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Snapchat Keeping the Focus on User Safety

YourUpdateTV

In an era where digital interactions are an integral part of daily life, ensuring a safe online environment is paramount – especially for kids. Recently, Nona Yadegar, the Director of Design at Snapchat, participated in a nationwide satellite media tour to discuss Snapchat’s new safety features and the importance of creating safe, online spaces for kids to interact. A video accompanying this announcement is available at: https://youtu.be/_chmGR1TC_8 For more information, visit Snapchat, the popular platform built to foster expressive communication with your closest friends, is taking additional measures to ensure a safe and engaging online experience for children aged 13-17. New measures include: • Further restricting unwanted contact from strangers/suspicious accounts and making your Search experience safer. • A more age-appropriate content experience on public content platforms (such as removing suggestive content by default). • New efforts to find and crack down on accounts that may be trying to promote age-inappropriate content/commercial services. • And more focus on helping educate teens about common online risks, like catfishing and sexual exploitation. These protections will limit unwanted interactions on Snapchat for younger users, ensure content is age-appropriate, and improve education about common online risks, including steps teens and their parents can take to prevent them. In addition, Snapchat have heard from parents about the need for more tools and resources to help them better understand how to use the app, how to use the parent tools, and to better understand the threats teens face online. To better empower parents, Snapchat created a parents’ guide at parents.snapchat.com as well as a new YouTube explainer series. To learn more, check out this Snapchat blog post detailing the app’s most recent announcement. About Nona Yadegar Nona Yadegar is a Director on Snap’s design team. In this role, she acts as a cross-functional leader, aligning and prioritizing product and feature development. Nona draws upon her policy, safety and legal experience, having previously served as the Director of Platform Policy & Social Impact for Snap. Nona graduated with a BA in Political Science from Duke University, and with a JD from Columbia Law School, where she was a Harlan Fiske Stone Scholar. She is based in Los Angeles where she lives with her husband David and her children Elio, Yael, and Farah Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 13, 2023 12:57 PM Eastern Daylight Time

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Tematica Research "had a very strong first half of the year"

HANetf Holdings Limited

Tematica Research Head of Indexing Mark Abssy joins Thomas Warner from Proactive ahead of the release of Tematica's latest Digital Infrastructure and Connectivity report. Abssy gives an overview of where his focus is going to be for the rest of the calendar year, noting that he'll be working with HANetf to promote the Digital Infrastructure and Connectivity UCITS ETF. He goes on to reiterate the USP of the fund, which is that it gives investors exposure to tech through the digital connectivity and infrastructure that underpins the sector rather than through tech companies per se. He notes that the index stands out by only including companies deriving at least 80% of revenue from digital infrastructure and connectivity, which precludes some big players like Amazon. He says the team is "really looking for those companies that truly represent in a very focused way what the strategy is." He highlights the success of their approach, saying that the fund "had a very strong first half of teh year" and emphasising that thematic investing requires targeted exposure. He also touches on recent shifts in market sentiment, pointing out a broader participation in top contributors, indicating a return to fundamentals. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

September 13, 2023 09:10 AM Eastern Daylight Time

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AI Digital Partners with KERV Interactive, Offering Brands a Differentiated Method to Engage Buyers via Video and CTV

