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Dr. Rian Maercks of The Maercks Institute Shares Expert Insights on Midface Lifting with the American Society of Plastic Surgeons

The Maercks Institute

The recent surge in popularity of the "midface-lift" has ignited widespread interest among patients seeking the elusive secret behind the subtly refreshed, lifted appearance often seen on celebrities—without the telltale signs of surgery. As facial rejuvenation trends evolve, the American Society of Plastic Surgeons turned to Dr. Rian Maercks, founder and medical director of The Maercks Institute in Miami, for his unique insights on this highly discussed topic in the article: "The Mid-Facelift Is Taking Facial Aesthetics by Storm". Dr. Maercks, a board-certified plastic surgeon and internationally recognized innovator in aesthetic medicine, is known for challenging conventional surgical paradigms. His eponymous MAERCKS Lift—a signature deep-plane technique—delivers profound facial support with a remarkably natural aesthetic and minimal downtime, aligning perfectly with the desires of today’s sophisticated patients. At the core of Dr. Maercks’ philosophy is an unwavering commitment to harmony and nuance, prioritizing individualized, non-cookie-cutter outcomes that defy the “operated” look so common with more aggressive procedures. In the recent ASPS article, Dr. Maercks cautions against superficial and overly simplistic approaches to midface rejuvenation. “True midface support is not about pulling skin tight—it’s about restoring the underlying architecture in a way that respects natural human anatomy,” he explains. The MAERCKS Lift accomplishes this by engaging deep structures of the face to restore youthful volume and positioning, without the conspicuous markers of surgery. However, Dr. Maercks emphasizes that focusing solely on the midface can result in aesthetic imbalance. “Facial features must work together cohesively. Neglecting adjacent areas—such as the neck—can create visual dissonance that undermines the overall result,” he notes. To address this, he frequently incorporates minimally invasive techniques such as MicroLyft™ or lateral platysmaplasty, enhancing jawline and neck definition without significantly extending recovery time. A Thoughtful Alternative to Traditional Facelifts Midface lifting has traditionally been one of the more complex aspects of facial rejuvenation, requiring surgical precision and an artistic eye. The Maercks Institute has become a trusted destination for discerning patients seeking advanced facial aesthetic care with a preference for refined, understated outcomes. Unlike standard procedures that often rely on skin tightening alone, Dr. Maercks' methodology restores facial harmony by lifting and re-supporting deeper facial layers in a natural vector of aging reversal. About Dr. Rian Maercks and The Maercks Institute Dr. Maercks completed his training in plastic and reconstructive surgery at the prestigious Duke University Medical Center and has since become a thought leader in aesthetic innovation, contributing to both clinical advancement and patient education. The Maercks Institute, located in the heart of Miami, serves a global clientele and is renowned for delivering elegant, natural results in facial rejuvenation, body contouring, and non-invasive procedures. Dr. Maercks’ thoughtful, evidence-based approach continues to attract patients who are not only seeking aesthetic enhancement but are also deeply concerned with preserving their identity and individuality. Discover the Maercks Difference As more individuals seek facial enhancement without overt signs of surgery or prolonged recovery, The Maercks Institute stands as a beacon of integrity and excellence in aesthetic medicine. Dr. Maercks invites patients interested in midface lifting, facelifting, or comprehensive facial rejuvenation to schedule a private consultation and explore the personalized, high-touch care that defines the Maercks experience. For more information or to book a consultation, visit www.themaercksinstitute.com or call (305) 328-8256. Contact Details Courtney Daniels Consulting Courtney Daniels courtney@cocodaniels.com Company Website https://www.themaercksinstitute.com/

May 19, 2025 10:00 AM Eastern Daylight Time

Sea Tow Foundation™ Releases Third Video in the "Sober Skipper™: Why It Matters" Series Featuring Professional Wakeboarder, Thomas Herman

