News Hub | News Direct

SSV Capital working to close "payments gap" for consumers

SSV Capital Ltd

SSV Capital Head of Corporate Development Nidhi Pandit visits the Proactive London studio to speak to Thomas Warner about the work the company is doing in the Fintech sector with its SmartPay product. She explains that the Fintech industry has seen a surge from 11,000 startups in 2018 to 25,000 in 2023. UK customer adoption of fintech rose from 61% in 2018 to 72% in 2023, with Asia witnessing over 85% adoption, especially in India and China. SSV Capital's SmartPay targets the payment sector, identifying a significant gap in payment satisfaction among consumers. Emphasising the need for convenience, safety, security, and trust, Pandit highlights the potential of Open Banking, which began in the UK in 2018. While only 10% of UK's digital transactions utilise Open Banking, SmartPay leverages its secure infrastructure to offer a convenient solution for both merchants and consumers, addressing the identified payment gap and aiding in financial planning amidst the cost of living crisis. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

October 18, 2023 06:36 AM Eastern Daylight Time

Video

4GLOBAL delivers two fresh contract wins in promising markets

4GLOBAL PLC

4GLOBAL PLC (AIM:4GBL) CEO Eloy Mazon speaks to Thomas Warner from Proactive London after the UK-based data, services and software company announced contract wins in Mexico and the Middle East. In Mexico, 4Global secured a contract with Guadalajara, one of the host cities for the upcoming World Cup in North America in 2026. 4GLOBAL will provide access to their data and platform, with a focus on social value. This partnership aims to drive transformation in the city, particularly in the areas of physical activity and sports participation. 4Global's social value calculator, developed in collaboration with Sheffield Hallam University, is designed to aid with identifying value-driving factors and guiding investment decisions. It also enables the monitoring and evaluation of the impact of these investments, ensuring a long-term commitment to the community. The complexity of calculating social value is not underestimated, but 4Global has spent years gathering data and refining their technology to provide valuable insights. Currently tracking 40 million individuals and 4 billion data points, their model is utilized by governments worldwide for targeted investments and decision-making. In the Middle East, 4Global continues to leverage partnerships, such as the one with Al Jassra, to deliver substantial value to clients in the region. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

October 18, 2023 06:33 AM Eastern Daylight Time

Video

ARway.ai launches augmented reality games as spatial experiences

ARway

ARway Corp Chief Product Officer Shadnam Khan joined Steve Darling from Proactive to share news the company has announced the availability of stock or custom augmented reality games as spatial experiences in the ARway studio. ARway unveiled the availability of stock or custom augmented reality (AR) games as spatial experiences in the ARway studio. This strategic expansion aims to strengthen ARway's position as a leading innovator in AR technology and indoor spatial mapping. Khan explained that AR gaming harnesses the potential of real-world environments by seamlessly blending them with interactive digital content, resulting in engaging and immersive experiences. AR games use sensors such as cameras, microphones, and GPS to detect the real world and overlay game visuals and audio, allowing for interactive and immersive gaming experiences. Khan highlighted the various benefits of augmented reality in the gaming industry, including immersive gameplay, real-world interactions, social engagement, educational advantages, and significant opportunities for marketing and advertising. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

October 17, 2023 04:31 PM Eastern Daylight Time

Video

News Release

Vertiqal Studios sees Revmo Platform as key initiative to better service for clients

Vertiqal Studios

John Dwyer, CEO of Vertiqal Studios joined Steve Darling from Proactive to discuss its partnership with Revmo, a data analytics platform created by former Goldman Sachs professionals. Revmo focuses on mining data from social media channels, particularly TikTok and Instagram Reels, to optimize content creation and advertising strategies. Vertiqal Studios, known for its extensive library of video game content, provides Revmo with data derived from their 66 channels and over 140 videos. The algorithmic systems on TikTok and Instagram Reels reward videos based on their key attributes, and understanding this data is crucial for content success. Vertiqal Studios leverages this data to offer a value proposition to brands, showing the statistical likelihood of their followers making a purchase. This data-driven approach is a significant shift in the advertising industry, where raw data is essential to demonstrate success. Revmo goes beyond video data and includes business data, press releases, and contact lists. Contact Details Proactive Investors +1 604-688-8158 na-editorial@proactiveinvestors.com