AI Digital

AI Digital, a full-service, global programmatic consultancy helping advertisers enhance digital consumer experiences with an audience-first approach, has partnered with KERV Interactive, the leading AI powered interactive video advertising platform, to equip advertisers with differentiated capabilities to create and implement interactive and automated campaigns that drive consumer purchase behavior across video and connected TV (CTV). This partnership is focused on helping brands to unlock the power of video as a performance media channel. Bringing together KERV’s AI-powered technology – which transforms video content into interactive experiences – with AI Digital’s programmatic and trading expertise, brands will get superior performance for video and CTV campaigns through better campaign results and consumer experiences for high-value audiences. "As video and CTV channels become increasingly crowded, advertisers are struggling to break through the noise and establish meaningful connections with their target audiences," said Jay Wolff, CRO of KERV Interactive. "Combining AI Digital's programmatic and trading expertise with KERV AI's interactive video advertising technology now gives brands the ability to accelerate business outcomes and drive active attention from their static video assets.” AI Digital’s collaboration with KERV will also extend AI Digital's Center of Excellence initiative in the streaming category by providing an integrated suite of utilities designed to help marketers navigate and reach the modern streaming consumer and drive them to commerce, across all consumption channels including video, audio and out-of-home (OOH). “We are excited to be working with KERV and bringing innovation to streaming and programmatic. Streaming is fundamentally changing how people consume media in the home, out of the home and everywhere in between,” said Stephen Magli, CEO and founder, AI Digital. “We can’t think of the consumer solely on video anymore because their consumption is ubiquitous across screens in and out of the home. By capitalizing on turnkey ad formats that drive performance, we are helping brands to collapse the funnel and bring in customers through video and CTV channels in a whole new way.” Through its optimization, consumer insights and measurement platform, ELEVATE, AI Digital drives greater accountability for client spend and delivers optimized business outcomes with its distinct metric called the Accountability Score – a specifically designed metric to help brands identify growth areas and minimize ad fraud within media plans, and ensure brand safety and address invalid traffic. With ELEVATE, marketers on average see a 3% reduction in invalid traffic and fraud, a 9% improvement in unique audience delivery, and a 6% increase in brand lift. The platform serves all types of media buys across channels and provides brands with total access across data, inventory, scale, to target and reach consumers at all touch points across their bespoke consumer journeys. “This partnership with KERV signifies a commitment to our ELEVATE platform reimagining how brands and the industry can capitalize on bringing commerce solutions to programmatic,” said Magli. “AI Digital’s ELEVATE seeks to shift the programmatic definition of success away from traditional metrics of impressions, reach and clicks to more meaningful outcomes such as brand equity and lower funnel actions.” About AI Digital AI Digital is a programmatic consultancy that enables an advanced analytics-based and AI-optimized approach to programmatic technology which leads to better business outcomes for marketers. Leading with an audience-first approach, the company helps agencies and advertisers navigate the digital ecosystem by delivering hands-on, unrivaled data and technology access, outcome-based audience strategy, advanced analytics-driven campaign optimization and advanced measurement including detailed, real-time transparent campaign reporting. AI Digital is a priority Amazon Partner with access to over 150+ people-based data sources and in-platform optimization expertise to maximize value of all walled gardens including Google and Amazon’s data and tech stack, along with 10+ DSPs. AI Digital leverages technology through its proprietary platform ELEVATE and the expertise of its world-class, global team to drive a more ELEVATED consumer experience, measurable action, and brand and sales lift for more accountable results. Learn more about AI Digital at www.aidigital.io. About KERV Interactive Austin-based KERV Interactive is a digital advertising platform built on patented technology to create shoppable and immersive experiences within video. Using machine learning techniques and AI to drive speed and precision, only KERV’s technology recognizes depth, dimension, and objects in a video in real-time more accurately than the human eye. The platform’s ability to make shoppable video has shown to be successful across the web, mobile, social and CTV. Only KERV delivers a truly unique shopping experience for consumers and brands. For more information, please visit www.kerv.ai Contact Details Veronica Ruth +1 845-430-8743 aidigital@kitehillpr.com Company Website https://www.aidigital.io

September 13, 2023 09:00 AM Eastern Daylight Time

The Solid Tumors Market Is Expected To Be Worth $901.27 Billion By 2029, And Oncotelic Therapeutics (OTCQB:OTLC) Is Leading The Charge

