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50-Provider FQHC Significantly Reduces Patient No-Show Rate by Implementing healow No-Show Prediction AI Model

eClinicalWorks

Total Health Care, Inc., a Federally Qualified Health Center (FQHC) in Baltimore, Maryland, is successfully leveraging the healow ® no-show prediction AI model to improve patient care, reduce missed appointments, and ultimately increase revenue outcomes. Total Health Care provides primary care — including dental, behavioral health, podiatry, pharmacy services, and more — to nearly 30,000 patients throughout Metropolitan Baltimore, many of whom are at or below the 200% poverty line. By identifying which patients are at a higher risk of missing appointments, Total Health Care can proactively reach out to those patients to remind them of or reschedule their appointments. Missed appointments are a significant challenge for healthcare providers, leading to lost revenue and result in negative health outcomes for patients. With the healow no-show prediction AI model, Total Health Care has reported: A significant decrease in the no-show rate of high-risk no-show patients by 34% An additional 309 appointments in 45 days from reduced no-shows “Missed appointments are a significant challenge to overcome. When the pandemic hit, digitization and optimizing systems became a priority for our organization,” said Marceé J. White, MD, FAAP, chief medical officer of Total Health Care. “As an FQHC, the healow no-show prediction AI model helps us streamline the identification and outreach process to patients likely to miss their appointment. It provides us with an opportunity to increase our patient volume, deliver quality care, and improve efficiencies for the staff.” Using AI and machine learning, the healow no-show prediction model can help practices identify patients with a high no-show probability with 90% accuracy. Once patients with a high no-show probability are identified, practices can utilize eClinicalMessenger to manage outreach efforts with voice messages, secure text messages, and email reminders. With healow Open Access ®, practices can publish open, cancelled, and last-minute rescheduled appointment slots on the practice website to avoid revenue loss, acquire new patients, and limit their waitlist. Using healow CHECK-IN ™ and healow Payment Services ™ makes the pre-visit process convenient and efficient, further reducing the rate of no-shows. These contactless solutions allow patients to check in to their appointment and pay their copay from the comfort of home. “We are excited to see Total Health Care implement the healow no-show prediction AI model to improve its overall impact on patient care,” said Girish Navani, CEO and cofounder of eClinicalWorks. “We strive to deliver FQHC’s like Total Health Care the highest quality of care to their patients and community. The introduction of the no-show model will ultimately reduce the cost of healthcare and encourage better patient outcomes." About Total Health Care Total Health Care, Inc. is a Federally Qualified Health Center (FQHC) dedicated to caring for everyone in our community—especially those who are most in need. Total Health Care is one of Maryland’s largest minority-run, nonprofit, tax-exempt community health centers and annually cares for nearly 30,000 patients throughout Metropolitan Baltimore —many at or below the 200% poverty line. For more information, visit www.totalhealthcare.org. About eClinicalWorks eClinicalWorks was founded in 1999 to help digitize paper charts for ambulatory practices. Today, eClinicalWorks leads the nation in innovation with cloud-based solutions for Electronic Health Records and Practice Management. In addition, we help ambulatory practices, specialists, health centers, urgent care facilities, and hospital systems manage their revenue cycle, patient relationships, and Population Health initiatives. More than 150,000 providers and nearly 1 million medical professionals rely upon the power and scalability of the eCW Cloud for flexible clinical documentation, better front-office workflows, and more efficient billing driven by Robotic Process Automation. We combine innovation, leading-edge technology, and a commitment to patient safety to enable practices to grow and thrive amid the challenges of 21st-century healthcare. For more information, visit www.eclinicalworks.com, follow us on Facebook and Twitter, or call (866) 888-6929. About healow healow ® is a comprehensive, EHR-agnostic, cloud-based platform for patients, practices, payers, hospitals, and health systems. healow provides Patient Relationship Management, clinical and payer insights, and state-of-the-art interoperability solutions. The PRISMA health information search engine gathers patient records from other EHRs and helps providers focus on the most clinically relevant information at the point of care. healow’s Population Health Management tools, including Remote Patient Monitoring, provide real-time data to deepen understanding of patient populations. And healow Insights automates the bidirectional exchange of data between health plans and providers to improve scores on quality measures, help control costs, and promote better medical outcomes. Learn more at plus.healow.com. Contact Details eClinicalWorks Bhakti Shah +1 508-330-6935 Bhakti.Shah@eclinicalworks.com Company Website http://www.eclinicalworks.com/

