU Media

ValueTheMarkets.com News Commentary - With so much money on offer, it’s no wonder that the streaming specialists who already dominate the film and TV entertainment market are so keen to start benefitting from the growth of gaming. This article discusses this issue with reference to Netflix (NASDAQ: NFLX), Walt Disney Co (NYSE: DIS), Apple (NASDAQ: AAPL) and QYOU Media (TSXV: QYOU) (OTCQB: QYOUF). QYOU Media (TSXV: QYOU) (OTCQB: QYOUF) is currently focused on building a media brand that appeals to young Indians through its influencer-led TV and video-on-demand content. The company makes money from ad sales on its channels and through social media-based influencer marketing campaigns. Having already launched three new channels in 2022 and achieved the fastest channel growth in 2021 with its flagship Hindi-language offering, the business is achieving considerable growth. Now, the company has announced that it’s increasing its presence on Indian connected TV and digital platforms with the launch of a new channel – Q GameX. The reasoning behind this move is clear. This year the gaming industry is expected to surpass $208bn in revenue and statistics suggest that the number of gamers around the world will exceed three billion people. India is expected to be home to 450 million online gamers by 2023, putting it behind only China in terms of the number of users. Alongside this anticipated growth in audience is growth in the industry, with India’s gaming industry expected to reach $5bn by 2025, mainly driven by a rapidly increasing young population with higher disposable income. The new channel, Q GameX, will stream gameplay matches and battlegrounds while taking viewers through some interesting insights on consoles and gaming equipment, unboxing experiences, tips and tricks and much more. The company’s ultimate aim is to engage with digitally savvy young adults and monetize their viewership by working with brands and advertisers. QYOU ’s attitude to programming is similar to its other channels. The business will leverage content from a wide array of top social media influencers and digital content creators, serving it to a highly engaged audience 24/7. The channel, which is scheduled to launch in September 2022, will target the 18–35-year-old demographic. The Q India COO and leader of connected TV platform efforts, Krishna Menon, commented: “We are executing on our goal this year of becoming a leading provider of genre-based channels to audiences adopting Connected TVs as a primary destination for their viewing time". “Our unique and socially connected content style is perfectly aligned with what this audience is looking for. We expect more channel launches to be announced this year and of course, we believe that Q GameX can be a big winner on these platforms.” Netflix (NASDAQ: NFLX) is another business looking to take advantage of the popularity of gaming. The streaming service giant was founded in 1997 and originally made its name as a movie rental service before becoming the biggest name in streaming. Now, the company is turning its attention to the world of gaming. The move started with the company’s ‘choose your own adventure’ style on-off episode of Black Mirror, titled Bandersnatch, which was released in December 2018. The interactive show allowed users to make choices and change the narrative, allowing them to experience different plots and endings. This was Netflix dipping its toes in, but appears to have been a sign of things to come. After launching a series of mobile games in November 2021, the company has been consistently releasing new game content. It has currently built up a portfolio of more than 20 titles. The company’s emphasis is on accessibility for all users, with the goal being increased engagement from subscribers. To this end, it has acquired several development studios and claims to have a strong pipeline of new releases for the next couple of years. Walt Disney Co (NYSE: DIS) is another entertainment giant which has an eye on the gaming space. The company has a long history of engaging with gaming, with releases coming in the form of numerous movie tie-in titles and standalone efforts featuring famous characters such as Disney Infinity and Epic Mickey. September will see a major new release for the company with copies of Disney Dreamlight Valley hitting the physical and virtual shelves in early access form. This title, which is available across all major console platforms, is free to play and will allow gamers to solve mysteries, embark on quests and build their own village, all while accompanied by Disney’s famous roster of characters. Back in 2020, it was reported that the company was looking to team up with game studios in order to increase the number of titles featuring Disney-owned intellectual properties. With enormous properties like Star Wars, The Simpsons, The Marvel Cinematic Universe and much more besides in its back pocket, Disney is well-placed to benefit from a big push into the gaming industry. Another business with one eye on streaming and another on gaming is Apple (NASDAQ: AAPL). The company hasn’t always been the friendliest to gamers, with macOS still limiting the titles that users can access compared to the wealth of gaming riches available to PC users. Additionally, the company designed the now largely forgotten PiPP!N console in the mid-1990s. This console performed poorly as it tried to compete in a saturated market full of more warmly received competitors. However, recent years have seen the company attempt to embrace the gaming market more and more, with the most significant move being the launch of Apple Arcade in September 2019. This is a subscription-based service that offers gamers access to a range of titles without advertising, in-game transactions, data tracking, or the need for a constant internet connection. A report released by JPMorgan analyst Samik Chatterjee estimated that the platform will be pulling in revenues of around $1.2bn by 2026, compared to around $7bn from the Apple Music streaming service. Combined, the Apple Store, Apple TV+, Apple Music and Arcade reported revenue of $19.82bn in the three months ended 31 March, though Apple has not released a breakdown of which service produced what. Apple’s offering is minor and focused on mobile titles at the moment, but the company is more than capable of backing a more significant push into the gaming market. ValueTheMarkets.com News Commentary IMPORTANT NOTICE AND DISCLAIMER PAID ADVERTISEMENT This communication is a paid advertisement. ValueTheMarkets is a trading name of Digitonic Ltd, and its owners, directors, officers, employees, affiliates, agents and assigns (collectively the Publisher) is often paid by one or more of the profiled companies or a third party to disseminate these types of communications. In this case, the Publisher has been compensated by QYou Media Inc. to conduct investor awareness advertising and marketing and has paid the Publisher the equivalent of one hundred and ninety thousand US Dollars to produce and disseminate this and other similar articles and certain related banner advertisements. 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August 17, 2022 11:00 AM Eastern Daylight Time