Benzinga

By Faith Ashmore, Benzinga Solid tumors are abnormal clumps of cells that form in various tissues or organs of the body. Unlike liquid or cystic tumors, solid tumors do not contain any liquid components. They can occur in bones, muscles and organs, and can be either benign or malignant. Solid tumors can arise from different types of cells, such as epithelial cells that line the outer surface of the skin and the covering and lining of organs and internal passageways. Solid tumors are generally considered more aggressive and difficult to treat compared to other types of tumors. This is because they have a tendency to grow, invade nearby tissues, and metastasize to other parts of the body. The characteristics that make solid tumors more challenging to treat include their ability to resist traditional cancer treatments — such as chemotherapy and radiation therapy — and their complex genetic makeup, which can vary from patient to patient. Additionally, the location of solid tumors within the body can also contribute to treatment difficulties, as certain areas may be more difficult to access or treat effectively. In order to improve treatment outcomes for solid tumors, researchers and medical professionals are continuously exploring new therapeutic approaches and personalized treatments tailored to the specific characteristics of each tumor. By gaining a better understanding of the underlying biology and genetic abnormalities of individual solid tumors, targeted therapies can be developed to selectively attack cancer cells while minimizing damage to healthy tissues. Oncotelic Therapeutics, Inc. (OTCQB: OTLC) is a biopharmaceutical company focused on the development of innovative treatments for cancer, with a particular emphasis on solid tumors. The primary product being developed by Oncotelic, through its joint venture is OT-101, also known as Trabedersen. OT-101 is a novel antisense oligodeoxynucleotide designed to target transforming growth factor beta 2 (“TGF-β2”) overexpression in various malignancies, including pancreatic carcinoma, malignant melanoma, colorectal carcinoma and high-grade glioma. Oncotelic aims to address the aggressive nature of solid tumors and their resistance to conventional treatments. In April 2022, Oncotelic’s joint venture (JV) with Dragon Overseas Capital Limited, an affiliate of Golden Mountain Partners, LLC. The JV initial focus is on the development and commercialization of OT-101, the transformative cancer drug that Oncotelic licensed to the JV for a 45% ownership. Dragon Overseas invested cash of $27.6 million for a 55% ownership of the JV. The JV is planned to be headquartered in Hong Kong. Oncotelic could potentially receive up to $50 million following the sale of the RPD voucher once OT-101 has received marketing approval for diffuse intrinsic pontine gliomas. The JV is expected to launch an initial public offering (IPO) on the Hong Kong Stock Exchange in 2024, and CEO Dr. Vuong Trieu has said he expects the IPO to be highly successful. “I am excited to announce that, together with our partner Dragon Overseas, we have formed a JV for the discovery, development, and commercialization of TGF-β therapeutics against all pharmaceutical indications,” said Dr. Vuong Trieu, CEO and Chairman of Oncotelic. “This JV unburdens the Company of the high cost of drug development, which the JV will be responsible for, while the Company will participate in its upside through appreciation in the value of its shares in the JV.” The solid tumors market was valued at $209.61 billion in 2021, and it's expected to reach $901.27 billion by 2029. Oncotelic's focus on developing therapies specifically for solid tumors puts them in a very strong position to be a leader in a growing market. The company's research and development efforts in this area demonstrate its commitment to bringing fresh energy and potential breakthroughs into the treatment of solid tumors, offering new possibilities for patients. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 13, 2023 09:00 AM Eastern Daylight Time

Growth Stage Funding Is the New Series A Says Liquidity Group Exec

Benzinga

In the backdrop of dwindling venture capital (VC) funds and economic volatility, firms are re-evaluating equity and debt financing strategies. "We've seen companies bypassing the usual Series A, B, C approach. Instead, they're embracing what's now termed as 'growth stage funding'," notes Yaron Primovich, head of credit solutions at Liquidity Group. Most growth-stage funding comes in the form of non-dilutive investment - an investment that focuses on revenue and success rather than risk. The Anatomy Of Growth Stage Funding Growth stage funding is often the step after seed funding. Here, companies that have ticked off milestones, like significant revenue streams and achieving product-market fit, are looking to expand. Unlike in earlier stages, where firms might rely on equity, now they often opt for debt sourced from banks or similar institutions. Such financing gives businesses the ability to ramp up their operations. The idea, as one CEO puts it, is to "throw gasoline on the fire." These firms, already having shown promise, are now on a less risky pedestal for investors. This isn't to say that this is the last funding bout for firms. Some will continue to look for equity rounds post this phase. But it's observed that many are marching directly to Initial Public Offerings (IPOs) after a successful growth-stage round. The Significance Of Long-term Financial Stability For startups seeking growth-stage funding, a sturdy financial backbone is pivotal. In many instances, lenders demand detailed financial documentation – a rigorous process that some CEOs might find overwhelming. But this scrutiny often streamlines operations, prepping them for further growth. "Establishing financial stability to a non-dilutive lender is gold for future investments. It indicates the company's capability to generate steady returns and manage its debts," said Primovich. The role of working capital is also paramount. It ensures the business keeps running smoothly, fulfilling its daily operational needs. This is especially true in sectors like artificial intelligence and biotech, where there's immense potential for growth, which makes managing finances prudently indispensable. Challenges And Navigation Acquiring growth-stage funding, even with a proven market presence, can be an uphill task. Attracting the right investors who see the vision and potential of the company becomes crucial. Building a robust relationship with potential stakeholders and exuding credibility are fundamental. As companies morph from startup to growth stage, their financial appetite surges. However, affordable capital is key. A company's financial health, its growth trajectory, and prevailing market conditions can swing the cost pendulum. Building a compelling business case and forging strong ties with potential investors often fetches favorable financing terms. Consistent revenue streams bolster a company's growth potential. Startups that can show they're on this path have a better shot at securing additional rounds of funding. Startups need to be cognizant of the current regulatory framework around non-dilutive capital. Non-compliance can be costly, causing delays or even sinking potential investments. This means being alert to securities laws, tax obligations, and more. Expert legal advice often becomes essential. Finding The Right Growth-Stage Partners Aligning with the right investors during the growth stage is a linchpin for success. They're not just financial backers but also mentors and guides. Depending on the need, businesses can look at various potential investors. “Finding a great growth-stage partner is as important as finding the right equity investor,” said Primovich. “Luckily, most non-dilutive funders take hours - not months - to make a decision so the opportunities are promising.” With innovation at its peak and a surge in growth-stage funding, there's a vast potential for industry disruption. For investors and tech companies alike, the future is luminous. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 13, 2023 09:00 AM Eastern Daylight Time

