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D2C is Revolutionizing Customer Relationships: Who is Taking Advantage?

QYOU Media

The advent of video streaming and ecommerce has shed light on the huge success businesses can enjoy with a direct-to-consumer (D2C) model. But how are businesses using D2C to cut out the middleman? This article discusses the issue with reference to Apple (NASDAQ: AAPL), Nike Inc (NYSE: NKE), Shopify (NASDAQ: SHOP) and QYOU Media (TSXV: QYOU) (OTCQB: QYOUF). QYOU Media (TSXV: QYOU) (OTCQB: QYOUF) operates as a media company. The business produces and distributes content created by social media influencers, artists and digital content creators on television networks, satellite television, over-the-top media and mobile platforms. On the back of the successful launch of its fifth Indian TV channel through its Q India brand, QYOU Media has released its first D2C app. Q Play is free to download on the Google Play Store for smart TVs or smartphones. The Q India targets India’s massive youth population and currently reaches over 125 million viewers weekly. It’s now aiming for 200 million in three to six months. QYOU Media has rapidly built its audience by focusing on collaboration with India’s coolest and most popular social media stars. These influencers have huge followings and a bank of pre-existing content, allowing Q brand channels to quickly build high-quality programming with a massive audience. CEO and Co-Founder Curt Marvis, commented: “In less than 2 years we have grown the audience for Q India branded content from single digit millions weekly to over 125 million today. This is a major accomplishment that is driving much of our product development in 2022 and beyond.” “We call it our “loudspeaker” and we fully intend to use it to deepen our engagement directly with our followers. This also increases our ability to deliver the right kinds of content, brand offerings and ultimately deliver what they want while ultimately monetizing our audience as effectively as possible.” With the company having recently reported record revenues of CA$6.9m, an increase of 163%, and the launch of several channels targeting young Indians, QYOU Media’s new D2C app could spur further growth. Apple Inc ( NASDAQ: AAPL ) designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories. The company offers payment, digital content, cloud and advertising services. Customers are primarily in consumer, small & mid-sized business, education, enterprise and government markets worldwide. Apple Inc is one of the most recognisable D2C businesses. The company’s products are available to consumers through its website and its distinctive brick and mortar stores, which are a major part of its brand identity. Indeed, its App Store also allows the business to manage digital sales of its software to users of iPads, iPhones and Macs. These D2C shopfronts have been enormously successful for the company. It stated in January 2022 that the App Store alone had generated $260bn for developers and that 2021 had been a record year for the platform. The ownership of this apparatus gives the business a significant amount of control. For example, the business revealed in September that it is hiking App Store prices in Europe and Asia to combat the impact of some international currencies’ current weakness against the US dollar. For some platforms such a move might be a disaster, but the popularity of Apple Inc’s products indicates that this might be a change that consumers simply have to swallow. But this stranglehold could break in future, particularly as the cost-of-living crisis begins to bite. Indeed, Apple Inc has already backed down from plans to increase production of its recently launched iPhone 14 in the wake of unexpectedly low demand. Nike Inc ( NYSE: NKE ) designs, develops and markets athletic footwear, apparel, equipment and accessory products for men, women and children. The company sells its products to retail stores, through its own stores, subsidiaries and distributors. Nike Inc has really thrown itself into the task of removing the middleman by embracing D2C tactics. The company’s fourth quarter earnings, which were released in late June, showed that revenue from direct sales to consumers grew by 7% to $4.8bn during the period as its digital offering showed particular strength. This led Matt Friend, Executive VP and CEO, to comment: "Two years into executing our Consumer Direct Acceleration, we are better positioned than ever to drive long-term growth while serving consumers directly at scale." Nike Inc first announced intentions to improve its relationship with customers back in 2017, citing a need to be “more aggressive in the digital marketplace” and focus on the constantly changing needs of customers. Despite the apparent success of its direct offering, the company is facing challenges, as dealing directly with customers has not allowed the business to escape supply chain issues. Indeed, the end of September saw Nike Inc’s share price drop sharply after it emerged that shipping difficulties left the business unable to shift large quantities of its merchandise before demand fell. Shopify ( NASDAQ: SHOP ) provides a cloud-based commerce platform. The company offers a platform for merchants to create an omni-channel experience that helps showcase the merchant's brand. While not itself a D2C proposition, Shopify is reaping the benefits of the rise in popularity of the business model. That’s because the company aims to give merchants the power to run their own ecommerce stores, essentially powering other businesses’ D2C offerings. Indeed, Shopify is championing the idea that businesses must expand beyond the D2C model to a connect to consumer, or C2C, model. The business says merchants must seek to form genuine connections with customers and is tailoring many of its new tools for this purpose. Whether this kind of experience is the future of ecommerce remains unclear, but Shopify’s offering is clearly resonating to some extent. The business’ most recent earnings update, which covered the three months ended 30 June 2022, saw revenue climb by 16% to $1.3bn as merchant solutions revenue rose by 18%. However, the business has faced some difficulties recently. These include the business cutting 10% of its workforce at the end of July as CEO Tobi Lutke cautioned that the company’s expansion plans had not been successful. ValueTheMarkets.com News Commentary IMPORTANT NOTICE AND DISCLAIMER PAID ADVERTISEMENT This