October 17, 2023 04:12 PM Eastern Daylight Time

Video

News Release

Uniswap (UNI) Price Prediction: Will Tradecurve Markets (TCRV) and PancakeSwap (CAKE) Ignite the Next Crypto Boom?

Total Media

The cryptocurrency market is perpetually excited, and the search for the next big thing never stops. Uniswap (UNI) and PancakeSwap (CAKE) have always been in the spotlight. But could a newcomer like Tradecurve Markets (TCRV) offer the ignition needed for the next crypto explosion? Keep reading and find out. >>Register For The Tradecurve Markets Presale<< Uniswap (UNI): Showing Bullish Signs Uniswap (UNI) is flashing bullish signals as it continues to be at the forefront of decentralized finance innovation. The Uniswap Foundation has recently announced its intention to raise an additional $62 million in funding. This move, bolstered by a 10% price volatility buffer, signifies an estimated value of $62M for this funding. An on-chain Uniswap vote scheduled for October 4 will determine the fate of this allocation. Should it be approved, these funds will be allocated to propel operational improvements and fund research grants for Uniswap. With such a solid commitment to growth and development, experts in the crypto space predict that the Uniswap price could surge to $8.44 by December 2023. >>Register For The Tradecurve Markets Presale<< PancakeSwap (CAKE): Simple Staking Now Live PancakeSwap (CAKE) also signals bullish momentum as it joins forces with Binance to streamline crypto staking. This collaboration brings together the PancakeSwap exchange and the largest cryptocurrency exchange globally. In an announcement on X, PancakeSwap unveiled its partnership with Binance Earn, marking the inception of a crypto-focused initiative called "Simple Staking." This project aims to transform the investment journey for crypto enthusiasts, making it more accessible and user-friendly. As this strategic alliance unfolds, market analysts are optimistic about PancakeSwap's future. They predict the PancakeSwap price could reach $1.96 by the end of Q4 in 2023. This development positions PancakeSwap as a key player to watch in the upcoming crypto boom. Tradecurve Markets (TCRV): Solving Online Trading Woes Tradecurve Markets (TCRV) is a fresh face in the game but aims to revolutionize online trading by eliminating many persistent issues that affect it. With over 18,000 users onboarded and $6.3M raised so far, Tradecurve Markets will become a dominant force in the online trading market for years. One major market issue is that regulation has made it increasingly challenging for retail traders to access leveraged products and advanced trading tools. Tradecurve Markets will solve this issue by introducing high-leverage options, starting at an impressive 500:1, and the ability for users to subscribe to AI trading bots. Also, Tradecurve Markets is taking a bold step towards prioritizing user privacy by eliminating the need for sign-up KYC checks. In an era of high privacy concerns, this move by Tradecurve Markets is a significant development. Removing KYC checks during the sign-up process provides traders with a fully private trading experience. Currently, the TCRV native token is worth just $0.03. It is now in Stage 6 of its presale, and millions of tokens have been sold already. With ties to the forex market ( valued at $753.2B in 2022 by IMARC Impactful Insights), its growth ceiling could be higher than Uniswap and PancakeSwap. Thus, experts foresee a 100x rise after its launch and Tier-1 CEX listing. For more information about the Tradecurve Markets (TCRV) presale: Website: https://tradecurvemarkets.com/ Buy presale: https://app.tradecurvemarkets.com/sign-up Twitter: https://twitter.com/Tradecurveapp Contact Details Tradecurve Markets marketing@tradecurvemarkets.com