Direxion Launches Nvidia Single Stock Leveraged and Inverse ETFs

Direxion

Following upon their recent success of single stock leveraged and inverse ETFs, Direxion, a leading provider of tradeable and thematic ETFs, today announced the launch of an additional pair of single stock leveraged and inverse ETFs, which allow active traders to obtain magnified, or inverse, exposure to the daily performance of the common stock of Nvidia Corporation through either the Direxion Daily NVDA Bull 1.5X Shares ( Ticker: NVDU ) or Direxion Daily NVDA Bear 1X Shares ( Ticker: NVDD ). “At the forefront of the AI craze, Nvidia has become a bellwether for both the semiconductor space and broader technology sector,” said Direxion Managing Director and Head of Distribution and Alternatives, Edward Egilinsky. “The ability to trade NVDU or NVDD is one way for traders to respond tactically to potential company events and market sentiment, regardless of the stock’s direction.” As ground-breaking products built for active traders, Direxion’s pairs of single stock leveraged and inverse ETFs are meant to be used for short-term trading purposes. Leveraged and inverse single stock ETFs should not be viewed as buy and hold investments, but rather trading tools for traders with a high risk tolerance. In addition, unlike traditional ETFs, or even other levered and/or inverse ETFs, these ETFs track the price of a single stock rather than an index, eliminating the benefits of diversification. "As the AI sector continues to drive tech markets, we felt now was the ideal time to launch the NVDU and NVDD pair to serve as valuable tools for traders navigating this volatile market,” Egilinsky added. “Since the approval and launch of Direxion’s suite of single-stock ETFs, the interest in these trading products continues to grow. This new pair is an exciting game changer for those who want to take more risk on the AI trade.” All Direxion leveraged and inverse ETFs are intended only for investors with an in-depth understanding of the risks associated with seeking leveraged investment results, and who plan to actively monitor and manage their positions. There is no guarantee these ETFs will meet their objective. Please visit the Direxion Leveraged and Inverse ETF Education Center, where you will find educational brochures, videos, and a self-paced online course to help you understand if leveraged ETFs are right for you. About Direxion: Direxion equips investors who are driven by conviction with ETF solutions built for purpose and fine-tuned for precision. These solutions are available for a broad spectrum of investors, whether executing short-term tactical trades, or investing in thematic strategies. Direxion’s reputation is founded on developing products that precisely express market perspectives and allow investors to manage their risk exposure. Founded in 1997, the company has approximately $31.5 billion in assets under management as of June 30, 2023. For more information, please visit www.direxion.com. There is no guarantee that the Funds will achieve their investment objectives. For more information on all Direxion Shares ETFs, go to www.direxion.com, or call us at 866.301.9214. An investor should carefully consider a Fund’s investment objective, risks, charges, and expenses before investing. A Fund’s prospectus and summary prospectus contain this and other information about the Direxion Shares. To obtain a prospectus and summary prospectus call 866-476-7523 or visit our website at direxion.com. A Fund’s prospectus and summary prospectus should be read carefully before investing. Investing in the funds involves a high degree of risk. Unlike traditional ETFs, or even other leveraged and/or inverse ETFs, these leveraged and/or inverse single-stock ETFs track the price of a single stock rather than an index, eliminating the benefits of diversification. Leveraged and inverse ETFs pursue daily leveraged investment objectives, which means they are riskier than alternatives which do not use leverage. They seek daily goals and should not be expected to track the underlying stock’s performance over periods longer than one day. They are