Sea Tow Foundation

The Sea Tow Foundation ™, a nonprofit dedicated to promoting boating safety, has launched the last video in its " Sober Skipper™: Why It Matters " series, featuring professional wakeboarder, Thomas Herman. Released in conjunction with National Safe Boating Week, the new video highlights the critical role of a Sober Skipper in ensuring a safe and enjoyable experience on the water. The video series is part of the Foundation’s ongoing campaign to eliminate accidents and fatalities due to Boating Under the Influence (BUI). The campaign targets men ages 24-50, the group identified by U.S. Coast Guard statistics as most at risk for BUI-related incidents. As a professional athlete, Herman shares why staying sober on the water is essential – for safety and for peak performance. He emphasizes the importance of having a Sober Skipper behind the wheel, ensuring that wakeboarders, water sports enthusiasts and recreational boaters alike can focus on their time on the water without worrying about unnecessary risks. National Safe Boating Week is held the week prior to Memorial Day weekend (May 17-23, 2025) to reach and educate boaters at the start of the summer boating season. This year, the Sea Tow Foundation is amplifying the Sober Skipper message with the launch of the video. "Wakeboarding, like all water sports, requires focus, control and quick decision-making," said Gail R. Kulp, Executive Director of the Sea Tow Foundation. "National Safe Boating Week is the perfect time to remind all boaters and water sports enthusiasts that responsible choices—like designating a Sober Skipper—can prevent tragedies and make every boating experience safer and more enjoyable. Thomas Herman’s message reinforces the importance of making safety a priority on the water." Watch "Sober Skipper: Why It Matters to Thomas Herman" now and join the Sea Tow Foundation in this important mission: https://www.boatingsafety.com/page/Why-It-Matters ABOUT SEA TOW FOUNDATION The Sea Tow Foundation – a 501(c)(3) nonprofit organization – was started in 2007 by Captain Joe Frohnhoefer, founder of Sea Tow Services International, after he witnessed too many preventable accidents and fatalities on the water. Through its flagship programs, which include the Life Jacket Loaner Program, Sober Skipper Campaign, Flare Education and the National Boating Safety Awards, the Sea Tow Foundation strives towards its vision of a world where boaters are safe and responsible. To learn more, visit boatingsafety.com. Contact Details Keaveny Hewitt +1 919-622-5276 khewitt@onwrdupwrd.com Company Website https://www.boatingsafety.com/

May 19, 2025 10:00 AM Eastern Daylight Time

Players Health and MaxU Partner to Power the Next Generation of Mentally Resilient Athletes

Players Health

In a bold move to redefine athlete development, Players Health and MaxU today announced a strategic partnership to bring elite-level mental skills training to youth athletes across North America. Unveiled during Mental Health Awareness Month, this strategic alliance is both timely and purpose-driven. As mental health emerges as a cornerstone of athletic excellence and personal growth, Players Health and MaxU unite around a shared mission: to empower the whole athlete with transformative mindset tools that go beyond the game. Both organizations are anchored in a bold belief—mental health and performance are vital to athlete safety, now and into the future. This partnership integrates MaxU’s groundbreaking mental performance platform directly into the Players Health ecosystem—empowering young athletes with the focus, confidence, and resilience needed to thrive in sports, school, and life. “This is more than a partnership—it’s a movement,” said Dan Greco, Co-Founder of MaxU. “Together, we’re scaling access to proven mental skills training that helps athletes navigate pressure, unlock peak performance, and build habits that last a lifetime.” With a reach spanning teams, schools, and youth organizations, the impact is immediate and scalable—creating a new blueprint for how mental wellness and performance are taught, measured, and mastered in youth sports. “Over the last several years since joining Players Health, I've been focused on creating an environment where every young athlete feels supported in every part of their journey,” said Kyle Lubrano, Chief Athlete Safety Officer of Players Health. “Mental resilience is the foundation for everything else — confidence, physical performance, and long-term success. Partnering with MaxU allows us to deliver real, lasting change for athletes and families everywhere. This allows us to provide kids with the tools to believe in themselves, thrive under pressure, and carry those skills through every stage of life.” Two missions. One movement. Grounded in purpose and fueled by innovation, this alliance between Players Health and MaxU reflects a shared belief: supporting the whole athlete—physically, mentally, and emotionally—is not just the future of youth sports. It’s the standard. Players Health is a sports technology company providing digital risk management services, reporting tools and insurance products to sports organizations to empower them to stay ahead of their ever-changing safety and compliance responsibilities. Working towards establishing the safest environment for athletes, Players Health views the health and safety of athletes as a priority in today's sports landscape. Contact Details Jackson Gaskins playershealth@hotpaperlantern.com MaxU Contact MaxU info@maxu.co Company Website https://www.playershealth.com

