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InnerScope Hearing Technologies (OTC: INND) Featured in Official 2023 Super Bowl LVII Game Program

Innerscope Hearing Technologies, Inc.

2023 Official NFL Super Bowl LVII Game Program 1 Million Hard Copies 50 Million Unique Visitors - Digital Edition 500 Million Page Views - Digital Edition McapMediaWire -- InnerScope Hearing Technologies Inc. (OTC: INND ) ("InnerScope"), an emerging and disruptive leader in the Over-the-Counter (OTC) Hearing Aid space today announced its print ad campaign "Hearing Made Easy" is featured in the Official Super Bowl LVII (57) Game Program. Super Bowl LVII is a showdown between the AFC Champions, Philadelphia Eagles, and the NFC Champions, Kansas City Chiefs. The kickoff is this Sunday, February 12th, at 6:30 pm EST, with Chris Stapleton singing the National Anthem and international icon Rihanna taking center stage for Apple Music Super Bowl Halftime Show. The Official NFL Super Bowl LVII Commemorative Souvenir Game Program features InnerScope's print ad campaign strategically placed on page 229 opposite a full editorial that recaps the first four weeks of the Philadelphia Eagles regular season. The print ad campaign highlights a message of "Hearing Made Easy" – No Prescription Needed – No Medical Exam Needed with InnerScope's iHEAR and HearingAssist brand of Medical-Grade FDA-registered OTC rechargeable hearing aids starting at $499 a pair. The ad also includes a list of selected in-store and online major retailers where iHEAR and/or HearingAssist OTC hearing aids can be purchased, including Walmart Vision Centers, Walmart.com CVS.com, Bestbuy.com, RiteAid, RiteAid.com or directly from iHEARdirect.com or HearingAssist.com. NFL Super Bowl LVII Game Program will be made available to the fans during the game with exclusive distribution rights inside State Farm Stadium on Sunday, February 12, 2023. In addition, the publication will be made available for purchase nationwide at major newsstands, bookstores, hotels, mass and specialty stores, supermarkets, pharmacies, international airports, and online at NFLShop.com at a cover cost of $20 with a circulation of nearly 1,000,000 hard copies with 100% sell-thru and a pass along the value of approximately 5,000,000 (5 readers per copy). In addition to in-stadium and retail distribution, a robust digital component is included to enhance the visibility significantly: In the week preceding and following the game, the digital edition of the 2023 Official NFL Super Bowl LVII Game Program will be made available for free viewing on NFL.com. NFL.com expects to receive more than and experience approximately during this time. To view the digital edition of the 2023 Official NFL Super Bowl LVII Game Program, click the link here: Official Super Bowl 57 Game Program (hozinc.com). To View InnerScope's "Hearing Made Easy" print ad, type in the search box page 229. Also, in addition to the activation on NFL.com, All-Star Players and Media Personalities, with nearly 14 million combined opt-in followers, have agreed to share the publication over social media with their respective followers. FDA Ruling On OTC Hearing Aids Is A Game Changer For InnerScope An "FDA Ruling on OTC Hearing Aids went into effect on October 17, 2022, allowing millions of Americans with hearing loss to purchase hearing aids without a prescription, medical exam, or needing a professional to fit the hearing aids. But until the FDA ruling, getting hearing aids required a medical exam, prescription, and fitting done by an audiologist. In addition, the cost of professionally fitted hearing aids averages over $5,000 out-of-pocket costs for a pair because Medicare or private insurance plans don't typically cover the devices. However, FDA has established that OTC hearing aids are safe and effective for adults with perceived mild to moderate hearing loss and are regulated as medical devices by FDA. In addition, according to the National Institute on Deafness and Other Communication Disorders, as many as 30 million adults in the United States currently have some degree of hearing loss and would benefit from using hearing aids. The FDA ruling was a game changer for InnerScope since its iHEAR, and HearingAssist brands of OTC hearing aids have the same type of technology and features as hearing aids sold and fit by hearing healthcare professionals at an average saving of $3,000 to $4,000 per pair. Additionally, InnerScope's iHEAR and HearingAssist OTC hearing aids are designed for consumers with perceived mild to moderate hearing loss with many different models that feature Bluetooth App-Controlled and Full-Streaming for Hands-Free Phone Calling and Listening to Music and/or Podcasts. "We are proud to have our "Hearing Made Easy" ad campaign