October 17, 2023 02:00 PM Eastern Daylight Time

Justin Sun Showcases Premier Art Collection at Giacometti's 'Le Nez' Exhibition in Paris

APENFT

Singapore / October 17, 2023 / - On October 7, the exhibition of Giacometti's Le Nez (The Nose), co-sponsored by TRON DAO and APENFT Foundation, was unveiled in Paris, France. Justin Sun, founder of TRON, graced the occasion with his edition of this masterpiece, capturing the attention of the industry. This exhibition brings together, for the very first time, all editions of Le Nez by Alberto Giacometti, a Swiss surrealist artist of immense national significance. In addition to Sun's collection, the exhibition also encompasses three plaster editions and a virtual representation of the bronze sculpture edition, accompanied by all its drawings and archives from the Giacometti Foundation and the Center Pompidou. Industry professionals in attendance affirmed that this exhibition showcases the profound influence of Le Nez on contemporary art. They also praised the timeless vigor of Giacometti, a pivotal sculptor of the 20th century. And the presence of Justin Sun, a leader in the Web3 realm, made this event even more special. Meanwhile, the partnership between the Giacometti Foundation, TRON DAO, and APENFT is a groundbreaking cooperation in the art industry that signifies the fusion between digital and traditional art. Justin Sun's 'Le Nez' Collection Makes its Physical Debut, Elevating Digital Art's Rise to Prominence During the event, the 1964 version of Le Nez from Justin Sun's personal collection, one of the highlights of the event, made its on-site debut. This artwork was acquired by Sun at the 2021 Sotheby's New York Fall Auction for $78.4 million and was then donated to the APENFT Foundation. Some industry experts argue that while the artwork was previously showcased in metaverse galleries and other similar platforms, its physical display in this exhibition provides a unique and invaluable opportunity for art enthusiasts. It brings top-tier artworks closer to the general public, allowing them to closely observe this exceptional piece, appreciate its distinctive artistic allure, and find inspiration from it. Regarding the debut of this top-tier collection, Sun expressed his immense honor in a tweet, he eagerly anticipates the future possibilities that blockchain technology could bring to art. In a collaborative video with a Tik Tok influencer, Cai Luoli, Sun showcased this collection while giving her a tour of his private art gallery. As a dedicated proponent and innovator in the realm of art, especially digital art, Sun has made substantial investments in acquiring artwork pieces from globally celebrated artists, both traditional and digital, including Pablo Picasso, Andy Warhol, Alberto Giacometti, Beeple, and Pak. Sun has also donated several famous pieces from his collection, including Femme nue couchée au collier and OCEAN FRONT to the APENFT Foundation to support the growth of digital art. The Giacometti Foundation commended Sun's endeavors, viewing them as a testament to his commitment as a blockchain, digital, and VR pioneer. His efforts bridge the gap between virtual and physical realms while fostering the growth of both contemporary digital art and modern artistic works. TRON DAO Partners with APENFT to Curate an exciting Event, Bridging Web3 with Traditional Art TRON DAO and APENFT, partners of this exhibition, have always been at the forefront of pushing the boundaries of digital art. With a sponsorship of $1 million, TRON DAO will continue its partnership with the Giacometti Foundation, along with APENFT, to fund artwork research and grow relevant projects. Sun once predicted that 50% of the world's top 100 artists and artworks would be recorded as NFTs in the following decade, during which blockchain technology would build a bridge to merge traditional art with emerging technologies. The APENFT Foundation was founded for this very purpose. APENFT has sponsored an assortment of art summits held by Christie's New York and the likes, making itself the first-ever art foundation that collects artworks across different industries while offering a gateway for traditional art enthusiasts to enter the