September 14, 2023 10:20 AM Eastern Daylight Time

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FTN Network Acquires DFSForecast, Signs Partnership with One Week Season

FTN Network

FTN Network, a company built for delivering affordable, customizable, and highly detailed and advanced NFL data for betting, season-long fantasy, and daily fantasy, announced today that it has acquired DFSForecast, known for its Daily Fantasy Sports Lineup Builders and Advanced Data Tools. Leveraging the acquisition, FTN will provide the Optimizer to The Fantasy Footballers, and recently solidified a partnership with One Week Season to offer the DFS Optimizer to its collective userbase. Subscribers on FTNDaily.com will now be able to take advantage of DFSForecast’s lineup optimizer to create countless daily fantasy lineups in a simple and easy-to-use tool powered by FTN Data. Generated lineups can then be uploaded to one’s preferred fantasy operator, simplifying mass roster inputting. The Fantasy Footballers and One Week Season will be the first partners to use this newly acquired tool that is now part of the suite of products offered to FTN Data customers. Offered at a competitive price point compared to its competitors, FTN will look to expand its network of partners by offering this tool to those that have previously been hindered by the cost. “The 2023 football season is still very young, but FTN has seen an explosion of growth,” said FTN Network CEO Kevin Adams. “We were really impressed with the work Caleb Nelson, Sam Vitello, Adam Lewis, and the entire DFSForecast team were doing. The acquisition and incorporation of DFSForecast into our umbrella of tools offered to our customers is just another step in the journey of cementing FTN Network as the one-stop-shop for anyone when it comes to fantasy enthusiast or bettor.” "From our first meeting on, we saw FTN as a natural partner and are thrilled it's now official,” said DFSForecast Co-Founder and CEO Caleb Nelson. “We share the same data-driven approach to fantasy sports and betting. We can't wait to see how our tools add to FTN's already incredible ecosystem.” This acquisition is just one part of the burst of growth FTN Network has seen in 2023. Before the start of the 2023 football season, FTN Network announced it has signed Aaron Schatz, referred to as the founding father of football analytics, to a multi-year contract after partnering for his 2023 Football Almanac. FTN also launched “The Fantasy Football Show” on Sirius XMRadio earlier this year and has seen an incredible increase of web traffic across its network of sites. About FTN Network FTN Network is a data and entertainment network for fantasy sports and betting. Founded in 2020, FTN Network’s family of sites include Fantasy, Daily Fantasy (DFS), Betting and Data. The company has over 50 content contributors to serve the fantasy sports and betting needs of fans across key sports, including NFL, NBA, MLB, NHL, PGA, eSports, Racing and more. https://www.ftnbets.comAbout TechstarsThe Techstars worldwide network helps entrepreneurs succeed. Founded in 2006, Techstars began with three simple ideas — entrepreneurs create a better future for everyone, collaboration drives innovation, and great ideas can come from anywhere. Now we are on a mission to enable every person on the planet to contribute to, and benefit from, the success of entrepreneurs. In addition to operating accelerator programs and venture capital funds, we do this by connecting startups, investors, corporations and cities to help build thriving startup communities. Techstars has invested in more than 2,500 companies with a combined market cap of more than $220B. https://www.techstars.com About DFSForecast DFSForecast is a leading player in the fantasy sports world, known for its Daily Fantasy Sports (DFS) Lineup Builders and Advanced Data Tools. Founded in 2018, DFSForecast uses a unique methodology that uses the characteristics of previous Milly Maker winners to build innovative, customizable and easy-to-use tools for fantasy sports players of all levels. DFSForecast is led by the trio of Caleb Nelson, Sam Vitello and Adam Lewis. Contact Details Sterling A. Randle +1 801-319-6153 srandle@hotpaperlantern.com