featured in the Official NFL Super Bowl LVII Commemorative Souvenir Game Program, said Matthew Moore, President and CEO of InnerScope Hearing Technologies. "Forbes has listed the Super Bowl as "the world's most valuable sporting event brand. The Official Super Bowl LVII Game Program is simply the most valuable, content-rich magazine in all sports. In addition, we believe InnerScope's iHEAR and HearingAssist OTC Hearing Aid brands associated with the Super Bowl brand and our "Hearing Made Easy" campaign print ad will provide awareness to millions of people that need hearing aids but, up until now, could never afford them." About InnerScope Hearing Technologies, Inc. (OTC: INND): InnerScope Hearing Technologies Inc. is a manufacturer and distributor of OTC Hearing Aids, Hearing Aid Accessories & Hearing Health-Related Products ("Hearing Products") dedicated to addressing the global demand for affordable hearing solutions. InnerScope's Hearing Products and its B2C and B2B business model break through the barriers that prevent access to effective and affordable hearing solutions. InnerScope's recent acquisition of iHear Medical Inc., a Direct-to-Consumer ("DTC") cloud-based hearing solution provider, gives the Company access to over 40 patents and an R&D facility. In addition, InnerScope has acquired HearingAssist, an established leader since 2008 in the DTC hearing aid market, with a customer base of over 400,000. These acquisitions, combined with a partnership with Atlazo Inc., a semiconductor innovator for next-generation AI smart devices, will allow InnerScope to better position itself in the OTC hearing aid market by selling advanced Hearing Products through Walmart and many other major retailers and pharmacy chains. InnerScope's full line of Hearing Products is currently available through these multiple retail/wholesale distribution channels: Walmart Vision Centers, Walmart.com, Walmart Canada, CVS.com, RiteAid.com, BestBuy.com, Amazon.com, Fingerhut.com, Giant Eagle, Hy-Vee, Hartig Drug, Food City, Cardinal Health™ at-Home, Carewell.com FSAStore.com, HSAStore.com, WellDeservedHealth.com, Wakefern Food Corp. / ShopRite, SpartanNash / VG's Grocery / Family Fare / Martin's Super Markets and Topco Associates representing 1000's of stores. Coming Soon: More major retailers and pharmacy chains for InnerScope's in-store and online Hearing Products. For information related to InnerScope Hearing Technologies' latest hearing aids and related hearing products, please visit: http://iheardirect.com http://hearingassist.com For the most up-to-date information about InnerScope Hearing Technologies (OTC: INND), please visit and follow our official Twitter account @inndstock page: https://twitter.com/inndstock InnerScope Hyperlinks: HearingAssist HearingAssist - Walmart.com HearingAssist - CVS.com HearingAssist - RiteAid.com HearingAssist - BestBuy.com iHEAR iHEAR - CVS.com Acquisition of iHear Medical Inc. Acquisition of HearingAssist Safe Harbor This news release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, intended to be covered by the "safe harbor" created by those sections. Any statements that are not historical facts contained in this press release are also "forward-looking statements," as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA). Such statements may be identified by words such as "expects," "plans," "projects," "will," "may," "anticipates," "believes," "should," "intends," "estimates," and other words of similar meaning. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be canceled, and other factors that may cause our actual results, performance or achievements, or developments in our industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the fluctuation of global economic conditions, the performance of management and our employees, our ability to obtain financing or maintain contractual relationships with vendors and customers, competition, general economic conditions and other factors that are detailed in our periodic reports filed with the Securities and Exchange Commission ("SEC"). We intend that all forward-looking statements be subject to the safe-harbor provisions of the PSLRA, Securities Act, and Securities Exchange Act. Contact: InnerScope Hearing Technologies, Inc. Investor Relations ir@innd.com 833-788-0506 www.innd.com Investor Relations Agency Contact: Skyline Corporate Communications Group, LLC Lisa Gray, Senior Account Manager One Rockefeller Plaza, 11th Floor New York, NY 10020 Office: (646) 893-5835 Email: lisa@skylineccg.com Contact Details InnerScope Hearing Technologies, Inc. Investor Relations +1 833-788-0506 ir@innd.com Skyline Corporate Communications Group, LLC Lisa Gray, Senior Account Manager +1 646-893-5835 lisa@skylineccg.com Company Website http://www.innd.com/