May 13, 2025 09:00 AM Eastern Daylight Time

Senator Dave Cortese and Mothers’ Milk Bank California Announce Senate Resolution 20 Designating May as First-Ever California Human Milk Donation Month

The Mothers' Milk Bank

Senator Dave Cortese (District 15) and Mothers’ Milk Bank California announce State Resolution 20 to mark the official designation of May as the first-ever California Human Milk Donation Month to underscore the critical role of donor human milk in improving infant health outcomes and highlight the urgent need for increased access to this life-saving resource. A May 1 Senate floor session in Sacramento will announce this landmark resolution authored by Senators Dave Cortese and Senator Aisha Wahab with co-authors Senators Alvarado-Gil, Ashby, Blakespear, Caballero, Gonzalez, Hurtado, Limón, Pérez, Rubio, and Umberg. The designation of May as the first-ever California Human Milk Donation Month coincides with the release of The State of Human Milk Banking in California: a comprehensive report that provides critical insights into milk donation trends and statistics, the growing demand for pasteurized donor human milk (PDHM), and the evolving landscape of infant nutrition in California. With a growing demand for donor milk across the state, this call for additional donors will help meet the growing need for donor breast milk and expand access to human milk’s life-saving benefits for every premature and medically fragile infant that needs it. "Demand for pasteurized donor human milk (PDHM) has increased worldwide, for both medically fragile infants in the NICU and those that still need support after a NICU discharge. Mothers Milk Bank California distributes PDHM to 60% of NICUs in California and elsewhere and has seen a 30% increase in demand for PDHM in the last year. Designating May as the first-ever California Human Milk Donation Month is designed to raise awareness about the life-saving power of donor human milk," said Jennifer Benito-Kowalski, CEO of Mothers’ Milk Bank California. "Every ounce can save a baby’s life. Only 2% of eligible donors in California are donating breast milk and 1 in 11 babies is born preterm and may need this resource. Let’s help ensure everyone knows how to donate this liquid gold.” “All infants should have access to the benefits of breast milk, one of the most cost-effective ways to improve overall public health. The unique properties of breast milk make it incredibly powerful in preventing the onset of serious diseases like Necrotizing Enterocolitis (NEC) which can be deadly to preterm babies," said Senator Dave Cortese. "Donor recruitment is critical. In California, up to 99% of very preterm or very low birthweight babies use PDHM in the NICU. Yet the current donor pool meets under 75% of the increased demand,” said Senator Dave Cortese of District 15. Preterm or premature infants are the priority population in need of donor human milk. There are many reasons that an infant’s mother’s milk may be unavailable, including absence of the birth mother, the mother having certain diseases that can be transmitted to the baby, the mother requiring medications that may make breastfeeding unsafe, premature birth requiring hospitalization of the infant in the NICU, and lactation difficulties. Prospective donors undergo medical screening to determine their eligibility and health status. Once approved, their donated milk is pasteurized to eliminate pathogens while preserving its nutritional value, and then sent to public health for testing, The pasteurized milk is distributed to hospitals and individuals in a safe and regulated manner. UC Health Milk Bank, AANHPI Lactation Collaborative, California Breastfeeding Coalition, California WIC Association, Community Bridges WIC, Denise Chapel Nutritional Services, Human Milk Connection, Nourishing Justly, Pretty Mama Breastfeeding LLC, Raíces y Cariño, Sacramento Breastfeeding Coalition, Santa Cruz County Breastfeeding Coalition, Solano County Breastfeeding Coalition and Watsonville Hospital will join the public awareness campaign to shine a light on how human milk saves lives. For images and B-roll, visit MothersMilk.org/CAMilkDonationMonth. Livestream the legislative session in Sacramento here: https://www.senate.ca.gov/calendar About Mothers’ Milk Bank California The oldest operating nonprofit milk bank in the U.S, Mothers’ Milk Bank California is a nonprofit organization dedicated to providing lifesaving donor human milk to medically fragile infants. As one of the nation’s longest-operating milk banks, we ensure equitable access to safe, pasteurized donor milk for hospitals and families in need. About Senator Cortese Senator Dave Cortese was elected in November of 2020 to represent State Senate District 15 which encompasses much of Santa Clara County in the heart of Silicon Valley. Along with his accomplished career as an attorney and business owner, the Senator previously served on the Santa Clara County Board of Supervisors for over a decade, with four years as Board President, on the San Jose City Council for eight years, including two years as Vice Mayor, and as a trustee for the East Side Union High School District for eight years. ### Founded 50 years ago, Mothers' Milk Bank California is a leading nonprofit dedicated to providing screened, donated human milk to babies in need. As a founding member of the Human Milk Banking Association of North America (HMBANA), it helped set standards for nonprofit milk banks across North America. The organization collects, pasteurizes, and distributes safe human milk to hospitals and families, ensuring essential nutrition for infants. Committed to improving lives, Mother's Milk Bank California supports families and advances neonatal care. Contact Details Jennifer Benito-Kowalski +1 408-831-7276 jbenito@mothersmilk.org Cheryl Reiss Cheryl@landispr.com Company Website https://mothersmilk.org/