September 14, 2023 09:03 AM Eastern Daylight Time

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The Cultivated B Initiated Pre-Submission Process towards EFSA Certification for Cultivated Sausage

The Cultivated B

The Cultivated B (TCB) began discussions with the European Food Safety Authority (EFSA) and officially entered the pre-submission proces s for novel food approval of a novel or non-farmed sausage product. Subsequent to the official submission, TCB will emerge as world’s first biotech company to apply for EFSA certification for cultivated meat. This is a pivotal first step in the evolution of the cultivated meat market and establishes a viable path towards large-scale commercial production. “EFSA's Novel Food regulatory approvals process is among the most robust in the world, including a thorough and evidence-based assessment of food safety and nutritional value. For cultivated meat to become available in Europe, where this food was born, would mark a paradigm shift for the sector,” said Seth Roberts, policy manager at the Good Food Institute Europe. One of the most significant challenges in the cultivated meat sector is achieving production at the enormous volumes required by the food producer industry. In addition, food safety concerns and regulatory compliance further hinder cultivated meat from reaching consumers. TCB's early engagement with EFSA is a testament to knocking down these barriers, propelling the industry to democratize cultivated meat for the masses without compromising on quality or sustainability. "This is more than just a certification process; it’s a testament to our advanced, industrial-scale cellular agriculture technology and also a reflection of our unwavering commitment to usher in a new era of food production—one where health, taste, ethics and sustainability converge seamlessly,” said TCB CEO Dr. Hamid Noori. “The European cultivated meat sector has vast potential and considerable opportunity for growth. As this market gains prominence, our objective is to ensure consistent access to high-quality, sustainable meat for everyone. Attaining EFSA certification is a significant step in this direction.” The cell-based sausage product for which TCB seeks EFSA certification is similar to boiled sausages used in hot dogs and has been developed in close collaboration with TCB sister company The Family Butchers. It is a hybrid sausage product composed of vegan ingredients, including significant amounts of cultivated meat. Leveraging the combined expertise of both entities ensures that consumers will experience the familiar, delectable taste they love, all while benefiting from a sustainable and ethically produced product. EFSA certification is governed by a strict regulatory framework which emphasizes food safety standards. Achieving certification by EFSA for TCB’s cultivated sausage will indicate the safety of its cultivated meat products as measured by the highest European standards. It also charts the course and lays the groundwork for regulatory approvals worldwide. This strategic roadmap underscores the company’s determination to lead in the global cultivated meat industry, giving hundreds of startups in this space a path toward viable and scalable commercialization, setting new standards in food safety, innovation, and accessibility. About The Cultivated B (TCB) The Cultivated B’s multinational team of scientists develops and applies breakthrough technologies in cellular agriculture, precision fermentation and advanced bioreactor technology to enable scalable commercialization of the cellular-agriculture industry. TCB serves startups, corporations and academic research institutions within the food, pharma, cosmetics and personal care industries. With its pioneering engineering and production capabilities, TCB enables other companies to produce alternative proteins, such as cultivated meat, at industrial scale. The company’s fundamental commitment to minimizing the natural resources used paves the way toward a sustainable future, locally, regionally and globally. TCB’s research and development team is based in Germany, with manufacturing and an innovation hub based in Canada’s Toronto region. For more information, visit https://www.thecultivatedb.com and follow the company on LinkedIn. Contact Details Rainier Communications Jenna Beaucage +1 508-340-6851 tcb@rainerco.com Company Website https://www.thecultivatedb.com