communication is a paid advertisement. ValueTheMarkets is a trading name of Digitonic Ltd, and its owners, directors, officers, employees, affiliates, agents and assigns (collectively the Publisher) is often paid by one or more of the profiled companies or a third party to disseminate these types of communications. In this case, the Publisher has been compensated by QYOU Media to conduct investor awareness advertising and marketing and has paid the Publisher the equivalent of one hundred and ninety thousand US dollars to produce and disseminate this and other similar articles and certain related banner advertisements. This compensation should be viewed as a major conflict with the Publisher's ability to provide unbiased information or opinion. CHANGES IN SHARE TRADING AND PRICE Readers should beware that third parties, profiled companies, and/or their affiliates may liquidate shares of the profiled companies at any time, including at or near the time you receive this communication, which has the potential to adversely affect share prices. Frequently companies profiled in our articles experience a large increase in share trading volume and share price during the course of investor awareness marketing, which often ends as soon as the investor awareness marketing ceases. The investor awareness marketing may be as brief as one day, after which a large decrease in share trading volume and share price may likely occur. NO OFFER TO SELL OR BUY SECURITIES This communication is not, and should not be construed to be, an offer to sell or a solicitation of an offer to buy any security. INFORMATION Neither this communication nor the Publisher purport to provide a complete analysis of any company or its financial position.This communication is based on information generally available to the public and on an interview conducted with the company's CEO, and does not contain any material, non-public information. The information on which it is based is believed to be reliable. Nevertheless, the Publisher does not guarantee the accuracy or completeness of the information. Further, the information in this communication is not updated after publication and may become inaccurate or outdated. No reliance should be placed on the price or statistics information and no responsibility or liability is accepted for any error or inaccuracy. Any statements made should not be taken as an endorsement of analyst views. NO FINANCIAL ADVICE The Publisher is not, and does not purport to be, a broker-dealer or registered investment adviser or a financial adviser. The Publisher has no access to non-public information about publicly traded companies. The information provided is general and impersonal, and is not tailored to any particular individual's financial situation or investment objective(s) and this communication is not, and should not be construed to be, personalized investment advice directed to or appropriate for any particular investor or a personal recommendation to deal or invest in any particular company or product. Any investment should be made only after consulting a professional investment advisor and only after reviewing the financial statements and other pertinent corporate information about the company. Further, readers are advised to read and carefully consider the Risk Factors identified and discussed in the advertised company's SEC, SEDAR and/or other government filings. Investing in securities, particularly microcap securities, is speculative and carries a high degree of risk. Past performance does not guarantee future results. FORWARD LOOKING STATEMENTS This communication contains forward-looking statements, including statements regarding expected continual growth of the featured companies and/or industry. Statements in this communication that look forward in time, which include everything other than historical information, are based on assumptions and estimates by our content providers and involve risks and uncertainties that may affect the profiled company's actual results of operations. These statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results and performance to differ materially from any future results or performance expressed or implied in the forward-looking statements. These risks, uncertainties and other factors include, among others: the success of the profiled company's operations; the size and growth of the market for the company's products and services; the company's ability to fund its capital requirements in the near term and long term; pricing pressures; changes in business strategy, practices or customer relationships; general worldwide economic and business conditions; currency exchange and interest rate fluctuations; government, statutory, regulatory or administrative initiatives affecting the company's business. INDEMNIFICATION/RELEASE OF LIABILITY By reading this communication, you acknowledge that you have read and understand this disclaimer in full, and agree and accept that the Publisher provides no warranty in respect of the communication or the profiled company and accepts no liability whatsoever. 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Other than valuethemarkets.com, the Publisher is not affiliated, connected, or associated with, and the communication is not sponsored, approved, or originated by, the trademark holders unless otherwise stated. No claim is made by the Publisher to any rights in any third-party trademarks other than valuethemarkets.com. AUTHORS: VALUETHEMARKETS valuethemarkets.com and Digitonic Ltd and our affiliates are not responsible for the content or accuracy of this article. The information included in this article is based solely on information provided by the company or companies mentioned above. This article does not provide any financial advice and is not a recommendation to deal in any securities or product. News and research are not recommendations to deal, and investments may fall in value so that you could lose some or all of your investment. Past performance is not an indicator of future performance.ValueTheMarkets do not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above piece. ValueTheMarkets have been paid to produce this piece by the company or companies mentioned above. Digitonic Ltd, the owner of valuethemarkets.com, has been paid for the production of this piece by the company or companies mentioned above. Contact Details ValueTheMarkets +44 141 530 4080 editor@valuethemarkets.com Company Website https://www.valuethemarkets.com

