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CleverTap Completes Acquisition of Leanplum

CleverTap

CleverTap, world’s No.1 retention cloud, today announced it has completed its acquisition of San Francisco based Leanplum, a leading multi-channel customer engagement platform. The acquisition, originally announced on 19th May, was closed in a record time of 3 weeks. With this acquisition, CleverTap has strengthened its footprint in the US and Europe. CleverTap will combine the product stack of both organizations and extend its world-class solutions and technology to all its customers and prospects worldwide. Momchil Kyurkchiev, Co-Founder of Leanplum, has joined CleverTap’s leadership team as Chief Strategy Officer. With the completion of the acquisition, CleverTap also welcomes marquee investors Norwest Partners, Shasta Ventures, Canaan, and Kleiner Perkins as its shareholders. The acquisition becomes revenue accretive for CleverTap from June 1st 2022. “We are very excited to welcome Momchil and all Leanplum employees to the CleverTap family and expect full integration of the two companies, including an integrated product in the market to get completed over the next 3-4 quarters,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “With this acquisition customers will now have a wide variety of product features and options to choose, from the best of both product line-ups (A/B Testing, Segmentation,Campaigns, Journeys etc.). At the same time, the acquisition provides a much bigger growth, exposure and learning opportunities for employees and collectively we will now become a dominant force with a large global footprint”. “The Martech landscape the world over is evolving at an exponential rate and hyper-personalized digital engagement at scale is the need of the hour. I am sure that together, Leanplum and CleverTap will address this need and continue to drive innovation in this space. CleverTap and Leanplum individually have had a robust presence in terms of geographical reach, industries, and categories. Collectively we will now become a dominant force with a large global footprint,” says Momchil Kyurkchiev, Chief Strategy Officer at CleverTap. “As we expand globally, we are looking to retain as well as grow 100% of the Leanplum customers by bringing all combined capability on one platform in due course. We also plan to increase our headcount in the US and Europe. Together, we aspire to be recognized as a SaaS talent powerhouse built on a strong people-first culture driven by values and equality,” added Sunil. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronics Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

June 13, 2022 06:31 AM Eastern Daylight Time

How Parents Can Help Kids Financially Prepare For Post-Graduation

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 10, 2022 08:00 AM Eastern Daylight Time

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Dan Varroney at the 2022 Leading Entrepreneurs of the World Conference

1BusinessWorld

Author of the groundbreaking new book, Reimagining Industry Growth, and founder of strategic consulting firm Potomac Core, thought leader, speaker, advisor and strategist, Daniel A. Varroney shared a compelling keynote presentation on the opening day of the 2022 Leading Entrepreneurs of the World Conference on Partnership Strategies. In his Leading Entrepreneurs of the World session, Dan Varroney recommended concrete actions that help industries develop Pre-Competitive Solutions which over time lead to accretive growth. He shared a blueprint to harnessing the power of leading industry associations as strategic partners. By utilizing those partnerships, business leaders will become able to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position their industries for growth. In an era of chronic uncertainty, the most successful partnerships embrace a rising tide that lifts all boats strategy. Dan Varroney’s book, Reimagining Industry Growth, is now available for order at major online retailers ( Amazon, Barnes and Noble, Books-A-Million, Indie Bound, and Wiley.) All news and content distribution in partnership with News Direct. About Potomac Core A strategic consultancy that applies research driven strategies to reimagine new growth pathways for Industries and Professions. Founded in 2012 in Arlington, Virginia, we help transform organizations into the important role of real time business solution providers. Potomac Core About Leading Entrepreneurs of the World As part of 1BusinessWorld, Leading Entrepreneurs of the World is one of the largest and most comprehensive entrepreneurial platforms and events in the world and features entrepreneurs, founders and business leaders presenting on cutting-edge topics and the latest industry developments. Leading Entrepreneurs of the World About 1BusinessWorld 1BusinessWorld is a global business ecosystem, network and marketplace that provides entrepreneurs, business owners and professionals with the information, tools, resources and connectivity needed to succeed throughout their company’s growth journey, toward a better business world. Our vision is based on the reality that we live, work and do business in one global interconnected business environment, and hence our motto: “One World, One Business World”. Our mission is to encourage and support global communication and collaboration among entrepreneurs, professionals, and businesses. 1BusinessWorld Contact Details Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

June 09, 2022 04:25 PM Eastern Daylight Time

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New Survey Shows the Next Generation Embraces Remote Work for College to Career Transition