February 07, 2023 08:30 AM Eastern Standard Time

SIGMA Updates fp & fp L Cameras Appealing to Cinematographers by Adding New Color Mode, 4TB SSD Compatibility, Atomos Cloud Support and More

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce major firmware updates for the SIGMA fp series cameras: Version 5.0 for the 24-megapixel SIGMA fp, and Version 3.0 for the 61-megapixel fp L. Key updates include the addition of a "Warm Gold" color mode, support for 4TB SSDs, and Atomos Cloud support. With these firmware updates, the fp and fp L are also now the first mirrorless still/cine cameras to incorporate the EL ZONE metering system created by cinematographer Ed Lachman, ASC. EL ZONE is a false-color exposure tool where standard exposure (18% reflectivity) is displayed in gray, with up to six steps of both highlights and shadows displayed in an intuitive, standardized, color-coded format to allow creators to utilize the dynamic range of the cameras to its fullest. Additionally, Open Gate with Anamorphic Desqueeze for the ARRI ALEXA LF / ALEXA Mini LF has been added to the camera and settings registered in Director’s Viewfinder Mode; which will be a benefit to high-end filmmakers utilizing the popular ARRI line of cine products. "The introduction of the EL ZONE metering system, along with the full roster of additional features and functions provided in the latest firmware, demonstrates SIGMA's commitment to the fp camera series." reports Mark Amir-Hamzeh, SIGMA America President. "With each major firmware update, the fp cameras become ever more important tools catering to the needs of the creative community." The firmware updates for both cameras will be available on February 8, 2023, on the sigma-global.com website. The full description of the firmware update follows below. ##### Major firmware update for the SIGMA fp for Ver. 5.00 and fp L for Ver. 3.00 The SIGMA fp and fp L cameras both gain added functionality with the new major firmware update Thank you for purchasing and using our products. We are pleased to announce that firmware update Ver. 5.00 is now available for the SIGMA fp and Ver. 3.00 is available for the SIGMA fp L full-frame mirrorless camera. #SIGMfp #SIGMAfpL #SIGMA [Applicable product] SIGMA fp / SIGMA fp L [Benefits of the update] SIGMA fp Ver. 5.00 / SIGMA fp L Ver. 3.00 A new color mode "Warm Gold" is added. This Color mode creates a mellow atmosphere with subdued tones and warm colors. The "EL ZONE" option has been added to the "False Color" function, which displays the exposure status of any part of the screen in a color-coded manner, allowing you to monitor the exposure status of any part of the screen. "Focus frame only" *has been added to the information display menu in the |▢| (Display) mode setting * "Focus Frame Only" appears in the menu only when the shooting style in STILL mode or CINE mode is set to STILL-like. The camera can now be switched off even during long exposures. The camera is now compatible with a 4TB (terabyte) external SSD. Open Gate (x1.25 / x1.3 / x1.5 / x1.65 / x1.8 / x2) for ARRI ALEXA LF / ALEXA Mini LF has been added to the camera and setting information registered in the Director's Viewfinder. ATOMOS Cloud is now supported. * * Firmware update of ATOMOS devices is required to use the cloud solution provided by ATOMOS. Please wait for the announcement from ATOMOS for information on compatible devices and the release date of the firmware. To update the firmware, please refer to the following links: SIGMA fp Ver. 5.00 https://www.sigma-global.com/en/cameras/fp/?tab=support&local=firmware SIGMA fp L Ver. 3.00 https://www.sigma-global.com/en/cameras/fpl/?tab=support&local=firmware [Learn more] About SIGMA fp: https://www.sigma-global.com/en/cameras/fp-series/ About SIGMA fp Ver. 5.00 / SIGMA fp L Ver. 3.00: https://www.youtube.com/user/sigmaglobalvision About SIGMA's color modes: https://www.sigma-global.com/en/magazine/m_series/cameras/sigma_color_mode_library/ [About instruction manual] The latest versions of the instruction manuals (PDF format) that support this firmware update can be downloaded from the following URLs: https://www.sigma-global.com/en/cameras/fp/#catalog https://www.sigma-global.com/en/cameras/fpl/#catalog [Contact] For further information, please contact your local authorized SIGMA Service Station listed at the link below: https://www.sigma-global.com/en/world-network/ We appreciate your continued support for SIGMA products. About SIGMA Corporation Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with over 30 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. ### For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products. Follow SIGMA America on social media! SIGMA Photo: Facebook, Twitter and Instagram SIGMA Cine: Facebook, Twitter and Instagram Contact Details SIGMA Corporation of America Jack Howard +1 631-201-7381 sigma.pr@sigmaphoto.com Company Website https://www.sigma-global.com/en/

February 07, 2023 07:30 AM Eastern Standard Time

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Alan Schneider Celebrates 15 Years as Owner of Minuteman Press Franchise in Northvale, NJ