October 12, 2022 11:00 AM Eastern Daylight Time

Fullintel Appoints James Rubec as Head of Product

Fullintel, LLC

Fullintel, a leading media monitoring and analysis services company specializing in human curation combined with powerful predictive intelligence, is pleased to announce it has appointed James Rubec its new Head of Product. A former senior director of product management and director of content and licensing management at Cision and Cision Canada, Rubec is an industry leader with a history of thought leadership and innovative data storytelling around how media influences the world around us. Rubec has used data to predict elections, uncover societal trends, and improve internal business processes. His work has appeared in outlets such as The Financial Post, Yahoo Finance, Variety Magazine, and the CBC. Helping communicators understand the media landscape and capitalize on opportunities Rubec has now joined Fullintel to collaborate with clients to identify opportunities and use cases for PredictiveAI™, Fullintel’s human-in-the-loop machine learning solution designed to predict the virality of media stories and social posts. “My goal is to help PR professionals tell more effective stories and help organizations take advantage of the predictive tooling that Fullintel has developed,” says Rubec. “By better understanding the landscape through PredictiveAI™, communicators can identify an issue before it becomes a crisis or better identify stories that should be amplified to make them powerful promotional tools. We’re taking PR past gut instinct and into data science.” He’ll be focused on expanding the product roadmap for PredictiveAI™, to make it an even more agile and flexible tool as part of the Fullintel Hub, Fullintel’s real-time media monitoring platform. A history of using data to improve products and processes Rubec got his start as a reporter in Ottawa, Ontario and Yellowknife, Northwest Territories, working as a PR professional in Toronto before transitioning to the media intelligence space nearly a decade ago. Since then he’s primarily focused on building tools and processes to help organizations move faster, engage the media more efficiently, and better understand their industries. “James has shown he’s a leader who can motivate action through data,” said Fullintel President Andrew Koeck. “He’ll work closely with our clients to evolve our software offerings and build a product roadmap to leverage our real-time monitoring and analysis tools, to provide insights and data never before available from any vendor.” Rubec’s addition builds on Fullintel’s growing momentum in the PR measurement industry, culminating in the company winning Gold, Silver, and Bronze awards at the 2021 AMEC Awards for media measurement. His hiring follows Fullintel’s hiring of Angela Dwyer as Head of Insights, and the company’s shortlisting for five 2022 AMEC Awards for outstanding media measurement. Fullintel combines best-in-class technology with expert content curation to deliver the most relevant, cost optimized media monitoring, daily news briefs, and media analysis possible. Our analysts curate print, online, social media, broadcast, and influencer opinions in real time – compiled by technology, supplemented and verified by humans. Where technology alone fails, your dedicated analyst has you covered. Fullintel has offices in Cambridge, Mass., Ottawa, Ont., and Nagercoil, India. Contact Details Samuel Chen +1 339-970-8005 schen@fullintel.com Company Website https://fullintel.com/

October 12, 2022 10:11 AM Eastern Daylight Time

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Kimberly Biddings, VP Of Product At BIO-key, Discusses Increased Cyber-Protection

BIO-key International, Inc.