NFT world. TRON is also committed to promoting the adoption of blockchain technology within the art world. The TRC-721 standard for on-chain NFTs charges lower transaction fees whilst processing transactions at a higher speed. Its standardized guidelines and interfaces for NFT creation, issuance, and transactions make it a preferred choice for developers and users. This event is another landmark in TRON's collaboration with top-notch art institutions, manifesting the integration between Web3 and art. It opens a wealth of opportunities for artists and collectors, providing transparent, secure, and far-reaching avenues to trade and share art. The opening of the Le Nez exhibition celebrates the advent of a new era in art, in which the union of digital and traditional art creates new values for both the Web3 and art industries. The display of Justin Sun's collection adds more color to the event, and with TRON and APENFT's ongoing collaboration with the Giacometti Foundation, it will continue to energize the art sector with new possibilities. About APENFT Marketplace APENFT Marketplace is an NFT trading platform native to the TRON blockchain, launched by the APENFT Foundation, with additional support from the world’s largest distributed storage system BitTorrent File System (BTFS). It provides a range of NFT-related services, including NFT minting, trading, and creation. By converting more artworks as NFTs and bringing more GameFi projects on the blockchain, APENFT Marketplace not only makes art unique and eternal but also boosts transparency in the exchange and transmission. With higher speed and zero transaction fees, APENFT Marketplace helps boost a more diverse ecosystem and a stronger community. The APENFT utility token ($NFT) is the official governance token issued by the APENFT Foundation. It is a decentralized digital asset that is backed by TRC-20 protocols, and serves as proof of rights on APENFT. With the designation of TRON as the national blockchain for the Commonwealth of Dominica, $NFT has been granted statutory status as authorized digital currency and medium of exchange in the country effective on October 7th, 2022. Currently, $NFT is traded on over 27 CEXs and DEXs including OKX, HTX, KuCoin, Bybit, Uniswap, PancakeSwap, and SunSwap. Learn more about APENFT at their: Website: https://apenft.io/ Twitter: https://twitter.com/apenftorg Telegram: https://t.me/apenftEN Discord: https://discord.gg/Hq8GETYTrD Media Contact Lorna He contact@apenft.io About TRON DAO TRON DAO is a community-governed DAO dedicated to accelerating the decentralization of the internet via blockchain technology and dApps. Founded in September 2017 by H.E. Justin Sun, the TRON network has continued to deliver impressive achievements since MainNet launch in May 2018. July 2018 also marked the ecosystem integration of BitTorrent, a pioneer in decentralized Web3 services boasting over 100 million monthly active users. The TRON network has gained incredible traction in recent years. As of October 2023, it has over 190.42 million total user accounts on the blockchain, more than 6.56 billion total transactions, and over $15.99 billion in total value locked (TVL), as reported on TRONSCAN. In addition, TRON hosts the largest circulating supply of USD Tether (USDT) stablecoin across the globe, overtaking USDT on Ethereum since April 2021. The TRON network completed full decentralization in December 2021 and is now a community-governed DAO. Most recently in October 2022, TRON was designated as the national blockchain for the Commonwealth of Dominica, which marks the first time a major public blockchain partnered with a sovereign nation to develop its national blockchain infrastructure. On top of the government’s endorsement to issue Dominica Coin (“DMC”), a blockchain-based fan token to help promote Dominica’s global fanfare, seven existing TRON-based tokens - TRX, BTT, NFT, JST, USDD, USDT, TUSD, have been granted statutory status as authorized digital currency and medium of exchange in the country. TRONNetwork | TRONDAO | Twitter | YouTube | Telegram | Discord | Reddit | GitHub | Medium | Forum Media Contact Hayward Wong press@tron.network Contact Details Lorna He contact@apenft.io