Fullintel Appoints Angela Dwyer as Head of Insights

Fullintel, LLC

Fullintel, a leading media monitoring and media intelligence service, is proud to announce it has appointed Angela Dwyer, a leader in the global PR measurement industry, as its new Head of Insights. A former senior vice-president at NYC-based PR agency Lippe Taylor and senior project manager at PRIME Research (now Cision), Angela has spent years developing and implementing advanced media metrics – such as the Hypatia Gravity Score – to help improve the effectiveness of PR campaigns and media outreach. She’s also actively involved in the Institute for Public Relations (IPR) and International Public Relations Research Conference (IPRRC). Building on Fullintel’s Award-Winning Media Measurement Foundation “Fullintel has mastered a cost-effective, human-curated media monitoring approach,” explains Dwyer, “along with a great analysis foundation in terms of Fullintel’s Media Impact Score and PredictiveAI™ crisis module. I want to continue adding to that by customizing the approach for each client based on a range of factors, such as drivers of recall, predictors of how someone might think about your brand, or even different audience drivers depending on the client’s goal.” Angela’s addition builds on Fullintel’s growing momentum in the PR measurement industry, culminating in the company winning Gold, Silver, and Bronze awards at the 2021 AMEC Awards for media measurement. “Angela is one of the most talented senior members of the global measurement community, period. We’re extremely proud to have her join our team,” said Fullintel President Andrew Koeck. “We look forward to providing our clients across healthcare, tourism, retail, aviation, and other industries with even more impactful and actionable insights, based on our ever-evolving measurement program and new products such as PredictiveAI.” Improving Measurement Standards For Communicators Angela is a regular on several industry committees and boards, including the International Public Relations Measurement Commission. She’s also set to join other media measurement experts in hosting the Institute of Public Relations (IPR) Master Class, a strategic playbook for communicators featuring eight live and interactive sessions from Sept. 19, 2022 to April 18, 2023. About Fullintel: Fullintel combines best-in-class technology with expert content curation to deliver the most relevant, cost optimized media monitoring, daily news briefs, and media analysis possible. Our analysts curate print, online, social media, broadcast, and influencer opinions in real time compiled by technology, supplemented and verified by humans. Where technology alone fails, your dedicated analyst has you covered. Fullintel has offices in Cambridge, Mass., Ottawa, Ont. and Nagercoil, India. Contact Details Fullintel Samuel Chen +1 339-970-8005 schen@fullintel.com Company Website https://fullintel.com/