Contact Details Catalyst IR- William Jones, David Collins +1 212-924-9800 BKYI@catalyst-ir.com Company Website https://www.bio-key.com/

October 12, 2022 09:15 AM Eastern Daylight Time

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Cognitiv Named a 2022 AdExchanger Award Finalist

Cognitiv

Cognitiv, the leading custom AI media buying solution, has been named a finalist in the 2022 AdExchanger Awards. The award program, which recognizes and celebrates excellence in digital marketing and advertising, has selected Cognitiv’s unique Demand Side Platform technology as a contender for this year’s award in the “Best Demand Side Platform” category. The AdExchanger Awards winners will be announced live at this year’s AdExchanger Awards Gala taking place during Programmatic I/O New York on October 17th. Cognitiv brings custom Deep Learning AI technology to the advertising and marketing landscape offering marketers an industry-leading media buying solution that is both scalable and performant. The company’s vision centers on using the latest machine and deep learning technology to deliver brands a custom algorithm capable of trading and optimizing independently. Cognitiv champions innovation, consistently working to find new and strategic ways to drive the industry forward. The team has prioritized growing its product suite, earlier this year launching Cognitiv Curation, which brings cutting edge deep learning technology to a client’s DSP of choice via a Dynamic Deal. "We are honored to be recognized as an AdExchanger Awards finalist, highlighting our ongoing efforts to create innovative technology that creates tangible impacts," commented Jeremy Fain, CEO and Co-founder at Cognitiv. “Cognitiv prioritizes its client base, and that means curating strategic technology that has the ability to create results unparalleled to any other technology available on the market. Our commitment to this mission allowed us to curate the industry’s very first DSP to support deep artificial neural networks in real-time. We are thrilled to see our work recognized for its innovation, especially among a list of so many notable finalists.” AdExchanger award finalists include Samsung, iHeartMedia, Roku, Goodway Group, Spectrum Reach, Disney, T-Mobile, Trusted Media Brands, Vox Media, The Wall Street Journal/Barron's Group, Epsilon, Memorable AI, Adapex, among many other industry leaders across a plethora of categories. Cognitiv’s inclusion as a finalist is the company’s latest industry recognition. Cognitiv’s product suite, aiming to create more impactful and cost effective campaigns at scale, include Cognitiv Performance, Cognitiv Incrementality, and Cognitiv Curation. To learn more about Cognitiv, please visit cognitiv.ai. About Cognitiv Cognitiv's deep learning applications and technologies autonomously drive full-funnel marketing performance at scale. Each marketer has a unique set of goals, which is why Cognitiv created a platform capable of automatically building custom algorithms that simultaneously consider the user, the context, the message and the campaign objectives. Cognitiv combines deterministic data and advanced data processing techniques to continuously train these algorithms as they optimize clients' key performance indicators. This combination of award-winning technology, advanced data processing and AI experts deliver personalized media experiences across display, mobile, connected TV and custom audiences. Cognitiv's proprietary platform, NeuralMind, and innovative performance solutions deliver clients and their customers with engaging ad experiences proven to convert. Contact Details Kite Hill PR for Cognitiv Patrice Gamble cognitiv@kitehillpr.com

October 12, 2022 09:00 AM Eastern Daylight Time

Discover NusaTrip.Com From NusaTrip Indonesia's CEO, Johanes Chang

Society Pass Incorporated

Contact Details Dennis Nguyen: Founder, Chairman & CEO +1 877-440-9464 dennis@thesocietypass.com Company Website https://thesocietypass.com

October 12, 2022 08:20 AM Eastern Daylight Time

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Homeowners Gained $60,200 In Equity On Average This Year — Blend’s New Digitized Home Equity Lending Software Will Make Accessing That Easier Than Ever

Blend Labs Inc.