not suitable for all investors and should be utilized only by investors who understand leverage risk and who actively manage their investments. The Funds will lose money if the underlying stock’s performance is flat, and it is possible that the Bull Fund will lose money even if the underlying stock’s performance increases, and the Bear Fund will lose money even if the underlying stock’s performance decreases, over a period longer than a single day. An investor could lose the full principal value of his or her investment in a single day. Investing in the Funds is not the same as investing directly in NVDA. Semiconductor Industry Risk – Semiconductor companies may face intense competition, both domestically and internationally, and such competition may have an adverse effect on such companies’ profit margins. Semiconductor companies may have limited product lines, markets, financial resources or personnel. Companies in the semiconductor industry may have products that face obsolescence due to rapid technological developments and frequent new product introduction, unpredictable changes in growth rates and competition for qualified personnel. NVIDIA Corporation Investing Risk — NVIDIA Corporation faces risks associated with meeting the evolving needs of its large markets – gaming, data center, professional visualization and automotive – and identifying new products, services and technologies; competition in its current and target markets; changes in customer demand; supply chain issues; manufacturing delays; potential significant mismatches between supply and demand giving rise to product shortages or excessive inventory; the dependence on third-parties and their technology to manufacture, assemble, test, package or design its products which reduces control over product quantity and quality, manufacturing yields, development, enhancement and product delivery schedules; significant product defects; international operations, including adverse economic conditions; impacts from climate change, including water and energy availability; business investment and acquisitions; system security and data protection breaches, including cyberattacks; business disruptions; a limited number of customers; the ability to attract, retain and motivate executives and key employees; the proper function of its business processes and information systems; impacts from the COVID-19 pandemic; its intellectual property; and other regulatory, and legal issues. Direxion Shares Risks - An investment in each Fund involves risk, including the possible loss of principal. Each Fund is non-diversified and includes risks associated with a Fund concentrating its investments in a particular security, industry, sector, or geographic region which can result in increased volatility. A Fund's investments in derivatives such as futures contracts and swaps may pose risks in addition to, and greater than, those associated with directly investing in securities or other investments, including imperfect correlations with underlying investments or the Fund's other portfolio holdings, higher price volatility and lack of availability. As a result, the value of an investment in a Fund may change quickly and without warning. Risks of the Funds include Effects of Compounding and Market Volatility Risk, Leverage Risk, Derivatives Risk, Counterparty Risk, Rebalancing Risk, Intra-Day Investment Risk, Daily Correlation Risk, NVIDIA Corporation Investing Risk, Market Risk, Industry Concentration Risk, Cash Transaction Risk, Tax Risk, Indirect Investment Risk, Trading Halt Risk, and risks specific to the technology sector and semiconductor industry. Additional risks include, for the Direxion Daily NVDA Bear 1X Shares, risks related to Shorting. Please see the summary and full prospectuses for a more complete description of these and other risks of the Funds. Distributor: Foreside Fund Services, LLC. Contact Details Ditto Public Relations Danielle Black, AE direxion@dittopr.co Company Website https://www.direxion.com/

September 13, 2023 09:00 AM Eastern Daylight Time

Aniview and NEW ID Forge a Partnership to Revolutionize Free Ad-Supported TV Channels

