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Goodway Group Welcomes Rick Watrall as New Chief Data and Analytics Officer

Goodway Group

Goodway Group, a leading independent digital marketing agency, today announces the appointment of Rick Watrall to the new position of Chief Data and Analytics Officer. In this new role, Watrall will focus on evolving technical, data, and analytics priorities, and driving more value to clients through Goodway’s proprietary tech stack, GOES (Goodway’s Outcome Engineering System.) He will also guide critical decisions around investments in artificial intelligence to deliver faster, cheaper, and better solutions to marketers. This strategic hire is the latest indication of Goodway Group’s commitment to continued growth while delivering innovative solutions to its clients. With a deep understanding of modern marketers' needs, Watrall will be an invaluable addition as Goodway Group continues to innovate and lead in the industry. His arrival is perfectly timed, aligning with Goodway Group’s advancements in its award-winning GOES technology. GOES is a tech and data-enabled marketing system that powers Outcome Engineering—a proprietary philosophy that integrates strategy, analytics, and precise execution to drive measurable growth. Reporting directly to CEO Jay Friedman, Watrall’s leadership will further enhance Goodway Group’s ability to meet and exceed client expectations. Watrall joins Goodway Group from Horizon Media, where his strategic leadership and expertise over the past nine years helped shape the agency. During his tenure, he led a talented team of analysts, data scientists, and statisticians, contributing to the agency’s strategic planning and driving successful outcomes for major clients such as Capital One, Hershey, Revlon, Kohl’s, Mayo Clinic, Paramount and the NFL. Prior to Horizon Media, Watrall served as a senior partner at Hudson River Group where he specialized in marketing analysis, strategic and tactical marketing software, and ROI optimization. "We are thrilled to welcome Rick to the Goodway Group team," said Jay Friedman, CEO of Goodway Group. "His leadership, expertise, and passion will be instrumental in driving our data and analytics capabilities to new heights, ensuring we continue to deliver exceptional value to our clients." About Goodway Group Goodway Group is a leading independent digital marketing agency fueled by data, technology and a dedicated purpose of making your media investment perform. Goodway Group’s Outcome Engineering™ powers our full ecosystem, a proprietary philosophy that connects strategy, analytics and precise execution for measurable growth. Goodway Group ranks among the top North American agencies, earning prestigious awards for innovative marketing technology, impactful work and fostering inclusive, remote-first workplaces. We've been honored as a multiyear Ad Age Best Places to Work and received AdExchanger’s Best Use of Technology by an Agency award among other accolades. Our collective media buying power has led to industry-renowned partnerships. We hold certifications and are recognized with preferred partner status across the Triopoly and all major marketing and media platforms. This ensures that our clients' media investments are optimally managed, minimizing fraud and waste, and maximizing effectiveness and value. Our company encompasses five distinct divisions: CvE, a marketing advisory firm; G-Comm, a retail media accelerator; TUFF, a performance marketing agency; Goodway, a managed service media and analytics partner; and GRADIANT, a modern funnel digital media agency. Together, we make up Goodway Group, the marketing engine that unlocks measurable growth for the world's most progressive brands. Contact Details Kite Hill PR for Goodway Group +1 973-722-7881 goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