August 17, 2022 10:20 AM Eastern Daylight Time

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FountainHead RI hosting community educational panel event

1BusinessWorld

On Wednesday, August 17th, the FountainHead RI community will be hosting its second and final community educational panel event of 2022 on the future of currency and underlying technology use cases when it comes to blockchain, smart contracts and so much more. This event will be held in-person and is free to attend. “Our events, such as this one, continue to be well aligned with the topics our community is looking to learn more about. Over the years, FountainHead RI has become the gold standard for giving back, knowledge awareness, and tactical networking in Rhode Island and the broader New England area”, said Jason Dodier, co-founder of FountainHead RI. The FountainHeadRI Fall event will take place at The Guild on 461 Main Street in Pawtucket, Rhode Island. Moderator: Joan Bigham - Managing Director at Blockchain Research Institute Panelists: 1) Elizabeth (Liz) Tanner – Rhode Island Commerce Secretary 2) Brendan Quinn - Founding and Managing Partner of Cantilever Advisors. Formerly Managing Director of Strategic Capital - Silicon Valley Bank. 3) Arnell Milhouse - CEO, CareerDevs Computer Science Institute Logistics: • 5:30 pm – 6 pm, Informal Networking • 6 pm – 7 pm, Formal Panel (50 minute panel with 10 minutes Q&A) • 7 pm – 8:30 pm, Informal Networking About FountainHeadRI: An idea based on giving back, promoting growth benefiting RI, and providing leadership opportunities to both the generations before, as well as the generations to follow. FountainHead RI has grown into a community of over 1,100 rising stars and current industry and business leaders from various sectors and industries from around the country. The idea was simple: get talented, motivated and diverse individuals to come together, so that creativity could prosper and positive change could be enacted. What came out of the initial conversations and meetings, was both inspiring and motivational, and set the foundation for what would become FountainHead RI. https://www.fountainheadri.org/ Contact Details 1BusinessWorld Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

August 15, 2022 05:59 PM Eastern Daylight Time

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DonorsTrust Givers Recommended $126 Million in First Seven Months of 2022

Donors Trust

The DonorsTrust community of givers during the first seven months of 2022 recommended more than $126 million to nearly 2,000 unique nationwide charities, defying historical rates of inflation and ongoing market volatility. While this 11% increase in YTD charitable dollars is significant, the total number of grant requests is up a whopping 49% compared to the same time period last year, suggesting the DonorsTrust client community is spreading more dollars among more institutions. As DonorsTrust President and CEO Lawson Bader says, “The sheer volume of grant requests so far from our community of givers is a reflection of the historic number of new accounts opened with DonorsTrust during 2021 and 2022. “What’s more, the pace at which our donors are meeting charitable needs is evidence of an engaged, serious community of givers that understands nonprofits need more financial assistance to make ends meet during these turbulent economic times.” Grant-making accelerates year-over-year despite market pressures In 2021, DonorsTrust paid out nearly $190 million to charities nationwide and—if giving continues to keep pace with the first half of 2022—it will end the year easily exceeding last year’s record-breaking total. DonorsTrust givers are stepping up to meet needs even though the S&P 500 has declined 20% YTD, the index’s worst six months in more than 50 years, according to CNBC. Other major stock indexes like the Dow and the Nasdaq were down 15% and 30%, respectively, in the first half of 2022. Donor-advised funds, also known as charitable-giving accounts, offer some shelter from the turbulent markets, however, as the charitable tool enables givers to claim an immediate tax deduction for each irrevocable donation made to their donor-advised fund, also known as a charitable-giving account. Donors respond to war in Ukraine, policy challenges at home During the first half of 2022—in partnership with the Atlas Network, a global network of think tanks that work to secure economic and personal freedom for all individuals—DonorsTrust’s donors responded to the Ukrainian crisis by raising more than $2.5 million and counting for life-saving supplies. DonorsTrust Vice President Peter Lipsett earlier this year interviewed Dr. Tom Palmer, executive vice president for international programs at Atlas Network, about the relief missions Palmer personally conducted, delivering supplies from a Polish base and coordinating travel for those fleeing Ukraine. “[Ukrainians] are committed, not merely to repelling [Russian] aggression, but to doing it because they want a free society. They want to live with freedom of speech and free markets and the ability to live your own life as you want and not as someone commands you to live,” says Palmer. In addition to funding relief efforts in Ukraine, clients’ giving in the first seven months of the year focused heavily on grant-making to policy organizations that preserve and protect civil liberties. More than $85 million in the first seven months of 2022 went to policy-focused charities, including State Policy Network, the Foundation for Government Accountability and the Constitutional Defense Fund. ### About DonorsTrust DonorsTrust is a mission-focused donor-advised-fund provider that primarily serves conservative and libertarian givers. Established in 1999 as a 501(c)(3) public charity, DonorsTrust is a community of donors devoted to creating a better future for all. DonorsTrust supports charities it believes protect constitutional liberties and strengthens civil society through private institutions and initiatives. Since its inception, DonorsTrust has granted nearly $2 billion to more than 4,000 charities in the arts and sciences, education, public policy, religion, and social services. Contact Details Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.donorstrust.org/