Home equity in the United States hit record levels this year, exceeding $29 trillion in the second quarter, according to the Federal Reserve. That represents a gain of nearly 28% in equity year over year, with the average homeowner gaining about $60,200 in equity. But sky-high inflation and a clunky, outdated lending process have made using that equity difficult for many homeowners. These opposing forces are creating increased demand for financial products — especially home equity lines of credit (HELOCs) — that allow homeowners enjoying near-unprecedented home equity gains to tap into that new equity while banks struggle with an outdated, largely paper-based application process to approve new HELOC and home equity loan requests. That’s why companies like Blend Labs Inc. (NYSE: BLND) are working to digitize the home equity lending space. The cloud-based software platform turns a slow, 30-plus step process from application to funding into a quick process that can be completed in about three steps. HELOC Demand Is Surging, But Banks Are Still Relying On Outdated Paper-Based Applications HELOC volume surged almost 50% in the first half of the year, as the revolving line of credit with a variable rate and, usually, no origination fee is more attractive than a cash-out refinance for borrowers who locked in historically low rates on their original mortgage in the last few years. Homeowners are looking to leverage this spike in home equity to consolidate high-interest debts into lower-interest home equity lines of credit, make home renovations that could increase equity even further or use as a down payment on a second property to build up a real estate portfolio. That increase in HELOC volume is likely also thanks to the introduction of digital or tech-based solutions to the mortgage space that make it easier for customers to shop around for financial products, compare rates and offers and complete the application process. Traditionally, home equity lending has been slow to modernize, relying on a paper-based process with an average of 30 or more steps between application and funding that can take over 45 days to close. A lot of this is because of the clunky manual process on the bank’s side that leaves the customer waiting while a banker reviews the application, verifies assets and income, pulls credit, requests documents and so on. To meet the increasing demand, banks with the help of fintechs are finally taking this opportunity to update and digitize that process so homeowners can tap into their equity faster and more easily. Figure Technologies Inc. (NYSE: FACA.U), for example, is using blockchain technology to record and exchange data about a loan, automating much of the manual process that used to be needed. Meanwhile, Button Finance is using artificial intelligence to speed up the decision-making and funding process for home equity loans. Blend Instant Home Equity Brings Much-Needed Digitization to Home Equity Lending Blend Instant Home Equity is the latest from a company determined to bring digitization and tech-based solutions to the real estate and mortgage industries. The new product incorporates some of Blend’s existing software, like its Blend Income Verification and remote online notarization platform, to create a faster and more cost-effective alternative to home equity lending. The automated end-to-end product integrates identity and income verification, property appraisal, title, decisioning and notarization to cut the time and costs associated with processing a home equity loan application. For bankers, this makes it possible to generate a personalized offer for homeowners, approve it instantly and close it in a matter of days rather than weeks. For consumers, this means they can now easily access their home equity for things like debt consolidation and more. Unlike other fintechs in the home equity lending space, Blend uses modular architecture that makes it easy to develop new banking products that all integrate into one platform. This allows banks to digitize more of their services without relying on multiple pieces of software that may not integrate with each other. Banks incorporating the new Blend Instant Home Equity product can easily add its mortgage and other lending software. That ecosystem approach seems to be working, too, as Blend reports that 71% of its current customer base uses two or more Blend products. As competition in home equity lending heats up, banks are going to need digitization tools like these to handle larger volumes of applications while avoiding the long wait times that could drive customers to competing lenders. Powering the Future of Banking Blend is the infrastructure powering the future of banking. Financial providers—from the largest banks, fintechs, and credit unions to community and independent mortgage banks—use Blend’s platform to transform banking experiences for their customers. Blend powers billions of dollars in financial transactions every day. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. This article contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements generally relate to future events, future performance or expectations and involve substantial risks and uncertainties. Forward-looking statements in this article may include, but are not limited to, our expectations regarding our product roadmap, future products/features, the timing of new product/feature introductions, market size and growth opportunities, macroeconomics and industry conditions, capital expenditures, plans for future operations, competitive position, technological capabilities and strategic relationships. The forward-looking statements contained in this article are subject to risks and uncertainties that could cause actual outcomes to differ materially from the outcomes predicted. Further information on these risks and uncertainties are set forth in our filings with the Securities and Exchange Commission. All forward-looking statements in this article are based on information available to Blend and assumptions and beliefs as of the date hereof. Except as required by law, Blend does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments, or otherwise. Contact Details Investor Relations IR@blend.com Company Website https://blend.com/

October 12, 2022 08:00 AM Eastern Daylight Time

Who Might Benefit from Staggering Gaming Growth Projections?