August 27, 2024 01:10 PM Eastern Daylight Time

How Seniors Can Benefit from Flip Phones

Spark Metro

In a world increasingly dominated by smartphones and constant connectivity, the simplicity of flip phones remains a compelling choice, particularly for seniors. While modern smartphones offer a multitude of features, their complexity can often be overwhelming for those who prioritize ease of use and straightforward functionality. For seniors, the balance between staying connected and maintaining simplicity is crucial, making flip phones an ideal solution. This article explores the many advantages of flip phones for seniors, highlighting how these devices offer a perfect blend of traditional simplicity and modern technology. The Appeal of Simplicity One of the most significant advantages of flip phones for seniors is their simplicity. Unlike smartphones, which require navigating complex menus and apps, flip phones offer a more straightforward interface. The act of flipping open the phone to answer a call and closing it to hang up is intuitive and familiar, providing a sense of nostalgia and comfort to many users. This simplicity reduces the learning curve, allowing seniors to use their phones confidently without needing extensive technical knowledge. Moreover, the tactile buttons on flip phones are often larger and more spaced out than those on smartphones, making them easier to press. This is particularly important for seniors who may struggle with dexterity or have vision impairments. The physical feedback of pressing a button, as opposed to the touchscreens of smartphones, adds to the ease of use, ensuring that seniors can make calls and send texts with minimal frustration. Enhanced Security and Privacy Another key advantage of flip phones for seniors is the enhanced security and privacy they offer. Smartphones are often vulnerable to various security threats, from phishing scams to malware, due to their internet connectivity and app usage. In contrast, flip phones have limited internet capabilities, significantly reducing the risk of cyber threats. For seniors who may not be as tech-savvy or aware of online risks, this limitation becomes a protective feature. Furthermore, flip phones typically do not store as much personal information as smartphones, which decreases the potential impact of losing the device. Seniors can feel more secure knowing that their personal data is less likely to be compromised if their phone is misplaced or stolen. This peace of mind is invaluable for those who prioritize security and privacy. Superior Battery Life Battery life is another area where flip phones excel, making them particularly well-suited for seniors. Smartphones are notorious for their relatively short battery life, often requiring daily charging due to their power-hungry apps and features. On the other hand, flip phones are designed with efficiency in mind, and their limited features contribute to significantly longer battery life. For seniors, the ability to go several days without needing to charge their phone is a major advantage. It reduces the hassle of constantly monitoring battery levels and ensures that their phone is always ready for use, particularly in emergencies. This reliability is a crucial factor for seniors who may not want to worry about their phone dying at an inconvenient time. Durability and Robust Design Flip phones are also known for their durability, a feature that is particularly important for seniors. The robust design of flip phones makes them less susceptible to damage from drops and other accidents, which are common concerns for users of all ages. The clamshell design not only protects the screen when the phone is closed but also adds a layer of protection against everyday wear and tear. This durability means that seniors can use their flip phones for extended periods without the need for frequent repairs or replacements. The sturdy construction of flip phones also makes them easier to handle, reducing the likelihood of accidental drops. For seniors, the combination of durability and ease of use ensures that their phone remains a reliable companion in their daily lives. Choosing the Right Flip Phone When selecting a flip phone for a senior, it's essential to consider specific features that cater to their needs. User-friendly features, reliable service, and a robust design are all critical factors to ensure that the phone meets their requirements. For instance, the Consumer Cellular IRIS Flip is an excellent option for seniors, offering a range of features designed with ease of use in mind. The large, easy-to-read display, intuitive navigation, and enhanced sound quality make it particularly suitable for those with vision or hearing impairments. Additionally, the IRIS Flip includes emergency response features, providing an added layer of security for seniors who may need assistance quickly. Its durable design ensures that it can withstand daily use, while the extended battery life means that seniors can rely on their phone to be ready when they need it most. The Importance of Reliable Service In addition to selecting a phone with the right features, it's also crucial to choose a provider that offers reliable service. For seniors, having a dependable network is essential for staying connected with family, friends, and emergency services. When considering a flip phone, ensure that the provider offers strong coverage in your area and has a reputation for excellent customer service. A good provider will also offer flexible plans that cater to the needs of seniors, such as low-cost options for those who primarily use their phone for calls and texts. This flexibility ensures that seniors are not paying for features they do not need, making their phone plan more affordable and tailored to their usage patterns. The Modern Benefits of a Traditional Design While flip phones may seem like a relic of the past, they continue to offer significant advantages in the digital age, especially for seniors. Their simplicity, enhanced security, superior battery life, and durability make them an attractive option for those who value straightforward, reliable communication. In addition to these benefits, modern flip phones have incorporated certain technological advancements that enhance their functionality without compromising their user-friendly design. Features such as voice commands, text-to-speech, and enhanced sound quality have been integrated into many flip phones, providing seniors with the convenience of modern technology while maintaining the simplicity they prefer. Conclusion For seniors, the choice of a mobile phone should prioritize ease of use, reliability, and security. Flip phones, with their intuitive design and practical features, offer a compelling solution that meets these needs. While smartphones dominate the market with their endless apps and features, the straightforward nature of flip phones provides a refreshing alternative, ensuring that seniors can stay connected without the complexity and distractions of more advanced devices. The Consumer Cellular IRIS Flip exemplifies the best of both worlds, combining the simplicity of a flip phone with carefully selected modern features that enhance usability and safety. By choosing the right flip phone, seniors can enjoy the benefits of staying connected while maintaining control over their digital experience. Contact Details Alex +1 302-597-6768 Apexreviews154@gmail.com