August 15, 2022 02:30 PM Eastern Daylight Time

Goodway Group Recognized for Marketing Analytics Innovation in 5th Annual MarTech Breakthrough Awards Program

Goodway Group

Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, today announced that it has been selected as winner of the “Best Overall Marketing Analytics Solution” award in the fifth annual MarTech Breakthrough Awards. The program is conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Goodway Group has previously won two MarTech Breakthrough awards - “Best Data Visualization Solution” in 2020 and “Best Predictive Analytics Solution” in 2021. Goodway Group's analytics solution consists of Audience Design 2.0, which harnesses the power of first, second and third-party data to create custom targeting strategies to reach the right audience with the right message at the right time. The company’s data sources develop unique audiences for clients, including customer personas, propensity models, look-alike models, offline models, retargeting strategies and suppression models. “It’s an honor to receive just one MarTech Breakthrough award, but this being our third is incredibly special. We believe that our marketing analytics platform solves the modern-day marketer's challenges by leveraging technology to create scaled efficiency that empowers human talent,” said Jay Friedman, President at Goodway Group. “The complex technology has been intentionally built to deliver sophisticated targeting, efficient buying and advanced measurement for our clients. We will continue to improve the product to greatly enhance our client experience.” The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology-related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,950 nominations from over 18 different countries. “In today’s digital media landscape options are nearly endless. Being able to truly harness data to analyze the success or failure of campaigns is a crucial component marketers can't afford to be without,” said James Johnson, Managing Director at MarTech Breakthrough. “Goodway Group is able to deliver advanced media strategy to meet the needs of any brand marketer through the breakthrough Audience Design 2.0 data source, and we are thrilled to recognize the agency once again this year - this time for ‘Best Overall Marketing Analytics Solution.’” Passport One™, a new addition to Audience Design, is Goodway's access to a database that identifies a marketer's customers, enhances existing first-party data and creates new opportunities for closed-loop measurement. RealValue is an algorithmic suite that applies optimizations to amplify what's working and eliminate what's not. The suite uses machine learning to drive unmatched media performance through predictive modeling and impression evaluation, geographic insights and linear touch attribution. RealValue optimizes campaigns based on multiple dimensions while also protecting them from quality assurance issues. Additionally, Campaign Engine centralizes multi-platform, cross-channel campaigns and automates repetitive tasks. Campaign Engine works across multiple DSPs and paid search, social and programmatic. With Insights, Goodway Group account teams are empowered to harness data with the intent of crafting compelling, impactful stories for clients. It democratizes log-level data, making it a seamless process to generate actionable insights at scale. Lastly, SmartGuard protects campaigns from costly quality assurance issues, combats fraud and ensures brand safety. SmartGuard continually monitors campaigns with real-time alerts. About Goodway Group Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. About MarTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