September 14, 2023 08:06 AM Eastern Daylight Time

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XLB ETF: Building Materials In Demand As Construction Spending Rises

Select Sector SPDR

America appears to be on the brink of a construction renaissance. Despite the counter-intuitive trend of rising interest rates fueling an increase in building, the Commerce Department reports a consistent surge in construction spending post-pandemic. Much of this expenditure is being channeled into non-residential and commercial projects, indicative of the pent-up demand generated during the pandemic years. The recently passed infrastructure bill by Congress may also be contributing to this increase in demand for building materials. The need for materials to sustain this growth remains strong. Investors seeking to capitalize on this construction upturn can consider the exchange-traded fund (ETF), the Materials Select Sector SPDR Fund ( XLB ), which encapsulates this active sector. Market-Cap Weighting XLB tracks a market-cap-weighted index of U.S. basic materials companies. The fund includes only the materials components of the S&P 500. And with a low cost expense ratio of 0.10%* and over $5 billion in assets under management, XLB offers easy access to the sector. This sector is key to the economy and advisors and investors should consider XLB as a portfolio sleeve alongside other sectors. Building is always happening and now there could be an upward trend. The companies comprising XLB are big players in the industry. Steel, timber, and masonry are core components. Top holdings** are Linde with a weighting of 20.44%, followed by Air Products and Chemicals (7.08%), paint maker Sherwin-Williams (6.88%), and miner Freeport-McMoRan (6.17%). The rest of the top holdings include Ecolab, Nucor, Dow, Corteva, DuPont de Nemours, and PPG Industries. Investment Opportunities Amidst Construction Boom The diversity of the holdings within the fund, ranging from miners to paint manufacturers, provides investors with a well-rounded portfolio within a single fund. This allows for potential upside during an industry upswing. Taking into account recent industry challenges such as supply chain disruptions and environmental regulations, investing in XLB could prove advantageous. The ETF's holdings are well-positioned to navigate these issues, with many companies adopting innovative solutions to mitigate supply chain disruptions and aligning their operations with stringent environmental regulations. For instance, companies like Sherwin-Williams and Freeport-McMoRan are implementing sustainable practices in their operations, which not only comply with environmental regulations but also lead to operational efficiencies. Undoubtedly, the building materials sector plays a pivotal role in the economy. As such, advisors and investors should consider adding XLB to their portfolios, given the persistent relevance of the building industry and it’s potential. In conclusion, the XLB ETF presents a unique investment opportunity that capitalizes on the current construction landscape. It’s a solid choice for those looking to invest in a diverse portfolio of basic materials companies. Now is the time to consider the Materials ETF, XLB, to take advantage of the potential construction boom. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. * Ordinary brokerage fees apply ** Holdings, Weightings & Assets as of 8/31/23 subject to change DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL006877 EXP 10/31/23 Contact Details Dan Dolan dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

September 14, 2023 08:00 AM Eastern Daylight Time

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Harvest Thermal's Smart Battery HVAC Wins Major Efficiency Award at CEE ‘23