August 27, 2024 03:52 AM Eastern Daylight Time

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Communication Service for the Deaf Appoints Brendan Gramer and Roberta Mather to Board of Directors

Communication Service for the Deaf

Communication Service for the Deaf (CSD), a nonprofit organization dedicated to empowering the lives of Deaf and hard of hearing individuals, proudly announces the appointment of two new board members, Brendan Gramer and Roberta Mather. Brendan Gramer joins the board with a distinguished career at Amazon, where he serves as UX Design Manager on the Payments team, contributing his expertise for 16 years. Known for his impactful advocacy for accessible design, Brendan has been instrumental within Amazon’s internal Design Tools & Resources Working Group and AUX (Accessibility to the UX Design Community). His leadership also extended to encouraging Deaf representation in accessibility, diversity, and inclusion initiatives, including his recent tenure as Global President of AmazonPwD (People with Disabilities) affinity group. "I am honored to join CSD’s Board of Directors," said Brendan Gramer. "Throughout my journey, I’ve been passionate about breaking down barriers, pushing for access, and promoting inclusivity. I look forward to contributing to CSD’s mission of supporting the Deaf community." Brendan Gramer’s commitment to advocacy extends beyond his professional endeavors. He holds various volunteer leadership roles, including the Hearing Loss Advisory Council of the Washington Office of the Deaf and Hard of Hearing, Deaf Kids Code, United Airlines Accessible Travel Advisory Board, and the Deaf Thrive Steering Committee. Born profoundly deaf in Chicago, Brendan grew up using oral communication and later learned American Sign Language (ASL). He resides in Seattle with his Deaf wife and sons, leveraging his personal experiences to drive positive change for the Deaf community. Roberta Mather brings a wealth of experience and impressive career as a leader, especially as a civil servant in International Relations with 20+ years of experience in diplomacy. Previously, Mather served as the Senior Advisor for Employee Communications with the U.S. Department of State, overseeing messaging to a workforce of over 75,000 employees worldwide. Further, she has decades’ worth of marketing, graphic design, printing, and branding. She is recognized internationally for her expertise in Diversity of Thought, global equity, and the power of storytelling in driving policy and advocacy initiatives. On the side, Roberta is passionate about community service, paying it forward through non-profit events that celebrate the community and create memories. “CSD is a beacon of the Deaf and inclusive entrepreneurship. I look forward to joining the board only to serve behind the scenes, witnessing innovation propel into the 22 nd century in our lifetime.” Said Mather. "We are thrilled to welcome Brendan Gramer and Roberta Mather to our board," said CSD’s CEO Christopher Soukup. "Brendan’s expertise in accessible design and Roberta’s track record and deep commitment to effective communication will greatly enrich our board’s leadership as we continue to advocate for greater accessibility and inclusion.” For more information about CSD and its new board members, visit csd.org/about. About Communication Service for the Deaf Communication Service for the Deaf (CSD) is the largest Deaf-led social impact organization in the world. For more than four decades, CSD has been a leader in creating and providing accessible and innovative solutions for the Deaf community. Today, CSD continues its work to create opportunities for personal and economic growth within the Deaf community, specifically addressing leadership and employment. For more information, please visit CSD and follow us on Facebook, Twitter, Instagram, and LinkedIn. Contact Details Maria Wilson mwilson@csd.org Company Website https://www.csd.org/