Velocity Global

Seven out of ten U.S. college-aged adults are likely to consider an entirely remote job One out of four never expect to hold a traditional 9-to-5 office job, and 85% see themselves holding a side gig Nine out of ten express anxiety about entering the workforce A survey released today by Velocity Global, the leading provider of global talent solutions, shows that U.S. college-aged adults embrace remote work in their career transition plans. The College to Career Survey examined 1,000 college-aged respondents’ attitudes on remote work and their work-life balance expectations as they prepare to transition into the workforce. “The next generation wants to work remotely, balance their ‘personal’ and ‘work’ lives, and prioritize flexibility and mental well-being. Companies should take notice: The old way of doing business is over,” said Sarah Fern, chief people officer at Velocity Global. “Put simply, students want the flexibility to work with anyone, anywhere, anytime, and they expect employers to meet them where they are.” Key findings on remote work: 69% of respondents are somewhat or extremely likely to consider a job that is entirely remote 80% of students would consider taking less money for their job if it allowed a remote option The majority (57%) say being remote increases their productivity Nine out of ten respondents report work-life balance as being either the most important factor (53%) or a somewhat important factor (37%) in selecting a career Fewer than 1 in 5 (18%) say they prefer to work from an office five days per week Fewer than half (44%) of respondents plan to have a traditional (Monday-Friday, 9-to-5) in-person job, and 1 out of 4 (23%) never expect to hold a traditional office job Impacts on emotional well-being: The survey also found a large impact on the emotional well-being of respondents as a result of the move to remote work and learning over the last several years. 56% of respondents acknowledged remote work/study negatively impacted their mental health “a lot” (14%) or “somewhat” (42%) 86% reported a high level of stress or anxiety about entering the workforce, including 35% who indicated they are “very” anxious about entering the workforce, and an additional 51% said they are “somewhat” anxious about doing so Participation in the gig economy: An overwhelming majority of students intend to supplement their primary job with a side gig. 85% of respondents said they either definitely (27%) or possibly (58%) expect to have a side gig in addition to their primary job “That number is staggering, and the C-suite needs to harness the possibilities of tomorrow’s workforce who have varied interests, skills, and allegiances,” said Fern. “Talent is telling us how they will succeed, and it includes full-time, part-time, contract, and freelance work - and sometimes a combination of these. It is entirely possible for you to get the best from your talent while they also pursue other interests. It works for both of you.” International results: The survey also gathered input from 500 students and recent graduates in the United Kingdom (U.K.) and 500 in Brazil, with very similar results. 72% in the U.K. said they would consider an entirely remote position, and a staggering 85% in Brazil say the same 84% of respondents in the U.K. and 82% in Brazil said they would be willing to consider a position that paid less money if it offered the flexibility to work from anywhere “These trends with college students and recent graduates in the U.S. are mirrored in other parts of the world, highlighting the accessibility of a global workforce. In the U.K. and Brazil — where Velocity Global clients increasingly seek supported talent — work flexibility is seen as one of the most compelling factors considered when entering the job market,” said Fern. Methodology: This survey was conducted on behalf of Velocity Global by Rep Data. All selected samples were subjected to stringent quality control standards, including technological controls such as automatic geographical IP detection, tracking and deduplication, open-end pre-screening, and re-captchas. Rep Data sourced multiple suppliers to ensure a representative sample, each supplier possessing its own unique recruitment model and incentive structure, which increased sample source diversity and quality. About Velocity Global Velocity Global accelerates the future of work for anyone, anywhere, anyhow. Its Global Work Platform TM simplifies the employer and talent experience through its proprietary cloud-based talent management technology, backed by personalized expertise and unmatched global scale. The platform offers a full suite of talent solutions, including global Employer of Record and Contractor Management, to help companies onboard, manage, and pay talent in more than 185 countries and all 50 United States. Thousands of brands rely on Velocity Global to build international teams without the cost or complexity of setting up foreign legal entities or state registrations. Velocity Global was named a "Leader" in Global Employer of Record Services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information, visit velocityglobal.com. Contact Details Velocity Global Chris McGrath +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

June 09, 2022 07:00 AM Mountain Daylight Time

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Ronan Harrington joins the 2022 Leading Entrepreneurs of the World Conference