Aniview

Aniview, a leading global ad tech and media company, and NEW ID, a pioneering force in technology-based content services in Asia, have united forces in an innovative partnership that promises to reshape the landscape of free ad-supported TV (FAST). Over the past two years, the two companies have been working together to jointly develop a CTV ad server and dynamic ad insertion (DAI) solution to target the monetization of FAST channels. This partnership also marks the launch of the first CTV ad server and dynamic ad insertion (DAI) platform specifically designed for the Asian market. NEW ID will exclusively introduce Aniview's solutions to the Korean and Japanese markets initially, followed by a rollout throughout Asia where FAST is expected to grow. By combining Aniview's cutting-edge CTV ad server & dynamic ad insertion (DAI) technology with NEW ID's playout solution, this groundbreaking partnership aims to create a comprehensive and compelling ad-supported TV channel experience for viewers. The result is a win-win scenario for both content creators and consumers, as this innovative approach ensures maximum engagement and monetization opportunities. With over 200 premium Asian FAST channels available across more than 30 major global platforms, NEW ID leads the FAST industry as both a content distributor and media tech company with the capacity to create, brand, build, schedule, and monetize FAST channels. This year NEW ID released its own CTV app, “BINGE Korea” to target viewers in the US. Variety has recognized NEW ID as the top content distributor of International FAST channels in the U.S. in its most recent FAST report. With a presence across North America, LATAM, Europe, and Asia, NEW ID has established its own network of advertising partners worldwide to monetize its impressive portfolio of channels. Aniview has been at the forefront of ad tech innovation since its inception in 2013. The company has developed a patented video player technology, a high-performance ad server, and a robust video marketplace that have collectively propelled it to being a driving force in the global video advertising ecosystem. Aniview's solutions seamlessly cover various formats, including desktop, mobile, in-app, connected TV, and over-the-top (OTT), making it an ideal partner to revolutionize the delivery of ad-supported TV channels. June Park, CEO of NEW ID, expressed her enthusiasm about the partnership: "Our collaboration with Aniview marks a significant step towards realizing our vision of enhancing the value of Asian content on a global scale. By leveraging Aniview's state-of-the-art unified technology, we are poised to provide a seamless and captivating ad-supported TV channel experience that aligns with the evolving preferences of modern viewers." Alon Carmel, CEO at Aniview, commented: "We are excited to join forces with NEW ID and embark on a journey that redefines free ad-supported TV channels. By combining our expertise and technology, we are confident in our ability to set new industry standards and deliver unparalleled value to content creators, advertisers, and audiences alike." About Aniview Aniview is a global ad tech and media company whose platform is playing an increasingly central role in delivering efficient and effective video advertising across the open web. The company’s end-to-end solutions are highly flexible and transparent, and they operate on desktop, mobile, in-app, connected TV, and over-the-top (OTT) formats. Founded in 2013, Aniview’s patented video player technology, high-performance ad server, and video marketplace provide flawless video delivery to publishers worldwide and power many of the world’s largest web publishing groups. For more information, please visit www.aniview.com. About NEW ID Founded in 2019, NEW ID specializes in technology-based content services. Currently, the company is the largest FAST channel operator in Asia and offers a complete solution to connecting domestic content to global platforms. NEW ID currently has 4 domestic patents for live broadcasting, automatic programming, and encoding. The company pioneers new areas of technology-based distribution by partnering with 30 major global platforms / 40 ad-tech partnerships / AI localization solutions and specializes in CTV-based B2B solutions. Learn more about NEW ID at www.its-newid.com. Contact Details Aniview Vaibhav Pandey info@aniview.com