August 23, 2024 08:00 AM Eastern Daylight Time

Comcast to Expand Fiber Network in Tulare County

Comcast California

Comcast announced today it will expand its smart, fast, reliable, fiber-rich Xfinity network in Tulare County, California. The project will bring Comcast’s next-generation, best-in-class broadband network to approximately 6,200 previously unserved locations in areas of Alpaugh, Dinuba, Earlimart, Kingsburg, Pixley, Sultana, Traver, Tulare, Visalia, and Tipton and is expected to be completed by early 2026. The planned expansion adds to Comcast’s more than $4 billion in technology and infrastructure investments across California in the last three years. The expansion is made possible by a more than $26 million Federal Funding Account Grant from the California Public Utilities Commission and private funding by Comcast. These locations will have Comcast’s next-generation network, built on DOCSIS 4.0 technology, which enables symmetrical, multi-gigabit Internet options that deliver optimal upload and download speeds and performance. “Today’s announcement builds on our collective unwavering commitment and efforts to close the digital divide in California,” said David Tashjian, Regional Senior Vice President of Comcast. “Comcast is proud to partner with the California Public Utilities Commission (CPUC) to bring reliable, high-speed Internet access to several communities across Tulare County, by early 2026. By continuing to invest in public-private partnerships such as this, Comcast will bring its best-in-class broadband services to previously unserved locations and help ensure that no one is left behind, no matter their economic status or where they live.” “I’m thankful to both the California Public Utilities Commission (CPUC) and Comcast for their continued commitment and investments to bridging the digital divide in Tulare County,” said Larry Micari, Chair of the Tulare County Board of Supervisors. “High-speed, reliable Internet is no longer a luxury. This investment will provide more than 6,200 previously unserved homes and businesses in our communities with an accessible and affordable Internet connection to help families succeed, students thrive in school, businesses drive economic growth and foster greater innovation throughout the region.” Comcast’s commitment to new communities goes beyond the build—addressing digital opportunities in communities through Project UP, the company’s $1 billion dollar commitment to help tens of millions of people connect to the Internet and build futures of unlimited possibilities. Over the past three years, Comcast has invested more than $130.5 million in cash and in-kind donations into California nonprofits focused on helping people build digital skills, expanding WiFi connected Lift Zones and funding connectivity and Internet adoption programs. Comcast’s funding also supports ongoing efforts to build awareness about affordable connectivity services like Internet Essentials, which offers eligible households high-speed Internet for $9.95/month or Internet Essentials Plus for $29.95/month. Affordable computers are also available through Internet Essentials. Since its inception in 2011, the program has connected more than 2.2 million Californians. Residential customers will be able to take advantage of Xfinity’s full suite of products, including Internet, video, mobile, voice and managed home solutions. For local businesses, Comcast Business will offer a suite of connectivity, communications, networking, cybersecurity, wireless, and managed solutions to help organizations of different sizes prepare for what’s next. Industry analysts and associations have consistently recognized Comcast Business as a leader and innovator, and one of the fastest-growing providers of Ethernet services. Comcast’s network and Internet experience are powering homes today and into the future. Ultimate Capacity: Xfinity customers connect more than 1 billion devices across the company’s network annually. With the next-generation Xfinity gateways, we deliver the most advanced WiFi technology carrying three times more bandwidth to power streaming, gaming, videoconferencing, and more, simultaneously. Fastest Internet: Nearly a third of Xfinity Internet customers subscribe to gigabit speed products. Recently Comcast connected the first customers in the world to a DOCSIS 4.0 connection, delivering symmetrical gig speeds over existing connections in customers’ homes with plans to continue to rollout these speeds across the country over the coming years. Unprecedented Coverage: The latest Xfinity Gateway provides a more reliable connection throughout the home. Customers can get wall-to-wall WiFi coverage with a powerful WiFi Boost Pod that extends coverage to hard-to-reach areas of the home. Most Reliable Connection: Comcast is scaling the nation’s largest and most reliable network that passes 62 million homes and businesses and counting. The company launched Storm-Ready WiFi, a new device that comes powered with cellular and battery backup to help keep customers connected even when the power goes out. Ultra-Low Latency: The Xfinity network and the latest Xfinity Gateway are a powerful combination that deliver ultra-low latency for those moments when response times matter most like video games, a fast-growing category with Xfinity households averaging more than one gaming console per home. For local businesses, Comcast Business will offer a suite of connectivity, communications, networking, cybersecurity, wireless, and managed solutions to help organizations of different sizes prepare for what’s next. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest-growing providers of Ethernet services. About Comcast Business Comcast Business offers leading global businesses the technology solutions and forward-thinking partnership they need. With a full suite of solutions including fast, reliable connectivity, secure networking solutions and advanced cybersecurity and a range of managed service options, Comcast Business is ready to meet the needs of businesses of all sizes. Comcast Business has been recognized by leading analyst firms for its continued growth, innovation and leadership, and is committed to partnering with customers to help them drive their businesses forward. For more information, call 800-501-6000. Follow @ComcastBusiness on social media networks at http://business.comcast.com/social. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Joan Hammel +1 925-519-4874 joan_hammel@comcast.com Company Website https://california.comcast.com/