ESE Entertainment Inc

ValueTheMarkets News Commentary - With the gaming market projected to expand from $178bn to $267bn between 2021 and 2025, well-positioned service providers to this industry could reap the benefits. This article discusses the issue with reference to Apple Inc (NASDAQ: AAPL), NVIDIA (NASDAQ: NVDA), Amazon (NASDAQ: AMZN) and ESE Entertainment (TSXV: ESE) (OTCQX: ENTEF). ESE Entertainment (TSXV: ESE) (OTCQX: ENTEF) is an entertainment and technology company focused on gaming and esports. In particular, the business is concerned with player acquisition services and the creation and distribution of digital content. In short, the company are experts in programmatic marketing for the videogames industry. With its targeted programmatic campaigns, the business is clocking up more than 7.3 billion impressions and sourcing 500,000 new players each month using its sophisticated technology. These figures have helped attract the attention of some of the biggest names in the industry and seen ESE Entertainment source legions of players for their games. For example, projects for Roblox and Game of Thrones: Winter is Coming helped bring in 3.6 million and 2 million new players respectively. On the back of these successes, ESE Entertainment has just announced a US$5m contract to deliver its technology and user acquisition services to a major European video game developer and publisher who is a new customer for the business. The company’s CEO, Conrad Wasiela, commented: “This is yet another example of us executing and securing new long-term multimillion dollar contracts for our gaming technology. “We are keenly focused on increasing sales and improving margins, and we believe landing larger technology contracts is the key to achieving these goals. We are excited to continue updating current and future shareholders with new developments at ESE.” It’s the latest update following a slew of positive news from ESE Entertainment, with its recent record-breaking third quarter financial earnings showing 276% revenue growth to CA$15.9m. Gross profit soared too, climbing by 595% to CA$3.1m after the business signed 25 new deals so far this year. The business will be hoping that its customer acquisition expertise and technology will make it a key partner for major developers in the coming years. Apple Inc ( NASDAQ: AAPL ) designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories. The company also offers payment, digital content, cloud and advertising services. The business’ customers are primarily in consumer, small & mid-sized business, education, enterprise and government markets worldwide. A key way in which Apple Inc is poised to enjoy the gaming boom is through its App Store. The platform is already a major money-spinner for the tech giant and it reportedly features more than one million games alongside other applications. The company has confirmed that it is hiking prices on the App Store platform though, noting that a “slower economy” has impacted revenues. Additionally, the platform is becoming more ad-heavy as Apple Inc looks for more ways to increase revenue. While the company has a tight grasp on consumers through the popularity of its iPhones, it seems like these changes to its mobile gaming platform could hurt its popularity among both gamers and developers. Additionally, while Apple Inc’s iPhone is still enormously popular, the business appears to have had some issues with sales of its new model. Late September saw Bloomberg report that the company was shelving plans to hike production of the iPhone 14 after initially overestimating demand. The business will be hoping that this is merely a blip and not an indicator that its products are losing their appeal. Nvidia ( NASDAQ: NVDA ) designs, develops and markets three-dimensional graphics processors and related software. The company offers products that provide interactive 3D graphics to the mainstream personal computer market. The primary way in which this business enjoys exposure to the videogames industry is through its graphics cards, which are present in many gamers’ computers. These include top-of-the-line chips that utilize advance technology like artificial intelligence but can set users back over $1,500 apiece. In addition to its work on the hardware side of things, Nvidia works with videogame developers through offerings like Omniverse, the company’s real-time design collaboration and simulation platform. The idea behind Nvidia’s software is that it can help artists and designers enjoy more seamless collaboration within the development process as gaming industry progress leads projects to become increasingly complex and challenging. But the omniverse platform is just one of many software applications developed by Nvidia for use by game developers. The company’s expansive suite of game development tools include applications for simulation, asset processing, lighting and 3D creation platforms. The business will be hoping that continued growth in gaming industry revenues will bleed through to both its hardware and software development offerings. Jeff Bezos’ Amazon ( NASDAQ: AMZN ) is an online retailer that offers a wide range of products, including books, music, computers, electronics and numerous other products. The business offers personalized shopping services, Web-based credit card payment and direct shipping to customers. The