Minuteman Press International Inc

The Minuteman Press franchise in Northvale, NJ has been operating for over 40 years. Alan Schneider and his wife Nadine are celebrating 15 years as owners and share their insights and reflections. Minuteman Press in Northvale, NJ is located at 202 Livingston Street, Northvale, NJ 07647. Congrats on 15 years! What does this milestone mean to you and what are the keys to your success and longevity? Nadine and Alan: “This is a tremendous milestone for us. Although we have hit this milestone in our tenure, the shop has been in business for over 40 years in this community. We are well known and very involved in the town. For years, people were saying the printing industry was dying. Then the pandemic hit and I think everyone feared a little bit for the future. However, I have to say that I never expected the bounce back from the pandemic to be such a boon for business. I think people realized that community is important, supporting local business is important, and although online marketing has a place, it’s not the only game in town. Print is still king. The keys to our success and longevity are: providing a warm and friendly place to do business; being knowledgeable about our products and services; letting our clients know that their success is important to us and we are here to help them; caring about our clients as people—not just as customers; and, most importantly, reliability and integrity.” What are some of the key ways you’ve grown your business? Nadine and Alan: “Believe it or not, the pandemic was a blessing for our business. It forced us to take critical look at how we were operating. We took a hard look at our numbers, and strategized on what we could do better in both operations and marketing. On the operational side, we cut out some of the fat and streamlined things where needed.” Alan: “My wife, Nadine, has an MBA in marketing and has owned a marketing and graphic design business for 15+ years. She joined me in our Northvale, NJ location and is providing all the graphic design services. Not only was this a strategic financial/operational move, it was the best marketing move we could have made. We are now truly a marketing, design and printing company – a one-stop shop!” Nadine and Alan: “Our clients are provided with a free consultation on the best ways to market their business. We do the strategy, design and printing. When the clients see the results, they come back for additional products and services—and they tell their friends! The savings we realized from our reduction in payroll was also reinvested in the business by increasing our participation in the SEO/Internet marketing program. We are starting to see an uptick in our internet leads! A couple of other cool things… Last year, we expanded our marketing strategy by promoting ourselves as a local family business. Our holiday cards now feature our family photo – myself, Nadine, and our 4 grown children. The theme is, Family is everything. We appreciate you being part of ours. I can’t tell you how many compliments we received on that card. People feel like they know our family, and always ask how our kids are doing. This year, we will be planning a marketing program to celebrate my birthday on October 26 th. Why? Because we found out that it’s also National Printing Day! We are going to have a lot of fun with that. We also do a lot of in-person networking by being active in our home and business communities. We are BNI members and directors, are involved with many not-for-profits, serve on the boards of the local Chambers of Commerce, and are Auxiliary Police Officers in our hometown. We are always visible helping the community in whatever way we can.” What are your high-demand products and services? Nadine and Alan: “We do a ton of direct mail, particularly EDDM. Although the program has been around for years, it’s really been gaining traction since the pandemic. Once our clients see how well direct mail works for them, they either expand their reach or frequency…or both. We help them build their customer lists as a result of their EDDM efforts, then assist them with targeted direct mail programs to these new customers. We are proud to say that many of our clients credit us with helping them build their businesses through direct mail. They refer to us as the direct mail experts! We also began heavily promoting branded apparel. It’s featured in the front of our store, and we make a point of mentioning it to our clients when they come into the shop. Once we learn about their business, we suggest what types of apparel and promotional items they may want to consider to boost their brand awareness.” What are your key growth areas? Nadine and Alan: “Again, direct mail and apparel are huge for us. Design as well. Our previous graphic designer was more of a layout/production person. Nadine is a true creative. Everything we do for a client now has a marketing strategy behind it, and a creative, eye-catching design. Clients who come in with their ideas are truly blown away by how we bring their visions to life. One successful campaign for a client usually snowballs into more business—and more referrals! But our true measure of success is knowing how we are helping our clients grow their businesses.” How would you best describe your community? Nadine and Alan: “Northvale, NJ is one square mile in area, right on the New York State border. The community is comprised of mostly residential homes, a small downtown with shopping and a handful of light industrial/manufacturing. Since it’s a small-town area, we focus on serving the local trades, retail stores, restaurants, professional services and industrial businesses. We have also built a client list outside of our small regional area by creating relationships with professionals that can provide us with ongoing business.” Why do you think printing remains so vital to businesses today? What are the benefits of print? Nadine and Alan: “Several years ago, email marketing became extremely popular because it was free. Today, in-boxes are flooded with messages that are deleted before they are even opened. A wasted marketing effort, even though it is ‘free.’ With print, your message is tangible. A direct mail piece in someone’s mailbox is handled – even if it is eventually discarded. Someone saw it, and handled it. Print is the ultimate conversation-starter. Hand someone a brochure, mail them a postcard, or even embroider your company name on your polo – and you are now visible to them. The most successful businesses rely on print for the majority of their marketing, so it is definitely here to stay.” What was your background before franchising? Alan: “I owned a food distribution company prior to owning a Minuteman Press. I wanted something new, but I still wanted to be a business owner. I chose Minuteman Press because of the company’s reputation for training and support of its franchisees. Also, printing is a consumable business which means repeat business.” What has the support from Minuteman Press International been like for you? Nadine and Alan: “Pick up the phone, send an email, and someone is there to help. The conventions are invaluable. We always come back learning something new, whether it’s from corporate or fellow owners. We look forward to seeing everyone, and meeting new people. It’s like a family reunion! We’ve also come back with new vendors to try which really had an impact on our business.” What are the biggest rewards of owning your business? Nadine and Alan: “Being an integral part of other people’s businesses and helping them achieve their goals. Also, being part of the community.” What advice would you give to others? Nadine and Alan: “Be professional and be persistent!” Minuteman Press in Northvale, NJ is located at 202 Livingston Street, Northvale, NJ 07647. For more information, visit their website: https://minuteman.com/us/locations/nj/northvale/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