1BusinessWorld

Globally acclaimed thought leader, speaker, author and entrepreneur, Ronan Harrington joins the 2022 Leading Entrepreneurs of the World Conference to talk about how to go from burnout to resilience. Ronan is a rare speaker that combines the vision and energy of the next generation with real leadership experience. A visionary thinker on the future of society, Ronan supports organizations to move from burnout to resilience by sharing the hidden drivers of burnout as well as neuroscience based tools and cutting edge team practices to manage stress, overwhelm and drama. Register to attend the 2022 LEW Conference to watch the live session of Ronan's presentation and to connect with him live at the event: https://events.zoom.us/e/view/_LwgIoXQQL2gA_LMBaozZA All news and content distribution in partnership with News Direct. About Leading Entrepreneurs of the World As part of 1BusinessWorld, Leading Entrepreneurs of the World is one of the largest and most comprehensive entrepreneurial platforms and events in the world and features entrepreneurs, founders and business leaders presenting on cutting-edge topics and the latest industry developments. Leading Entrepreneurs of the World About 1BusinessWorld 1BusinessWorld is a global business ecosystem, network and marketplace that provides entrepreneurs, business owners and professionals with the information, tools, resources and connectivity needed to succeed throughout their company’s growth journey, toward a better business world. Our vision is based on the reality that we live, work and do business in one global interconnected business environment, and hence our motto: “One World, One Business World”. Our mission is to encourage and support global communication and collaboration among entrepreneurs, professionals, and businesses. 1BusinessWorld Contact Details 1BusinessWorld Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

June 08, 2022 04:40 PM Eastern Daylight Time

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Johnathan Holifield at the 2022 Leading Entrepreneurs of the World Conference

1BusinessWorld

Johnathan Holifield, the Senior Vice President of New Economies at Bitwise Industries, joins the 2022 Leading Entrepreneurs of the World Conference to talk about building tech economies in underestimated cities. Bitwise Industries creates a bridge between humans from marginalized communities and stories of systemic poverty to skills and resources necessary to access opportunities in the tech industry. At Bitwise Industries, Johnathan leads commercialization and expansion into underdog cities across the U.S. Register to attend the 2022 LEW Conference to watch the live session of Johnathan's presentation and to connect with him live at the event: https://events.zoom.us/e/view/_LwgIoXQQL2gA_LMBaozZA All news and content distribution in partnership with News Direct. About Bitwise Industries Bitwise Industries creates a bridge between humans from marginalized communities and stories of systemic poverty to skills and resources necessary to access opportunities in the tech industry. By leveraging public-private partnerships, Bitwise provides paid apprenticeships to students to learn tech skills, connects them to meaningful tech opportunities, and builds vibrant buildings in underestimated cities to house their work. By upskilling disenfranchised humans, it empowers them to change their own lives—which ignites and transforms the regional economies of the cities in which Bitwise serves. Bitwise Industries About Leading Entrepreneurs of the World As part of 1BusinessWorld, Leading Entrepreneurs of the World is one of the largest and most comprehensive entrepreneurial platforms and events in the world and features entrepreneurs, founders and business leaders presenting on cutting-edge topics and the latest industry developments. Leading Entrepreneurs of the World About 1BusinessWorld 1BusinessWorld is a global business ecosystem, network and marketplace that provides entrepreneurs, business owners and professionals with the information, tools, resources and connectivity needed to succeed throughout their company’s growth journey, toward a better business world. Our vision is based on the reality that we live, work and do business in one global interconnected business environment, and hence our motto: “One World, One Business World”. Our mission is to encourage and support global communication and collaboration among entrepreneurs, professionals, and businesses. 1BusinessWorld Contact Details 1BusinessWorld Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

June 08, 2022 02:18 PM Eastern Daylight Time

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Get Ready for Camping Season!