August 22, 2024 01:04 PM Pacific Daylight Time

Navigate your Investment Roadmap with Select Sector SPDR ETFs

Select Sector SPDR

In an era where market dynamics shift as swiftly as the winds, Select Sector SPDR ETFs remain a beacon for investors aiming to harness the potential of sector-specific investments. Tailored to meet the diverse needs of both individual and institutional investors, these ETFs chart a course for strategic portfolio management by distilling the vast S&P 500 into accessible segments. Focused Investment Across Diverse Sectors Select Sector SPDR ETFs stand out by offering a focused approach to investing, breaking down the broad landscape of the S&P 500 into key sectors. This segmentation allows investors to pinpoint their investments according to specific economic areas, aligning their portfolios with their investment goals, risk assessments, and market perspectives. Below is a glimpse into the diverse holdings that form the core of the Select Sector SPDR ETFs: Communication Services Select Sector SPDR Fund (XLC): Zooms in on the telecommunications and media sectors, capturing the pulse of digital communication. Consumer Discretionary Select Sector SPDR Fund (XLY): Targets the vibrant consumer goods and services sector, from retail giants to entertainment behemoths. Consumer Staples Select Sector SPDR Fund (XLP): Focuses on essential consumer goods and services, providing stability in fluctuating markets. Energy Select Sector SPDR Fund (XLE): Powers through with a dedicated look at the energy sector, from fossil fuels to renewable resources. Financials Select Sector SPDR Fund (XLF): Encompasses the robust banking, investment, and insurance industries, the backbone of economic infrastructure. Health Care Select Sector SPDR Fund (XLV): Centers on the pharmaceuticals, healthcare equipment, and services sectors, addressing global health needs. Industrials Select Sector SPDR Fund (XLI): Broadens the horizon with manufacturing, construction, and logistics firms. Materials Select Sector SPDR Fund (XLB): Covers the foundational chemicals, construction materials, and packaging industries. Real Estate Select Sector SPDR Fund (XLRE): Opens doors to commercial real estate services and REITs. Technology Select Sector SPDR Fund (XLK): Accelerates into the information technology and electronics sectors, powering innovation and connectivity. Utilities Select Sector SPDR Fund (XLU): Illuminates the path with utility companies, ensuring the flow of essential services. A Path for Strategic Investment By offering a lens through which to invest in specific sectors, Select Sector SPDR ETFs enable investors to steer their portfolios with confidence and clarity. The ETFs’ commitment to transparency and strategic focus empowers investors to adapt and thrive amidst the ebb and flow of market conditions. In the evolving landscape of the financial markets, Select Sector SPDR ETFs stand as a testament to the power of targeted investment. Through detailed sector analysis and dedicated portfolio exposure, these ETFs offer a distinguished pathway for those seeking to refine their investment strategies with sector-specific allocations. About Select Sector SPDR ETFs Select Sector SPDR ETFs are a series of exchange-traded funds designed to provide investors with an effective way to engage in sector-specific investment strategies. By segmenting the S&P 500 into distinct sectors, Select Sector SPDR ETFs furnish investors with the tools necessary for targeted and strategic investment decisions. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL007734 EXP 10/31/24 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