October 17, 2023 01:39 PM Eastern Daylight Time

Image

Velocity Global Named a Leader in NelsonHall Global EOR Services NEAT Evaluation

Velocity Global

Velocity Global, the world’s expert on work, announced today that it was named a leader in the NelsonHall Vendor Evaluation & Assessment Tool (NEAT) for global employer of record (EOR) services. The report recognizes Velocity Global as a Leader in this category for both its ability to deliver immediate customer benefit as well as its capability to meet future customer needs. “Hiring internationally is complex. As companies continue to expand into new geographies, they need a strategic partner who can help them navigate and maintain compliance to achieve their international growth and expansion goals,” says Jeanine Crane-Thompson, Principal Analyst with NelsonHall’s HR Technology & Services practice. “As one of the industry’s pioneers, Velocity Global combines a strong track-record of compliance and in-country expertise with technology innovations empowering its customers to work with a global workforce at scale, wherever they may be.” Velocity Global's vision is to make opportunity borderless for people everywhere. Its roadmap commits to product and technology investments supplemented by partnerships and integrations with leading HR tech providers to deliver a seamless end-to-end, user-friendly, efficient, and compliant experience for employers and employees. Velocity Global makes it easy for companies to compliantly hire, manage and retain talent anywhere in the world by combining its in-depth legal and local expertise with its proprietary technology platform. At this platform’s core is the Country Control Center, which contains country-specific knowledge, curated by in-house legal, payroll, and HR experts to ensure real-time compliance through an easy-to-use self-service user experience. For this report, NelsonHall highlights several strengths contributing to Velocity Global’s positioning as a leader, including: Mature EOR market provider. Founded in 2014, Velocity Global provides companies with compliant and integrated EOR solutions, supporting over 185 countries and the United States across a broad range of industries with people-first, technology-enabled solutions. Available funding. Velocity Global’s total equity funding of ~$500m raised in 2021-2022 supports ongoing innovation development, R&D initiatives, and inorganic growth strategies, expanding product offerings and enhancing its proprietary technology stack. Technology advancements. Technology roadmap projects focusing on AI enablement, additional API and platform integrations, and expanded self-service functionality over the next 12-18 months support ongoing product and market competitiveness, with significant roadmap advances completed in the past 12 months. Extensive services. Velocity Global’s offerings beyond EOR, including global benefits, immigration, pensions, equity management, and office space logistics supporting current and evolving client and employee interests. In addition, Velocity Global provides strategic services to help its customers execute growth plans and navigate challenges relating to risk mitigation, workforce expansion, and market testing. “Being recognized as a leader in the EOR industry by NelsonHall for the third time in a row is validation of our customer-first approach and continued technology innovation,” said Frank Calderoni, CEO of Velocity Global. “As a strategic partner to our customers, we are laser-focused on their needs as they navigate the complexities of hiring, managing and retaining talent anywhere in the world, so they can focus on executing their growth plans.” To learn more about what sets us apart as an EOR company, download the report here. For more information on how Velocity Global makes opportunity borderless for people everywhere, visit www.velocityglobal.com. About Velocity Global Velocity Global gives you the power to build your team everywhere—combining seamless technology and local expertise in 185+ countries. We make it simple to compliantly hire, pay, and manage talent anywhere. With Velocity Global, the world is yours. About NelsonHall NelsonHall is the leading global analyst firm dedicated to helping organizations understand the 'art of the possible' in digital operations transformation. NelsonHall's insight is based on rigorous, primary research, and it is widely respected for the quality, depth, and insight of its analysis. Contact Details Media Contact press@velocityglobal.com Company Website https://velocityglobal.com/