April 28, 2025 06:07 AM Pacific Daylight Time

XLP Fund Brings Opportunity Through Consumer Staples Investment

Select Sector SPDR

The Consumer Staples Select Sector SPDR Fund ( XLP ) offers exposure to the essential goods and services sector, focusing on industries known for consistent consumer demand. With a portfolio comprised of leading companies in the S&P 500 consumer staples segment, XLP aligns investments with industries known for resilience and consistent consumer demand, regardless of economic conditions. A Portfolio of Industry Leaders XLP focuses on stability and balance, offering investors exposure to a mix of leading businesses in sectors like food and beverage, household products, and retail. With over 60% of the fund’s allocation concentrated in its top holdings, XLP showcases well-known companies with proven operations. Top Holdings include*: Costco Wholesale – 9.75% Procter & Gamble (P&G) – 9.28% Walmart – 8.85% Coca-Cola – 6.44% Philip Morris Int’l – 5.73% PepsiCo – 4.78% Mondelez Int’l – 4.57% Altria – 4.55% Colgate-Palmolive – 4.52% Target – 2.91% The fund includes companies from various industries that provide essential goods and services, offering exposure to the consumer staples sector. Low-Cost Investment with High Transparency With an expense ratio of just 0.08%**, XLP offers an efficient entry point for investors to the essential goods markets while minimizing costs. The fund also stands out for its transparency, providing daily updates on holdings and allocations, ensuring that investors are fully informed when making decisions. Industries Focused on Essential Goods XLP includes companies operating in industries such as food retail, beverage production, and household staples, which are associated with essential goods and services. Its portfolio spans major retailers and global beverage brands, reflecting a focus on sectors tied to daily consumer needs. Exposure to the Consumer Staples Sector The Consumer Staples Select Sector SPDR Fund (XLP) offers access to a key segment of the economy by including companies tied to essential goods and services. With its focus on the consumer staples sector, the fund spans industries integral to daily life. For more information about XLP, visit our website or contact our team. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. *Holdings, Weightings & Assets as of 3/31/25 subject to change **Ordinary brokerage fees apply DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL008368 EXP 6/30/25 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