August 22, 2024 05:00 AM Eastern Daylight Time

Brief Filed in Opposition to Warren Buffett’s Attempt to Get Lawsuit Dismissed

NLPC

On Monday the National Legal and Policy Center filed its brief in federal court in Omaha, Nebraska opposing Warren Buffett ‘s and Berkshire Hathaway ‘s motion to dismiss NLPC’s lawsuit filed in May to hold them accountable for having NLPC’s Chairman, Peter Flaherty, arrested at Berkshire’s 2023 Annual Meeting. Mr. Flaherty’s presentation, as part of the meeting agenda, supported NLPC’s shareholder proposal to have the positions of Chairman and CEO be held by separate individuals, as a matter of good corporate governance. As part of his presentation, Mr. Flaherty criticized Mr. Buffett’s billions of dollars of support to the Bill and Melinda Gates Foundation, which promotes the controversial Critical Race Theory teaching that “math is inherently racist,” and a Gender Identity Toolbox, “which asserts that gender is a result of socially and culturally constructed ideas.” Mr. Flaherty also pointed out Bill Gates ‘s relationship with convicted sex offender Jeffrey Epstein, which had been reported in a Wall Street Journal story two days before the meeting. As he spoke, Buffett cut Flaherty’s microphone and ordered his security guards to eject Mr. Flaherty from the arena, who had an Omaha Police officer arrest Flaherty on the spot. “The silencing and arrest of a shareholder who was speaking in favor of a shareholder proposal has never before occurred at an annual meeting of a public company in the United States,” Flaherty said. “We look forward to having our day in court to hold Mr. Buffett and Berkshire Hathaway accountable for their actions,” said NLPC Counsel Paul Kamenar. It is expected that the federal court will rule in the coming weeks on Berkshire’s motion to dismiss. Click here for NLPC’s Brief. Click here for Exhibit #1 (charge dismissal document). Click here for Exhibit #2 (meeting transcript) Click here for Exhibit #3 (Flaherty Declaration) Click here for NLPC’s original Complaint (May 3, 2024) Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

August 21, 2024 02:00 PM Eastern Daylight Time

New Research from DIRECTV Advertising and Publicis Media Finds 97% Of Consumers View Long-Form As Preferred Premium Content

DIRECTV Advertising

DIRECTV Advertising, a trailblazer in addressable TV solutions, and Publicis Media, the media division of global communications leader Publicis Groupe, today released a study titled Premium, Defined: Long-Form Content Drives Ad Success. The joint study was fielded by Vital Findings in May 2024 and uncovers consumers’ definition of premium content and their sentiment towards the ads that appear within it. The research found that 97% of viewers consider long-form content to be the most premium and that watching long-form premium content elicits positive emotions, with almost 9-in-10 saying it’s a good use of their time. “DIRECTV has been at the forefront of entertainment and innovation for three decades. Viewer habits have certainly shifted over time, but what remains consistent is that TV and premium content offer a truly leaned-in experience that forges deep personal connections,” says Amy Leifer, Chief Advertising Sales Officer for DIRECTV Advertising. “DIRECTV Advertising brings together brands with the deeply engaged audiences that matter most to them”. Advertising within long-form premium content has long been a fixture on media plans. As more ad-supported services enter the market, most viewers are willing to watch ads in exchange for free or discounted subscriptions. 62% say they appreciate that brands advertising in long-form premium content make it more affordable to view. Not only do viewers recognize the value in advertising but they are also taking action. Two-in-three report having purchased a product they’ve seen advertised within long-form premium content. Still, the type of content considered ‘most premium’ varies across audiences and the report covers five distinct segments based on what ‘premium’ means to them. "Viewers follow good content wherever it lives, which is why it is a challenge to put a universal definition on what 'premium' means to consumers,” said Liz Leonard, EVP, PMX Lift. “However, we know that long-form content continues to be a vital part of advertisers’ video mix due to perceived content quality and integrity, as well as having a proven track record of driving strong engagement and business outcomes." In the coming months, brands will be able to activate these valuable segments within the DIRECTV footprint and across media with PMX Lift. The full-length report is now available at directvadvertising.com/insights/. # # # Methodology The data cited in this release is based on a quantitative survey of n=3,000 consumers representative of the US population ages 18-74. The survey was fielded online May 1st - May 15th, 2024 by Vital Findings. About DIRECTV Advertising DIRECTV Advertising is a pioneer in the converged addressable space, delivering industry leading audience-based, digital, and innovative media solutions. Employing our decades of experience, we empower advertisers to address and engage their audience at scale while continuously measuring campaign impact against brand goals to unlock insights and optimize future campaigns. About Vital Findings Vital Findings is an award-winning insights agency driven by the conviction that insights should not just inform but inspire. Our mission is to elevate the way businesses interact with data, transforming it from abstract numbers into compelling narratives and visual stories that resonate. We believe that when insights are experienced, not just observed, they have the power to ignite creativity, foster innovation, and lead to more informed and impactful decision-making. About Publicis Media Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, Epsilon and Profitero. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide. Contact Details Kite Hill PR Alexandra Morrison alexandra@kitehillpr.com Company Website https://www.directvadvertising.com/