YourUpdateTV

It’s officially camping season. For many camping enthusiasts now is the right time to learn more about their favorite outdoor activity and resources available to them. Recently, Chief Marketing Officer at Campspot, Erin Stender, conducted a satellite media tour to talk about new camping trends and the launch of the Campspot Outdoor Almanac. A video accompanying this announcement is available at: https://youtu.be/WdJrAcnUDiQ While the outdoors industry tends to talk about camping as a trip, a travel choice, an adventure, our recent survey data found that 90% of campers believe that camping has given them the opportunity to create lasting memories for themselves and their families. Camping isn’t just a trip. Camping is a lifestyle — and a powerful one that people use as a lifeline to escape their busy and chaotic lives. · 96% of campers say camping improves their mental health · 83% of campers see camping as a lifestyle that allows them to explore different places throughout the year · 33% of campers have a goal of becoming a full-time camper · Relaxation is the number one most common reason for going camping Brought to you by Campspot + Pinterest, The Campspot Outdoor Almanac is the outdoor enthusiast’s guide to key information, dates, and trends about their favorite outdoor activities—camping included. From fishing to national parks to seasonal recipes the Campspot Outdoor Almanac has eight sections that feature key dates and events, trends, expert advice, and destination spotlights to inspire your adventures this summer and fall. The Campspot Outdoor Almanac is a free biannual digital and print publication. To sign up to have our next issue delivered straight to your door, visit: http://www.campspot.com/about/outdoor-almanac About Erin Stender: As Chief Marketing Officer at Campspot, Erin Stender leads the company’s marketplace programs as Campspot continues its mission to help more people get outdoors and make camping memories. She focuses on bridging the software and consumer platform marketing programs while further expanding its advertising reach, brand awareness, and growth efforts. Stender has nearly two decades of SaaS and e-commerce marketing experience, with a track record of building brands, growing high performance teams, and designing impactful go-to-market, integrated marketing programs. She most recently held the role of Vice President of Marketing at Neon One, a nonprofit software company, where she led marketing and corporate brand strategy and spearheaded a comprehensive visual rebrand and a product unification effort. Prior to Neon One, Erin held senior roles at industry-leading B2B and B2C organizations including Bodybuilding.com, Classy.org, Evernote and Active Network. Her experience across both start-up and mature corporate environments, including an IPO, has centered on scaling demand, building content-driven growth engines, and building customer-centric experiences. About Campspot: Campspot is a leading online marketplace for RV resorts, family campgrounds, cabins, glamping options and more, providing access to more than 140,000 campsites across the United States and Canada. Campspot’s real-time, cloud-based campground management solution enables a best-in-class reservation system (site inventory and ancillary add-ons) by giving its customers a POS system and the necessary management tools (utility billing, housekeeping tracking, etc.) to provide the best possible user experience. Campspot provides an intuitive easy-to-navigate guest booking experience that returns relevant and easy-to-modify searches, making planning a vacation seamless. For more information, please visit www.campspot.com. Follow Campspot on Facebook, Instagram, and Twitter. Download the Campspot Mobile App on Apple IOS HERE and Android HERE. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 08, 2022 01:30 PM Eastern Daylight Time

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Pencil partners with Adobe to bring AI-generated ads to brands & agencies

Pencil

Creative AI company Pencil has partnered with Adobe to bring professional-grade, AI-generated video ads to creative teams in brands and agencies. With the mass pivot to ecommerce over the past 24 months, brands have leaned heavily on online advertising to acquire new customers and grow their businesses. However, successful online advertising calls for massive volumes of on-brand, personalized content. Pencil has been using algorithms to help brands & agencies generate online advertising content at 10x lower time and cost, while improving results by 2x, since 2018. During the pandemic, Pencil saw the need for both automation and sustainability with respect to creative jobs as companies began to shift advertising operations online. By integrating Pencil’s AI-generated ads technology with Adobe After Effects, creative teams in brands and agencies now have access to tools allowing them to operate at scale – eliminating repetitive tasks so they can focus on more conceptual work. Powering higher production value AI content with Adobe After Effects capabilities One of the main challenges of AI content generation is the production quality – professional grade transitions, animations and video effects can make or break an ad’s aesthetic, which in turn affects customer engagement and return-on-advertising-spend (ROAS). The superior visual quality enabled by Adobe After Effects gives brands and their marketing strategies an additional edge over their competitors not using AI ads. Improving creative workflows and kindling inspiration with Pencil and Adobe After Effects Integrating Adobe After Effects into Pencil enables professional creative teams already working with Adobe to seamlessly adopt AI content generation within their existing workflows. The integration not only benefits creatives, but also small business owners who can now access professional grade advertising content at an accessible low cost. Whether you’re a professional creative, large brand marketer or small business owner, Pencil joining forces with Adobe After Effects enhances the scale, quality and performance of creative work that you’re able to achieve. Rob Carliner, Co-founder/COO of Angela Caglia Skincare, commented: "Pencil is by far the best way to create winning video ads at scale. By combining Oscar-worthy AI editing software (powered by Adobe After Effects) with AI learning algorithms it effectively eliminates the guesswork out of what makes for winning ad creatives." Will Hanschell, Co-Founder and CEO of Pencil commented: “ Our decision to integrate Adobe After Effects in our platform was an easy one. Being able to provide professional-grade AI content was originally an internal challenge but we were able to turn that around with Adobe After Effects network rendering. It has also allowed us to improve the processes and workflows of our creative users, and allowed them to focus more on shaping quality content rather than repetitive creative tasks.” In addition to its new Adobe After Effects integration, Pencil leverages proprietary technology to generate video, derive insights and make predictions, as well as integrating the OpenAI API to generate ad copy. The OpenAI API provides access to GPT-3, one of the world’s most powerful language models. Pencil is among the companies approved to use it commercially. This approval requires strict criteria in AI safety and ethics. About Pencil Pencil is a Creative AI company on a mission to generate unexpected ideas that get results. Pencil generates ads that learn to perform, delivering the return on ad spend that helps brands scale their businesses. Pencil’s AI-generated ads are a new way of making ads that algorithmically optimise for creative novelty, brand relevance and return on advertising spend. It always starts from a human brief and it always involves total human editorial control. Pencil’s Creative AI platform generates ads in minutes and has been shown to double returns for brands. Pencil was founded in 2018 with a team from Google, Meta and Uber and is backed by Sequoia Capital India’s Surge, Wavemaker Partners, Singapore Innovate and Entrepreneur First. For further information visit: https://www.trypencil.com Contact Details Pencil Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.trypencil.com/