October 17, 2023 08:00 AM Mountain Daylight Time

Image

Contract Management Associations Join Forces to Globally Elevate Profession

National Contract Management Association

Today, the National Contract Management Association (NCMA) and World Commerce and Contracting (WorldCC), the world's foremost authorities in the field of contract management, proudly announce a groundbreaking joint venture. This partnership is set to revolutionize the profession around the world. Contract management is the bedrock of successful business and social outcomes, underpinning transactions that drive economies and society forward. Recognizing the paramount importance of this profession, WorldCC and NCMA are uniting to advance a common and worldwide understanding of both public and commercial contracting practices. One of the core pillars of this joint venture is the commitment to consensus-based updates. At its heart, this collaboration aims to continually refine and expand the application of the Contract Management Standard™ (CMS™). By harnessing their collective expertise, they intend to adapt the CMS™ to accurately reflect the ever-evolving landscape of contract management in today's intricate global context and drive the growing adoption of the CMS™ for academic recognition of contract management. In addition to CMS™, this partnership will provide a wealth of guidance resources that are invaluable to professionals in the field. These resources will focus on the utilization of artificial intelligence (AI) technologies within the realm of contract management. This initiative is poised to empower practitioners by unlocking the full potential of AI, leading to enhanced efficiency, precision, and innovative practices. Sally Guyer, WorldCC's Chief Executive Officer, emphasized the collaborative spirit of the venture. "Our shared vision is to elevate the profession of contract management and ensure that it remains at the forefront of industry practices. By unifying our efforts, we can deliver cutting-edge guidance and resources that will empower professionals worldwide." NCMA's Chief Executive Officer, Kraig Conrad, expressed his enthusiasm for this milestone partnership, stating, "This joint venture marks a new era for contract management professionals. Together, we'll elevate CMS™ globally, setting a new standard for excellence and creating a common contracting language." The announcement was made at WorldCC's Americas Summit in Dallas TX. Further details will be discussed at NCMA's Government Contract Management Symposium November 6th and 7th in Bethesda, MD. For media inquiries, please contact: Holly DeHesa, NCMA Director of Marketing and Communications holly.dehesa@ncmahq.org Kate Hodgins, WorldCC Head of Marketing media@worldcc.com The National Contract Management Association (NCMA), a nonprofit professional society founded in 1959, is an important resource in the field of contract management. With nearly 20,000 members, NCMA is dedicated to promoting excellence in the practice and profession through education, certification, and networking opportunities. NCMA serves through an open exchange of ideas in neutral forums of buyers and sellers. Visit www.ncmahq.org to learn more. About WorldCC World Commerce & Contracting is a not-for-profit association dedicated to helping its global members achieve high-performing and trusted trading relationships. With 75,000 members from over 20,000 organizations across 180 countries, the association welcomes everyone with an interest in better contracting: business leaders, practitioners, experts, and newcomers. It is independent, provocative, and disciplined existing for its members, the contracting community and society at large. Visit worldcc.com to learn more. Contact Details NCMA Holly DeHesa +1 281-865-3296 holly.dehesa@ncmahq.org Company Website https://www.ncmahq.org/

October 17, 2023 10:00 AM Eastern Daylight Time

New Advertiser Perceptions Research Finds Data Standards Increase ROI by 30% or More