Harvest Thermal

Bay Area climate tech startup Harvest Thermal has achieved another level of recognition in the energy efficiency ecosystem. Its smart thermal battery won the Consortium of Energy Efficiency’s Integrated Home Competition award, putting it closer to top-of-mind for installers, homebuilders, and homeowners looking to dramatically reduce emissions from homes. The Integrated Home Competition recognizes newly available products that will work to achieve CEE’s vision of a comfortable, convenient, connected home. It promotes devices and systems that meet consumer expectations in terms of interoperability, reliability, and simplicity of use with an emphasis on delivering energy performance and demand savings. “It’s a proud moment for the team at Harvest Thermal to take the top prize in what is essentially Center Court of the energy efficiency world,” said CEO Jane Melia. “It’s quite an honor to earn the recognition of utility experts who must ensure the delivery of reliable, cost-effective electricity that is safe for a livable planet. ” By decarbonizing home heating and hot water, Americans can slash 10% of national emissions and ⅔ of their lifestyle emissions. Harvest’s integrated home heating and hot water solution cuts emissions by 90% compared to gas equipment and lowers bills by 30% on average. Harvest is proud to be recognized as a leading solutions provider for anyone who owns and heats their home or water. ABOUT HARVEST THERMAL Harvest Thermal is redesigning home heating and hot water for the planet. Its market-leading thermal battery system cuts carbon emissions by 90% from home heating and hot water compared to gas and 50% compared to heat pumps without storage. The cloud-connected Harvest Pod leverages software, sensors, and controls to reduce carbon emissions, and save an average of 30% off monthly heating bills. It also supports a cleaner, cheaper, and more resilient grid. Founded in 2019, Harvest Thermal has received support from the National Science Foundation, the California Energy Commission, Peninsula Clean Energy, and private investors. RECENT AWARDS NREL Industry Growth Forum’s 2023 People’s Choice Award, Edison Award for Sustainable Design, Consumer Solutions Fast Company’s Most Innovative Companies List for 2023. CEO Jane Melia was named Entrepreneur Magazine’s 100 Women of Influence 2022 ABOUT THE CONSORTIUM OF ENERGY EFFICIENCY The CEE Integrated Home is a connected, fuel-neutral, interactive, and efficient home where devices and systems effectively communicate to provide new value to customers, utility systems, and society. The Integrated Home Competition supports this vision through public promotion of commercially available solutions that are simple, reliable, well-designed, and highly functional. It provides a platform for distinguishing innovation in service to Integrated Demand-side Management objectives, including traditional energy savings. The Competition is organized by the Air-Conditioning, Heating, and Refrigeration Institute (AHRI), the American Lighting Association (ALA), the Consortium for Energy Efficiency (CEE), and UL Solutions; it is sponsored by over thirty energy efficiency utilities, trade associations, and research entities across the United States and Canada. Contact Details Harvest Thermal David Tuft +1 202-494-0813 david@harvest-thermal.com Company Website https://www.harvest-thermal.com/

September 13, 2023 12:29 PM Pacific Daylight Time

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xCures Platform advances progress on the White House Cancer Moonshot mission to end cancer as we know it.

xCures

xCures, a leader in data-driven cancer solutions, is thrilled to announce that its platform has been highlighted as a new commitment to deliver progress on the White House Cancer Moonshot mission – ending cancer as we know it. The xCures health-data technology platform has been designed to overcome a key challenge for many rare diseases: collecting, organizing, and standardizing comprehensive data from patients across the US. In alignment with the Cancer Moonshot Initiative’s goals to reduce cancer death rates by 50% over the next 25 years, xCures is launching an ambispective natural history study of DMG and DIPG. This study will speed up the identification of patterns that can inform more personalized treatment plans and targeted therapies. xCures will provide access without licensing fees to the data for academic and government researchers. Open access to this valuable resource will accelerate scientific breakthroughs and foster a community actively seeking a cure. “We recognize that collaboration is key to success. Our pledge extends to fostering an ongoing relationship with all stakeholders - patients, families, physicians, researchers, and advocacy organizations,” said Mika Newton, CEO of xCures. “Together, we can create a powerful collective dedicated to advancing the understanding and treatment of DMG DIPG.” DMG and DIPG patients are encouraged to sign up for the study at www.xcures.com/dmg About xCures xCures Inc. operates an AI-assisted platform that automatically retrieves medical records from all sites of care. The (unstructured) data is aggregated and organized into a powerful, always up-to-date care summary that helps cancer patients get the right therapy at the right time. The platform's portals, xINFORM for patients and xDECIDE for providers, facilitate treatment option decisions. The research portal, xUTILITY, generates Real-time, Regulatory-grade, Clinical data (RRC) for studies and decentralized trials. For more information, contact info@xcures.com or visit http://www.xcures.com. Contact Details xCures Inc Patrick van der Valk pvandervalk@xcures.com Company Website https://xcures.com