April 22, 2025 05:00 AM Eastern Daylight Time

Cure Hydration Expands Nationwide Retail Presence with Launch in Whole Foods Market

Cure Hydration

Cure Hydration, the leading premium, plant-based hydration brand known for its science-backed, electrolyte-rich formula, today announced its launch into Whole Foods Market locations nationwide. Cure Hydration’s Kids line has begun rolling out in 500+ Whole Foods stores, with five additional products from Cure Hydration’s core lineup rolling out over the next month. This expansion signifies a major milestone in the brand’s mission to offer better hydration solutions for health-conscious consumers across the U.S. Cure Hydration’s unique formula, based on the World Health Organization’s Oral Rehydration Solution (ORS) standards, delivers optimal replenishment with 4x the electrolytes of leading sports drinks, without any added sugars or artificial sweeteners. Made with simple, plant-based ingredients like coconut water and pink Himalayan salt, Cure delivers effective hydration powered by nature - ensuring efficient replenishment for active families and individuals. A nutritious and great-tasting alternative to sugary beverages, Cure’s products are vegan, gluten-free, and non-GMO, with natural ingredients like fruit juice powders and monk fruit. Whether you're hitting the gym, going on a hike, or simply looking to stay hydrated, Cure is made for everyone – and now even more accessible, with Cure’s launch in Whole Foods Market. "We’re beyond excited to launch Cure Hydration in Whole Foods Market, a destination for consumers who prioritize high-quality, better-for-you products," said Lauren Picasso, CEO and Founder of Cure Hydration. "As a leader in the natural foods industry, Whole Foods has set the standard for clean, high-quality ingredients, making this partnership a perfect match. At Cure, we believe hydration should be both effective and healthy, which is why we use a science backed formula without the added sugar or artificial junk. Being on Whole Foods shelves is a huge step forward in our mission to make hydration accessible to everyone, helping people feel their best every day.” In addition to a commitment to premium, science-backed formulas, Cure also focuses on delivering great taste and community impact initiatives (a mission that echoes Whole Foods Markets’ commitments). Cure’s products come in stick pack packaging that uses 95% less plastic than the average 12-oz bottled beverage. Through a partnership with rePurpose Global, Cure’s packaging is certified plastic-neutral and the company offsets plastic waste to ensure that hydration on-the-go doesn’t come at the expense of the environment. Cure also donates servings of its products to those in need, and supports local organizations like New York Common Pantry, City Harvest, and GrowNYC. Andy Jackson, Principal Category Merchant at Whole Foods Market added, “At Whole Foods Market, our mission is to nourish people and the planet by offering the highest quality products made with ingredients customers can trust. Cure Hydration’s commitment to plant-based hydration aligns perfectly with our values, providing a science-backed, effective way for shoppers to stay hydrated - without added sugars or artificial ingredients. We’re thrilled to offer Cure’s solutions to our shoppers nationwide, giving our customers a convenient and effective way to stay hydrated with ingredients they can trust.” With the initial launch of Cure Kids and additional core products rolling out later this spring, Cure Hydration is well-positioned to become a go-to solution for those seeking effective, clean hydration options. Cure Kids will be available in-stores in three kid-friendly flavors: Fruit Punch, Pink Lemonade, and Mixed Berry. Starting this spring, the brand’s core product line will offer a refreshing range of flavors, including Berry Pomegranate, Lemonade, Tropical Punch, Watermelon, and Strawberry Kiwi, catering to a variety of tastes and preferences. Whether at home or on-the-go, Cure is committed to providing consumers with the best hydration solutions to keep their bodies performing at their best. About Cure Hydration Cure Hydration is a premium hydration brand offering a refreshing, science-backed electrolyte mix made from plant-based, non-GMO ingredients. Created to provide rapid hydration and enhance overall health, Cure is formulated with the perfect balance of sodium, potassium, and glucose, ensuring optimal rehydration. Cure products are free from added sugar, artificial sweeteners, and synthetic colors and dyes, making them a healthier choice for people of all ages. Cure is committed to sustainability, maintaining certified plastic neutral packaging, donating servings of Cure to communities in need, and offers carbon emissions offsets to customers purchasing via its website. For more information on Cure Hydration and to find a store near you, visit curehydration.com. Contact Details Powers PR Alex Turk +1 516-306-2373 alext@powers-pr.com