August 21, 2024 09:21 AM Eastern Daylight Time

Svenska lagar och regler - en inblick & rapport

AM Europe

Sveriges spellagstiftning genomgick en betydande förändring 2019 med införandet av en ny spellag. Syftet med reformen var att öka konsumentskyddet och kontrollera den svenska spelmarknaden. En direkt konsekvens av detta blev en striktare reglering av utländska casinon som riktar sig till svenska spelare. Utländska Casinon och Svensk Lag Innan 2019 var det relativt fritt fram för utländska casinon att verka på den svenska marknaden. Men med den nya spellagen är det endast casinon med svensk licens som får rikta sig till svenska spelare. Detta innebär att utländska casinon utan svensk licens inte längre får marknadsföra sig till svenska spelare eller erbjuda sina tjänster till dem. Vad betyder detta för svenska spelare? Begränsat utbud: Spelare har ett mindre utbud av casinon att välja mellan. Ökad säkerhet: Spelare som väljer ett svenskt licensierat casino kan känna sig säkrare då dessa casinon följer strikta regler och krav. Skatter: Vinster från spel på svenska casinon beskattas inte, medan vinster från spel på utländska casinon kan vara skattepliktiga. Spelinspektionen – Tillsynsmyndigheten Spelinspektionen är den svenska myndighet som ansvarar för att övervaka och kontrollera spelmarknaden. De har till uppgift att se till att spelbolag följer gällande lagar och regler, samt att skydda spelare från oärliga aktörer. Spelinspektionen har verktyg för att blockera olagliga casinon och kan även utdela sanktioner till bolag som bryter mot reglerna. Läs mer här: Utländska Casino NewsDirect Konsumentskydd och Ansvarigt Spelande Den nya spellagen har också infört skärpta krav på ansvarsfullt spelande. Casinon måste erbjuda verktyg för spelare att sätta gränser för sina spelande, och det finns även stödlinjer för spelberoende. Det är viktigt att komma ihåg att spel alltid innebär en risk. Det är därför viktigt att spela ansvarsfullt och sätta upp gränser för sig själv. Sammanfattning Sveriges spellagstiftning har blivit betydligt striktare för att skydda spelare och kontrollera spelmarknaden. Även om det innebär begränsningar för spelare, så ökar det också säkerheten och skapar en rättvisare spelmiljö. Det är viktigt att alltid välja ett svenskt licensierat casino för att vara säker på att spela på laglig grund och kunna ta del av konsumentskyddet. Viktigt att notera: Denna artikel är en allmän översikt och ersätter inte juridisk rådgivning. För mer detaljerad information rekommenderas att kontakta Spelinspektionen eller en jurist. Nyckelord: svensk spellagstiftning, utländska casinon, Spelinspektionen, ansvarsfullt spelande, konsumentskydd. Resurser Spelpaus.se spelinspektionen.se Stödlinjen.se Contact Details Spiru Borg +356 2735 7227 Spiru.borg@casinolistingmedia.com

August 20, 2024 11:00 PM Eastern Daylight Time

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Liquid Death Becomes Official Partner of Italy’s Campobasso Football Club