June 08, 2022 09:00 AM Eastern Daylight Time

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Simpay Selects Fee Navigator to Accelerate Growth

Simpay

Simpay, a full-service payments, payroll, and POS provider, expands partnership with Fee Navigator to power their next phase of growth. Simpay's CEO & Founder, Lazaros Kalemis, noted "This is an exciting next step for Simpay and Fee Navigator. As an innovative organization ourselves, we’re always looking to improve our services by continually updating our tech stack, which ultimately benefits our customers. The next level capabilities Fee Navigator is introducing, allows us to serve our customers faster and more accurately." The partnership expansion includes greater access to Fee Navigator’s feature-rich technology. Simpay ’s tech-enabled salesforce will be able to respond more quickly to opportunities. "When we meet with a merchant, we want to be able to help, right away. That's the Simpay way. When the discussion touches on existing processing fees and what we can offer, we instantly crunch data with Fee Navigator. There is no other tool on the market that gives us this level of response. If we come across a poor quality statement, something harder to read, or in an unconventional format, Fee Navigator provides Simpay with a team of number crunching experts, ready to turnaround statements immediately, so our people just have to focus on what they do best: sell and support our customers." said Josh Elsass, Chief Sales Officer. CEO of Fee Navigator, Adrian Talapan, added "Simpay is one of our favorite customers, because they push the envelope on what is possible when you combine advanced tech with customer-obsessed delivery. Besides the core instant statement analysis and proposal solution and the full-service capability we offer, we are excited to introduce in the next few months our AI Virtual Agent (AIVA). Imagine being able to craft digital customer experiences that combine prospect information with your firm's own data and with Fee Navigator's data, all packaged and delivered in 5 lines of code, with full design and logic customization that requires no IT involvement. Our powerful engine processes it all, and pushes the data to webhooks or APIs for consumption inside other downstream applications, such as onboarding etc. Yes, this means that even instant proposals based on real-time customer segmentation could be possible." About Fee Navigator Award-winning, AI and crowd-powered Fee Navigator empowers ISOs, banks, acquirers, ISVs and the payments ecosystem to instantly analyze, price, and propose merchant accounts. Ancillary lead funnels, email bots, and APIs enable digitally native experiences for future growth. The solution dramatically increases sales and profitability, while at the same time lowering training costs and generating time savings that could be applied elsewhere. For more information, please email info@feenavigator.com or call 844-333-4888. About Simpay Simpay, a Trevose, PA-based company, provides payment acceptance, employee management solutions, POS systems, and growth tools for businesses across North America. Since our very beginnings in 2000, our commitment to quality and transparency has been the basis of everything we do. For more information on partnering with Simpay, visit https://partners.simpay.net/ or email Marketing@simpay.net Contact Details Simpay marketing@simpay.net Company Website https://www.simpay.net/

June 08, 2022 09:00 AM Eastern Daylight Time

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