company also operates a cloud platform offering services globally. While Amazon is perhaps best known for its ecommerce and video streaming service offerings, the company also offers services for videogame development. These come through Amazon Web Services (AWS), the business’ cloud computing platform. The company has boasted that its AWS for Games solution will help developers build, run, and grow their games through dedicated solutions for cloud game development, game servers, game security and more besides. The dedicated gaming offering, which Amazon announced the launch of in March 2022, could be very successful as the company claimed in its most recent earnings that AWS is already the most broadly adopted set of cloud infrastructure services. While the business now has tools on offer for other game developers, the business has also tried its hand at creating games itself. Increasingly ambitious titles from the Amazon Games subsidiary have included New World and Lost Ark. Things haven’t all been plain sailing at the game studio though, with reports last year suggesting workers at the studio faced “draconian” limitations on their own personal projects. ValueTheMarkets News Commentary IMPORTANT NOTICE AND DISCLAIMER PAID ADVERTISEMENT This communication is a paid advertisement. ValueTheMarkets is a trading name of Digitonic Ltd, and its owners, directors, officers, employees, affiliates, agents and assigns (collectively the Publisher) is often paid by one or more of the profiled companies or a third party to disseminate these types of communications. In this case, the Publisher has been compensated by Investing Whisperer to conduct investor awareness advertising and marketing and has paid the Publisher the equivalent of thirty two thousand six hundred and forty five GB Pounds to produce and disseminate this and other similar articles and certain related banner advertisements. This compensation should be viewed as a major conflict with the Publisher's ability to provide unbiased information or opinion. CHANGES IN SHARE TRADING AND PRICE Readers should beware that third parties, profiled companies, and/or their affiliates may liquidate shares of the profiled companies at any time, including at or near the time you receive this communication, which has the potential to adversely affect share prices. Frequently companies profiled in our articles experience a large increase in share trading volume and share price during the course of investor awareness marketing, which often ends as soon as the investor awareness marketing ceases. The investor awareness marketing may be as brief as one day, after which a large decrease in share trading volume and share price may likely occur. NO OFFER TO SELL OR BUY SECURITIES This communication is not, and should not be construed to be, an offer to sell or a solicitation of an offer to buy any security. INFORMATION Neither this communication nor the Publisher purport to provide a complete analysis of any company or its financial position.This communication is based on information generally available to the public and on an interview conducted with the company's CEO, and does not contain any material, non-public information. The information on which it is based is believed to be reliable. Nevertheless, the Publisher does not guarantee the accuracy or completeness of the information. Further, the information in this communication is not updated after publication and may become inaccurate or outdated. No reliance should be placed on the price or statistics information and no responsibility or liability is accepted for any error or inaccuracy. Any statements made should not be taken as an endorsement of analyst views. NO FINANCIAL ADVICE The Publisher is not, and does not purport to be, a broker-dealer or registered investment adviser or a financial adviser. The Publisher has no access to non-public information about publicly traded companies. The information provided is general and impersonal, and is not tailored to any particular individual's financial situation or investment objective(s) and this communication is not, and should not be construed to be, personalized investment advice directed to or appropriate for any particular investor or a personal recommendation to deal or invest in any particular company or product. Any investment should be made only after consulting a professional investment advisor and only after reviewing the financial statements and other pertinent corporate information about the company. Further, readers are advised to read and carefully consider the Risk Factors identified and discussed in the advertised company's SEC, SEDAR and/or other government filings. Investing in securities, particularly microcap securities, is speculative and carries a high degree of risk. 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Past performance is not an indicator of future performance.ValueTheMarkets do not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above piece. ValueTheMarkets have been paid to produce this piece by the company or companies mentioned above. Digitonic Ltd, the owner of valuethemarkets.com, has been paid for the production of this piece by the company or companies mentioned above. Contact Details ValueTheMarkets ValueTheMarkets +44 141 530 4080 editor@valuethemarkets.com Company Website https://www.valuethemarkets.com