February 06, 2023 11:00 AM Eastern Standard Time

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Hypemachine launches a PR subscription platform with a powerhouse network of top PR executives from bluechip agencies such as Edelman, FleishmanHillard, and Ogilvy

Hypemachine

New York-based company Hypemachine today announced the launch of their platform and bluechip PR network ( www.hypemachine.io ). The company has attracted early-stage to publicly traded firms globally as clients and replaced what mid-sized PR agencies used to do with its technology and business model. Hypemachine offers à la carte PR subscriptions that can be scaled up or down quickly based on client needs. The company provides bluechip PR agency quality results at a fraction of "big agency” fees. How Hypemachine is different: Hypemachine Match – Hypemachine identifies what media relationships PR executives have, the sectors they worked in, and what they enjoy doing most in PR and matches senior PR teams to clients in tech, consumer, venture capital, and other sectors. Hypemachine Intuitive Dashboard – Hypemachine’s intuitive dashboard provides PR data and recommendations from Hypemachine's executives. The next stage of the dashboard will use artificial intelligence combined with executives' personalized insights. Hypemachine’s dashboard also streamlines the administrative and account management work that junior staffers typically do. Hypemachine Story Strength Score – The company has also created a ‘Hypemachine story strength score’, which assesses clients' announcements and story assets and offers recommendations on how to make them more compelling for reporters. “As a two-time startup founder and former agency SVP at a leading PR agency in New York City, I saw that the agency model was broken for most brands and founders,” says Hypemachine Founder and CEO Olga Orda. "A big part of why we’ve attracted so much incredible A-list, senior talent at Hypemachine is that they feel their work and senior counsel is valued, both in our network and by our clients," Orda said. “Contrary to what many may assume about public relations, we get paid to think, and public relations is more than just who you know. Even if I’m best friends with a reporter at the Wall Street Journal, no reporter will put their career on the line for a terrible or boring story. That’s why we hire the best talent in the industry from leading brands and agencies. We're passionate about helping clients strengthen their storylines and get media coverage.” “Adapting to the changing public relations industry, Hypemachine has created a powerful model for clients to capture tomorrow's audiences," says Andrew Graham, Founder and Head of Strategy at Bread & Law and 2021 PRSA-NY president. About Hypemachine Launched in 2023, Hypemachine ( www.hypemachine.io ) offers a PR subscription platform and powerhouse network of former PR executives from bluechip firms such as Edelman, FleishmanHillard, Ogilvy, and other leading agencies. Hypemachine’s senior associates have advised brands and organizations such as Google, GE, Samsung, Unilever, Netflix, Salesforce, and Amazon. The company offers bluechip PR agency capabilities at a fraction of “big agency” fees and an intuitive Hypemachine PR dashboard for clients. Based in New York City, Hypemachine’s clients include early-stage to publicly traded companies globally. Contact Details Hypemachine Media Relations info@hypemachine.io Company Website https://www.hypemachine.io