September 13, 2023 08:15 AM Eastern Daylight Time

Vieu unlocks routes to enterprise sales as it unveils its platform

Vieu

Enterprise sales are coveted deals for any business but they need complex navigation across many stakeholders and can take months if not years to close. To create strategic customer wins, beyond early unpaid pilots, B2B sales require deep understanding of the customer problems, building relationships with the buying committee, and creating strategic alignment to accelerate the deal. To help companies navigate these pursuits, Generative AI startup Vieu is today announcing a $2m funding round as it announces the global launch of its sales platform. The funding round saw participation from over 20 marquee angel investors, founders/CEOs, and seasoned GTM executives. Vieu was founded in 2022 by serial tech entrepreneurs and former Microsoft executives, Samir Manjure and Simon Skaria with the mission to help businesses chart their path to enterprise sales success. Samir Manjure, CEO and Founder of Vieu, commented: “When GPS got integrated into smartphones, it became possible to automatically provide turn by turn directions to get to a given destination. Today, with the ability to leverage Generative AI and the power of semantic knowledge graphs presents a watershed moment for B2B Sales. Riding on these advances, Vieu is tackling the holy grail of Enterprise Sales - an auto generated account plan and on-the-rail execution for Enterprise Sales pursuits” The Enterprise B2B Sales industry is worth $81B today and it is projected to grow double digit CAGR through 2030. 93% of the CEOs consider Sales Transformation one of their top 5 strategic priorities, and believe AI would completely upend traditional spray and pray sales methodologies. Vieu is projected to capitalise on this disruption using AI to identify the strategic accounts with highest propensity, equip the sales team with auto-generated Account Plan, and deliver on-the-rail execution plan for each account with company-level observability. “Enterprise sellers are drowning in data and insights from various Sales Intelligence software. Sellers do not need more data or more insights, but they need prescriptive contextual actions for a given enterprise pursuit.” says Samir Manjure. “Given a target enterprise account Vieu provides an entire AI generated execution plan for each Enterprise pursuit from prospecting to proposal to procurement.” Lila Tretikov, ex-CEO of Wikimedia Foundation and dCTO at Microsoft said: “CRM has long failed to create a self-updating data system for actionable, real-time customer intelligence. Vieu Connections Graph uses AI to fuse internet, enterprise, and end-user data to create a data moat, making sales teams more effective with autogenerated plans and turn-by-turn assistance." Multiple enterprise sales teams worldwide are already using Vieu and now the power of Vieu is available to all companies globally with this launch. Seclore Inc has been an early adopter of Vieu. Seclore Inc. pioneered the concept of Data-Centric Security for the Enterprise and is relied on by Fortune 100 companies like Amex, Applied materials, GM, Ford etc. Vishal Gupta, Seclore’s CEO, said, “The Enterprise Sales landscape is changing rapidly. Cold outreach and traditional ABM just doesn’t work while selling to large enterprises. We need to protect our brand while reaching out to target customers, demonstrate our insights in solving their business problems, and strive to deliver value in our very first interaction. Vieu helps us make warm introductions to the target accounts and deliver strategic briefing founded in awareness of their problems and matches with our offering” Like its technology and product, Vieu has an innovative pricing model that is focused on true business outcomes. With the global launch today, Vieu is now offering a 100% money-backed guarantee which makes the decision of onboarding them easy especially in today’s tough macro environment where cost optimization is happening everywhere. “Sales gets paid on performance, so why should sales software be any different” adds Samir Manjure. About Vieu Cofounded by Samir Manjure and Simon Skaria, Vieu uplevels every sales pursuit into faster, bigger strategic wins. Samir previously was founder and CEO of KenSci (acquired by Providence Group) and has held various positions at Microsoft for over 17 years. Simon has founded and sold 2 startups previously – Albits (acquired by ICICI), and Office365Mon (acquired by ZScaler) and has also held various positions at Microsoft for 16 years. For more information, please visit www.vieu.com or follow Vieu on LinkedIn. Contact Details Vieu Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://try.vieu.com/

September 13, 2023 08:00 AM Eastern Daylight Time

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Experienced SaaS CEO Junior Gaspard joins Logitix’s Board of Directors

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced that Junior Gaspard has been named to the company’s Board of Directors. Gaspard is an experienced SaaS CEO and past recipient of Sports Business Journal’s Forty under 40 award. As a member of Logitix’s board, Gaspard will support the company’s overall strategy, business development, marketing, organizational design, and culture. Logitix manages millions of tickets for teams and properties from the MLB, NFL, NBA, NHL, and NCAA, plus live event properties across the music, performing arts, and entertainment industries. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. Logitix optimizes ticket sales outcomes for all partners through proprietary dynamic pricing and distribution. Gaspard joins an impressive Board of Directors and advisors, which includes the Chair of the PBS Board of Directors Larry Irving, sports industry and e-commerce executive Danielle Maged, entertainment executive and former Harlem Globetrotters CEO Kurt Schneider, Logitix CEO Stu Halberg, ZMC Managing Partner Jordan Turkewitz, ZMC Partner Ripan Kadakia, and Co-Founder and former CEO of Tessitura Network Jack Rubin. “Junior is a dynamic executive who joins an all-star group of leaders on the Logitix board,” said Halberg. “We are fortunate to have such incredible minds to support and grow our business and ultimately bring the best ticketing technology and analytics to our clients.” Through his role as CEO of Experience, Gaspard established himself as a well-respected leader in the sports and entertainment industries, having partnered with over 200 of the nation’s top professional and collegiate teams. Experience was a mobile commerce platform that was acquired by Cox Enterprises. Its clients included some of the largest brands in the MLB, NBA, NFL, NHL, NCAA, and LiveNation. Its mobile upgrade and subscription ticketing technology was used by 2 million fans annually at 65,000 events. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

September 13, 2023 07:45 AM Eastern Daylight Time

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