October 11, 2022 11:00 AM Eastern Daylight Time

AUTO REMARKETING NAMES DANIEL BURKE TO ITS 2022 “40 UNDER 40” LIST

Agora

Auto Remarketing named Daniel Burke, CIO / CSO of Agora Data, to its 2022 “40 Under 40” list. The accolade recognizes current and next-generation leaders of the used-car business making big differences in the industry and at their respective companies. “I’m honored to be named to the Auto Remarketing “40 Under 40” list,” said Daniel Burke, Chief Information Officer / Chief Strategy Officer, Agora Data. “This recognition acknowledges the critical tech innovation we bring to the industry and our continued success in providing highly accurate loan performance data and predictive analytics to independent auto dealers who offer their own in-house financing.” Agora Data is the nation’s leading resource for non-prime auto dealers to secure affordable capital and build their own captive finance solution. The company offers independent dealers access to capital market financing at low-cost interest rates, along with data-driven analytics. Daniel is the architect of Agora Data’s proprietary machine learning / AI advanced modeling that allows Agora Data to provide an unprecedented high degree of certainty of non-prime loan payment outcomes. To date, Agora Data has analyzed over $76B worth of non-prime auto loan data to predict (to 98% accuracy) the performance of auto loans. In December 2020, Agora Data made auto industry history by closing the first-ever crowdsourced non-prime auto securitization. This breakthrough accomplishment allows auto dealers to have direct access to ample capital with favorable terms and lower loan interest rates to help fuel their business. “We’re excited to debut our inaugural ’40 Under 40: Industry’ program, and share the stories of these outstanding honorees. These are the next-generation leaders of the used-car business, and their accomplishments are as numerous as they are impressive,” said Joe Overby, senior editor of Auto Remarketing. “Congratulations to all of our honorees – we look forward to celebrating with you at Used Car Week in November!” Auto Remarketing’s “40 Under 40” honorees will be recognized at a ceremony this fall at Used Car Week in San Diego, CA., at the Manchester Grand Hyatt. For more information on Agora Data, visit www.agoradata.com. About Agora Data, Inc. Agora Data, an automotive industry fintech, is the nation’s leading resource for independent auto dealers and finance companies. Auto loan originators can secure affordable capital to build their own non-prime captive finance solution, obtain actionable loan performance data to optimize their lending portfolios, and leverage a suite of other products to safely grow their business. Powered by patent pending technology, originators can access real-time data analytics and planning resources to help optimize the performance of their portfolios. Agora Data made history by closing the first-ever crowdsourced non-prime auto securitization in 2020 and continually brings groundbreaking products to an underserved market. For more information, visit www.agoradata.com or contact us at 1-877-592-4672. # # # Contact Details Shelly Vandeven +1 682-282-4130 media@agoradata.com Company Website https://agoradata.com/

October 11, 2022 09:06 AM Eastern Daylight Time

Investis Digital Releases New Digital Recruiting Guide

Investis Digital

Investis Digital, a leading global digital communications company, announced today the publication of a new guide that helps businesses use digital more intelligently to recruit talent. At a time when more than 70% of job searches begin on Google, The Guide to Successful Talent Acquisition from Investis Digital adapts best practices from digital marketing to help hiring managers target the right talent with the right message at the right time, which results in hiring loyal and successful employees. The guide draws on Investis Digital’s experience maximizing the value of digital recruitment for global businesses. Steve Kalupski, executive vice president, Client Solutions, said, “ The Guide to Successful Talent Acquisition teaches businesses how to find the right talent that aligns with a company’s values and growth goals. Businesses need a new blueprint for building a successful employer brand, and this means creating a compelling employee value proposition that permeates every aspect of their recruitment efforts online, starting with their websites and continuing throughout every stage of the candidate’s journey.” The Guide to Successful Talent Acquisition contains practical tips such as: How to develop an employee value proposition that attracts a ready-now talent pipeline. Why businesses need to create job candidate personas to target the right talent. Why businesses need a Connected Content approach to ensure their recruitment narrative is consistent with the message they share with all their stakeholders, ranging from investors to employees. How to target a company’s recruitment tactics at each stage of a job candidate’s journey through the digital world from awareness to hiring. How to turn a corporate website into a talent magnet. Key performance indicators from recruitment to retention. And much more. “Too many businesses take a scattershot approach to recruitment online, which results in an inefficient investment in talent acquisition, unacceptable costs per lead and disappointing recruitment conversion rates, ” Kalupski said. “But by borrowing proven performance marketing techniques from customer acquisition, hiring managers and recruiters can make corporate recruiting more valuable in the digital age. The Guide to Successful Talent Acquisition empowers businesses to hire more strategically.” The guide also includes case studies of successful talent acquisition. For instance, Investis Digital recently helped a logistics company improve recruitment conversions by 206% while reducing costs per lead by 74%. This and more case studies provide lessons for digital recruitment from the front lines. To read the full report, click here. Read more about Investis Digital’s work with talent acquisition here. Investis Digital is a global digital communications company. Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance. A unique blend of expertise, technology and “always on” service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 600 digital experts across 9 global offices. To learn more, please visit www.InvestisDigital.com. Contact Details Kristen Kalupski +1 312-933-6714 Kristen.kalupski@investisdigital.com Company Website https://www.investisdigital.com

October 11, 2022 07:48 AM Eastern Daylight Time

Communications