February 06, 2023 10:30 AM Eastern Standard Time

tvScientific Announces New Leadership Addition, Expanding World Class Technology Team

tvScientific

tvScientific, the first and only CTV advertising platform built for performance marketers, today announced its appointment of Chris Johnson, as the company’s first VP of Technology. This expansion of the leadership team further demonstrates the company’s commitment to driving sustainable growth in performance advertising today. “Chris brings an extensive amount of leadership expertise to tvScientific, from successfully scaling infrastructures to building out robust and talented teams,” said Jason Fairchild, CEO at tvScientific. “Our mission at tvScientific is to push the boundaries of what’s possible with CTV advertising, and we have set ambitious 2023 organizational goals to continue to drive product innovation in the space. We’re proud of the engineering culture we’re building at the company and value the type of visionary tech leadership Chris will bring in this new role.” As the new VP of Technology, Chris will be responsible for overseeing teams under tvScientific's technology umbrella, including software engineering, data science, DevOps, and IT. Prior to joining tvScientific, he served as VP of Engineering at Infillion – a full-service media solutions provider, housed of leading adtech companies true[X] and Gimbal. “Looking at where the industry is headed and how performance advertising fits into current trends, I’m so grateful to be a part of the tvScientific team, trailblazing the future of CTV advertising,” said Johnson. “This is an organization that has shown immense growth and traction within the industry. tvScientific is forging a new path forward for performance marketers, one in which they can get to a place of radical transparency and unlock a new level of real-time and granular CTV measurement that wasn’t possible previously.” ABOUT TVSCIENTIFIC tvScientific is the first and only CTV advertising platform purpose built for performance marketers. tvScientific offers a self-managed solution that leverages data and cutting edge science to automate and optimize TV advertising to enable massive growth for businesses of all sizes. Our solution combines media buying, optimization, measurement, and attribution in one, efficient platform. Our data science driven attribution technology and automated campaign optimization work together to drive strong business outcomes. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. tvScientific is backed by some of the world’s leading tech investors and media companies, including Norwest Venture Partners, NBCU/Comcast, Hearst Ventures and Idealab. Today, the company continues to make strategic alignments with key players — the most recent being NBCUniversal — to advance CTV performance advertising forward. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. Contact Details Kite Hill PR Julia Worthington +1 973-722-7881 julia@kitehillpr.com

February 06, 2023 09:00 AM Eastern Standard Time

LevLane Advertising Appoints Chief Marketing Officer and Chief Client Officer

LevLane

LevLane Advertising, a full-service, award-winning advertising agency, has announced the promotion of Elizabeth Weir to Chief Marketing Officer (CMO), and Kevin Dunn to Chief Client Officer (CCO), effective February 1, 2023. Both are newly created roles for the 40-year-old Philadelphia-based agency. The announcement comes on the heels of continued expansion for the agency, which has experienced healthy growth over the past 5 years. Weir and Dunn have held leadership positions at LevLane for six and four and a half years respectively, and during their tenure have contributed substantially to the cultural and financial growth of the organization. As CMO, Weir, who previously held the title of SVP, Content, Social Media and PR, will lead and oversee agency promotion efforts, refining and elevating the brand and mission both internally and externally, and will lead all marketing operations for LevLane. “Liz’s breadth of marketing experience and dedication to keeping her finger on the pulse of the future of marketing makes her an invaluable leader,” said Bruce Lev, Founder and CEO of LevLane. “The role of Chief Marketing Officer is a natural progression, as she has shown incredible depth and extraordinary talent for content and storytelling.” Dunn previously held the title of SVP, Strategy & Client Engagement in the Life Sciences division. In his role as CCO, Dunn will continue to lead the agency’s Life Science clients in addition to consolidating Account Management processes across all strategic verticals. “Kevin brings tremendous marketing expertise and extensive leadership capabilities to the agency, and I am thrilled that we are expanding his services across our client roster,” said Josh Lev, President of LevLane. “He has a consistent track record of providing our clients with first-class experiences and has built a strong, customer-centric culture within his team.” About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details Lauren Stralo +1 484-747-0172 lstralo@levlane.com Company Website https://www.levlane.com

February 06, 2023 09:00 AM Eastern Standard Time

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BIO-key’s Innovative IAM Solutions Address C-Suite Top Priority – Managing Cyber Risk

BIO-key International, Inc.