August 11, 2022 03:30 PM Eastern Daylight Time

Size Inclusivity in Fashion

YourUpdateTV

Over the course of the last year, women’s clothing brand, J.Jill, set out to better understand what women want from fashion and the shopping experience. In response, J. Jill is celebrating the launch of Welcome Everybody, a fully inclusive shopping experience online and in stores, that celebrates the totality of women everywhere. Recently, VP of Design at J.Jill, Elliot Staples, and Size Inclusive Style Expert, Rochelle Johnson, participated in a nationwide satellite media tour to discuss size inclusivity and the new Welcome Everybody campaign. A video accompanying this announcement is available at: https://youtu.be/x8xDhhQv9sU The Welcome Everybody campaign is a fully inclusive campaign that clearly communications J.Jill’s significant offerings and aligns with our mission of celebrating the totality of women The campaign was created to create a fully inclusive shopping experience, following extensive listening and market research with customers. Their visual campaigns will be refreshed with a range of models and influencers, such as Rochelle, showcasing a range of sizes and body types to ensure each customer can feel represented in J. Jill campaigns. Women are not just one size fits all, as we know almost 70% of women in the US are size 14 and above. It is important that brands not only understand that but stand behind that and design their product for women of all shapes and sizes. While J.Jill has always catered to this market, they are continuing to evolve and include more inclusive sizing throughout their product offering. Plus size fashion has historically been an underrepresented category in the fashion space and those who have not met the ideal size standards have been limited in fashion options. As Rochelle looks toward the season ahead, in terms of fashion, it’s really all about transitional items that get you from day to night. As a mom of two, anything that makes my morning easier such as ultra- premium fabrics that make my outfits feel luxe. The entire collection boasts beautiful details, easy silhouettes, and soft luxurious fabrics that J. Jill is so well known for. For more information, visit jjill.com About Elliot Staples Senior Vice President of Design, Product Development About Rochelle Johnson Rochelle Johnson, an influential voice in the size inclusivity space. With a dedicated following of over 411K followers on Instagram, Rochelle is an influential voice within the body inclusivity community. Through her social media and blog, Beauticurve, which she started almost 10 years ago, Rochelle refers to her platform as a one stop shop for all curvy girls to live a life of affordable style, lavish home decor, luxury, laughter and self-love. Known for her fashion expertise, Rochelle is working with J.Jill to continue to evolve how they represent all women in their product and in-stores. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 11, 2022 11:00 AM Eastern Daylight Time

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Have We Seen The Beginning Of The End Of Data Privacy In The European Union?