Claravine

Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and ad tech industries, conducted research examining how US brand marketers and agencies are approaching and perceiving data standardization. The research uncovers key findings around the importance of data standardization across measurement and attribution, privacy compliance, productivity, managing campaign ROI, ad creative development, brand safety, generative AI and consumer experience. Their results found that marketing and advertising agency professionals acknowledge that data standards are essential. A large majority – 91% – agree that applying data standards practices is a must in order to move forward in a privacy-centric way. Advertisers that have data standards in place see average ROI increases of 30% or more across tactics, including privacy compliance (32%), productivity (32%), managing ROI (31%) and brand safety (30%). Eighty-six percent agree that without data standards, their organizations will fall behind competitors or lose market share over time. The bottom line is that a majority of advertisers have yet to master the ability to target and measure the impacts of leveraging rich audience and creative data. Privacy Ecosystem Evolving Those currently using data standards have successfully employed privacy-forward methods for data sharing and analysis in greater numbers vs. their counterparts. The research shows that gaining control over data standards is a must to mitigate risk and remain competitive in today’s quickly evolving regulatory environment. More specifically: Advertisers that have data standards in place are significantly more likely to be using data clean rooms and rely on APIs to share advertiser segment data and ad creative assets, whereas those exploring still lean more heavily on less privacy-minded methods, such as email. Among the two-thirds who use data clean rooms, the overwhelming majority agree that clean rooms are the standard for privacy-compliant data matching. Those utilizing data standardization are more confident in the execution of coherent audience definition, ad creative and measurement strategies and their tiebacks to ROI. Push for Generative AI With advertisers estimating one in every four ads result in ad creatives being served to the incorrect consumer, there is a huge upside in gaining greater visibility into ad creative production, storage and utilization. Specifically, advertisers estimate ROI would increase 29% if they were to be able to serve ad creatives to the correct consumer every time. And if they were to be able to fully attribute campaign performance back to specific ad creatives, ROI would increase by 30%. With two in five already using artificial intelligence (AI) for ad creative development and another one in two considering its use, organizations’ acknowledge that properly tagging and tracking ad creative is increasing in complexity and is critical to measuring and improving performance. Yet, today, only a minority (21%) feel very confident in their ability to keep track of and tag AI-generated creative assets. Importance of Brand Safety & Trust Lack of knowledge as to where creative assets are running also exposes companies to brand safety issues. Ops teams implementing data standards reported the ability to identify where ad creatives were served and whether ads ran next to unsafe brand content much faster than their counterparts. They also estimate a greater ROI from serving the right ads to the right consumer 100% of the time vs. their counterparts. Eighteen percent of US advertisers believe that ads running next to unsafe content can result in significant cost impacts to their business and revenue. And those who have already implemented data standardization believe the cost impacts are significantly greater. For the majority, identifying unsafe ad placements takes time: Roughly half of advertisers said it takes up to a day to identify that ads have run next to unsuitable content. Three in four say that limited reporting or data provided to them via media partners at the ad creative level is a top challenge, as is the fact that attribution models aren’t set up to provide insights at the creative level. “Our research indicates that data standards sit at the very core of many of the industry’s top challenges, including measurement and attribution, privacy compliance, generative AI usage and brand safety,” said Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions. “The greater the understanding an organization has with regard to where its data and creatives are housed, who has access and where they are shared, the greater its ability to manage critical areas of marketing, which ultimately leads to revenue gains for businesses.” Methodology Advertiser Perceptions, surveyed 140 US advertisers in September 2023 to understand their current and future practices with regard to data standards strategies. To qualify for the study, respondents had to be spending $50M annually on digital advertising and involved in decision-making for digital advertising. The study surveyed a mix of respondents across strategic teams, operations and data analytics teams. Agency respondents comprised 30% of respondents, while marketers accounted for 70%. The research was commissioned by Claravine, which helps to standardize taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. The full report can be downloaded here. “Our industry is constantly evolving, and the pace of change is having big impacts on marketing teams and businesses. Right now there are several topline challenges including an uncertain regulatory environment, a push for generative AI and ongoing concerns with brand safety,” Verl Allen, CEO of Claravine said. “This research proves marketers and agencies understand data standardization is a necessary organizational priority that touches nearly every team, role and system in a company’s marketing efforts. Focusing on data standards at the beginning is a practice that takes time and care, but once implemented it can lead to significant ROI gains.” About Advertiser Perceptions Advertiser Perceptions is the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and ad tech industries. Our curated, proprietary Ad PROS™ Network and deep relationships with the largest advertisers provide clients with an unbiased view of the market, their brand, and the competition. Our experts provide timely and actionable guidance enabling clients to improve their products and services, strengthen their brands, and drive more revenue. About Claravine Claravine is a pioneer in Data Integrity for the global enterprise. We empower a proactive approach to marketing measurement by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why nearly a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. www.claravine.com Contact Details Kite Hill PR Maggie Stasko maggie@kitehillpr.com Company Website https://www.claravine.com/

October 17, 2023 09:00 AM Eastern Daylight Time