By Gita Karunakaran, Benzinga In recent times, the potential threats of ransomware and data breaches have been gaining more attention among corporations around the world. Companies are constantly faced with the threat of loss of control over customer data and the adverse impact of an attack on their brand reputation. This has resulted in cybersecurity risk being elevated to discussions at the most senior levels of corporations. Despite the C-suite attention the subject has garnered in corporate boardrooms, the implementation of suitable risk-mitigating solutions in organizations has seemingly been lagging. Some of the reasons for this could be a lack of understanding of the level of cyber risk an organization is subject to and willing to accept, and thereafter the inability to decide on which cyber security solutions they would need to implement to stay ahead of potential attackers and protect critical data. Companies like BIO-key International Inc. (NASDAQ: BKYI) offer Identity and Access Management (IAM) cybersecurity solutions for enterprises and often play a key role in bridging this gap in understanding by providing their expertise to design customized solutions to suit the individual needs of organizations. Cybersecurity Risk Increasingly Ranks As A Top Corporate Risk Worldwide Potential cyber incidents and business interruption remained the two leading worldwide corporate risk concerns for the second year in a row, according to a report published by Allianz Global Corporate & Specialty. The report included IBM data showing that ransomware attacks remained the top threat, and the average cost of a data breach hit a record of $4.35 million in 2022, with the cost expected to surpass $5 million this year. While ransomware has become a serious concern – with threat actors engaging in double and triple extortion against companies resulting in reputational harm – another aspect that has equally become an area of consternation is the tightening of regulations surrounding the protection of customer data. Non-compliance with privacy laws and regulations, like Europe’s General Data Protection Regulation (GDPR) or state laws, including the California Consumer Privacy Act (CCPA), could result in hefty privacy violation fines adding to the cost of data breaches. With all the attention that cybersecurity breaches and risks have been garnering, it is no wonder that the global cybersecurity market is booming and reportedly expected to reach $403 billion by 2027. What Can Organizations Do To Reduce Cybersecurity Risk? While cybersecurity and IAM are about ensuring that legitimate authenticated users are the ones gaining access to data and resources in an organization, risk management has always had a more strategic focus with the goal to understand the threat landscape and make informed decisions on the strategy that would work for the organization. It has been seen time and again that regardless of the sophisticated technologies being used to keep hackers out, no system is perfect or 100% risk-free. But organizations can indeed take steps to reduce the likelihood and potential impact of such threats, including educating employees, ensuring adequate housekeeping of software and hardware, and restricting staff access in accordance with job role-based needs. According to BIO-key, the method used to authenticate is a core area that organizations need to focus on when assessing risk and informing their IAM strategy. While relying on passwords to authenticate users may be an easy and inexpensive solution, it comes with the risk of weak security and easily breached networks. As a result, companies have begun adding an extra layer of security with Multi-factor Authentication (MFA), which is believed to prevent as much as 90% of cyberattacks. BIO-key says that it incorporates Multi-factor Authentication (MFA), Single Sign-on (SSO), and its one-of-a-kind biometric authentication option (Identity-Bound Biometrics) under a single, unified IAM platform, PortalGuard, to create holistic cybersecurity solutions for its customers. BIO-key has been a trusted provider of Identity and Access Management (IAM) and Identity-Bound Biometric solutions for over 25 years. The company has been playing an active part in changing mainstream Multi-factor Authentication (MFA) within IAM by offering easier and more secure ways to authenticate the identity of employees, customers, and suppliers, while managing access across devices and applications, for enterprises, educational institutions, and consumers. Its innovations are backed by years of research and expertise and its products and solutions are trusted by leading organizations across industries, including Fortune 500 companies in financial services, healthcare, education, manufacturing, communication, transportation, military and government sectors. With a burgeoning global cybersecurity market and increased cyber-risk awareness in organizations, BIO-key seems poised to thrive and grow by offering the most flexible, secure, and easy-to-use solutions to help organizations combat increasing threats. Learn more about BIO-key’s cybersecurity solutions here. This article was originally published on Benzinga here. BIO-key is revolutionizing authentication and cybersecurity with biometric-centric, multi-factor identity and access management (IAM) software managing millions of users. Its cloud-based PortalGuard IAM solution provides cost-effective, easy to deploy, convenient and secure access to devices, information, applications, and high-value transactions. BIO-key's patented software and hardware solutions, with industry-leading Identity-Bound Biometric (IBB) capabilities, enable large-scale Identity-as-a-Service (IDaaS) solutions, as well as customized on premises solutions. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Catalyst IR- William Jones, David Collins +1 212-924-9800 BKYI@catalyst-ir.com Company Website https://www.bio-key.com/

February 03, 2023 09:25 AM Eastern Standard Time

AI-Powered Congressional Transcripts From FiscalNote (NYSE: NOTE) So You Never Miss Another Floor Speech