Benzinga

With the goal of protecting the European Union (EU) from child pornographers and other unsavory and illegal activity, the Digital Services Act, a regulatory act aimed at making the internet a safer place, is on its way to cracking down on Big Tech. Big Tech Could Be Facing Big Fines If Companies Don’t Comply Beginning in 2024, the new EU law will fine companies like Alphabet Inc. ’s (NASDAQ: GOOGL) Google, Meta Platform Inc. ’s (NASDAQ: META), Facebook and WhatsApp, Twitter Inc. (NYSE: TWTR) and Apple Inc. (NASDAQ: AAPL) up to 6% of their global revenue if they are caught violating the strict new rules. Companies like Meta could be looking at fines as high as $7 billion if it decides to ignore the new rules. Companies with repeat violations could eventually be banned from doing business in the EU. The law is a means of cracking down on advertising aimed at children as well as ads that target private information such as religion, gender and political opinions. The rules also give EU governmental entities the right to take down what they deem as illegal content, including any viewed as promoting terrorism, child sex abuse, hate speech or commercial scams. Additionally, online retailers such as Amazon.com Inc. (NASDAQ: AMZN) must adhere to the law by implementing similar protections for what governments view as suspect products, such as counterfeit items or unsafe children’s toys. The EU laws follow the U.S. Justice Department and Federal Trade Commission's move to file antitrust actions against Google and Facebook. In a statement released by Google, the company says, “As the (EU) law is finalized and implemented, the details will matter. We look forward to working with policymakers to get the remaining technical details right to ensure the law works for everyone.” Swiss - Hosted Privacy Company Rolls Out EU Regulation-Immune Chat Tool Alain Ghiai, CEO at Swiss-hosted privacy and cybersecurity company Sekur Private Data Ltd. (OTCQX: SWISF), is among those skeptical of the new laws on Big Tech's effect and intent. He sees the law as a government data grab. “This is not unlike China, where everything you do and post online is public property of the EU government, which will be scanning everything. When people use free (chat) applications like WhatsApp, Gmail and Signal and others, they basically force those providers to give them that information,” he said. “The question is whether what they’re doing is pure intent, or is there something else behind it? A lot of people think the new EU regulations are a new way to exercise full control over people’s privacy, and they’re very angry about it.” Taking advantage of the concern with EU government entities snooping on chat and email, Ghiai has been making the media rounds discussing his company’s newest encrypted feature on SekurMessenger, "Chat-by-Invite". The chat tool is Sekur ’s latest instant-messaging tool, letting Sekur users invite non-Sekur users by sending a SMS notification invite, and is now available in 25 countries, covering a population of 1.18 billion people, including SMS invite notifications coverage in the U.S., Canada, Switzerland, Australia, New Zealand, Singapore and most of Latin America and Europe. It says it gives subscribers complete privacy to chat with non-Sekur users, without the non-Sekur users having to register to, or download, Sekur. Chat-by-Invite reports that it protects Sekur subscribers’ instant messages which, when sent to a recipient, open into a private, secure platform hosted in Switzerland, through its proprietary HeliX connection. The chat is essentially occurring on Swiss servers owned and controlled by Sekur. Sekur says that once the instant messaging is completed, the messages disappear and hackers will be unaware of the conversation because of Sekur’s highly private and secure encrypted military technology, which is operating behind it. Though the country pays annual fees to do business with the EU, Switzerland is still independent of the union and is believed to have some of the best and strictest data privacy laws in the world. “Thank God, we’re in Switzerland, and we don’t have such a law (like the EU),” Ghiai said. “It’s not just that the government can go in and read your stuff. The danger is what happens when they get hacked?” With Sekur, there is no direct messaging on open-source platforms, making them invulnerable to cybersecurity breaches. The company reports it has developed or is rolling out products including SekurMail, SekurMessenger, SekurVPN, SekurVoice and SekurPro video conferencing, among others. The SekurMessenger with Chat-by-Invite app is now available on any web browsers, on iOS and Android. For more information on Sekur Private Data, go to https://sekurprivatedata.com. For more information on Sekur solutions, go to https://www.sekur.com. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

August 11, 2022 09:55 AM Eastern Daylight Time

This Electric Toothbrush Has 6 Cleaning Modes For Reportedly Brighter Smiles

Benzinga

Toothbrushes have come a long way since Babylonians and Egyptians started brushing their teeth with frayed twigs around 3000 BCE. The first more modern toothbrush with a handle carved from cattle bone and a brush made from swine bristles was produced in England around 1780. Natural bristles were used until DuPont de Nemours Inc. (NYSE: DD) invented nylon, which started the development of the truly modern toothbrush in 1938 and the first electric toothbrush in 1939. Although electric toothbrushes date back more than 80 years, they have seemingly not achieved widespread adoption. The global electric toothbrush market size was estimated to be worth $4.3 billion in 2022 and projected to increase to just over $6 billion by 2027, according to Statista. Electric toothbrushes clean teeth, gums and tongue by using rotation or side-by-side movement of the head. Electric toothbrushes are an effective way to remove plaque and reduce gingivitis, and studies show they are more thorough at cleaning teeth than traditional manual toothbrushes. But the moderate adoption rate of the devices arguably demonstrates that consumers need to be educated and provided compelling value propositions to buy them. Cost is a major constraint to the market, and people don’t see them as an attractive addition to their bathroom countertops. Better Brushing? Enter Brüush (NASDAQ: BRSH). While most electric toothbrushes provide 500 strokes per minute, Brüush says its model provides up to 31,000 strokes per minute, attacking plaque 100 times more vigorously than a manual toothbrush. Brüush has six cleaning modes for every type of brusher. The Brüush lithium-ion battery is built to last four weeks on a single charge, and the compact magnetic case makes traveling with the device convenient. The Brüush toothbrush, which comes in five colors with three brush heads and a USB power adapter and charger, retails for $79. And if you sign up for a subscription, Brüush will send you three new brush heads every six months for $18 — that’s just $6 per brush head. Replacing brush heads for Koninklijke Philips N.V.’ s (NYSE: PHG) Sonicare can cost as much as $43 for a three-pack, and the price of Procter & Gamble Co. (NYSE: PG) Oral-B line of brush heads reaches as high as $40 for a three-pack, depending on the model. Brüush estimates that 70% of its customer base is between ages 18 and 45 years old, a group that’s under-penetrated compared to baby boomers in terms of using an electric toothbrush. This age group also consists of the first digital generation when it comes to shopping, possibly a positive for a company where its website accounts for the majority of sales. Visit Brüush’s website to learn more about the company and its products. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