September 13, 2023 01:04 PM Eastern Daylight Time

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Snapchat Keeping the Focus on User Safety

YourUpdateTV

In an era where digital interactions are an integral part of daily life, ensuring a safe online environment is paramount – especially for kids. Recently, Nona Yadegar, the Director of Design at Snapchat, participated in a nationwide satellite media tour to discuss Snapchat’s new safety features and the importance of creating safe, online spaces for kids to interact. A video accompanying this announcement is available at: https://youtu.be/_chmGR1TC_8 For more information, visit Snapchat, the popular platform built to foster expressive communication with your closest friends, is taking additional measures to ensure a safe and engaging online experience for children aged 13-17. New measures include: • Further restricting unwanted contact from strangers/suspicious accounts and making your Search experience safer. • A more age-appropriate content experience on public content platforms (such as removing suggestive content by default). • New efforts to find and crack down on accounts that may be trying to promote age-inappropriate content/commercial services. • And more focus on helping educate teens about common online risks, like catfishing and sexual exploitation. These protections will limit unwanted interactions on Snapchat for younger users, ensure content is age-appropriate, and improve education about common online risks, including steps teens and their parents can take to prevent them. In addition, Snapchat have heard from parents about the need for more tools and resources to help them better understand how to use the app, how to use the parent tools, and to better understand the threats teens face online. To better empower parents, Snapchat created a parents’ guide at parents.snapchat.com as well as a new YouTube explainer series. To learn more, check out this Snapchat blog post detailing the app’s most recent announcement. About Nona Yadegar Nona Yadegar is a Director on Snap’s design team. In this role, she acts as a cross-functional leader, aligning and prioritizing product and feature development. Nona draws upon her policy, safety and legal experience, having previously served as the Director of Platform Policy & Social Impact for Snap. Nona graduated with a BA in Political Science from Duke University, and with a JD from Columbia Law School, where she was a Harlan Fiske Stone Scholar. She is based in Los Angeles where she lives with her husband David and her children Elio, Yael, and Farah Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 13, 2023 12:57 PM Eastern Daylight Time

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Tematica Research "had a very strong first half of the year"

HANetf Holdings Limited

Tematica Research Head of Indexing Mark Abssy joins Thomas Warner from Proactive ahead of the release of Tematica's latest Digital Infrastructure and Connectivity report. Abssy gives an overview of where his focus is going to be for the rest of the calendar year, noting that he'll be working with HANetf to promote the Digital Infrastructure and Connectivity UCITS ETF. He goes on to reiterate the USP of the fund, which is that it gives investors exposure to tech through the digital connectivity and infrastructure that underpins the sector rather than through tech companies per se. He notes that the index stands out by only including companies deriving at least 80% of revenue from digital infrastructure and connectivity, which precludes some big players like Amazon. He says the team is "really looking for those companies that truly represent in a very focused way what the strategy is." He highlights the success of their approach, saying that the fund "had a very strong first half of teh year" and emphasising that thematic investing requires targeted exposure. He also touches on recent shifts in market sentiment, pointing out a broader participation in top contributors, indicating a return to fundamentals. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

September 13, 2023 09:10 AM Eastern Daylight Time

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AI Digital Partners with KERV Interactive, Offering Brands a Differentiated Method to Engage Buyers via Video and CTV