April 10, 2025 09:17 AM Eastern Daylight Time

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Former ESPN NBA Insider Adrian Wojnarowski Joins Players Health’s NIL Advisory Board, Begins Brand Ambassadorship

Players Health

Players Health, the leading provider of athlete safety and insurance solutions, today announced the appointment of St. Bonaventure men’s basketball general manager and former ESPN NBA Insider Adrian “Woj” Wojnarowski to its NIL Advisory Board and as a brand ambassador. The partnership formally began on Friday, April 4, when Woj appeared on behalf of Players Health at the NCAA Men’s Final Four in San Antonio, Texas. Widely regarded as one of the most respected names in sports media, Woj joins the Players Health NIL Advisory Board after retiring from his award-winning role at ESPN, where he spent years breaking NBA news and guiding coverage across the network’s platforms. Now, as the general manager for St. Bonaventure men’s basketball, he oversees a broad range of responsibilities, including name, image, and likeness opportunities, transfer portal management, and alumni relations. “St. Bonaventure has given me opportunity to utilize three decades of relationships to create the greatest possible impact on the next generation of athletes,” said Wojnarowski. “Joining Players Health allows me to widen that circle even further, especially now, when NIL has opened remarkable doors. We want to ensure that while these athletes seize their opportunities, they do so with the safety and support they deserve.” Wojnarowski will join fellow industry leaders on the Players Health NIL Board of Advisors to drive strategic initiatives, engage in educational panels, and advance the Players Health mission at industry events. “Woj revolutionized sports journalism with his approach to reporting and relationships, and now he is bringing that same forward-thinking mindset to our team as one of the first GMs in college athletics,” said Tyrre Burks, Founder & CEO of Players Health. “NIL has fundamentally transformed the collegiate landscape, and there is no one better equipped to help us navigate this new era. His insights will be invaluable to our success as we work to develop solutions that keep athletes safe, supported, and empowered at every stage of their athletic career.” Players Health and Wojnarowski traveled to San Antonio for the NCAA Men’s Final Four, where Wojnarowski took part in a panel discussion on the evolution of the general manager role in collegiate athletics. The panel was held on Friday, April 4 at the Boggess Center during the Global NIL Conference hosted by Silver Waves Media. The announcement comes just three months after Players Health closed a $60 million Series C funding round to accelerate the expansion of their innovative athlete safety and insurance solutions across youth, recreational, collegiate, and professional sports. To learn more, visit: https://www.playershealth.com/ Players Health is a sports technology company providing digital risk management services, reporting tools and insurance products to sports organizations to empower them to stay ahead of their ever-changing safety and compliance responsibilities. Working towards establishing the safest environment for athletes, Players Health views the health and safety of athletes as a priority in today's sports landscape. Contact Details Hot Paper Lantern playershealth@hotpaperlantern.com Company Website https://www.playershealth.com