Benzinga

By Jad Malaeb, Benzinga Artificial intelligence (AI) made huge strides in 2022. The release of OpenAI’s ChatGPT exemplified AI’s evolution. The chatbot broke news headlines in November 2022 when its user count crossed 1 million in the first week of its launch. The mind-boggling user growth inspired comparisons to the growth rates of its larger corporate counterparts, and the results were outstanding. ChatGPT achieved 1 million users faster than Netflix, Facebook, Spotify and Instagram by a significant margin. It took Netflix, for example, nearly three and a half years to achieve 1 million users. The outstanding growth rates reflect ChatGPT’s incredible capabilities. The chatbot has been used to write content, conceive business plans, design new recipes, dictate code for a stock market strategy, create novels, solve math problems and provide professional advice. ChatGPT’s usefulness has prompted the rise of AI in a number of industries, including, perhaps surprisingly, politics. How AI Has Played A Role In Politics As a tech-based agency specialized in collecting data on the regulatory processes in the U.S. and abroad, FiscalNote (NYSE: NOTE) has had extensive experience integrating AI into their data intelligence solutions. FiscalNote leverages AI’s computing and locating abilities to transform a bulk of unstructured data into actionable insights. FiscalNote’s clients, for example, receive a timeline of key events relating to millions of companies, and the timeline is augmented with AI-generated scores for quick assessment. FiscalNote’s AI solutions also provide industry coverage based on billions of data points extracted from over 100 million documents, and these are updated daily with millions of data points. The breadth and timeliness of this data makes FiscalNote a unique source for actionable political and financial information. The company has also provided AI solutions better suited for specific tasks. FiscalNote’s AI capabilities, for example, extend onto Environmental, Social and Governance (ESG) reporting, Earnings Call Transcripts, Market Sentiment, News Pulse and SEC filings, all of which allow clients to remain ahead of the competition. FiscalNote Leverages AI-Powered Transcription For Congressional Speeches On Nov. 29, 2022, FiscalNote announced that Fireside – its constituent relationship management (CRM) software for Federal, State and Local governments – will be upgraded with the integration of AI-powered transcripts and videos of elected officials’ floor speeches, debates and committee hearings. Fireside’s AI integration will empower communication between legislators and the general public by providing a streamlined path to important political speeches. FiscalNote’s proprietary CRM will enable direct access to these speeches, transcribing them and transporting them to the Fireside platform within an hour after the delivery of the remarks. <iframe width="560" height="315" src="https://www.youtube.com/embed/hw4iZUte6qM" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe> This is a game-changer for press secretaries, communication directors, chiefs of staff, speechwriters and district office staff who rely on fast and secure communications to stay ahead of traditional media coverage. At the same time, this service offers some of the quickest paths to the generation of reliable, swift and actionable content for press releases, newsletters and other constituent-facing communications. “Fireside has always been the essential go-to toolkit on Capitol Hill for the management of constituent communications and engagement, and with this integration of Congressional speeches and remarks, Fireside is set to deliver even more value for our customers at a time when electoral change and redistricting has made communications and transparency even more of a critical priority for lawmakers and their staff,” said Josh Resnik, President & Chief Operating Officer, FiscalNote. This article was originally published on Benzinga here. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

February 03, 2023 09:25 AM Eastern Standard Time

Comcast Hosts Community Event and Makes a $50,000 Contribution to Santa Cruz Non-Profit Organizations for Storm Relief and Recovery

Comcast California

As Santa Cruz County works to recover and rebuild from the recent historic rainstorms that caused massive flooding, downed trees, landslides and other devastation, Comcast yesterday hosted a free event to support the community and made a $50,000 donation to the United Way of Santa Cruz and Community Bridges of Santa Cruz. “The Santa Cruz area has suffered so much from the recent storms – the devastation has been heart wrenching to experience and witness,” said Ray Cancino, CEO, Community Bridges. “This partnership and financial support from Comcast is coming at the ideal time and will provide important, valuable resources as the community strives to get back on its feet.” “We appreciate Comcast hosting yesterday’s event. It was so nice to enable this hard-hit community to take a break, come together and support each other, while having some fun.” said Keisha Browden, CEO, United Way of Santa Cruz County. “Comcast’s financial contribution to our community will help us not only expand our recovery efforts but also help us rebuild from this catastrophic disaster.” A unique feature at the Scotts Valley community event was the Xfinity Experience trailer, which features a 12 foot by 18-foot LED screen on which the movies Sing 2 and Minions: Rise of Gru were screened. The trailer also enabled free WiFi access and power so attendees could get online and charge their devices. Attendees can enjoy free food and beverages from local restaurants and there will be raffles with a variety of door prizes and special giveaways. Throughout the series of dangerous and severe storms, Comcast provided a range of services to evacuation and community support centers in Northern and Central California. Comcast’s network and engineering technicians monitored the storms’ impacts and worked diligently to restore Xfinity and Comcast Business services that were impacted as quickly and safely as possible so customers could stay connected. Comcast also made available for free use by anyone its 147,000 public Xfinity WiFi hotspots throughout Northern and Central California. This helped residents and emergency personnel stay connected during the rainstorms. # # # About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Adriana Arvizo +1 925-200-1919 Adriana_Arvizo@comcast.com

February 02, 2023 02:01 PM Pacific Standard Time

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