August 11, 2022 09:52 AM Eastern Daylight Time

Blink Appoints Jim McInerny as Chief Revenue Officer as US ARR Growth Exceeds 350% Y-o-Y

Blink

Blink, the employee app for frontline workers, has appointed Jim McInerny as Chief Revenue Officer. The appointment comes as Blink’s presence in the United States reaches new heights, with 350% growth in Annual Recurring Revenue (ARR) in the last 12 months, and the onboarding of major new frontline workforces, including Elara Caring and Coach USA. A veteran of technology sales, McInerny brings an impressive success record of growing software businesses, most notably as the 12th employee at Application Resource Management (ARM) platform Turbonomic, where he built a sales organization that went on to take the business from $0 to $85 million ARR within five years. Turbonomic sold to IBM in 2021 at a valuation of $2 billion. He joins Blink following nearly four years at security ratings platform BitSight, where his role as Vice President, America Sales significantly contributed to the company growing from $38 million ARR to $115 million within three years. In his prior role at Dell EMC, McInerny helped design and build EMC’s pioneering global inside sales program, growing to a team of over 600 people and $300 million in mid-market revenue within seven years. In addition to his sales leadership roles, McInerny has also taught at the University of New Hampshire’s Paul School of Business, supporting the college’s students in entering technology sales through the Professional Sales Group (PSG). Speaking on McInerny’s appointment, Sean Nolan, Founder and CEO of Blink, said: “Jim’s appointment comes as the result of an extensive search for a revenue leader who not only has a strong track record, but has the drive to exceed it. We’re thrilled to have him join this driven and dynamic team and are looking forward to seeing his leadership take our growth to new heights.” In the newly established role of Chief Revenue Officer, McInerny will lead a significant expansion in Blink’s go-to-market activities across its three primary territories: the US, UK and Australia, with more to be added. McInerny will be based in Blink’s new Boston office, where the team has grown by over 60% in the last year. McInerny added: “Blink has the ability to completely change the way that millions of people experience work, and its potential for growth and impact therefore knows few limits. This is a unique and truly inspiring opportunity, and I’m excited to start working with Sean and the rest of the leadership team on the next step of this journey.” McInerny’s appointment is one of a number of senior hires made at Blink in the last six months, including the company’s first Chief Marketing Officer and Vice President of People. Jeff St Laurent, formerly of Dell EMC and ServiceNow, was also appointed to Blink’s Board. Jeff brings extensive experience in leading and scaling high-performing sales teams in the US: at ServiceNow, he was a key member of Frank Slootman’s leadership team, responsible for growing revenues from $100m to $3bn. Blink is a platform that gives frontline workers access to the people, processes, communications and applications they need to do their jobs – all through their corporate or personal devices. In doing so, it delivers higher productivity, increased retention and more conversations that close the gap between frontline workers and executives. Since launching in 2018, it now serves 230 customers across the UK, APAC and US, including Network Rail, Stagecoach and the NHS. For more information go to https://joinblink.com/ Press Kit Blink is a communications platform that transforms productivity and boosts staff satisfaction leading to increased retention at frontline organisations. We do this by giving frontline workers mobile access to everything they need when they need it. People, processes, communications and applications in one easy-to-use app. We are proud to be trusted partners to some of the biggest and most complex frontline organisations in the world, including Elara Caring, Network Rail and Domino's. Contact Details Blink Hannah Nakano Stewart, Chief Marketing Officer +1 917-795-8853 Hannah@joinblink.com Company Website https://joinblink.com/

August 11, 2022 08:00 AM Eastern Daylight Time