Club Underdog

Liquid Death, the healthy beverage platform and one of the fastest-growing non-alcoholic brands, is now the official water and flavored sparkling water partner of Italy’s Campobasso Football Club (Campobasso), which is co-owned by Kelly Ripa and Mark Consuelos, Emmy Award-winning hosts of LIVE with Kelly & Mark, the top-rated talk show in the United States. Liquid Death was unveiled as a partner of Campobasso in late July on LIVE, with a guest appearance and jersey swap by Ryan Reynolds. The Deadpool star was gifted the new Liquid Death branded Campobasso FC jersey by Consuelos while exchanging a Wrexham A.F.C. jersey, the Welsh club which has gained global popularity through its “Welcome to Wrexham” series on FX. “The Campobasso journey has been a fairytale over the past two years, taking this club from the bottom to winning two consecutive promotions for the first time in our 100-plus year history,” said Consuelos. “Much in the same way Liquid Death has built one of the boldest brands on the planet right now, we built Campobasso with precision, fearlessness and by dreaming big. Campobasso FC has now arrived and is ready to play on big stages, and what better brand to partner with than Liquid Death, who has taken on the giants and won just as we intend to do on the pitch.” As part of a multi-year agreement that makes Liquid Death the official water partner of Campobasso FC, fans will see Liquid Death at all Campobasso FC concession stands, on stadium signage, on special edition jerseys, and wrapped around the team's tour bus. Liquid Death will also collaborate on LED ad boards, the player tunnel walkway, product kiosks, unique activations, and events for Campobasso FC fans in North America, and more. “This is our first venture into European football, and we couldn't be more excited for it," said Ryan Heuser, Liquid Death’s senior vice president of experiential marketing. “We’re thrilled to bring our infinitely recyclable, ice-cold cans of Liquid Death to the highly passionate fans of Southern Italy’s historical club. We’ll be on the road with the team as the exclusive sponsor of the team bus and carried at all concession stands at the Molinari Avicor Stadium in Campobasso.” Matt Rizzetta, Chairman of North Sixth Group, parent company and operator of Campobasso FC, oversaw the revival of the team from near obscurity, with only 70 fans at matches during its first game in 2022, to attracting 30,000 fans for its celebration upon the club’s triumphant promotion to Serie C in 2024. “The partnership between Camopbasso FC and Liquid Death brings together two of today’s feel-good underdog stories in sports and water,” said Matt Rizzetta, Chairman of North Sixth Group, parent company of Campobasso FC. “With Mike Cessario and Liquid Death, our journeys intersect in many ways and share the same values of perseverance, courage, and overcoming the odds. We couldn’t think of a better partner with whom to join hands as we both write the next chapter in our respective underdog stories.” Located between Rome and Naples in the region of Molise, Campobasso carries a proud football tradition that dates back more than 100 years. The team has one of the most passionate followings in central and southern Italy, having beaten some of the most successful teams in Italian football such as Juventus, AC Milan, and Lazio, during its glory years of the 1980’s. In 2022, fans of Campobasso were at risk of losing football completely after the team was denied entrance to the professional leagues. On the brink of losing all hope of competing in Italian football, North Sixth Group acquired Campobasso along with Ripa and Consuelos, restarting from the fifth tier of the Italian football pyramid. Since acquiring the club, Campobasso has won two consecutive championships and has been promoted to Serie C, the third tier of Italian professional football. Liquid Death uses comedy and entertainment to promote both sustainability and healthy products. Liquid Death’s social following captures more than 9.5 million followers across TikTok and Instagram, making it the third most followed beverage brand globally. The company donates a portion of proceeds to nonprofits as part of their partnership with 5Gyres and the Thirst Project. For more information, visit www.CampobassoFC.com and follow the official social media channels of Campobasso FC on Facebook, Instagram, X, YouTube, TikTok, LinkedIn, and Patreon. About Liquid Death As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take the healthiest things you can drink and package it into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, sparkling mountain water, sparkling flavored water, iced tea, and our hydration sticks, Death Dust. A portion of Liquid Death’s proceeds goes to nonprofits who are helping fight plastic pollution and bring clean drinking water to those in need. For more information on Liquid Death please visit liquiddeath.com. About Club Underdog Powered by N6 Club Underdog is a multi-asset sports ownership entity wholly owned and operated by North Sixth Group, a New York and Los Angeles-based family office operating company. Within its portfolio, Club Underdog owns historic European football clubs Campobasso FC, Dagenham & Redbridge FC; American professional men’s and women’s franchise Brooklyn Football Club; and fast-growing football apparel company Diaza. In 2024, Club Underdog became one of the first foreign ownership groups in history to achieve back-to-back promotions with Italian side Campobasso FC, bringing the club from the fifth tier to Serie C in just two years. In 2023, the group also made history as the first ownership group to bring an expansion football franchise to the Borough of Brooklyn. Kicking off in USL Super League and USL Championship in 2024 and 2025 respectively, Brooklyn FC is one of the only sports franchises in the United States to include a professional men’s and women’s team under the same platform. Contact Details N6 for Club Underdog/Campobasso FC +1 917-935-8232 clubunderdog@n6krma.com Company Website https://n6clubunderdog.com/

August 20, 2024 12:00 PM Eastern Daylight Time

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