April 09, 2025 09:00 AM Eastern Daylight Time

BELLAMI Hair Expands into the Textured Hair Category

BELLAMI

BELLAMI Hair, the #1 global hair extension brand trusted and preferred by celebrity hairstylists, salon professionals and beauty experts worldwide, proudly champions diversity in hair by introducing BELLAMI Silk Seam™ Textured Clip-In Hair Extensions to reaffirm our commitment to diversity and inclusion within the hair industry. As part of its national TEXTURED, YOUR WAY campaign, BELLAMI introduces the Silk Seam™ Textured Clip-Ins collection, designed to celebrate, enhance and define textured hair. These clip-ins empower customers to embrace their unique hair type and personal style while achieving expert-level results at home. Whether adding volume, length, or color, the collection allows for effortless transformation. “We believe hair is a tool for self-expression, and we’ve heard from our customers that our extensions make them feel amazing and more confident, all while looking like themselves,” says BELLAMI President Mary Burns. “We’ve spent years developing our textured collection so we can deliver this same confidence to our growing audience, who have a vast range of hair types. And we plan to expand this category over the next year as we continue to learn from our customers and stylist community.” Created in partnership with celebrity stylist Lacy Redway, BELLAMI Silk Seam™ Textured Clip-Ins are expertly designed to enhance and define natural curls, waves, and texture. Crafted with premium-quality materials and available in a diverse range of shades and textures, this collection delivers a flawless, natural look that blends seamlessly with various textured hair types—perfect for both everyday wear and high-profile styling. "BELLAMI is a go-to hair extension brand because it’s the best,” says celebrity stylist and brand spokesperson Lacy Redway. “My high-profile clientele ranges from every hair type, so having access to quality hair in various textures and shades is crucial. BELLAMI’s new texture collection can withstand whatever I throw at it, allowing me to deliver beautiful, natural-looking styles for my clients that stay intact, whether that be for a full day of photoshoots, press, or a red-carpet event. Wearing BELLAMI hair extensions can help you feel like a boss like it does for me when I wear them." Crafted with the finest, ethically sourced 100% Remy human hair, this collection features the brand’s innovative Invisi-Weft™ technology, making the wefts 30% thinner so they lay flatter against the head for a comfortable, natural, seamless wear. Its Vitamin Seal coating enables long-lasting performance, providing humidity resistance and curl retention even after ten washes. The quick and easy clip-in application delivers a secure and comfortable fit, and the high-density wefts boost volume for natural, salon-quality results instantly. BELLAMI Silk Seam™ Textured Clip-Ins are available in three textures and seven shades, each in 16” (200g), 20” (230g), and 24” (260g) lengths: 3A Spiral Curl – Medium density, defined, loose spirals with a smooth silky finish and a lightweight feel. Blends best with 2C-3B natural textures. 3C Ringlet Curl – High density, voluminous texture and tight, springy corkscrew curls with a natural, subtle matte finish. Blends best with 3B-3C natural textures. Blowout – Low luster, high density, voluminous hair that adds dramatic fullness with soft, touchable strands mimicking blow-dried coily hair. Blends best with lightly textured hair, resembling stretched, type 4 natural hair. Shades: Jet Black, Off Black, Dark Brown, Chocolate Brown, Chestnut Brown, Off Black/Almond Brown Ombre, Dark Brown/Ash Brown Ombre. BELLAMI Silk-Seam Textured Clip-In Hair Extensions are available at BELLAMIhair.com and BELLAMIprofessional.com, ranging from $210 - $540 depending on shade and length. Salon professionals receive industry discounts for all hair orders. Founded in 2012, BELLAMI is the world’s #1 hair extensions brand, trusted by celebrity and professional stylists. BELLAMI offers 100% Remy Human Hair in up to 70 shades, six lengths, and the most extensive range of clip-in and semi-permanent extension methods. With ethical sourcing, sustainable packaging, and full control over manufacturing, BELLAMI delivers premium, high-performance extensions. Our products, including clip-ins and four professional methods—sew-in wefts, tape-ins, keratin tips, and i-tips—are available at BELLAMIHair.com and BELLAMI Beauty Bars nationwide. Headquartered in Los Angeles, BELLAMI continues to expand into the textured hair market to serve all hair types. ABOUT BEAUTY INDUSTRY GROUP Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT. Contact Details Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com Company Website https://www.bellamihair.com/