AI Digital

AI Digital, a full-service, global programmatic consultancy helping advertisers enhance digital consumer experiences with an audience-first approach, has partnered with KERV Interactive, the leading AI powered interactive video advertising platform, to equip advertisers with differentiated capabilities to create and implement interactive and automated campaigns that drive consumer purchase behavior across video and connected TV (CTV). This partnership is focused on helping brands to unlock the power of video as a performance media channel. Bringing together KERV’s AI-powered technology – which transforms video content into interactive experiences – with AI Digital’s programmatic and trading expertise, brands will get superior performance for video and CTV campaigns through better campaign results and consumer experiences for high-value audiences. "As video and CTV channels become increasingly crowded, advertisers are struggling to break through the noise and establish meaningful connections with their target audiences," said Jay Wolff, CRO of KERV Interactive. "Combining AI Digital's programmatic and trading expertise with KERV AI's interactive video advertising technology now gives brands the ability to accelerate business outcomes and drive active attention from their static video assets.” AI Digital’s collaboration with KERV will also extend AI Digital's Center of Excellence initiative in the streaming category by providing an integrated suite of utilities designed to help marketers navigate and reach the modern streaming consumer and drive them to commerce, across all consumption channels including video, audio and out-of-home (OOH). “We are excited to be working with KERV and bringing innovation to streaming and programmatic. Streaming is fundamentally changing how people consume media in the home, out of the home and everywhere in between,” said Stephen Magli, CEO and founder, AI Digital. “We can’t think of the consumer solely on video anymore because their consumption is ubiquitous across screens in and out of the home. By capitalizing on turnkey ad formats that drive performance, we are helping brands to collapse the funnel and bring in customers through video and CTV channels in a whole new way.” Through its optimization, consumer insights and measurement platform, ELEVATE, AI Digital drives greater accountability for client spend and delivers optimized business outcomes with its distinct metric called the Accountability Score – a specifically designed metric to help brands identify growth areas and minimize ad fraud within media plans, and ensure brand safety and address invalid traffic. With ELEVATE, marketers on average see a 3% reduction in invalid traffic and fraud, a 9% improvement in unique audience delivery, and a 6% increase in brand lift. The platform serves all types of media buys across channels and provides brands with total access across data, inventory, scale, to target and reach consumers at all touch points across their bespoke consumer journeys. “This partnership with KERV signifies a commitment to our ELEVATE platform reimagining how brands and the industry can capitalize on bringing commerce solutions to programmatic,” said Magli. “AI Digital’s ELEVATE seeks to shift the programmatic definition of success away from traditional metrics of impressions, reach and clicks to more meaningful outcomes such as brand equity and lower funnel actions.” About AI Digital AI Digital is a programmatic consultancy that enables an advanced analytics-based and AI-optimized approach to programmatic technology which leads to better business outcomes for marketers. Leading with an audience-first approach, the company helps agencies and advertisers navigate the digital ecosystem by delivering hands-on, unrivaled data and technology access, outcome-based audience strategy, advanced analytics-driven campaign optimization and advanced measurement including detailed, real-time transparent campaign reporting. AI Digital is a priority Amazon Partner with access to over 150+ people-based data sources and in-platform optimization expertise to maximize value of all walled gardens including Google and Amazon’s data and tech stack, along with 10+ DSPs. AI Digital leverages technology through its proprietary platform ELEVATE and the expertise of its world-class, global team to drive a more ELEVATED consumer experience, measurable action, and brand and sales lift for more accountable results. Learn more about AI Digital at www.aidigital.io. About KERV Interactive Austin-based KERV Interactive is a digital advertising platform built on patented technology to create shoppable and immersive experiences within video. Using machine learning techniques and AI to drive speed and precision, only KERV’s technology recognizes depth, dimension, and objects in a video in real-time more accurately than the human eye. The platform’s ability to make shoppable video has shown to be successful across the web, mobile, social and CTV. Only KERV delivers a truly unique shopping experience for consumers and brands. For more information, please visit www.kerv.ai Contact Details Veronica Ruth +1 845-430-8743 aidigital@kitehillpr.com Company Website https://www.aidigital.io

September 13, 2023 09:00 AM Eastern Daylight Time

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