April 03, 2025 08:36 AM Eastern Daylight Time

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Introducing Saint Crewe, The New Clinically-Tested Skincare Brand For Gen Z Founded by Mom & Therapist to College-Aged Women, Erin Piper

Saint Crewe

Saint Crewe is a new dermatologist-tested, clinically backed skincare line designed specifically for Gen Z. Clinically tested on over 100 people, Saint Crewe is hypoallergenic, non-irritating, and suitable for all skin types, including sensitive skin. The brand’s four new products meet the clean beauty standards of Ulta, Sephora, and Credo while celebrating skincare as a fun, confidence-boosting ritual. As a mother of two and a therapist working with college-aged women, Saint Crewe Founder Erin Piper saw firsthand Gen Z’s growing curiosity about skincare and beauty trends. She realized that they were drawn to viral TikTok-famous products with bright, fun packaging, and the joy of experimenting with self-care. The issue? During the fun of applying face masks and creating skincare routines, the aggressive skincare ingredients were being overlooked. Many of these products contained harsh actives like retinol and glycolic acid – ingredients that weren’t suitable for their young skin. Saint Crewe Founder, Erin Piper, says, “As a mom and therapist to college-aged women, I’ve seen firsthand how much Gen Z loves experimenting with skincare. But there are too many trending products that cause more harm than good for young skin – damaged skin barriers, breakouts, irritation, you name it. That’s why I wanted to create a brand that is clinically effective, but still safe for everyday use. As a parent who has to say ‘no’ to so much – no to social media, to phones, to harmful ingredients, it feels really great to say ‘yes’ to skincare.” Erin sought out to create the ultimate solution to these concerns for the Gen Z community. She collaborated with leading labs, dermatologists, creatives, and beauty industry veterans – including the CEO of Saint Crewe, her long-time friend and skincare product development expert, Laura-Lucia Carothers – to develop a stunning range of vegan and cruelty-free skincare products that nurture this sense of curiosity while being expertly formulated to be gentle and safe for all skin types. Clean Beam Balmy Dream ($32): Lush cleansing balm formula that melts onto the skin as a foamy rinse-off cleanser that can remove sunscreen, makeup, and grime while bisabolol, ginger and calming turmeric soothes the skin. Team Gleam ($38): Daily water-gel serum that is loaded with superfruit goji berry and microalgae, helping balance the microbiome and fight against harmful blue light from screen time. Water Whip ($42): Light gel cream that delivers deep hydration and a natural glow with a boost of marine algae extract and vitamin E while soothing skin. Goji Go + Glow ($44): Packed with powerful aloe juice, microalgae and goji superberries to help keep breakouts at bay, this super mist balances excess oil while supporting your skin's microbiome. The brand’s name pays tribute to both a cherished family name and Sara Crewe, the beloved protagonist of A Little Princess. Saint Crewe isn’t just skincare, it’s innovation that redefines skincare for the next generation and anyone seeking a playful new way to care for their skin. Saint Crewe is redefining skincare for the next generation with fun, approachable, and age-appropriate formulas designed specifically for Gen Z. More than just skincare, Saint Crewe creates an experience, one that evolves with the brand’s community and becomes a playful part of their well-being. Built on the pillars of safety, individuality, integrity, well-being, and experience, Saint Crewe is committed to gentle formulations that nurture young skin with confidence and transparency. Trends fade. Skincare stays. With Saint Crewe, skincare isn’t just about looking good—it’s about feeling your best, inside and out. It will always be you. Contact Details Malinda Torres OGAKI mtorres@ogakidigital.com Company Website http://saintcrewe.com/

April 01, 2025 01:00 PM Eastern Daylight Time

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